Documente Academic
Documente Profesional
Documente Cultură
Units: 3 units
Description:
Purposive Communication is about writing, speaking, and presenting to different audience and for various purposes (CMO 20 s 2013)
Purposive Communication is a three unit course that develops students communicative competence and their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and
focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge skills, and insights that students gain from this
course may be used in their other academic endeavors, their chosen disciplines and their future careers as they compose and produce relevant oral, written audio-visual and/or web-based
output for various purposes.
Learning Outcomes:
Knowledge:
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affects communication
3. Determine culturally appropriate terms, expression, and images
4. Evaluate multimodal text critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.
Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audience in local settings using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expression and gestures
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4. Write and present academic papers, papers using appropriate tone, style, conventions, and reference styles
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world
Number of Hours: 3 hours every week for 18 weeks or 544 hours in a semester
Week Topics
1 Communication process, principles and ethics
1 Communication and globalization
2 Local and global communication in multicultural settings
Varieties and registers of spoken and written language
2 Evaluating messages and/or images of different types of text reflecting different cultures
1. What is the message?
2. What is the purpose of the message?
3. 3. How is the message conveyed by the text and/or author?
4. 4. Who is the target audience of the message?
5. 5. What other ways of presenting the message are there?
3 Communication aids and strategies using tools of technology
4-6 Communication for various purposes
1. to obtain, provide, and disseminate information
2. to persuade and argue
7-10 Communication For work purposes
11-16 Communication for academic purposes
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PUROPOSIVE COMMUNCATION Learning plan
3
Explain how Cultural and Communication and Class discussion of essays LCD Projector or manila Reaction paper Nationalism
1 global issues affects Globalization “Flight from conversation” paper and/or discussion Gender Awareness
communication or video “Connected but See “Communicating in forum on the impact and Sensitivity
Appreciate the impact of alone” and “How social a multicultural society of globalization on Respect for
communication on society media can make history” or and world” how people Cultural Diversity
and the world “Wiring a web for global Article “flight from communicate and Courtesy
good” conversation” vise- versa Social
http://www.nytimes.co Responsibility
m/201/04/22/opinion/s
unday/the-flight-from-
conversation.html?_r=0
“Connected but alone”
in TED talks
http://www.ted.com/tal
ks/sherry_turide_alone_
together
Video” How social media
can make history”
http://www.ted.com/tal
k/clay_shirky_how_cellp
hones_twitter_facebook
_can _make_history
Video “Wiring a web for
global good”
https://www.ted.com/ta
lks/gordon_brown
2 Determine culturally Local and Global Lecture and class LCD Projector or manila Quiz and seatwork on Nationalism
appropriate terms, Communication in discussion on using paper using culturally Gender Awareness
expressions, and images multicultural settings culturally appropriate Invited appropriate terms, and Sensitivity
(sensitivity to gender, race, terms, expressions and Students/speakers from expressions, and Respect for
class, etc.) Varieties and images; varieties and different cultures images: varieties and Cultural
Adopt cultural and registers of spoken registers of language Films or videos showing registers of language Awareness
2 intercultural awareness and and written language Class discussion of cultural different speakers from Research and report Literacy
sensitivity in appropriateness in various regions on various cultural
4
communication of ideas communicating as tackled communicating in a and intercultural
in film/video multilingual setting (e.g. modes of
Exercise on using culturally “lost in Translation”) communication (e.g.
appropriate terms, and See TED talk “ Pop words/gestures used
images. culture in the Arab in a particular region
Interview invited world” or country to show
speakers/students http://www.ted.com/tal respect) and/or
ks/sheree_el_feki_pop_ various issues in
culture_in_the_arab_wo communication(e.g.
rld use of politically
See correct words in
https://celsalangues.wor today’s world; gender
dpress.com/2015/01/29i sensitivity through
t-aint-right-innit-about- language)
language-register-in-
english/
See https://www.really-
learn-
english.com/language-
register.html
See
https://www.unidue.de/
SVE/
See
https://www.icaltefi.co
m/category/varieties-
ofenglish
See
https://www.britishcoun
cil .org/blog/which-
variety-english-should-
you-speak
Daniton, M. & Zelly E.
(2015). Applying
5
Communication theory
for professional life. A
practical introduction 3rd
ed. Sage Publications.
Biber, D & Conrad S.
(2009). Register, genre,
and style. Cambridge:
Cambridge Univ. Press.
Evaluate multimodal text Evaluating messages LCD projector or manila Invitation for people Literacy
2 critically to enhance and/or images (e.g. paper to join cause- Ethics
receptive (listening, pictures, Authentic texts about oriented events using Courtesy
reading, viewing) skills. illustrations of cultural sensitivity from various media such as Respect for
Convey ideas through oral, different types of various media (text email, social media, Cultural Diversity
audio-visual, and/or web- texts reflecting messages; email print and/or
based presentations for different cultures messages; social media electronic
different target audiences (regional, Asian, message; newspaper, advertisements
in local and global settings Western, etc.) magazine and journal
using appropriate registers 1. What is the article; print and
Adopt awareness of message? electronic
audience and context ideas 2. What is the purpose advertisement)
of the message? See sample:
3. How is the message https://www.kwintessen
conveyed by the tial.co.uk/cultural-
text and/or image? services/articles/cultural
4. Who is the target -sensitivity.html
audience of the See sample:
message? https://mindspaceintuiti
5. What other ways of on.files.wordpress.com/
presenting the 2015/01/cross-
message are there? cultural.jpg
See sample:
https://i.telegraph.couk/
multimedia/archive/014
40/burger_1440211c.jpg
6
See sample
https://attaintablackstar
.com/2013/11/19/9-
racial-ads-commercials-
that-promote-negative-
images-of-black-
people/3/
Mooney, A, Peccel, J.S.,
La Belle, S, et.al. (2010).
Language, society and
power: An introduction,
3rd ed. London:
Routledge
3 Convey ideas through oral, Communication aids Lecture and class LCD projector or manila Oral audio-visual ICT Literacy
audio- visual, and/or web- and strategies using discussion on preparing paper and/or web-based Ethic
based presentations for tools of technology audio visual and web-based Text video/audio clips presentations to Competence
different target audiences presentations from various sources promote cultural
in local and global settings Group work and class See various (e.g., respect
using appropriate registers discussion on identifying https://creatingmultimo for elders, bayanihan
Adopt awareness of problems with the research daltexts.com/ spirit, etc.)
audience and context in presentation in the video “The world’s worst
presenting ideas research presentation”
https://www.youtube.co
m/watch?v=nSGqp4bZY
Adler, R., Elmhorat, J.M,
& Lucas, K (2012).
Communicating at work:
Strategies for success in
business and the
professions NY: McGraw
Hill
Convey ideas through oral, Communication for Lecture and class LCD projector or manila Public Gender Awareness
4-6 audio-visual, and/or web- various purposes discussion on informative paper Announcement and Sensitivity
based presentations for 1. to obtain, provide, persuasive and Sample text (inquiry (audio/video, social Respect for
7
different target audiences and disseminate argumentative letter, police reports, media) about disaster Cultural Diversity
in local and global settings information communication political speeches, preparedness Professionalism
using appropriate registers 2. to persuade and Lecture and discussion of letters of appreciation, Editorial about Academic Integrity
Create clear, coherent and argue Types of Speeches and etc) environmental issues Ethics
effective communication Public Speaking (Read, See Formal One-minute Competence
materials Memorized, https://www.omafra.go Speech based on Literacy
Present ideas persuasively impromptu/extemporaneo v.on.ca/english/rural/fac current issues
using appropriate language us) ts/03-033.htm (Extemporaneous)
registers, tone, facial Short exercises; asking for See
expressions and gestures information through https://www.capmembe
Adopt awareness of inquiry letter or interview, rs.com/media/cms/l2l_
audience and context in response to queries, mod2_ch8_effective_co
presenting ideas incident reports mmunicatio_63afca8970
d43.pdf
See
https://hpenger.engr.ws
c.edu/prof_Comm.pdf
See
https://www.peaarsonhi
nghered.com/samplecha
pter/0205524214.pdf
Searles, G. (2014)
Workplace
Communication: The
Basics. Boston: Allyn &
Bacon, 6th ed.
Dainton, M. & Zelly E.
(2015). Applying
Communication theory
for
Professional life. A
practical introduction
3rd., Sage
Publications.
8
Lucas, S. (2011). The art
of Public Speaking.
NY: McGraw Hill
Video of “The Most
Important Cannot be
said”. Eddie Calasanz
At TEDxADMU
(youtube)
7-10 Create clear, coherent and Communication for Lectures and class LCD projector or manila Work place Professionalism
effective communication work purpose (e.g. discussion on effective paper documents (e.g Courtesy
materials healthcare, communication and oral Video of “Giving minutes, memo) Task-Delivery
Present ideas persuasively education, business presentations in the Presentations Worth Written and/or oral Independence
using appropriate language and trade, law, workplace Listening to”: Gordon presentation (group Competence
registers, tone, facial media, science and Analysis of different Kangas at TEDx Talks reporting)of a Ethics
expressions, and gestures technology communication materials (youtube) medical Literacy
Adopt awareness of Writing exercises on Sample communication case/business Cooperation and
audience and context in communication materials materials from different proposal/media Team Work
presenting ideas for the workplace (e.g. work place settings (e.g. campaign ICT Literacy
minutes, memo, requests, minutes, memo, proposal/program or
business/technical/ requests, project proposal for
Incident reports, letters) business/technical/incid addressing a health
ent report issue/problem (using
See communication aids
https://www.vuu and strategies-tools
.edu/Uploads/files/Sam of technology)
plesMeeting/reflective/
5xml
See
https://www.monash.ed
u.au/lls/llonline/writing/
medicine/reflective/5xm
l
See
https://tawanmandi.org.
9
af/knowledge-
portal/Media/Workplac
e_communication_chapt
er_in_communications.p
df
See
https://www.dol.gov/od
ep/topics/youth/softskill
s/Communication.pdf
Dainton, M. & Zelly E.
(2015). Applying
Communication theory
for
Professional life. A
practical introduction
3rd., Sage
Publications.
Searles, G. (2014)
Workplace
Communication: The
Basics. Boston: Allyn &
Bacon, 6th ed.
Write and present academic Communication for Lecture and class LCD projector or manila Analysis Papers (e.g., Task-delivery
11-16 papers using appropriate academic purposes discussion on paper literary analysis, Independence
tone, styles, conventions (e.g. research-based communication on Bullock, R & Googgin, M. political science Commitment to
and reference styles journal or magazines communication for (2013). The Norton Field analysis paper) Advancement of
Adopt awareness of article , etc.) academic purposes Guide to Writing 3rd and/or Technical Knowledge and
audience and context in Independent research edition. W.W. Norton Papers (for journal Information
presenting ideas (topic proposal, literature and Company article or magazine Professionalism
Convey ideas through oral, review, data gathering, See article) on political, Academic
audio-visual, and/or web- data analysis) http://englsih28payte.w social, cultural, Integrity
based presentations for eebly.com/uploads/3/8/ economic or health, Ethics
different target audiences 2/9/38294063/nortonfie environment issue Competence
in local and global settings ldguide2.pdf Academic Social
10
using appropriate registers See Presentations(e.g., Responsibility
http://www4.stat.ncsu.e paper presentations Literacy
du/- for a
reich/s810A/oral.pdf local/international
See conference, lecture
http://pne.people.si.umi presentations for a
ch.edu/pdf/howtotalk.p local/international
df forum) of
analysis/technical
paper
Final project
Multimedia advocacy
campaign (print,
audio, visual, web-
based) addressing
current issues tackled
in previous tasks
(e.g., good
governance,
responsible
citizenship, disaster
preparedness,
preservation, poverty
reduction, etc.)
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RURPOSIVE COMMUNICATION Course Map
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