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kåñëa-varëaà tviñäkåñëaà
säìgopäìgästra-pärñadam
yajïaiù saìkértana-präyair
yajanti hi su-medhasaù
[SB 11.5.32]
"In the age of Kali, intelligent persons perform congregational chanting to worship
the incarnation of Godhead who constantly sings the name of Kåñëa. Although
His complexion is not blackish, He is Kåñëa Himself. He is accompanied by His
associates, servants, weapons and confidential companions."
"Hare Kåñëa, Hare Kåñëa, Kåñëa Kåñëa, Hare Hare/ Hare Räma, Hare Räma, Räma
Räma, Hare Hare—these sixteen names composed of thirty-two syllables are the
only means to counteract the evil effects of Kali-yuga. In all the Vedas it is seen
that to cross the ocean of nescience there is no alternative to the chanting of the
holy name."
[SB 12.3.51]
"My dear King, although Kali-yuga is full of faults, there is still one good quality
about this age. It is that simply by chanting the Hare Kåñëa mahä-mantra, one can
become free from material bondage and be promoted to the transcendental
kingdom."
dväpare paricaryäyäà
païcarätrais tu kevalaiù
kalau tu näma-mätreëa
"In the Dväpara-yuga one could satisfy Kåñëa or Viñëu only by worshiping
opulently according to the päïcarätriké system; but in the age of Kali, one can
satisfy and worship the Supreme Personality of Godhead Hari simply by chanting
His holy name."
yatra saìkértanenaiva
sarva-svärtho 'bhilabhyate
"Those who are advanced and highly qualified and are interested in the essence
of life know the good qualities of Kali-yuga. Such people worship the age of Kali
because in this age, simply by chanting the Hare Kåñëa mahä-mantra one can
advance in spiritual knowledge and attain life's goal."
"In this age of Kali there is no other religious principle than the chanting of the
holy name, which is the essence of all Vedic hymns. This is the purport of all
scriptures."
bhakti-yogo bhagavati
tan-näma-grahaëädibhiù
"Devotional service, beginning with the chanting of the holy name of the Lord, is
the ultimate religious principle for the living entity in human society."
Çrémad-Bhägavatam 6.3.22
etan nirvidyamänänäm
icchatäm akuto-bhayam
harer nämänukértanam
"O King, constant chanting of the holy name of the Lord after the ways of the
great authorities is the doubtless and fearless way of success for all, including
those who are free from all material desires, those who are desirous of all
material enjoyment, and also those who are self-satisfied by dint of
transcendental knowledge."
Çrémad-Bhägavatam 2.1.11
näma-saìkértana-saba änanda-svarüpa
"The Absolute Truth is Çré Kåñëa, and loving devotion to Çré Kåñëa exhibited in
pure love is achieved through congregational chanting of the holy name, which is
the essence of all bliss."
iti mürty-abhidhänena
mantra-mürtim amürtikam
yajate yajïa-puruñaà
Çrémad-Bhägavatam 1.5.38
NAM: Appendix 2b: The Transcendental Attributes and Effects of the Holy Name