PARLE-AGRO

FROOTI
FINAL PRESENTATION
2018-20
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Table of Content
A. SECTORAL INFORMATION ...................................................................................................................... 1
1. Introduction of FMCG industry in India: ........................................................................................... 1
2. Market Size: ...................................................................................................................................... 2
3. Growth pattern of the sector: ........................................................................................................... 3
4. Factors affecting growth movement of textile industry: ................... Error! Bookmark not defined.
5. Porter’s Five Forces Model ............................................................................................................... 5
B. Company Information:- ......................................................................................................................... 6
1. Company Snapshot: ......................................................................................................................... 6
2. Market share of PARLE: ................................................................... Error! Bookmark not defined.
3. Products & services of PARLE ........................................................................................................ 9
4. Competitors analysis ........................................................................ Error! Bookmark not defined.
5. News: ................................................................................................. Error! Bookmark not defined.
C. Marketing: ............................................................................................. Error! Bookmark not defined.
1. SWOT Analysis:................................................................................. Error! Bookmark not defined.
2. STP and Market planning:................................................................ Error! Bookmark not defined.
3. Product life cycle: ............................................................................. Error! Bookmark not defined.
4. Marketing mix: ................................................................................... Error! Bookmark not defined.
5. Marketing strategies .......................................................................... Error! Bookmark not defined.
D. Business finance: ..................................................................................... Error! Bookmark not defined.
a) Direct & indirect costs ...................................................................... Error! Bookmark not defined.
b) Ratio analysis: .................................................................................... Error! Bookmark not defined.
E. Human Resource Management ............................................................... Error! Bookmark not defined.
1. Organizational structural ................................................................... Error! Bookmark not defined.
2. JD & JS Analysis .................................................................................. Error! Bookmark not defined.
3. Recruitment sources of the company ................................................ Error! Bookmark not defined.
4. Selection process and training methods ............................................ Error! Bookmark not defined.
5. Organizational culture and career planning ...................................... Error! Bookmark not defined.
F. Conclusion…………………………………………………………………………………………………………………………………………23

G. Bibliography………………………………………………………………………………………………………………………………………25

A. SECTORAL INFORMATION:
1. Introduction of FMCG industry in India:
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Fast moving Consumers Goods (FMCG) goods are popularly named as consumer packaged goods. Fast moving
consumer goods (FMCG) is the 4th largest sector in the Indian economy. AS we know that households and
personal care accounting for 50 percent of FMCG sales in India. These items mean the items which are used in
daily life. However, in last few years, the FMCG market has grown in rural India compared to urban India. FMCG
sector in India has recorded a market of around US$ 53 billion in 2017-18.

The FMCG industry in India has three segments:

FOOD AND BEVERAGES

• It accounts for 19% of the sector.

• This segment includes health beverages, staples /cereals,bakery
products,snacks, chocolates, ice cream,tea/coffee/soft drinks, processed
fruits and vegetables,dairy product and branded flour.
HEALTH CARE

• It accounts for 31% of the sector.

• This segment includes OTC products and ethicals.
HOUSEHOLDS AND PERSONAL CARE

• It accounts for 50% of the sector.

• This sement includes oral care,hair care, skin care, cosmetics/deodorants
,perfumes ,feminine hygiene and paper products,fabric wash,household
cleaners.

2. Market Size:
The Retail market in India is estimated to reach US$1.1 trillion by 2020 from US$ 840 billion in 2017. In 2017-
18, revenue for FMCG sector has reached Rs 3.4 lakh crores (US$ 53 billion) and is estimated to reach US$ 103.7
billion in 2020. Total consumption expenditure reaching nearly US$ 3,600 billion by 2020 from US$ 1,469 billion
in 2017. The market size of FMCG in India is estimated to grow from US$ 31.6 billion in 2011 to US$ 54.75
billion in 2018.This is further expected to grow at a Compounded Annual Growth Rate (CAGR) of 27.86% to
reach future estimations.
The Indian FMCG Industry contributes approximately 2.5 per cent to India’s Gross Domestic
Production(GDP).
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Trends in FMCG revenues over the years (US$ Bn)

120
103.7
100

80

60 53
47.3 49
44.9
34.8 36.8
40 30.2
21.3 24.2
17.8
20

0
2007 2008 2009 2010 2011 2012 2013 2015 2016 2018 2020

3. Growth pattern of the Sector:

The size of India’s FMCG market was around in 2016 US$ 49 billion, which is reached at US$ 53 in 2018
and is about to reach US$ 103.7 billion market by 2020, growing at CAGR of 11.95 between 2007-20E.

% GROWTH TREND IN FMCG INDUSTRY (YOY)

800.00%
700.00%
600.00%
500.00%
400.00%
300.00%
200.00%
100.00%
0.00%
2008 2009 2010 2011 2012 2012 2015 2016 2018 2020

% Growth (YOY)

4. Factors affecting growth movement:

o Government Initiatives-
Some of the major initiatives taken by the government to promote the Fast moving consumer goods sector
in India are as follows:

 The Government of India has approved 100 per cent Foreign Direct Investment (FDI) in the cash and carry
segment and in single-brand retail along with 51 per cent FDI in multi-brand retail.
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 The Government of India has drafted a new Consumer Protection Bill with special emphasis on setting up
an extensive mechanism to ensure simple, speedy, accessible, affordable and timely delivery of justice to
consumers.
 The Goods and Services Tax (GST) is beneficial for the FMCG industry as many of the FMCG products
such as Soap, Toothpaste and Hair oil now come under 18 per cent tax bracket against the previous 23-24
per cent rate.
 The GST is expected to transform logistics in the FMCG sector into a modern and efficient model as all
major corporations are remodeling their operations into larger logistics and warehousing.

o Road Ahead for FMCG

 Rural consumption has increased, led by a combination of increasing incomes and higher aspiration levels;
there is an increased demand for branded products in rural India. The rural FMCG market in India is
expected to grow to US$ 220 billion by 2025 from US$ 23.6 billion in FY18. In FY18, FMCG’s rural
segment contributed an estimated 10 per cent of the total income and it is forecasted to contribute 15-16
per cent in FY 19. ^
 On the other hand, with the share of unorganized market in the FMCG sector falling, the organized sector
growth is expected to rise with increased level of brand consciousness, also augmented by the growth in
modern retail.
 Another major factor propelling the demand for food services in India is the growing youth population,
primarily in the country’s urban regions. India has a large base of young consumers who form the majority
of the workforce and, due to time constraints, barely get time for cooking.
 Online portals are expected to play a key role for companies trying to enter the hinterlands. The Internet
has contributed in a big way, facilitating a cheaper and more convenient means to increase a company’s
reach. It is estimated that 40 per cent of all FMCG consumption in India will be online by 2020. The online
FMCG market is forecasted to reach US$ 45 billion in 2020 from US$ 20 billion in 2017.
 It is estimated that India will gain US$ 15 billion a year by implementing the Goods and Services Tax.
GST and demonetization are expected to drive demand, both in the rural and urban areas, and economic
growth in a structured manner in the long term and improve performance of companies within the sector.

o Investments:
 ITC ltd has forayed into the frozen food market with the launch of frozen prawns and further plans to launch frozen
vegetables and fruits in a move towards reaching RS 1 trillion in revenue by 2030.
 Dabur India Ltd set up its largest manufacturing plant globally, spread over 30 acres, at a cost of 250 crores
(US$38.56 million) in Tezpur, Assam, which will produce Dabur’s complete range of Ayurvedic medicines, health
supplements and personal care products among others.
 Indian FMCG major, Patanjali Ayurvedic is targeting a 10-fold growth in sales and is set to achieve a turnover of
RS 1 lakh crore (US$ 15.52 billion) over the next five years.
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5. Porter’s Five Forces Model:

Threat of
new
Entrants

Bargaining Bargaining
Competitors
power of Rivalry
power of
Suppliers Buyers

Threat of
Substitutes

(I) Competitors Rivalry:

 In the FMCG Industry, rivalry among competitors is very fierce
 There are scares customers because the industry is highly saturated and the competitors try to snatch
their share of market.
 Market players use all Sorts of tactics and activities from intensive advertisement campaigns to
promotional stuff and price wars etc. Hence the intensity of rivalry is very high.
 Highly fragmented industry as more MNCs are entering.

(II) Threat of new entrants:

 FMCG Industry does not have any measures which can control the entry of new firms.
 The resistance is very low and the structure of the industry is so complex that new firms can easily enter
and also offer tough competition due to cost effectiveness. Hence potential entry of new firms is highly
viable.
 There is high presence of multiple brands.

(III) Threat of Substitute:

 There are complex and never ending consumer needs and no firm can satisfy all sorts of need alone.
There are plenty of substitute goods available in the market that can be re-placed if consumers are not
satisfied with one.
 The wide range of choices and needs give a sufficient room for new product development that can be
replace existing goods. This leads to higher consumer’s expectation.
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 There are more investments of advertisements is aggressive.

(IV) Bargaining Power of Suppliers:

 The bargaining power of suppliers of raw materials and intermediate goods is not very high.
 There is ample number of substitute suppliers available and the raw materials are also readily available
and most of the raw materials are homogenous.
 There is no monopoly situation in the supplier side because the suppliers are also competing among
themselves.
 Big FMCG companies are able to dictate the prices through local sourcing from a fragmented group of
key commodity suppliers.

(V) Bargaining Power of Buyers:

 Bargaining power of consumer is also very high. This is because in FMCG industry the switching costs
of most of the goods is very low and there is no threat of buying one product over other.
 Customers are never reluctant to buy or try new things of the shelf.
 There is a low switching cost induces the customers’ product shift.

B. COMPANY INFORMATION:
1. Company Snapshot:
Parle Agro is an Indian private ltd company founded in 1984 that owns Frooti, Appy, Bailey etc. They
are the largest Indian food and beverage company, with brands that have won the hearts of consumers
everywhere.
In 1959, operations started as Baroda Bottling Co for carbonated beverages. At Parle Agro, it's not just
about the business, it's how they go about it, it's about the people, about the culture and ethics. It's also
about sustainability and social responsibility. Their philosophy is built around their need to lead, their
need to innovate, and their need to make the world a better place with a little contribution from us.
Parle Agro, today, is a Rs 2,000 crore (US$ 319.43 crore) organization. Frooti, the first product rolled out
of Parle Agro in 1985, became the largest selling mango drink in India. Appy is the undisputed market
leader in the apple nectars category with a market share of close to 70 per cent.

2013 Latest beverage brands - Cafe Cuba, the carbonated coffee flavored soft drink and Frio, a
range of deliciously flavored aerated drinks, have Marked Parle Agro’s re-entry into CSD
market.

2012 Launched India's first spice based soda.

2009 Diversified into the snack food category with the launch of Hippo, a move that took the
company closer towards its vision of becoming a leader in the foods and beverages industry.

2005 Launched India's first sparkling Apple drink - Appy Fizz available in a champagne shaped
PET bottle.
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1993 Sold rights for carbonated beverages to Coco-Cola and entered the Packaged Drinking Water
market with the launch of Bailey.

2. Market share of Parle:

The above shown pie chart distribution for the market share of PARLE can be clearly seen. PARLE has
occupied a larger portion with approximately 24% of the market share along with ITC Ltd. being the highest
with the market share of 36% (approx.) and DABUR being the second highest with the market share of 35%
of the total market.

Market Share
1%
COCA COLA
2% 13% 19%
2% PEPSI
2%
DABUR
11% 13% ITC LIMITED
PEPSICO
GODREJ
19% 18% MANPASAND
NESTLE
PRO SOYA’S
PARLE

3. Products and Services of Parle:

PRODUCTS - Various products of PARLE includes -
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Beverages

Products

Water Food

 Beverages
 Frooti: Launched in 1985, Frooti was India's only beverage sold in a Tetra Pak. It has become the
largest selling Mango drink in the country.

 Appy: Appy Classic was launched in 1986 as an apple nectar and originally available in a white
Tetra Pak packaging with an apple and leaf graphic. As of 2011, it comes in black Tetra Pack
packaging. It was the first apple nectar to be launched in India.

 Appy Fizz: Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a
champagne shaped PET bottle.

 Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed fruit,
Grape and Apple. At the time of its launch, its USP was “100% juice with no added color, sugar
or preservatives".

 Grappo Fizz: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with
creating the sparkling fruit drinks category in India, Grappo Fizz is along the lines of existing
product Appy Fizz.

 Dhishoom: In 2012, Parle Agro launched India's first Jeera Masala Soda, Dhishoom. It packs a
flavourful punch with every sip.

 Cafe Cuba: Launched in 19 May 2013, It's a new product & first of its kind; Cafe Cuba is a
carbonated Cuban coffee, more of a bottled Espresso, Flavour: Strong Coffee with little sugar,
helps to activate your energy levels up high.
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 Bailley Soda: Launched in 2010, Bailley Soda, with its evocative packaging and impeccable taste.
Their packaging theme is inspired by military colours and also the bottles are made like grenade.
 Frooti Fizz: Launched in March 2017, Frooti Fizz is a sparkling mango juice
drink. Bollywood actress Alia Bhatt has signed a deal with Parle Agro to endorse the
product. Frooti Fizz is available in 250ml PET bottle, 500ml PET bottle and 250ml can.

 Water
 Parle Agro have launched BAILLEY packaged drinking water,
 it has also introduced pouches of drinking water.

 Food
 Confectionary
-Mintrox mints (launched in 2008), hard mint sweets available in 2 flavors
-Buttercup sweets (launched in 2008), hard boiled sweets
-Buttercup Softease, a toffee available in 4 flavors
-Softease Mithai, a toffee available in 3 flavors
-Kaccha Aam, a toffee.
 Snacks
-Hippo (launched in 2008), baked snack available in six flavors
-Hippo Namkeens is an assortment of traditional snacks from various parts of India. Hippo
Namkeens is now available in a range of seven traditional Indian snacks: Aloo Bhujia, Chana Dal,
Moong Dal, Sev Bhujia, Masala Peanuts, Khatta Meetha, Navratan Mixture.

SERVICES – As a part of corporate social responsibility policy PARLE is keenly involved in overall
development of younger generation through conducting various programs across the region.
Saraswati Vandana in the state of West Bengal.
Golu Galata in Tamil Nadu.

4. Competitor Analysis:

NAME PRODUCT MARKET SHARE (%)

COCA COLA MAZAA 36
ITC LIMITED B. NATURAL 35.92
DABUR REAL 35
PEPSI TROPICANA 25
PARLE FROOTI 24
PEPSICO SLICE 22
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MANPASAND MANGOSIP 4.5

NESTLE MILO 4
GODREJ JUMPIN 4

From the above mentioned table it has been clearly seen that the major competitors of PARLE’s Frooti
with the market share of 24% are ITC’s B. Natural (35.92), COCA COLA’s Mazaa (36%) and
DABUR’s Real (35).
Some other brands also stand out in the list of its competitors, they are PepsiCo’s Slice with share of
22%, Nestlé’s Milo with share of 4% and Godrej’s Jumpin with the market share of also 4%.

5. News about PARLE - AGRO:

 Sept 10th, 2018
Parle Agro: NGT orders inspection of Parle Agro Private Ltd unit in UP – A bench headed by
NGT Chairperson Justice Adarsh Kumar Goel ordered the Central Pollution Control Board
(CPCB) and Uttar Pradesh Pollution Control Board to conduct a joint inspection and submit
report within two weeks.
 June 16th, 2018
Parle Agro: Fizzy drinks bubble up in rural markets – Consumers in rural markets are becoming
more discerning and have personal preferences while selecting their choice of beverages.
 May 14th, 2018
 Parle Agro eyes Rs 10,000 crore topline by 2011; plans new categories – Leading beverages
maker Parle Agro is planning to enter new categories and ramp up the sales & distribution
network for its existing products to achieve its targeting of clocking Rs 10,000 crore topline by
2022, a top company official has said
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C. MARKETING:
1. SWOT Analysis of Company (PARLE- AGRO):

WEAKNES
STRENGTH
S

OPPORTU
THREAT
NITY

Strengths-
• Effective growth strategy and strong distribution model to reach interior of the untapped
market.
• Systematic, planned and quick action taking.
• A dedicated intellects ; marketing and distribution team enhances sales of the fruit juices &
other fmcg products.
• For its fruit drink FROOTI, Parle associated with rural and retain market making fmcg
products in reach of comman man.
Weakness-
• Improper and irregular supply.
• Fewer shares in premium biscuit market.
• Dependent on its flagship brand.
• Poor packaging in family pack of glucose biscuits.
Opportunities-
• A huge rural and retail untapped market can be the new platform.
• Brand image of parle agro products and increasing its product line by introducing other
fmcg products.
Threats-
• Throat cut competition with Pepsi Co., Coca Cola and others.
• Non availability of stock for rural market.
• Carriage problem hinders the distribution specifically in rural market.
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2. STP and Market Planning of PARLE:

SEGMENTATION

• IDENTIFYING DIFFERENT GROUPS OF CUSTOMERS

TARGETING

• SELECTING WHICH SEGMENT(S) TO SERVE

POSITIONING

• IMPLEMENTING CHOSEN IMAGE AND APPEAL TO CHOSEN SEGMENT

• PRODUCT – PRICE- PROMOTION - DISTRIBUTION

SEGMENTATION – This can be done based on various parameters. Some of them are given below:

Demographic: The brand’s consumer section is broadly divided into two segment.
-Primary segment: Consists of children in the age group of 4-12 years.
-Secondary segment: Consists of all adults in section A+B
* who love fruit based on non-carbonated drinks.

Psychographic: The youth segment was targeted with sub-segments:

(i) Pre-teens (9-12)
(ii) Teenagers (12-15)
(iii) Above teenagers (16-19)
These are the new impulse category. The sporty and fun loving nature of the teens and their likings of
hanging out together while drinking fruit juices or other soft drinks were taken into account.
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TARGETING – This refers to creating a particular group of segment or people to who company needs to target to
achieve their goals. Here, the Target Market can be defined as:
Recreational, Kids, Lifestyle, Sports, Fitness, Health.

POSITIONING – Positioning can be termed as creating a brand image in the minds of the consumers.
• Frooti Ads are no longer just to create buzz, they are created keeping in mind a long term brand vision.
• Ads of Frooti are more about situations and showcasing how consumers connect with Frooti.
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3. Product life cycle:

INTRODUCTION
DECLINE
MATURITY

GROWTH

FROOTI
FRFROOT

(I) INTRODUCTION -
 Frooti launched in 1985
 Still hold the dominant position.
 Healthy drink as compared to carbonated drink

(II) GROWTH –
• Positioned as a mango drink i.e. “fresh & juicy”, for over 7 yrs.
• Introduced a series of new variants and packaging.

(III) MATURITY –
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• In late 90’s it achieved its maturity stage, it was facing stagnation in sales. Tried Orange &
Pineapple variant but both failed.
(IV) DECLINE –
• Frooti even hasn’t attained its decline stage, it is now confronting stagnation with a market share
of 75%-85%.

4. Market mix:

PRODUCT

PLACE PRICE

PROMOTION

Product:
Frooti is one the most popular mango flavored beverages. Frooti is available in 2 flavors Frooti mango and
green mango as a part of its product portfolio in its marketing mix. It was available in 2 other flavors- orange
and pineapple for a brief time but due to low sales were withdrawn from the market. Recently Frooti moved into
brand expansion by the introduction of Frooti Fizz in 2017. The product is mainly available in tetra pack but in
recent times has moved into PET bottles and bigger SKUs to compete in this highly competitive market. From
the introduction of the Tetra Pak, to being the first to unveil the PET bottle and TCA tetra pack, Parle Agro has
kept Frooti enjoyable and refreshing.
Price:
Frooti is offering its products in different SKUs and prices depending upon the consumer requirements,
preferences and income level. The smaller Frooti SKUs are available in smaller stores near schools and colleges
and bigger SKUs in PET bottles are available in supermarket for house requirements or party requirements.
With this Frooti is trying to move into space where other companies are already present so as not to lose out on
the market. Overall, the pricing strategy of Frooti can be considered as competitive, looking to take on other
beverages.
Place:
Frooti’s distribution channel is one of the best in the country owing to its parent brand Parle Agro. Frooti is
estimated to have reach to around 10 lakh outlets through its 1500 distributors throughout India. It is also
available in various other countries other than India like Nepal, USA, United Kingdom, Canada, Malaysia and
many more countries. For their excellent presence, it won Best Managed Supply Chain and Highest Retail
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Availability. The excellent availability shows its distribution and place strategy in its marketing mix. Frooti is
available in every place be it malls, movie theatres, stores near playground and schools, schools, colleges and
office canteen, railway stations and bus stops, super market and general stores, Kirana stores. This has helped it
reach every person at least once in their lifetime and has helped Frooti garner an image in all our hearts
especially in the minds of the youth, their target segment.
Promotion:
Frooti has always tried to promote the products as a healthy alternative to carbonated drinks. It first promoted it
as a drink for kids. It also promoted to their mothers as a Vitamin C substitute. This helped Frooti garner a huge
market share but soon the market for them stagnated. This is when they tried to bring in new flavors which also
was a bust. This is when they decided to target the youth between 16-21 with a new campaign and a new funky
packaging. This repositioning worked but it was not followed up by subsequent campaign due to which this did
not last much with the target market. They have launched a new campaign Frooti Life with Bollywood actors
Shah Rukh Khan and Alia Bhatt as brand ambassador and another campaign How to juice a mango. These
campaigns have tried to target both the segment of kids as well as the youth. Frooti has launched several
taglines to promote its brand on twitter and other social media, like “Juice Up”, “SRK Loves Frooti” and
“Frooti life”. To promote its new brand extension product Frooti Fizz it has roped in Alia Bhatt and has tried to
promote it to the youth with several campaigns. Frooti also promotes its products by giving it to school kids for
free, sponsoring school programs and annual day functions. But its major advantage is its supply chain as it is
available in every shop near schools and colleges and bill boards of the same have been pasted all over the
shops. Hence, this completes the marketing mix of Frooti.
Marketing Strategies:
5. Marketing Strategies:
D. BUSINESS FINANCE:
1. Direct & Indirect Costs of the company:

 Gross Profit- Company is able to increase its gross profit because its net sales is continuously increasing
year on year.

2016 (in Cr) 2015 (in Cr) 2014 (in Cr)

Net Sales 1363.9 1251.8 972.9

Direct Cost 839.3 784.2 669.4

Gross Profit 524.6 467.6 303.5

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Direct & Indirect Cost of the company

1600

1400

1200

1000
FY 2016
800
FY 2015
600 FY 2014

400

200

0
Net Sales Direct Cost Gross Profit

 Net Profit – Though the net sales increased but net profit doesn’t increase as per the sales, i.e. cost has
been increased.

2016 (in Cr) 2015 (in Cr)

Net Sales 1363.9 1251.8

Profits After Tax 108.0 107.2

Net sales & PAT

3000

2500

2000
FY 2015
1500 FY 2016

1000

500

0
Net Sales Profits After Tax
 18

Below the table showing the direct cost incurred by the company.

Direct Cost 2016 (in Cr) 2015 (in Cr)

Raw Material Consumed 629.1 605.8

Power & Fuel Cost 51.6 54.9

Employee Cost 140.7 120.9

Increase/Decrease in stock 17.9 2.6

Percentage Change 7% 17%

And here, the second table showing the indirect cost incurred by the company.

Indirect Cost 2016 (in Cr) 2015 (in Cr)

Other Manufacturing Expense 62.4 53.1

General & Administration 39.8 30.6

Expense

Selling & Distribution Expenses 182 156

Miscellaneous Expenses 25 20.3

Percentage change 18.9% 2.8%

2. Debt – Equity Ratio:

2016 (in Cr)

Total Debts 26.6

Equity 510

Debt/Equity ratio 0.052

Debt equity ratio usually calculated to find out the nature of management of the organization, if Debt
equity ratio is more than 0.5, then management is aggressive in nature, and vice versa.
 19

E. HUMAN RESOURCE MANAGEMENT:

1. Organizational Structure
Organizational structure is teamwork of the formal relationship that has been established. The purpose
of the structure is to assist in regulating and directing the efforts of an organization so that they are
coordinated and consistent with the organization.
The organizational structure of the PARLE company is as follow:

Prakash
Chauhan
Chairman &
M.D

Schuana Alisha Chauhan Nadia Chauhan

Chauhan Director Director
CEO

Marketing Finance Director Operation HRM Director

Director Director

Finance Production Personal

Marketing
Supervisors Team Manager
Manager
Leaders
Accounts Production
Sales Team Team Assistants
Assistants
Member

2. JD and JS analyses:
Job Description:
Vacancy open in Parle food company in all over India location, candidate selection will be in
accordance with the district. We require fresher and experienced candidate from different locations.

Details of vacancy:
Company name: - Parle Company
Job Base Location :- Nearby Your City (in your city )
Education: -10th/12th, Graduate, Post Graduate, Diploma, BBA, MBA, ITI, etc.
Experience :- Fresher and Experience both
Salary :- 15,000 to 28,000
Job time :- 10 Am to 6 Pm ( 8 hour)
 20

More Inquiry apply fast Call Our Representative this opportunity only for Male candidates
Profile Summary:
Employment type: Full time
Industry: FMCG/ F&B
Functional area: Maintenance, Production
Salary: Rs1.5 – 2.5 lakh
Deadline: 10th Dec, 2018

Key Skills:
Operations
Production
Education
MS office
English communication

Parle Agro Selection Process

The Selection process consists of the following three rounds.
1. Aptitude written test online: this generally involves the first elimination round for the candidates, only
those who clarify the aptitude test moves to the next round.
2. Technical interview: this second round of selection involves the testing of the domain knowledge of the
candidate, weather he/ she is having core knowledge or not. After this round those who got selected
moves to the next round of selection.
3. HR interview: final testing for the selection goes here, i.e. with the final interview of the candidate. This
is called as HR Round or HR interview.

Aptitude
written test

Technical
interview

HR
interview
 21

Parle Agro Registration Process

 To Apply for Parle Agro job openings or vacancies, candidates need to open the official company
“website www.parleagro.com”.
 Click on careers page to see the available jobs.
 Click on the suitable job opening which suits your profile (based on your qualification, experience).
 Read the job description and job role carefully.
 Click on the apply link to apply for the job opening.
 You need to login to apply for the vacancy. If you haven’t signed up yet, need to sign up first and then
login.
 Fill all the required details and submit the application for further process.

3. Recruitment source of the company

The recruitment process of the Parle in as like as the other company but one thing is different i.e. the
camp based selection process. This a different kind of process is unique itself. The company runs the
camp in the rural and remote area in state for the Recruitment. They conduct one-week program and this
time interval the select number of candidate. This helps not only the company but also the life of rural
people who cut of the rest world due to several reasons. This also helps increasing the economic and
social condition of the remote area which ultimately helps the nation development. By this process the
company also full fills the social objective of the company.
The eligible and suitable candidates required for a particular job are available through various sources.
These sources can be divided into two categories, as shown in Figure-

SOURCES OF RECRUITMENT

PROMOTION ON-GATE
ADVERTISEMENT
RETIREMENTS BY THE
CONTRACTOR
FORMER
EMPLOYEES PLACEMENT
AGENCIES
TRANSFER
BY THE CAMP
INTERNAL
ADVERTISEMENT ON REFRENCE

E- RECRUITMENT
 22

4. Selection process and training methods

The selection process followed in the PARLE is given below-

SCREENING
OF THE TEST
APLLICATION

SELECTION
PROCESS
JOINING
INTERVIEW
FORMALITIES

FINAL
SELECTION

1. Screening of Application:
• All application received from various sources will be screened by the concerned department and
HR based on the job description and specification and the applicant profile.
• Shorting of prima facile suitable candidates who should be called for test/interview shall be
prepared.

2. Test:
• Depending on the requirement of the job if required, management may conduct
written/aptitude/psychometric/physical or any other test as deem fit.
• Short listed application will be send formal letter for appearing test at least 15 days in advance. •
Qualifying criteria for the test will be determined by the management depending on the nature and
requirement of the job.

3. Interview:
• All the candidates short listed for interview will be informed through a formal call letter for
attending interview at least 15 days in advance.
• The candidate will be interview by the interview panel.
 23

4. Final Selection and Appointment:

• Recommendation of the interview panel will be put up before the MD by the HR Department for
his approval.
• Candidates for the officer and above after interviewed by the panel will be finally interview by the
MD.
• Selection of candidates will be strictly on the basis of merit. Other things being equal local
candidate from state of Bihar will be given preference.
• Appointment letter will be issued to the finally selected candidates after duly approved by MD.
However, in case appointment letter can initially be issued to the candidates and the detailed formal
appointment letter can be issued at the time of joining.

5. Joining Formalities:
(a) Employees joining shall first report in the HR department will facilitate in completing the joining
formalities such as filling of joining report and other necessary forms.
(b) HR department will ensure that the candidates will be allowed to join subject to their being found
medically.

ON- THE-JOB TRAINING

• Training is provided in the practical condition according to the job.

OFF-THE-JOB TRAINING
• Vestibule Training Method
• Role Playing Method
• Movies/videos/computer-based training
• Discussion

5. Organizational culture and career planning:

Organizational climate sometimes known as corporate climate is the process of quantifying the culture of an
organization. It is set of properties of the work environment, perceived directly or indirectly by the employees,
that is assured to be a major force in influencing employee behavior.

Organizational climate of PARLE:

• PARLE is a staff organization, a confectionary manufacturing unit that has a modern core value.
• It has its certain CSR responsibilities.
• The modern culture also makes it an organization on that processes certain mix work culture with a
dedicated man force.
• Innovation is the key factor that has helped PARLE to grow this big.

Further, given below are some of the points of PARLE’s organizational culture-
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Co-Workers are very Cooperative. Peers are very helpful.

Work Culture is good and supportive. Competitive working environment.

Profiles are very good.

Management is Good.
Employees are happy to accept any
Challenging Work.
challenge.

Easy accessible location and good Professional Growth, Proper Work

working time. oriented, Motivational, Innovative.

F. CONCLUSION
PARLE is an award winning certified minority and women owned company.
It specializes in providing unique, creative, and useful products and programs for marketing, branding
development, advertisements, promotions, online company stores and incentives and recognition programs.
Therefore, to conclude following points can be highlighted:
World’s largest selling brand of biscuits
Knowing the trick of tapping the customers
Consumed by all the age group people.
Use of health ingredients.
Excellent marketing strategies.
Extreme distribution channel.
Material department of PARLE is efficient.

G. BIBLIOGRAPHY
http://www.parleproducts.com/
https://www.ibef.org/industry/fmcg-presentation
http://www.aceanalyser.com/
http://www.parleagro.com/
https://parle.espwebsite.com/
https://www.moneycontrol.com/

THANKYOU