EXECUTIVE SUMMARY

In the present situation where stock market is going up and down, it is necessary
to invest consciously in the market whatever it is , this is the study about stock
market which enables the investor in taking decision regarding investment .This
study tells the factor which directly or indirectly affects the market and some
basic information on stock market for the new investors or the students who
have some interest in the stock market. The objective of selecting the topic is to
know about the market trends of the stock market and the information related to
the investment for future investors. The study of fluctuations of the stock market
makes the investor aquatinted with the factor affecting the investment and the
stock prices can be volatile and some analysts argue that this volatility is
excessive. This is not easy to prove, since it is difficult to assess certainty about
future earnings and dividend. Companies tend to smooth dividends, so they will
be less volatile than stock prices. Volatile stock prices do not have a major
impact on consumption and capital spending since there is a good chance that
price movements in one direction may be reversed.

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 INTRODUCTION

A company form of organisation is a business entity which is established under

provision of India’s Companies Act 1956, through promotion, incorporation and
floatation.

The total capital of company is estimated, registered and divided into units of
equal value. This units are known as Shares and collectively they are known as
Share Capital.
The amount is invested or contributed by the investors and then they are
collectively sold and purchased by new or existing investors through various
means such as brokers of stock market/ companies etc., thus directly or
indirectly giving birth or using the STOCK MARKET(Share Market).

Source: Edelweiss Website

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 COMPANY PROFILE
Edelweiss started its journey in Mumbai in the year 1995, by two IIM graduates,
Mr. Rashesh Shah and Mr. Venkat Ramaswami. Edelweiss was incorporated
on November 21, 1995 as a public limited company and received its certificate
for commencement of business on January16, 1996.

Its business are broadly divided into credit including Retail Finance and Debt
Capital Markets, Commodities, Financial Markets, Asset Management and Life
Insurance.

The group’s research driven approach and proven history of innovation has
enabled it to faster strong relationships across corporate, institutional and
individual clients. The Life Insurance, Retail Finance including Housing
Finance, Mutual Fund and Retail Broking businesses – both online and offline
formats, have proved the way for Edelweiss to cater to the large retail client
segment.

‘Edelweiss’ presence now covers 216 offices in 118 cities in India and abroad
with 4,285 employees. Together with 5,000 strong network of Sub-Brokers and
Authorized Persons, Edelweiss group has presence across all major cities in
India catering to over 532,000 clients across various businesses in retail and
wholesale segments.

Source: Edelweiss Website

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 COMPANY OVERVIEW
India has been one of the top performing economies in Asia and what sets
it truly apart from other fast developing markets is its sustained growth. An
ideal combination of economic and political stability fostered by a
democratic environment, India represents possibly among the best long-
term prospects in terms of stability and sustainability. While this presents a
clear opportunity for the financial services industry, there is plenty of
ground to cover in order to bring about complete financial inclusion.

At Edelweiss, our nuanced understanding of the sector, deftly balancing risks

with rewards, combined with a relentless focus on system, processes and highest
governance standards, enables to make a difference to our customers.

Source: Edelweiss Website

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The Edelweiss Group is one of India’s leading diversified financial services
companies providing a broad range of financial products and services to a
substantial and diversified client base that includes corporations, institutions and
individuals. Edelweiss’s products and services span multiple asset classes and
consumer segments across domestic and global geographies. Its businesses are
broadly divided into Credit Business (Retail Credit comprises of Retail
Mortgage, SME and Business Loans, loan against Securities, Agri and Rural
Finance, Corporate Credit Comprises of Structured Collateralised Credit to
Corporates and Wholesale Mortgages), Franchise &Advisory Business
(Wealth Management, Asset Management including Distressed Assets and
Capital Markets) and Insurance (life and general insurance). The Balance Sheet
Management Unit Operations manage the liquidity and Balance Sheet.
Edelweiss has an asset base of ~INR 55,100cr with revenue of INR 8,623cr and
PAT of INR 890cr for FY18. Its consistent performance is evidenced by a
consolidated PAT CAGR of 38% over last 28 quarters. The Group’s research
driven approach and proven history of innovation has enabled it to foster strong
relationships across all client segments.

The group has sizeable presence in large retail segment through its businesses
such as Life Insurance, Housing Finance, Mutual Fund and Retail Financial
Markets. Its serves a 12lac strong client base through over 10,000 employees
based out of over 450 offices. Together with strong network of Sub-Brokers and
Authorized Persons, Edelweiss group has presence across all major cities in
India. Edelweiss Financial Service trades under the symbol NSE: EDELWEISS,
BSE: 532922, Reuters: EDEL.NS and EDEL.BO and Bloomberg: EDEL IS
and EDEL IB. Edelweiss stock is covered by sell side research analysts of
Morgan Stanley, ICICI Securities, SBI Cap Securities, Maybank Kim Eng
Securities, Credit Suisse Securities, Haitong International, Citi Research,
Emkay Global Financial Services, Ventura Securities, Monarch Networth
Stockbroking , First Call and Aditya Birla Money.

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 COMPANY BACKGROUND
The Edelweiss Group is one of India’s leading diversified financial services
company providing a broad range of financial products and services to a
substantial and diversified client base that includes corporation, institutions and
individual
Company Background - Edelweiss Financial Services

Industry Name Finance & Investments

House Name Edelweiss Group
Collaborative Country Name N.A.
Joint Sector Name N.A.
Year Of Incorporation 1995
Year Of Commercial Production N.A.

Regd. Office
Address Edelweiss House,, Off. C.S.T. Road,
District Mumbai
State Maharashtra
Pin Code 400098
Tel. No. 022-40094400
Fax No. 022-40863759,022-40863610
Email : efsl.shareholders@edelweissfin.com Internet : http://www.edelweissfin.com

Auditors Company Status

N.A. N.A.

Registrars

Name Link Intime India Pvt. Ltd.

Address C 101, 247 Park, , L.B.S. Marg, Vikhroli (West), Mumbai - 400083, Maharashtra

Tel. No. : 022-49186270, 49186200, 49186270 Fax No. : 022-49186060, 49186195

Email : rnt.helpdesk@linkintime.co.in Internet : http://www.linkintime.co.in

Source : Dion Global Solutions Limited

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 FOUNDERS AND PROMOTERS
1. Mr. Rashesh Shah Chairman & CEO

Mr. Shah co-founder of the company has over 20 years of diverse experience
in the financial services in India and has been instrumental in building
Edelweiss into one of India’s leading diversified financial services companies.
Rashesh serves on the Boards of various companies and public institutions. He
has previously been on the Executive Committee of the National Stock
Exchange and also on the SEBI (Stock Exchange Board of India) committee to
review insider, prior to founding Edelweiss he worked with ICICI, then India’s
premier industrial development bank and today its largest private sector bank.
Edelweiss is now 3500 employee strong with a net worth of over USD 500MN.
His academic qualification include an MBA from IIM Ahmedabad a Diploma in
International Trade from the IIFT New Delhi and a Bachelor’s Degree in
science from the University of Mumbai.

Source: Edelweiss Website

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2. Mr. VenkatChalam Ramaswamy , Executive Director

Mr. Ramaswamy , Executive Director and co-founder. Wholesale Capital

Markets and Wholesale Asset Management of the company spearheads one of
the company’s most strategic businesses Financial Markets and Asset
Management. He brings significant experience and expertise on client
relationships to Edelweiss. Prior to Edelweiss he worked with Spartek Emerging
Opportunities Fund and ICICI Limited. His academic qualification include an
MBA from the University of Pittsburgh, USA and a Bachelor’s Degree in
Electronics Engineering.
After having worked in the Project Financing team of Industrial credit and
Investment Corporation of India (ICICI)Ltd. Then India’s premier project
finance institution and today its largest private sector bank and as fund manager
with Spartek Fund-India’s first PE Fund- Venkat co-founder Edelweiss
Financial Services Limited. Since then he has been one of the driving forces in
transforming what was once India’s first new age boutique investment bank to a
leading diversified financial conglomerate a span of just a decade and a half.

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 VISION AND MISSION
Vision:-
To be a high quality organization.
Recognized as the most reliable and trusted advisor.
To be one of the most exciting to work in the country.

Mission:-
To be a most excited place to work.
The high quality of the services being pursued.
The close co-operation with the client and the partners in the network
of Edelweiss Finance Advisors.

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 QUALITY POLICY
Quality Policy :-
The Edelweiss brand, built over the past decade enjoys a high degree of
awareness respect and recognition “ Ideas Create Values Protect ” epitomizes
our belief that every idea, however profitable or attractive must always be
reinforced by a strong and sustainable set of values. Edelweiss operations have
been governed by a set of guiding principles that have clarified and eased
decision-making, however challenging the circumstances.

 We will be a Thinking Organization. We will constantly bring

‘thought’ to everything we do. Our clients and our own success
depends on our ability to use greater ideation and more imagination in
our approach.

 We will take care of our people seriously. Our policies- in spirit and
in letter- will ensure transparency and equal opportunity for all.

 We will operate as a partnership , internally and externally. Though

individuals are very often brilliant , we believe teamwork and
collaboration will always ensure a better and more balanced
organization.

 We will focus on the long term. Though the world will change a lot in
the coming years and our assumptions for the future may not hold up ,
We will reflect on the long-term implications of our action.
Source: Edelweiss Website

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 EDELWEISS FINANCIAL SERVICES
Edelweiss Financial Services Ltd, incorporated in the year 1995, is a Large Cap
company (having a market cap of Rs 15553.52 Crore) operating in Financial
sector.
Edelweiss Financial Services Ltd. Key Products/ Revenue Segments include
Fees & Other Charges which contributed Rs. 220.75 Crore to Sales Value
(49.00 % of Total Sales ), Income From Dividend which contributed Rs 101.02
Crore to Sales Value (22.42% of Total Sales ), Interest Received which
contributed Rs 100.84 Crore to Sales Value (22.38% of Total Sales ), Other
Operating Revenue which contributed Rs 26.90 Crore to Sales Value (5.97% of
Total Sales ), Income from Real Estate Development which contributed Rs. 65
Crore to Sales Value (0.14% of Total Sales) and Income From Sale Of Share
& Securities which contributed Rs.28 Crore to Sales Value (0.06% of Total
Sales ) for the year ending 31-March-2017.
For the quarter ended 30-09-2018, the company has reported a Consolidated
sales of Rs. 2616.25 Crore, up 8.86% from last quarter Sales of Rs 2403.39
Crore and up 32.45% from last year same quarter Sales of Rs 1975.34 Crore
Company has reported net profit after tax of Rs 276.87 Crore in latest quarter .
The company’s top management includes Mr. Berjis Desai , Mr. Biswamohan
Mahapatra , Mr. Himanshu Kaji , Mr. Kunnasagaran Chinniah, Mr. Navtej S
Nandra, Mr. P N Venkatachalam , Mr. Rashesh Shah , Mr. Rujan Panjwani ,
Mr. Sanjiv Misra , Mr. Sunil Mitra, Mr. Venkat Ramaswamy, Ms. Vidya Shah.
Company has S R Batliboi & Co. LLP as its auditoRs As on 30-09-2018, the
company has a total of 930,655,922 shares outstanding.
Source: Edelweiss.in

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 DEPARTMENTS IN EDELWEISS
The organization have enriched culture of setting agenda for the day through
morning meetings in the meeting room and after that each and every employee
works on that agenda.

Edelweiss have three department in Siddharth tower Kothrud branch which

comprised of:
1. Marketing department
2. Administrative department
3. Finance department
They do not have HR department in their branch office because they have
centralised HR department who sits over in head offices.
1. Marketing department : Marketing department of any financial firm plays
an important role for their sustenance . Marketing department of Edelweiss is
subdivided into two category. One is working as for sales and another is
working as for promotions.

2. Administrative department: Administrative department work for all paper

works for business brought down by the marketing team.

3. Finance department: Finance department have some employees who sits

in trading room of the company and monitors the price fluctuations in the
stock markets. They also do client service by calling them and advice related to
BUY HOLD SELL decision.

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 EDELWEISS APPROACH
The company practice this core thought of “Create Ideas, Create Values’’ that
has led to Edelweiss becoming one of the leading financial services company in
India. Its current businesses include investment banking, securities broking, and
investment management. It provides wide range of services to corporations,
institutional investors and high net-worth individuals. The core inspiring
thought of ‘ideas creating wealth and values are protecting it’ is translated into
an approach that is led by entrepreneurship and creativity and protected by
intellectual rigor, research and analysis. The company is leading provider of
financial services products and solutions to many HNI around the country.

Source: http://economictimes.indiatimes.com/edelweiss-financial-services

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 APPROACH OF EDELWEISS BROKING LIMITED
 Client Focus: Edelweiss is driven by the emphasis I place on building
long-term relationship with their clients. They work closely with our clients to
equip them with the ability to address large, fast growing market opportunities.

 Execution Orientation: focuses obsessively on delivering high quality

execution through our experienced team of professionals. Each team is led by
senior personnel and is highly research and ideas driven. It places strong
emphasis on confidentiality and integrity in a sensitive business environment .

 Culture: Edelweiss fosters a culture that is entrepreneurial and results-

driven and that emphasizes teamwork and intellectual rigor. The team is
encouraged to display higher levels of initiative, drive, and hunger for learning
and taking additional responsibility.

 Professional Integrity: place a strong emphasis on confidentially, honesty

and integrity in their business dealings. They expect our people to maintain high
ethical standards, both in their professional and personal lives. They strive to be
fair in all our dealings. I respect our competitors.

 Research Driven: All businesses are built on a research and analytics

foundations. Our understandings of underlying market trends and strong
analytical expertise has resulted in a demonstrated ability to identify emerging
trends and themes early. They seek to provide the highest quality research and
investment opinions to their clients.
Source: http://economictimes.indiatimes.com/edelweiss-financial-services

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 COMPANY AND ITS PRODUCT LINE
The Edelweiss Group is one of India’s leading diversified financial services
company providing a broad range of financial products and services to
diversified client base that includes corporations, institutions and individuals.
The Group is involved in business such as:

 Wholesale Credit:- It includes Structured Collateral Credit to Corporates,

Real Estate Finance.

 Retail Credit:- It includes housing finance, loan against property, SME,

Agro Finance and Rural Finance.

 Life Insurance.

 Global Asset and Wealth Management.

 Retail Broking and Research.

 Mutual Funds.

 Commodities.

Sources: slideshare

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The Group Companies are:-

 Edelweiss Financial Services Limited.

 Edelweiss Tokio Life Insurance.

 Edelweiss Broking Limited.

 Edelweiss Asset Reconstruction.

 Edelweiss Global Wealth Management.

 Edelweiss Multi Strategy Funds.

 Edelweiss Retail Finance.

 Edelweiss Foundation Head.

 Edelweiss EdelGive Foundation.

 Edelweiss Research.

 Edelweiss Mutual Fund.

Source: Edelweiss Website

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 ACHIEVEMENTS OF EDELWEISS
At Edelweiss, we continue to strive for service excellence and have regularly
received accolades that stand testimony to our success in this endeavour. Each
year, we receive several well-respected awards across business, brands and
products.

Edelweiss has been awarded the “BBC Knowledge, National

Digital Marketing Awards, 2017” for the Best Mobile App in
Consumer Service.

Edelweiss has been awarded the “ABP BFSI Awards, 2017 for the
Best use of Mobile Technology in Financial Sector.

Edelweiss has been rated as the “Best Broker” in India in the

Finance Asia (Hong Kong) Country Awards 2016.

Edelweiss Group again won the award for ‘Best Corporate

Governance, India,2016’from the London, UK, based Capital
Finance International jury, having earlier won it in 2013.

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Edelweiss Broking won the Best Equity Broking House (mid-size)
Award at the BSE –Dun & Bradstreet Equity Broking Awards
2015.

The Economic Times Consumer Survey report has listed

Edelweiss amongst India’s Most Promising Brands
2015(Parameters: innovation, customer experience, value
proposition and advocacy).

Edelweiss Financial Services has been identified amongst the 100

Most Valuable Brands of India in 2015 through a recent research
study carried out by World Consulting &Research Corporation
(WCRC).

Edelweiss Structured Products has won the SRP Award for being
the Best Private Banking Solution at the Asia-Pacific Structured
Products and Derivatives Awards 2015.

Edelweiss Securities Ltd has been adjudged as the “Best Equity

Broking House- Institutional” at the Dun & Bradstreet’s “BSE-
D&B Equity Broking Awards 2014”.

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Edelweiss has been ranked as the #2 Best Local Brokerage house
in the Asiamoney Brokers Poll 2014.

Edelweiss has won the “Bull of the Year Award 2014” at the Zee
Business Market Analyst Awards 2014.

Edelweiss Tokio has been adjudged as a winner of “Top 100

Infosec Maestros Awards” in 2014. This award is given to
information security leaders in India.

Edelweiss has been voted India’s Best Company in the upto

$500 mn market cap category by readers of Finance Asia in its
14th annual poll on Asia’s Best Companies 2014. This is for the
second time in a row that Edelweiss has been voted similarly.

Edelgive has won the “BFSI Vision 1st CSR Awards 2014 for
Distinction in promotion of Education”.

Sources: Edelweiss website

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SENIOR MANAGEMENT TEAM
BOARD OF DIRECTORS:-

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 LEADERSHIP TEAM:-

Sources: Edelweiss website

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COMPETITION FOR EDELWEISS

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 ADVANTAGES OF EDELWEISS OVER ITS COMPETITORS
Actionable research and strategies relevant to your current stock holdings and
investment goals.

 An easier way to trade with simplified trading pages, brokerage plans

based on you trading patterns, live terminal experience and single click
execution. The web pages are very easy to navigate and to do transactions.

 Intelligent portfolio tracking by creating multiple sub portfolios according

to financial goals, track investment across assets and personalized
advice based on your financial goals.

 24*7 access through mobile services and desktop tools stay updated on
stocks portfolios strategies.

 Secured site to make investments, robust systems to handle traffic.

 Xtreme trader the next generation online trading platform with Dow Jones
newswires.

Sources: Slideshare

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 IMPORTANCE OF STOCK MARKET
WHAT IS STOCK MARKET?
Definition of ‘Stock Market’
The market in which shares of publicly held companies are issued and traded
either through exchanges or over-the-counter markets. Also known as the equity
market, the stock market is one of the most vital components of a free-market
economy, as it provides companies with access to capital in exchange for giving
investors a slice of ownership in the company. The stock market makes it
possible to grow small initial sums of money into large ones, and to become
wealthy without taking the risk of starting a business or making sacrifices that
often accompany high pay career.
The stock market lets investors participate in the financial achievements of the
companies whose share they hold. When companies are profitable, stock
market investors make money through the dividends the companies pay out and
by selling appreciated stocks at a profit called a capital gain. The downside is
that investors can lose money if the companies whose stocks they hold lose
money, the stocks prices goes down and the investors sell the stock at a loss.

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 CAPITAL MARKET
Definition of ‘Capital Markets’
“Markets for buying and selling equity and debt instruments. Capital markets
channel savings and investment between suppliers of capital such as retail
investors and institutional investors, and users of capital like businesses,
government and individuals. Capital markets are vital to the functioning of an
economy, since capital is a critical component for generating economic output.
Capital markets include primary markets, where new stock and bond issues are
sold to investors, and secondary markets, which trade existing securities.”
The capital market is divided further into two markets:
1. Primary market 2.Secondary market

Definition of ‘Primary Market’

“A market that issues new securities on an exchange. Companies, governments
and other groups obtain financing through debt or equity based securities.
Primary markets are facilitated by underwriting groups, which consist of
investment banks that will set a beginning price range for a given security and
then oversee its sale directly to investors.”
Also known as “new issue market”(NIM).
Definition of ‘Secondary Market’
“A market where investors purchase securities or assets from other investors
rather than from issuing companies themselves. The national exchanges- such as
the NATIONAL STOCK EXCHANGE and the BOMBAY STOCK
EXCHANGE are secondary markets”.

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 .

EMERGENCE OF STOCK EXCHANGES

Now, I will mention in short on the main stock exchanges of India, i.e., NSE
(National Stock Exchange), BSE (Bombay Stock Exchange) and OTCEI (Over
The Counter Exchange Of India). Though OTCEI plays a part of the key role.
NSE and BSE are the most important Stock Exchanges in India, which
dominates and influences the Indian economy.

NATIONAL STOCK EXCHANGE (NSE)

 The National Stock Exchange(NSE) (Rashtriya Share Bazar) is stock

exchange located at Mumbai, Maharashtra, India. It is in the top 20 largest
stock exchanges in the world by market capitalization and largest in India
by daily turnover and number of trades, for both equities and derivative
trading.

Sources: https://www.angelbroking.com/educational

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The NSE’s key index is the S&P CNX Nifty known as the NSE
NIFTY(National Stock Exchange Fifty), an index of fifty major stock
weighted by market capitalisation.

 NSE is mutually owned by a set of leading financial institutions, banks,

insurance companies and other financial intermediaries in India but its
ownership and management operate as separate entities.

BOMBAY STOCK EXCHANGE (BSE)

Bombay Stock Exchange, commonly referred to as the BSE,(Bombay Share
Bazaar) is a stock exchange located on Dalal Street, Mumbai, Maharashtra,
India. It is the oldest stock exchange in Asia. The equity market capitalisation of
the companies listed on the BSE was US$1 trillion as of December 2011,
making it the 6th largest stock exchange in Asia and the 14th largest in the world.
The BSE has the largest number of listed companies in the world.

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 RESEARCH METHODOLOGY
PURPOSE OF THE STUDY
The main purpose of this study is to know about Demat account and its
functioning. This help to investing in the share market and it also help in
understanding different services via Demat account. The major parts of my
Autumn Internship was to read money control news like what is the price of SBI
stock? Is it good or bad to invest money in the SBI share or not , Top 5 gainers
and Top 5 losers company of the day. Ultimately this would help in
understanding the little bit benefits of money control.
OBJECTIVES OF THE STUDY
The main objective of this project is concerned with getting the opinion
of people regarding demat account and other financial products, to target
themand create awareness while with the generation of leads.

I have tried to explore the general opinion about the products and
services provided by Edelweiss.

It is also shown that what are demat a/c.

METHODOLOGY

Filling Demat application form of the clients .

I got training regarding telecalling that how to convince client to invest in
the stock market.
I went to the client’s house for the signature purpose on the aadhar card,
pan card and application form.
I learnt from the Edelweiss that “Discipline” how you can work in the
corporate world.

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STUDY OF MONEY CONTROL (DATA COLLECTION)
I read money control news and found that there are two varities of listed
companies one is Top five gainers and another one is Top five losers…

Read about currency live rates

I read about top 8 companies

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 OBSERVATION

My scope of work during internship was to generate business for the company
by way of filling demat forms. I was given intensive training during the starting
of our internship about how to fill the forms .

During my internship I got the training regarding how to call the customers and
trying to convince, them to open demat account and investing in the stock
market , sometime they asked me to go to clients house to get it signed on the
form.

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 RECOMMENDATION & SUGGESTION

The one month that I spend in the company and having closely observed the
working I would suggest the following points that I feel would benefit the
company and help them attract more clients towards it . Following are the
recommendation:-

 Edelweiss must showcase their profits in different newspaper as news

which will create strong brand name .

 Edelweiss must place their hoarding especially in the office locations in

order to promote awareness of brand edelweiss.

 Edelweiss must go in good colleges for business seminars .

 In print media advertisement they must focus on easy application support

rather than product.

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 CONCLUSION

The one month that I have spent in my internship period would be a good days ,
in which I got to learned how to fill Demat form and little bit about stock
market , Earlier I was not having any knowledge about the forms . I got fair
knowledge about how to work in a corporate environment and how to absorb
the pressure.

I learned things that are not found in the books and those can only be learned
when you are out in the field, talking to people . I believe this will help in the
future .

Overall I would say that the one month of my internship was full of learning
and good experience which will always be in my mind through my life.

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 BIBLIOGRAPHY
Edelweiss website(https://www.edelweiss.in/aboutus)
Edelweiss/reports
 www.edelweissfin.com
 http://economictimes.indiatimes.com/edelweiss-financial-services
 http://www.ndtv.com/business/stock/edelweiss-financial-services-ltd
 https://www.goodreturns.in/company/edelweiss-financial/management-
team.html
 www.slideshare.net/mobile/Darshansayre/consumer-behaviour-of-
edelweiss-broking-ltd

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