THE BLIND BAKER LLC

PR PLAN

PR Team: Crystal Hadden, Chaz Egnew, Torry Barnes, and Bobie Breitwieser
Table of Contents

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Goals, Objectives, and Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Evaluation Plan and Collateral Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Positiong, Key Message, Target Audience, and Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Communication Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Action Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Valentine’s Day Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
St. Patrick’s Day Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Social Media Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Time Chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Strategies and Tactics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Research Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Research Survey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Business Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
News Release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Fact Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Fliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Meet the Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Style Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

2
Executive Summary

Leslie Alexander lost 97 percent of her vision after a car accident in 2002, but that hasn’t stopped her from establishing the only specialty cinnamon
roll shop in Rexburg. She calls herself and her business, “The Blind Baker.”

It is important to Leslie that she delivers warmth from her home to her customers. This important key message has become her mission state for The
Blind Baker. The Blind Baker believes telling her story and spreading a message of hope despite disabilities or weaknesses is more important than sell-
ing rolls.

The goal of this campaign was to help fulfill Leslie’s vision by increasing brand awareness from one percent to five percent and increasing community
partnership from one stable business partner to three partners. We also targeted BYU-Idaho students ages 18-35.

During the campaign, The Blind Baker partnered with Ray’s Chevron in a giveaway providing a free car wash and free cinnamon rolls to customers of
both businesses. NorthPoint and Alpine Chalet student housing complexes also agreed to promote her cinnamon rolls with giveaways and fliers.

Social media was also an essential vehicle in growing brand awareness. The campaign team created an Instagram page from scratch to reach out to
BYU-I students. The page currently has 251 followers and 35 posts. The business’ Facebook page had 159 likes 156 followers at the beginning of the
project. As of April 1, the page has 390 likes and 397 followers.

The campaign team created Facebook and Instagram fliers for specials and weekly promotions, such as a Valentine’s Day Special, a St. Patrick’s Day
Special and a frequent Saturday Special discount.

In addition to an increase in social media presence and building relationships with apartment complexes, Leslie has interviewed with The Scroll. The
team reached out to BYU-Idaho and East Idaho News as well. Leslie will be setting up an interview with both media outlets when the time becomes
convenient for her.

3
Goals, Objectives, and Situation Analysis
Goals and Objectives
- Increase brand awareness from 1% to 5% by March 31st.
- Increase business partnership from 1 stable business partner to 3 stable business partners.

Situation Analysis
Leslie Alexander owns the Blind Baker LLC. She has been blind for 18 years and has learned how to make her life bright by doing activities she is
passionate about.

Leslie became blind because of a car accident. She is legally blind and used a white cane to get around the first little bit, but soon became frustrated
because she had her head down all the time. She wanted to be able to walk around with her head up and decided to go to school and learn how to walk
with a guide dog. It was a hard process to learn with Yonnie, Leslie’s guide dog, but they have come together and work like a well-oiled machine.

Leslie’s husband, Steve, use to work as a police officer in Utah. He was shot at while on duty, and a bit of bullet shrapnel entered his eye. The doctors
said he was fine and would be able to continue to see. Around the end of the year, Steve started to have trouble with his eyesight. Leslie and Steve went
to the doctor and found out that Steve had cancer in his eye. The doctors were able to catch soon enough and started making plans for surgery. Steve
successfully went through surgery.

When KSL interviewed Leslie, she said that Steve now had a bit of experience of what her world was like. Steve said he does have a better
understanding of what Leslie goes through on a day to day basis. Steve has recovered and has been able to resume his duty of being the delivery boy for
Leslie’s business.

Leslie started her business because she wanted to prove to the world that just because she had become blind, didn’t mean she had to stop doing things
that she loved. One thing that Leslie loved doing for her family was baking. After a little bit of training, Leslie was able to figure out how to work in her
own kitchen again. She started by counting steps to and from places in her house, and now she’s a pro.

Leslie uses a 100-year-old family recipe to make her cinnamon rolls. Through practice, she’s perfected the recipe and makes them in four different
flavors. She bakes twice a week and delivers fresh cinnamon rolls on Mondays and Saturdays. She sincerely hopes she can inspire others to follow their
passion no matter what stands in their way.

4
Situation Analysis
Strengths
Leslie’s story and message are very newsworthy. She has already had
three different news organizations interview her and tell her story.
Two other news organizations are also interested in interviewing
her. The quality of her product comes from her desire to share
something warm with other people. She wants to bring light to the
world, and it’s easy to feel that way as you talk to her, making it easy
to share her story.
Opportunities
Leslie and her husband have already spent time reaching out to
businesses in the community. These businesses could open doors in
forming business partnerships, as Leslie wants to do. These
businesses might also be ways to find people to give reviews, or
help spread word of mouth about the Blind Baker.
Because of Leslie and Steve’s outreach, we knew there were doors
we could open to create partnerships for her. She has already
started spreading awareness of her business through word of
mouth. We hope that we can continue to get people excited about
The Blind Baker.
Weaknesses
One weakness of the Blind Baker’s objectives is the price of the
product as it relates to Brigham Young University-Idaho students.
Another weakness is the Blind Baker’s website, which is still
undergoing development and limits order processing. The Blind
Baker, LLC can only handle a limited amount of growth, therefore
the tactics and strategies used in this campaign must fit the target
audiences precisely.
Threats
As winter comes to an end, audiences might be less inclined to buy
cinnamon rolls. Another potential threat could be competing with
the Great Harvest Bread Co. and possibly Paradise Donuts. However,
this could be overcome by emphasizing Leslie’s inherent warmth and
her story as she sells her cinnamon rolls and forms business
partnerships.
5
Evaluation Plan and Collateral Plan

Evaluation Plan
- Gauge the number of recurring clients and business partners from the beginning of the campaign to her frequent partners by the end on March
29.

- Measure student awareness of The Blind Baker before our campaign through Qualtrics studies and discover awareness and opinions by March 29
through benchmark studies.

- Get Leslie’s Facebook page from 197 likes to 1,000 likes.

Collateral Plan
We will use a variety of print, online media, the brand name and our message. These include:

- A brochure which details pricing and most importantly the unique story of The Blind Baker. (see page 37)
- A sticker with an uplifting message placed on each box of cinnamon rolls.
- Constant photos, updates, and edifying messages shared to Facebook and Instagram feeds and stories.
- A media kit with a press release, fact sheet and story ideas for nearby traditional media outlets. (See page 35)
- A website with an about page telling Leslie’s story, media clippings, pricing and purchasing options. (See page 15)

6
Positioning, Key Message, Target Audience, Challenges
Positioning
Local homemade cinnamon rolls delivered fresh, right to your
door. A bit of every order goes back to help others with disabilities.
Target Audience
Our target audience is college students, between the ages of 18-35.
We are targeting both single and married. We know they respond
well to Instagram and can then be directed to Facebook. We chose
college students because Leslie wanted to know if they were inter-
ested in the product. We have been doing some research and have
found that college students only want to spend about $10 on
cinnamon rolls. We are planning on giving this information to
Leslie to see if she can offer a different pack of cinnamon rolls that
college students would be more include to buy.
Our second audience is businesses in Rexburg. We want to create
partnerships with them so that they constantly buy cinnamon rolls
or they have drawings for customers who then receive a discount
for a box of cinnamon rolls.
Key Message
- “Spreading joy from my home to yours”
Challenges
- The price of the product
- Expanding reach through alternative media (e.g. how many
social media followers will be exposed to our messages?)
- Delivery times might be an excuse for some audiences to lose
interest
- Leslie’s availability to be interviewed by other media sources
- Limited growth overheads, e.g. the campaign cannot be “blitzed
out” to any media source
To battle these challenges we are working with Leslie to find the
best schedule for delivery and when she feels most comfortable. We
are also making our social media goal manageable. We did some
research into companies that have been around for a while and saw
how many follower they have, we plan to increase Leslie’s Facebook
following of 197 to at least 1,000 by the end of the campaign. That
is 1,000 less than other small companies that have just started out a
few months before her.
7
Communication Vehicles

BYU-Idaho Scroll
Pitch a story about us helping Leslie building her business. (see page 34)

BYU-Idaho Radio
This will help Leslie reach the town of Rexburg. The radio station is very widely listened to by both campus and community. We hope this
will allow her to appeal to more than just the students. Leslie was not able to find time to meet with someone at the radio station. However, we
have contacted them about an interview with Leslie and hope that they will be able to schedule a time with her at a later, more convenient date.

Instagram stories and feed

This was specifically meant to reach and target college students. The account was used to show off her cinnamon rolls andeffectively reach
students on their most preferred social media platform.

Facebook posts
This is to help Leslie be able to interact with her followers. She has been doing a great job of posting when she has extra cinnamon rolls and has
been able to promote herself more since Facebook being set up in the business style.

Brochure
A new brochure with updated prices, delivery times, and an overall theme will allow Leslie to give something to her customers that
they can refer to when needing to re-order cinnamon rolls or reference her business to other people. A brochure will also be a
handout that Leslie can give people at events that has all her information in it and increase brand awareness.
(see page 37)

Fliers
A handful of fliers were created to bring awareness to limited time offers and specials offers that The Blind Baker had throughout the
winter season. Each flier was a quarter of a page and was handed out to certain apartment complexes associated with the college and digital
fliers were posted and promoted on The Blind Baker Facebook and Instagram pages. (see page 39)

8
Action Plan

February 12-14: Valentine’s Week Special

For Valentine’s Day, The Blind Baker ran a promotion on Instagram and Facebook from Febraury 12th to Febrauary 14th. A specialty Raspberry
Cinnamon Roll was offered for the week of Valentine’s Day. Along with the specialty rolls, The Blind Baker added an extension on delivery days
from Wednesday, the 13th to Friday, the 15th. This added two additional days to the typical delivery day, Monday and Friday. The Facebook ad
cost $10 and reached 832 people. The Instagram ad cost $2 and reached 252 people. (see page 9)

March 15-16: St. Patrick’s Day Special

The second campaign we ran was the St. Patrick’s Day campaign. For this campaign, we created an irish blessing specifically designed for The
Blind Baker to use as a digital flyer. During this campaign Leslie offered specialty rolls and a gold coin for those wearing the color green upon the
delivery of the rolls. The Facebook ad cost $10 and reached 2, 216 people. There was no paid promotion for this campaign on Instagram, but the
post got an organic reach of 133 people. (see page 11)

March 25: Apartment Complex Giveaway

The apartment complex giveaway was a tactic used to increase brand awareness within the college students. We teamed up with NorthPoint,
Alpine Chalet, Carriage House, and Avonlea. To be entered into the giveaway, one had to follow The Blind Baker’s Facebook and Instagram
pages. Although we have partnered with four complexes, only two giveaways were executed during our time working with Leslie. Each apartment
complex had a different way of distributing fliers. To advertise with NorthPoint, we delivered 160 fliers to the main office, and they put them in
each apartment’s mailbox. Alpine Chalet distribution was handled by Torry, who went door to door to pass out fliers. Distribution to Carriage
House will involve dorpping fliers off at the management office and having the manager hand out the fliers to apartments. Avonlea is currently
undergoing a change in management, but because we have established contact with them, flyer advertisement remains a possibility in the future.

April 1-30: Ray’s Chevron Giveaway

Ray’s Chevron and The Blind Baker LLC are going to use Instagram to promote both their businesses. They will both post on their Instagram at
the beginning of the week, and the contestants will have to like both pages to be entered to win. Each week The Blind Baker LLC, Leslie, will pick
a winner and take a picture of them with the box of cinnamon rolls and a Ray’s Chevron car wash gift card. Ray’s Chevron has asked to be tagged
in everything The Blind Baker posts about the contest. Through these efforts we saw an increase of follows for Leslie, and as a result, she’s been
selling out for the last several weeks.

9
 Valentine’s Day Campaign: Facebook

10
Valentine’s Day Campaign - Instagram

11
 St. Patrick’s Day Campaign - Facebook

12
St. Patrick’s Day Campaign - Instagram

13
Social Media Analytics - Facebook

Febraury 9, 2019 our PR team redesigned The Blind Baker Facebook page to fit its brand.
The following analytics were measured between the time period of February 9, 2019 and March 24, 2019.

Audience Demographics
Top Location: Rexburg, Idaho

Top Age Range: 35-44

Gender:
- Women (80%)
- Men (20%)

14
Social Media Analytics - Instagram

Febraury 9, 2019 our PR team created an Instagram account for The Blind Baker.
The following analytics were measured between the time period of February 9, 2019 and March 24, 2019.

Audience Demographics
Top Location: Rexburg, Idaho

Top Age Range: 18-24

Gender:
- Women (75%)
- Men (25%)

15
Website (Customer View)

rexburgblindbaker.com

16
Website (Developer Viewer)

We were in charge of making sure her product could be bought, especially any specials she offered. We added products and kept track to make sure
she wasn’t over ordered each day. We also added her email to receive updates about orders being placed through her website.

We added the Valentine’s day special in March but made it unavailable to purchase at this time, that campaign was ran on and purchased through
Facebook. The same goes for the St. Patrick’s day Special. We posted it in March but it is not available to purchase anymore.

The Saturday Special is set up to accept up to 30 boxes for orders each Saturday. This means that each Saturday she can accept orders for only 30
boxes of cinnamon rolls.

Furthermore, we added a delivery schedule to The Blind Baker website to make her customers aware of the delivery times.

17
 Time Chart

18
Time Chart

19
Time Chart

20
Strategies and Tactics
Strategy: Increase Facebook page followers from 259 to 500 and
likes from 197 to 1,000
Tactics:
- Post a photo at least once daily targeted at segmented audience
- Share/put her story on Facebook
- Boost at least one post per week
- Promote specials and offers
- Include direct shopping option. This will allow customers on
Facebook to purchase directly from Facebook.
- Redesign the Facebook page to match The Blind Baker brand
- Social media giveaways to gain followers and likes on Facebook,
which will allow customers to see updates on offers
Strategy: Increase business partners from 1 stable business partner
to 3 stable business partners
Tactics:
- Contact several businesses in Rexburg and create a stable
relationship with at least two businesses
- Increase awareness in the business community of Rexburg by
engaging with their content of social media and building
relationships with local businesses
- Create email pitches for several businesses in the area
Strategy: Create an Instagram account to bring awareness to BYU-I
students
Tactics:
- Post daily to keep up engagement with audience
- Engage with audience on both The Blind Baker account and followers
accounts
- Boost posts to specific demographic in the Rexburg area (college
students)
- Implement stories that share Leslie’s story and promote special offers
- Run promotions on Instagram to get the attention of audience
- Social media giveaways to gain followers and likes on Instagram,
which will allow customers to see updates on offers
Strategy: Increase brand awareness from 1% to 5%
Tactics:
- Social media presence increase on Facebook and Instagram
- Handout fliers and brochures to apartment complexes and people in
the community
- Collaborate with local businesses to reach a broader audience
- Encourage word of mouth by creating limited time offers and deals
21
Research Methods

Our research methods include:

- Benchmarking data through surveying randomly sampled email lists for quantitative data, then following up and measuring the
effectiveness of the campaign through another survey.

- Selective sampling for qualitative data through personally contacting target audiences.

- We spoke with Delaina Scholes, Office Manager in the Department of Communication, who said that purchasing cinnamon rolls
from The Blind Baker would be too expensive for the department.

- Selective sampling for qualitative data through personally contacting businesses and organizations previously contacted by The Blind
Baker.

- Created a segmented audience to selectively study on campus students for the follow up survey.

22
Research Survey

23
 Research Survey

24
Research Survey

25
 Research Survey

26
Research Survey

27
 Research Survey

28
Research Survey

29
Research Survey

30
Research Survey

31
 Research Survey

32
Research Survey

33
Business Partners: Ray’s Chevron

Ray’s Chevron reached out to Leslie in the middle of March asking if she
would like to partner with them for the month of April. Ray’s reached out
to Leslie because she had been growing in popularity on Instagram and was
also a new business in town.

Ray’s offered to provide a $75 gift in exchange that Leslie provides some of
her product.

Leslie ran the idea by our team, and we said that it was an excellent
opportunity to work with them and that is when she purposed a weekly
winner and a car wash prize instead of a gas card prize.

After being able to contact the person in charge of the give away for Ray’s
Chevron, our team ran the new idea, and she readily agreed. The person in
charge said she would take care of creating the flier and said she would get
the coupon codes ready for Leslie to pick up.

After that she sent the graphics to Crystal, Crystal passed them along to
Leslie so that Leslie could start getting ready to post about the
giveaway.

34
Business Partners: BYU-Idaho

BYU-Idaho Scroll article:

https://byuiscroll.org/from-disabled-to-entrepreneur/?fbclid=IwAR0jwooYboiILQNygeCGh7eoB4TZNYPkoQDfCnB9WEiFt2xtWiJfRzapkzE

Email pitch to the Editor of the Scroll:

35
 News Release

36
Fact Sheet

37
 Brochure

38
Brochure

39
 Fliers
Saturday Special Flyer Apartment Givaway Flyer

40
Budget

41
Meet the Team

Cyrstal Hadden

Crystal is a senior at BYU-Idaho. She is studying communications with an

emphasis in public relations. Crystal plans to graduate July of 2019. After
graduation, Crystal hopes to find a job in the Idaho area that can
continue to build her skills in public relations and marketing. Crystal is
originally from West Valley City, Utah. Crystal knows a bit of sign language
and loves ballroom dancing.

Chaz Egnew

Chaz Egnew is a senior at BYU-Idaho. He is studying communication with

an emphasis in public relations and social media. His career goals include
becoming a published author, a social media influencer, a YouTube creator,
and performing on stage with his future family. His hobbies include
baking, creative writing, playing music, yoga, and dancing.

42
Meet the Team

Bobie Breitwieser
Bobie Breitwieser is a senior at BYU-Idaho. She is studying
communication with an emphasis in public relations.
She is planning to graduate in July 2019. After graduating,
Bobie plans to use the skills she has learned to
pursue a career in public relations and social media. She grew up in
Frederick, Maryland and loves helping others achieve their goals.

Torry Barnes

Torry Barnes is a senior at BYU-Idaho. He is studying

communication with an emphasis in public relations. In April
2019, Torry will finish classes at BYU-Idaho and begin an
internship. He hopes to one day get a media relations job where
he can express his passion for writing. In his spare time, he
enjoys hanging out with friends, watching movies, and creating
new episodes for his true story podcast.

43
 Style Guide

Logo Colors
Red: #b73535

Blue: #9ecdcb

Tan: #dacfbe

Fonts
Book font: Minion Pro Regular

Alternative Body font: Arvo

Title Text: Source Serif Pro

Additional Information
Titles on fliers should be highlighted or placed in a
rectangle with the hex value of #ebc7be.

Messages should be light, upbeat, and provide as much

information as possible within the design or post.

Appropriate design elements include polka dots, shapes

with rounded edges, a balance of the brand’s colors,
and an incorporated Blind Baker logo.

44
Appendix

Post Survey Questions

45
Appendix

Post Survey Questions (continued)

46