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RANKING ON PAGE ONE
REQUIRES
A COMBINATION OF
ON-PAGE AND OFF-PAGE
SEO EFFORTS
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IT IS IMPORTANT TO
1 UNDERSTAND WHAT OFF-PAGE
SEO IS AND WHY IT MATTERS
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GOOGLE NEEDS TO KNOW WHO YOU
ARE AND WHY IT SHOULD PAY
ATTENTION TO WHAT YOU DO
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OFF-PAGE SEO
MAKES THAT
HAPPEN
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3 Do you provide high quality content that will make users happy?
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Off-site SEO
factors are like
votes for the
homecoming king
or queen.
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2 BEFORE YOU START
BUILDING OFF-PAGE SEO
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CONSISTENCY IS
VERY IMPORTANT
TO SEARCH ENGINES
This is why you create a cheat sheet.
It keeps you on-track and on-target!
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3 UNDERSTANDING
BACKLINKS
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What is a Backlink?
A backlink, also referred to as an inbound link, is created when a third party website or blog
links over to your content. Backlinks help in driving brand awareness, website traffic, and
help improve your organic search ranking.
The major search engines use a lot of different metrics to determine the value of external
links. Some of these metrics include:
v The trustworthiness of the linking domain
v The popularity of the linking page
v The relevancy of the content between the source page and the target page
v The anchor text used in the link
v The amount of links to the same page on the source page
v A number of domains that link to the target page
v The amount of varia)ons that are used as anchor text to links to the target page
v The ownership rela)onship between the source and target domains
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4 LINK BUILDING
BEST PRACTICES
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You think I’m here today because Cory Miller is my BFF and I love all of you.
I’m really here for the backlinks! Ok and you and Cory. But also the backlinks.
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If you are going to link build, know the rules before you start!
PS – That was over well 10 years ago. I’m way older, smarter, and totally white hat now.
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5 DON’T BE A VICTIM OF
BAD LINK BUILDING
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The following are examples of link schemes which can nega)vely impact a site's ranking in
search results:
v Buying or selling links that pass PageRank. This includes exchanging money for links,
or posts that contain links; exchanging goods or services for links; or sending
someone a “free” product in exchange for them wri)ng about it and including a link.
v Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively
for the sake of cross-linking
v Large-scale ar)cle marke)ng or guest pos)ng campaigns with keyword-rich anchor
text links
v Using automated programs or services to create links to your site
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Here are a few common examples of unnatural links that may violate our guidelines if
PageRank is passed:
v Text adver)sements
v Advertorials or na)ve adver)sing where payment is received for ar)cles links
v Links with op)mized anchor text in ar)cles or press releases distributed on other
sites.
v Low-quality directory or bookmark site links
v Keyword-rich, hidden or low-quality links embedded in widgets
v Widely distributed links in the footers or templates of various sites
v Forum comments with op)mized links in the post or signature
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BE SMART OR YOU’LL FIND YOURSELF
IN SEARCH ENGINE JAIL!
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6 SOCIAL MEDIA IS A CRTITICAL
ELEMENT IN TODAY’S SEO
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Ignore you Mom!
Be a social butterfly.
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! COMMON MISTAKES
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? QUESTIONS & ANSWERS
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Rebecca Gill
Founder of Web Savvy Marketing
Instructor at DIYSEOcourses.com
@rebeccagill on Twitter
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