Jayson Final Fs 2

ST.
VINCENT COLLEGE OF CABUYAO

Mamatid, City of Cabuyao, Laguna
Mam
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MARKETING ASPECT
A. General Marketing Description
A.1 Channel Distribution
Registration
Settlement of fees
Validation
Release of
Certification and
Tickets
Figure 1.
1
ST. VINCENT COLLEGE OF CABUYAO
Mam
A.2 Target Market
The business will focus on the people who loves to travel, who loves to explore
and experience different culture. JM Fly High Travel Agency would like to encourage
professionals, friends, couple, family or individual who wants to experience different
kind of travel experience that fits their budgets. As the world trend moves towards
global tourism, JM Fly High Travel Agency sees the great opportunity of promoting the
joys and wonders of travelling. Nowadays, tourist would invariably look for alternative
tourist destinations to look for fine-sand beaches, pristine waters, superb sights and
conditions, and places that offer solitude.
B. Demand Supply Analysis
The proponents conducted a series of survey and interviews on people
resending and working in the target area to have knowledge on the possible
demand for a JM Fly High Travel Agency. The respondents were asked if they are in
favor of opening a JM Fly High Travel Agency in San Pedro Laguna.
2
Mam
Table 1.
Is there a demand for online travel agency
Response Frequency Percentage
Yes 25 92%
No 5 8%
Total 30% 100%
Table 1. shows that 92% of the respondents answers that there is a
demand of travel agency and 5% of the respondents answers there is no demand.
Table 2.
How Many times do you visit Travel Agency?
Questions Frequency Percentage
Once 7 20%
Twice 8 30%
Thrice or more 15 50%
Total 30 100%
The table 2. shows that there are almost 45% of customers are traveling thrice or
more times a year, while 35% said that they only travel twice or twice a year. On the other
hand, 20% that they want to travel once a year.
3
Mam
Table 3.
How many times do you book a flight in a travel agency?
Days Frequency Percentage
Once 6 15%
Twice 9 35%
Thrice or more 15 50%
Total 30% 100%
The table 3. shows that out of the 30 respondent 50% of the respondents
answered the book a flight thrice or more while 35% says they book a flight twice and
15% of the respondents says they book a flight once.
4
Mam
Table 4.
What do you like must on online travel agency?
Fast Transaction 11 40%
More Affordable 11 40%
More Convenience 8 20%
Total 30 100%
The table 4. shows that 40% respondents like most about online travel agency are
fast transaction and more affordable while 20% says it is more convenience.
5
Mam
Table 5.
Select the factors that affect the demand of a new Travel Agency.
Factors Frequency Percentage
Fixed travel fee 6 20%
International flights 15 50%
Domestic flights 9 30%
Total 30 100%
Table 5. presents that there are almost 50% of customers is in favor of
international Flights, while 30% said that they only want a domestic flight. On the other
hand, 20% that they want a fixed travel fee when booking a trip.
Table 6.
Number of people that loves to travel
Yes 24 92%
No 6 8%
Total 30 100%
The table 6. shows that 92% of the customer says that they love to travel, in the other
hand only 8% of the respondent says that they don’t love to travel.
6
Mam
C. General Marketing Practices
JM Fly High Travel Agency will convince people through online media and promote
tours and travel that we offer to them for affordable cost.
D. Quality Standard
 JM Fly High Travel Agency has a wide range of amenities, including travel packages
promotional trips.
 Travel packages including the hotel or in where the customers can be relaxed and at
the same time, they can rest for a while before exploring as soon as they reached their
destination.
 JM Fly High Travel Agency give a affordable and quality tours for my clients.
E. Advertisement
 JM Fly High Travel Agency will be known on brochures and tarpaulins that will be
displayed around Brgy. Paciano Rizal, Calamba City, Laguna and other nearby places.
 Leaflets and other advertisements paraphernalia will also be distributed to different
companies, schools, malls and other crowded places.
 Facebook and website will also be launched for easier communication and inquiry
matters.
F. Promotion
 For the opening of the business 20% discount will be given to the first 100 customers.
And also we will give package deal promo once a month to our loyal customers.
7
Mam
Figure 2. Brochure
8
Mam
Figure 3. Tarpaulin
9
Mam
Figure 4. Leaflets / Flyers
10
Mam
MANAGEMENT ASPECT
A. Personnel
The JM Fly High Travel Agency is a sole proprietorship and has only one employee that
will give a quality services and satisfy the needs of the clients.
A.1 Organizational Chart
Figure 5.
General
Manager
Travel
Agents
11
Mam
A.2 Position, Job Description and Qualification
Table 7
Job title Duties/Responsibilities Qualifications
General Manager  managing a company's  College Graduate
strategic approach to travel with a diploma
 negotiations with all vendors,  5 experience
day-to-day operation of the  25 – 30 years old
corporate travel program,
traveler safety and security,
credit-card management
 and travel expenses
Travel agents  sell transportation,  College
lodging, and admission to Graduate
entertainment activities to  25 – 35 yrs. old
individuals and  With experience
groups planning trips.  Male/Female
 They offer advice on
destinations, plan trip
itineraries, and
make travel arrangement
s for clients.
12
Mam
A.3 Salaries and Wages
Table 8
Position Monthly Annually
Travel agents Php. 11,784.00 Php. 142,488.00
Total Php. 11,784.00 Php. 142,488.00
A.4 Fringe Benefits
Table 9. Schedule of Fringe Benefits
13th
Position Salary SSS Philhealth Pagibig month
Travel agents 11,784.00

552.50 87.50 150.00
Monthly Contribution
of Employer 552.50 87.50 150.00 11,784.00
Multiply by 12 months 6,630.00 1,050.00 1,800.00
TOTAL 21,264.00
All personnel will be entitled to fringe benefits such as 13th month pay, SSS, Phil
Health and Pagibig according to their salary bracket.
13
Mam
SSS Benefits
Employees will be registered to SSS (Social Security System) to gain benefits to
cover for the employees and their families. The employer and the employees will make
joint contributions to SSS.
Phil Health
Employees will be registered to Phil Health for the benefits of gaining medical
assistance for the employees
Pag-Ibig Fund
Employees will be registered to Pag-Ibig to gain benefits like housing loans,
automobile loan.
13th month pay
The 13th month pay a monetary benefit is equivalent of your basic compensation for
atleast 10months working in company.
14
Mam
Technical Feasibility
A. The Service
 Passport Processing Php. 950.00
 Visa Assistance Php. 1,200.00
 Domestic and International Ticketing
 Hotel Reservation
 Visa Consulting and Processing
 Handling both Domestic and International :
 conventions
 seminars
 company/school
 outings
 educational tours
15
Mam
B. Production Process
Figure 6.
Client
Travel agent
 The client can call or go to the travel agency to give there information and choose
any flight or destination they want.
 The Travel agent assist the client and will make the booking and inform the client
that they have a reservation.
 The client will deposit and pay for their reservation and all the documents that
they need.
16
Mam
C. Machineries and Equipment
1. Fluorescent Tube
 Energy saving and environmentally friendly, high brightness
 Low heat generating, no UV or IR light radiation
2. Computer Set
 AMD A4 6300 Dual Core 3.7ghz to 3.9ghz
 Fm2 motherboard
 2GB DDR3 memory,
 1TB sata hard drive
 No internal DVD writer
 Built-in Graphics Radeon HD8370D 760MHz
 Micro-ATX case with 650W power supply
 15.6" LED monitor
 Software: Linux Operating system installed
3. Printer/Scanner
 Copy Speed: 2.6 cpm
17
Mam
 Print Speed: 8.4/Black /4.8 Color
 2pl (min.) ink droplets
 Resolution: Up to 4800 x 1200 pixels
 Operating system: Windows 8
 Voltage: AC100 - 240V
 Watts: 10
4. Telephone
 Corded phone
 With caller ID and hands free speakerphone
 Auto redial: 20 redial memory
 20 one touch
 10 speed dialer
5. Modem
 Share a 3G/4G mobile connection, compatible with 120+ LTE/HSPA+/UMTS/EVDO
3G/4G USB modems, tested in the field
 Three modes available for different situations: 3G/4G* Router, WISP Client Router
and Travel Router Mode (AP Mode)
D. Building
The JM Fly High Travel Agency will be located at a commercial building that has a 50
square meters and a unique quality structures of the building Brgy Paciano Calamba City,
Laguna.
18
Mam
E. Office Furniture and Fixtures
E.1 Office Equipment
Table 10.
Type Quantity Cost
2 5,600.00
Office Tables
2 6,000.00
Office Chairs
6 3,972.00
Client Chair
1 8,700.00
Air Conditioner
1 900.00
Bookshelves
1 2,086.00
Office Cabinet
2 20,000.00
Computer Set
2 8,200.00
Printer/Scanner
55,458.00
TOTAL
19
Mam
E.2 Office Supplies
Table 11.
Item Quantity Unit Cost Total Cost
1 ream 135.00 135.00

Short Bond Paper
1 ream 150.00 150.00

Long Bond Paper
10 6.00 60.00
Short Envelope
10 8.00 80.00
Long Envelope
10 5.00 50.00
Short Folder
10 8.00 80.00
Long Folder
10 7.00 70.00
Ball pen
5 6.00 60.00
Pencil
2 35.00 90.00
Highlighters
2 30.00 60.00
Scissors
1 box 100.00 100.00

Paper clips
2 100.00 200.00
Stapler
1 ream 30.00 30.00

Staple Wire
20
Mam
2 100.00 200.00
Calculator
1 200.00 200.00
Stamping Pad
1 100.00 100.00
Padlock
2 100.00 200.00
Wall clock
1,865.00
Total
E.3 Utility Materials
Table 12
Item Quantity Unit Cost Total Cost
1 120.00 120.00
Floor Mop
1 150.00 150.00
Doormat
1 100.00 100.00
Window Cleaner
1 70.00 70.00
Broom
1 60.00 60.00
Dustpan
2 20.00 40.00
Rags
21
Mam
3 60.00 180.00
Trash Can
1 80.00 80.00
Air refresher
800.00
Total
22
Mam
A. Project location
Figure 7. Vicinity map
23
Mam
B. Project layout
Figure 8.
24
Mam
FINANCIAL ASPECT
The business will show the profitability of the proposed project and helps management
gain a clear understanding of the business current financial position. It also examine many
things for the financial aspect including start up income, expenses and revenue, return of
investment and position of the business in economy.
A. Assumption
 500,000.00 is the approximate amount for the business.
 Services offered are open for cash and card transaction.
 Airfare promos are base on peak / lean season.
 Business permits are updated, inspection is conducted
quarterly with a year
 Employees are assumed to be hired on a probationary basis
To assure the stability of man power.
 The business is accredited by the Department of Tourism and
Airline Companies.
 The financial capital needed for the proponent’s siblings savings account
which in estimate amount to 500,000.00
25
Mam
B. Projected Cost
Table 13. Projected Cost
Fixed Assets
Machines and
28,200.00
Equipment
Furniture and
26,758.00
Fixtures
Pre-operating Capital
Advertising
3,000.00
Expenses
Supplies, 1,865.00
Utility Materials 800.00
Cleaning Products 220.00
Utilities 67,200.00
Duties and Licenses 8,340.00
Fringe Benefits 24,917.00
Salaries and Wages 141,408.00
TOTAL Projected Cost 302,708.00
26
Mam
Table 14. Schedule of Permits and Licenses
Registration Annual Renewal

Permits and Licenses
Fee Fee
Barangay Business Clearance 150.00 150.00

Business Tax & Sticker 1,640.00
1,640.00
Municipal Business Plate 300.00
300.00
Mayor Business Permit 1,500.00
1,500.00
BIR Certificate 500.00
500.00
OWWA Permits 2,000.00
2,000.00
DFA Permits 1,200.00
1,200.00
Fire and Life Safety Inspection 350.00
350.00
Philhealth Employer's Registration - -
Pag-ibig Employer's Registration - -
SSS Employer's Registration - -
DOLE Certificate - -
DTI Business Name Registration
Certificate 200.00 200.00
Community Tax Certificate
500.00 500.00
TOTAL
8,340.00 8,340.00
27
Mam
Table 15. Fringe Benefits
Position Salary SSS Philhealth Pagibig 13th month

Travel
11,784.00 552.5 87.5 150
agents
Monthly Contribution
552.5 87.5 150 11,784.00
of Employer
 Salary Computation:
Minimum rate / per day x 6 working days x 2 weeks = income / cut off
2 cut off a month x 2 = Monthly income
 Yearly Computation:
Monthly income x 12 months = Yearly income
Table 16. Utilities
Monthly Annual
Description
Total Cost Total Cost
Rent 3,000.00 36,000.00
Internet and Landline 1,500.00 18,000.00
Electricity 1,100.00 13,200.00
TOTAL 5,600.00 67,200.00
28
Mam
Table 15. Schedule of Depreciation
Total Annual
Machines and Qua Equipment & Scrap Usef
Acquisitio Depreciatio
Equipment ntity Furniture Value ul life
n n
Printer &
2 1,640.0 5
Scanner 4,100.00 8,200.00 1,312.00
0
Computer Set 2 4,000.0 5

10,000.00 20,000.00 3,200.00
0
Total Depreciation
28,200.00 4,512.00
Furniture and Fixture
Office Table 2 1,120.0 5

2,800.00 5,600.00 896.00
0
Office Chairs 2 1,200.0 5

3,000.00 6,000.00 960.00
0
Client Chairs 6 5
662.00 3,972.00 794.40 635.52
Air-Conditioner 1 1,740.0 5
8,700.00 8,700.00 1,392.00
0
Book Shelves 1 5
900.00 900.00 180.00 144.00
Office Cabinet 1 5
2,086.00 2,086.00 417.20 333.76
Total Depreciation
27,258.00 4,361.28
TOTAL
55,458.00 8,873.28
29
Mam
C. Projected Sales
D. Table 17. Weekly and Monthly Projected Sales
Domestic Flight Price Quantity Total weekly Sales Total Monthly Sales
Manila to Davao 1950.00 3 5,850.00 23,400.00

Manila to Cebu 1560.00 2 3,120.00 2,480.00
Manila to Palawan 1399.00 2 2,798.00 11,192.00
International Flight Price Quantity Total Monthly Sales
Manila to Singapore 3450.00 1 3450.00 3450.00

Manila to Korea 16500.00 1 16500.00 16500.00
Manila to Hongkong 3105.00 1 3105.00 3105.00
Passport Processing 950.00 2 2,850.00 2,850.00
TOTAL 37,673.00 72,977.00
Table 18. Five Year Projected Sales
Year Sales
Year 1 1,072,500.00
Year 2 1,179,750.00
Year 3 1,297,725.00
Year 4 1,427,497.50
Year 5 1,570,247.25
30
Mam
E. Projected Income Statement
Table 19. Income Statement
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue 1,072,500. 1,179,750. 1,297,725. 1,427,497. 1,570,247.

00 00 00 50 25
Less: Expenses
Salaries and Wages
141,408.00 141,408.00 141,408.00 141,408.00 141,408.00
Fringe Benefits
21,264.00 21,264.00 21,264.00 21,264.00 21,264.00
Depreciation
Expenses on
4,512.00 4,512.00 4,512.00 4,512.00 4,512.00
Equipments
Depreciation
Expebses
onFurniture and 8,573.28 8,573.28 8,573.28 8,573.28 8,573.28
Fixture
Supplies,
1,865.00 2,144.75 2,466.46 2,836.43 3,255.87
Advertising and
Promotion 3,000.00 2,700.00 2,430.00 2,187.00 1,968.30
Cleaning Materials
and Products 1,020.00 1,020.00 1,020.00 1,020.00 1,020.00
Permits and
Licenses 8,340.00 8,340.00 8,340.00 8,340.00 8,340.00
Utilities
67,200.00 67,200.00 67,200.00 67,200.00 67,200.00
Total and General
Administrative
257,182.28 257,162.03 257,213.74 257,340.71 257,541.45
Expenses:
Income Before Tax 1,040,511. 1,170,156. 1,312,705.

815,317.72 922,587.97
26 79 80
Tax Payable
244,595.32 276,776.39 312,153.38 351,047.04 393,811.74
Income After Tax
570,722.40 645,811.58 728,357.88 819,109.75 918,894.06
31
Mam
F. Return of Investment
Table 20. Return of Investment
Year Income Projected cost Percentage

(1st) 2017 570722.40 302708.00 89.00%
(2nd) 2018 645811.58 302708.00 113%
(3rd) 2019 728357.88 302708.00 140%
(4th) 2020 819109.75 302708.00 170%
(5th) 2021 918894.06 302708.00 204%
Payback Period is on the 2nd year 2018 of the business.
Formula:
Net income – Projected Cost

Projected Cost x100 = %
32
Mam
SOCIO ECONOMIC ASPECTS
Even though there are lot of competitors and an established economy condition, I
could still show how to make the business will grow and make my financial condition stable
in the near future.
 Contribution to the Economy
The business will give knowledge and ideas in terms of promoting tours, also
business will give sponsorship for the community and for the people who needs helps, like
barangay tournaments, fiesta, holidays and scholarship grants.
 Contribution to the Government
The business will fulfil its obligation by paying taxes accurately, for repairing and
improving government properties. The business will also help people in times of calamities
by giving donations.
 Contribution to the Society
The business will also serve as one of the promoters for domestic tourism
promotions. This will likely increase the percentage of tourists in our country.
 Environmental Impact
The business provides employment for the individuals qualified for hiring.
The employer will give the benefits necessary for the employees.
33
Mam
34
Mam
35
Mam
36
Mam
37
Mam
38
Mam
39
Mam
40
Mam
41
Mam
42
Mam
43
Mam
Survey Questionnaire
Dear Respondents:
I, Jayson S. Montemayor, conducting a survey for my Feasibility Study, “JM FLY

HIGH TRAVEL AGENCY.” This is a way to see if the business is feasible in the market. Your
answer will be truly appreciated.
Name (Optional) : Age :
Gender : : Male Female Status :
Is there a demand for online travel agency?
Yes No
How many times do you visit travel agency?
Once Twice Thrice
How many times do you book a flight in a travel agency?
Once Twice Thrice
What do you like must on online travel agency
Fast Transaction More affordable More Convineice
Select the factors that affect the demand of new travel agency
Fixed Travel International Flight Domestic Flight
Number of people who loves to travel
Yes No
44
Mam
45

Jayson Final Fs 2

Încărcat de

Informații document

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Jayson Final Fs 2

Încărcat de

Drepturi de autor:

Formate disponibile

ST.

VINCENT COLLEGE OF CABUYAO

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

A. General Marketing Description

A.1 Channel Distribution

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

A.2 Target Market

professionals, friends, couple, family or individual who wants to experience different

conditions, and places that offer solitude.

B. Demand Supply Analysis

The proponents conducted a series of survey and interviews on people

favor of opening a JM Fly High Travel Agency in San Pedro Laguna.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Is there a demand for online travel agency

Response Frequency Percentage

Total 30% 100%

Table 1. shows that 92% of the respondents answers that there is a

demand of travel agency and 5% of the respondents answers there is no demand.

How Many times do you visit Travel Agency?

Questions Frequency Percentage

Thrice or more 15 50%

hand, 20% that they want to travel once a year.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

How many times do you book a flight in a travel agency?

Days Frequency Percentage

Thrice or more 15 50%

Total 30% 100%

15% of the respondents says they book a flight once.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

What do you like must on online travel agency?

Response Frequency Percentage

Fast Transaction 11 40%

More Affordable 11 40%

More Convenience 8 20%

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Factors Frequency Percentage

Fixed travel fee 6 20%

International flights 15 50%

Domestic flights 9 30%

Table 5. presents that there are almost 50% of customers is in favor of

Number of people that loves to travel

Response Frequency Percentage

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

C. General Marketing Practices

tours and travel that we offer to them for affordable cost.

 Leaflets and other advertisements paraphernalia will also be distributed to different

companies, schools, malls and other crowded places.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Figure 4. Leaflets / Flyers

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

A.1 Organizational Chart

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

A.2 Position, Job Description and Qualification

Job title Duties/Responsibilities Qualifications

General Manager  managing a company's  College Graduate

strategic approach to travel with a diploma

 negotiations with all vendors,  5 experience

day-to-day operation of the  25 – 30 years old

corporate travel program,

traveler safety and security,

 and travel expenses

Travel agents  sell transportation,  College