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SYNOPSIS.
CONTENTS
SL NO. SUBJECT EXERCISES PAGE NO
1 Business Communication 1 ,2 ,4 , 7 & 9 3-5
Business Communication
1. You have been called for an interview next week, for a job as market research assistant. What
preparation would you make? Write your answers to these questions which may be asked at the
interview:
1. What makes you think you will be successful in market research job?
As a market researcher, you'll collect and analyse data and information to present to your clients. The
information you provide helps them to make informed political, social and economic decisions.
You may be employed directly by a company (known as client-side), where you'll collect information on
customer opinions, investment and marketing trends. The majority of market researchers, however, are
employed by marketing agencies that range in size, where work is carried out on numerous projects for
different companies and industries.
You'll specialise in either quantitative or qualitative research. Quantitative research involves working
with statistics and percentages and can deliver quick results.
Qualitative research involves analysing opinions and can provide the reasons behind certain
percentages. Qualitative research is a longer process, sometimes lasting years.
Responsibilities:
The exact type of work you'll carry out varies depending on your employer, whether you work client-
side or for an agency, the industry in which the client is based and the type of research you carry out.
meeting and liaising with clients to negotiate and agree research projects
preparing briefs and commissioning research
formulating plans or proposals to present to your client or senior management
writing and managing the distribution of surveys and questionnaires
briefing interviewers and researchers
liaising with and managing survey staff
moderating focus groups
undertaking ethnographic research (observing people in their homes and other environments)
conducting qualitative or quantitative surveys, which may involve field, interview or focus group
assessments
using statistical software to manage and organise information
monitoring the progress of research projects
analysing and interpreting data to identify patterns and solutions, including surveys and focus
group transcripts
writing detailed reports and presenting results
advising clients or senior management on how to best use research findings
managing budgets.
D) WARM UP
With some easy exercises or mild stretching before you do any physical activity. This warms your
muscles up and may help protect against injury. Stretching makes your muscles and joints more flexible
too. It is also important to stretch out after you exercise to cool down your muscles.
Write two questions which you would like to ask the interviewer.
1) Can you tell me more about the day-to-day responsibilities of this job?
2) What are your expectations for this role during the first 30 days, 60 days, year?
1. Appraisal Interview:
An appraisal interview is a formal discussion process between an employee and his/her manager. It is
one of the best ways for an employee to increase productivity and change work habits.
2. Exit interview:
An exit interview is a meeting with a terminating employee that is generally conducted by a human
resources staff member. The exit interview provides your organization with the opportunity to obtain
frank and honest feedback from the employee who is leaving your employment.
3. Stress interview:
A stress interview is used by an employer to put a candidate under intense pressure, to assess how a
candidate handles work overload, how they deal with multiple projects, and how good they are at
handling workplace conflict.
Preparing for an interview primarily means taking time to thoughtfully consider your goals and
qualifications relative to the position and employer. To accomplish this, you should perform research on
the company and carefully review the job description to understand why you would be a good fit. Let’s
look at the steps to preparing for an interview.
Presentations
1. Prepare a good self introduction to be used when you have to make a presentation practice
delivering it till you are comfortable with it.
Hello sir/madam,
It's my pleasure to speak with you. I am Manasa Hegde. Basically, I belong toSirsi. I stay here with my
family. Besides my parents, there is a elder sister in my family. my interest in finance led me to choose
MBA in finance.
I am very interested in the Finance domain. That was the reason I chose to pursue higher studies in MBA
(Finance).
I have always been an active student in school and college. I have participated in many cultural events
during my school and college days and have won many awards.
In my free time, I enjoy going out with friends and trying new cuisines. I also enjoy watching movies,
listening to music, reading, working out, and going on road trips.
I am looking forward to knowing more about this opportunity and when the questions reposed to me.
2. Write the opening paragraph of: a formal presentation on the topic of “How extracurricular
activities contribute to your personality development”.
Extracurricular activities are defined as those activities which are not the components of academic
curriculum but an integral part of educational environment. An extracurricular activity comprises sports,
singing, music, debate, dance, drama, social services, etc. Schools can play a pivotal role by channelizing
energy of both normal as well as physically challenged students into a fruitful direction of personality
development through extra-curricular activities.
Business Letters
Q. What is wrong with the following extracts from letters? Make the corrections.
a)
Dear Sir,
Answer:
This is a warning letter for being negligent and delivering the damaged goods. In a warning letter one
shouldn’t mention thank you. Rather ask reason for the damaged goods being delivered to you.
Dear sir,
b)
Confidential
Answer:
In a confidential letter, the confidentiality statement comes after the toaddress and the date.
To,
Zen Graphics (Pvt) Ltd.
Green Avenue
Mumbai 400 004
Confidential
c)
Sirs,
Answer:
In a condolence letter subject should not be mentioned.
Dear sir,
Drafting Replies
Q) Draft replies to the advertisements given below:
1) Young energetic fresh graduates required for sales and accounts work in our group of companies. Meet
in person with application and bio data at Laxmi Boards Ltd., Das Chambers, 16, Dalal Street, Mumbai 400
004.
To,
Mr. Das,
Chambers 16, Dalalstreet,
Mumbai 400 004.
From,
Manasa Hegde
Main Road,
Adarsh Nagar’
Sirsi 581402.
Date:20-07-2018
Dear Sir,
I have recently noticed your job advertisement for the post of sales manager and accounts work at your
company and wish to apply for the position. I am hoping to meet you in person to further discuss my
candidacy.
I earned my bachelor degree in Commerce from Rani Channamma University Belagavi, in the year of 2017.
Having finished my graduation commerce.
I am a self-motivated individual and love to make sales happen under my direct supervision. I am quite
positive that I would be a valuable asset to your company.
My special interests are in reading novels and sketching.I have enclosed my bio-data to this letter which
shows my various interests in variety of activities which have given me useful experiences.
Sincerely,
Manasa Hegde
Q) Wanted from 1st of June, for English medium school, trained lady teachers with B.com., B.Ed.
Preference will be given to higher qualified and experienced teachers. Posts 2.Age below 35.
To,
The Principal,
St. Joseph’s high school,
Dharwad 580001.
From,
Manasa Hegde
Main Road,
Adarsh Nagar’
Sirsi 581402.
Date:20-06-2018
Respected Sir,
With reference to the advertisement given in Deccan Herald newspaper, I wish to apply for this post, in
your esteemed school. I have completed my B.com, B.Ed. and MA in English from Karnataka University,
Dharwad. Presently I have teaching experience at Presentation school were inculcate English education.
I would privilege to contribute with best of my knowledge and learning to impart conducive learning
environment to student
Sincerely,
Manasa Hegde.
(ENCL)
1. Education curriculum
2. CV
3. Photograph
Q) RFC India Ltd. Require for their new plant at thane, Maharashtra, clerk personnel. Education:
graduate, 2/3 years in a manufacturing unit. Should have handled personnel functions, such as
maintenance of attendance records, time keeping and be conversant with E.S.I., P.F., Factories Act and
other statutes. Apply giving age, qualification, details of previous experience, names of firms and details
of occupation. Application should reach within 10 days to RFC India Ltd., P.O. Box 96, Thane,
Maharashtra.
To,
RFC India Ltd.,
P.O. Box 96,
Thane,
Maharashtra.
From,
Manasa Hegde
Main Road,
Adarsh Nagar
Sirsi 581402.
Date: 20-06-2018
Respected Sir,
Sub: Application for Clerk Personnel in RFC India Pvt. Ltd. for new plant at Thane.
I saw your advertise in Deccan Herald dated 12-05-2019, in which it was stated that there is a vacancy for a new clerk
position in your new plant of RFC India pvt.Ltd., at Thane. As you can see from the enclosed CV, I have previous
experience of 3 years as clerical position of manufacturing unit.
Job experience:
From 20-02-2016 to 20-06-2018
Name of firm: XYZ co. pvt.Ltd.
Nature of work: Handling personnel functions, Attendance, Maintenance of office.
Sincerely,
Manasa Hegde
Q) You are applying for admission to a management college; you are required to write a
composition of about 300 words stating your objective in seeking the admission. Draft the
statement of your objective.
To,
The Principal,
St. Joseph’s high school,
Dharwad 580001.
From,
Manasa Hegde
Main Road,
Adarsh Nagar
Sirsi 581402.
Date:17-05-2019
Respected Sir,
Respected sir,
I wish to humbly submit by this is for which I was a PHD and wish to acknowledge your
understandingly of the same.
I look forward for having a useful discussion where I can contribute to the growth of not only students the
institution as a whole.
Sincerely,
Manasa Hegde
1. Your class has decided to go for a picnic. Write a letter to the owner of a bus service, making
enquiries.
The Manager,
Aradhya Tours and Travels
Pune.
Sir,
ABC Public School, Pune is planning a picnic to Mumba in the third week of June 2019. We will be a
group of approximately one hundred and sixty students, 10 teachers, and 7 seven peons. We expect to a
three star standard facilities in almost everything. Kindly furnish the following details regarding the
charges of the following:
Kindly provide us with the above mentioned details at the earliest. Do mention also what discount you
give to schools on such picnics consisting of a large number of tourists. Prompt response will be
appreciated.
Yours truly,
ABC Public School
2. Draft a letter to Godrej Boyce & Co. asking for information about their new ergonomic
furniture for your office. Give detailed specifications of your requirements.
VENUS ENTERPRISES
7, South Extension Part-1
New Delhi
Ref.No VEL/Sales/98/2341
Pirojshanagar, Vikhroli,
Mumbai-400079.
Dear Sirs,
We have seen your advertisement in the current issue of “India Today” in respect of latest collection of
Ergonomic furniture. As these furniture aims to warranty maximum comfort, safety and health. We shall
feel obliged if you can send us by return of post your latest patterns and samples along with price list for
entire range.
METHODEX MODEL or
S.No. DESCRIPTION
EQUIVANLENT .
Please arrange to send us the latest patterns and sample as early as possible.
Yours Sincerely,
VENUS ENTERPRISES
3. A college library intends to buy display boards and racks. Draft the college Principal’s letter
asking Jupiter Displays for their catalogue and quotation.
JUPITER DISLAYS
5, Okhla Industrial Area Phase-1
Mumbai,
India.
Principal,
GLOBAL COLLEGE,
Bangalore.
Dear Sir,
Having delt with you in the past we believe that you will give us an opportunity to place an
order again
Sincerely,
Manasa Hegde
Respected Sir/Madam,
We are glad to introduce to you our new software product. It is very user-friendly, have great
capabilities and will surely reduce your workload. This Samsung Microwave oven is in the
market for the last one year, and we have got positive responses from many of our customers.
We will feel glad to help you in making your task a lot easier and that also on a reduction in
your operational cost.
Our sales team will be happy to introduce you to the features of the Samsung Microwave oven
and give a demonstration to you. This tool will be a real help to run your work effectively and
efficiently. We are sure that you will be happy with the oven performance and love your
kitchen even more.
Thank You.
From,
Mr. Shreeram Kulkarni,
Sales & Marketing Manager,
Khan’s Gift Shop,
Jaya Nagar,
Bangalore-560041.
Date: 27th December 2018.
To,
Mr. Harish Rao,
Rao’s Villa,
Jaya Nagar,
Bangalore-560041.
Dear Mr.Rao,
During this Summer, we are offering a huge discount of 45% to our loyal customers in our “Club Rao’s
Villa”. All you have to do is to purchase a coupon from us and provide the code written on it to us. We
are also giving out free coupons for student worth 600 Rupees, with every purchase you make. This is
the best offer we are willing to grant. This is one of those rare chances which you need to grab without
fail and it is a limited period offer!
Contact us at the toll-free order line 1-800-462-2599 and ask what you want. Thanks again for being our
customer.
Yours sincerely,
Shreeram Kulkarni,
Sales & Marketing Manager.
From,
Manoj Singh,
Marketing Manager,
EPSON FXM,
Bangalore.
To,
Kiran P,
Purchase Manager,
TH Internationals,
Hyderabad.
Our company EPSON Printers is in the business of providing Fax-cum-Xerox machine. We are providing
the best Fax and Xerox machines and parts and all the service needed to maintain a machine. We
have specialized service centers in many parts of the city, and we are expanding our network.
The quality standards of our company effectively match to that of your company. Therefore, we want to
inform you, to be a part of our network to enjoy the services we provide to you and your customers. We
are having service centers in many areas of the town and currently inquisitive about increasing them.
We are also expanding our business in other states like Karnataka, Haryana, Assam, Jaipur and other
cities. We are providing the discounts of flat 50% in all services including the machine.
We assure sensible quality at cheap costs and also are providing a flat discount of 10%. In the case of
any confusion or queries feel free to contact us on 7795886231.
Hope for higher business deals.Kindly contact us. We are waiting for your positive response.
Sincerely,
Manoj Singh,
Marketing Manager,
EPSON FXM.
From,
Yogi Bhatiya,
Marketing Manager,
Godrej Security Solutions,
Bangalore- 560033.
To,
The Regional Manager,
State Bank Of India,
Gulbarga Region,
Gulbarga- 560033.
Subject: Flat 20% Discount for Safe Deposit Lockers.
Dear Sir,
Our company Godrej Security Solutions is in the business of providing Safe Deposit Lockers and
other Security Products. We are providing the best Safe Deposit Lockers the service needed to
maintain that Product. We have Showrooms in many parts of the city and many parts in the
Country, and we are expanding our network.
The quality standards of our company effectively match to that of your Bank. Therefore, we
want to inform you, to be a part of our network to enjoy the services we provide to you and
your customers. We are having service centers in many areas of the town and currently
inquisitive about increasing them. We are also expanding our business in other states like
Karnataka, Haryana, Assam, Jaipur and other cities. We are providing the discounts of flat 20%
on all Lockers.
We assure sensible quality at cheap costs and also are providing a flat discount of 20%. In the
case of any confusion or queries feel free to contact us on 7795886231.
Hope for higher business deals.Kindly contact us. We are waiting for your positive response.
Sincerely,
Yogi Bhatiya,
Marketing Manager,
Godrej Security Solutions.
Follow up letters
Dear Customer,
We have the perfect cleaning device for you, providing you with comfort along with cleanliness.
Without a sound and with an aqua filter installed in it, the Sahara Vacuum is the family-
compatible vacuum. The Sahara Vacuum saves all the dirt in the bag installed in the machine.
When the bag is full, a red light lights up with a beep sound to alert you so that the bag does
not overflow. The filter installed will save the dust from polluting the environment and you can
safely clean without any problem.
With today’s economic situation, you want to save money for a lot of things that you wish to
buy. You can now save up to 30% on every purchase of Sahara Vacuums. We work very hard to
bring you the best quality and a brand name product at the best price possible.
We are also providing incentives to our first 100 customers. You can win guaranteed, exciting
prizes like an iPhone 5, a Samsung Galaxy 5, a 5 day trip to Turkey and a lot more. So come first,
come all, and grab your chance to get lucky and win! We are enclosing a brochure along with a
letter and giving you an opportunity to become a member of Sahara Vacuum. Every member
will get a 20% discount on our product. Join us today by calling 2-949-345-354, sign up on our
website or visit our local stores at:
Sahara Vacuums
Aditya Vihar
Delhi, India
Sincerely,
Viraj Kumar
CEO
From,
Phillips Electric Company, Inc,
Phillipselectric@gmail.com,
Gandhi Nagar,
Delhi.
Date: 25/05/2019
To,
M/s Aradhana,
Jathin Enterprises,
Hubli,
Dear Madam,
With summer approaching, you must be thinking of how to keep your office cool, so that you
and your colleagues can continue to work efficiently. Realizing your needs, we have
manufactured room-coolers cum air purifier for different capacities. We have given detailed
specifications in the enclosed pamphlet. You would be happy to know that we are giving a
warrantee for five years against all manufacturing defects and repair, or replace any part that
causes trouble, at our own cost.
At the end of the pamphlet you will find a card, please fill it and mail it and we shall send our
technician to inspect your office, examine your requirements, and suggest you about the
appropriate location of coolers cum air purifier so that your entire office may be maintained at
the proper temperature throughout summer.
If you place the order before 30 July, we shall give you a special discount of 5 percent. Our man
will transport the coolers to your office and install them whenever you want. And this extra
service is totally free.
It is our belief that you would like to avail yourself of this special offer.
Yours sincerely
Kiran,
General Manager.
6 solutions, Inc.
Gandhi Chowk
Dharwad
9611216610
Email: 6idiots@gmail.com
We are glad to introduce our organization "6 solutions", a part of Odom Stationers, which is a
one stop shop for all office consumables.
We offer total solutions for all your needs ensuring that you get BEST QUALITY PRODUCTS at
very COMPETITIVE PRICES backed up a team of dedicated Sales & Customer Service people who
would go that extra mile to meet your deadlines.
WRITING INSTRUMENTS
GENERAL OFFICE SUPPLIES
PAPER SUPPLIES
PRESENTATION SUPPLIES
FILES & ORGANIZATION
COMPUTER SUPPLIES
CARTRIDGES & CONSUMABLES
EXECUTIVE ACCESSORIES
CORPORATE GIFTS
OFFICE AUTOMATION
PANTRY & HOUSEKEEPING ITEMS
WHITE BOARD & NOTICE BOARDS
“6 solutions” also a unique “trouble free replacement policy”. Our valued customers can call or
return the goods delivered with original packing & Invoice within seven days of delivery
excepting computer consumables. Add to this convenience of ordering by:
Further, we would be glad if you can provide us an appointment in order to meet u in person
and put our proposal.
A washing machine is a machine that washes dirty clothes. It contains a barrel into
which the clothes are placed. This barrel is filled with water, and then rotated very quickly
to make the water remove dirt from the clothes. ... These can help make the clothes
cleaner
To Housewives
"These innovations changed the lives of women," "Although it wasn't a revolution per
se, the arrival of this technology in households had an important impact on the
workforce and the economy."
To Retailers
Within a short time-span, household technology became accessible to the
majority. In the late 1910s, a refrigerator sold for $1,600 and 26 years later such appliances
could be purchased for $170. Access to electric stoves, washing machines and vacuum
cleaners was also generalized
Introduction
Indian economy has seen a major growth in the last few decades. The credit for this boom largely
goes to the service sector. Agriculture and associated activities have also been improvised to match
the global standards and the export of various food products has seen an upward trend thereby
adding to the economic growth. The industrial sector does not lag behind a bit. A number of new
large scale as well as small scale industries have been set up in the recent times and these have also
proved to have a positive impact on the Indian economy.
According to the UN's World Economic Situation and Prospects (WESP) 2019, India's GDP growth is
expected to accelerate to 7.6 per cent in 2019-20 from an estimated 7.4 per cent in the current fiscal
ending March 2019. The growth rate may come down to 7.4 per cent a year later.
In the case of China, the growth is estimated to decelerate to 6.3 per cent in 2019 from 6.6 per cent in
2018. It may further go down to 6.2 per cent in 2020.
According to the UN's World Economic Situation and Prospects (WESP) 2019, India's GDP growth is
expected to accelerate to 7.6 per cent in 2019-20 from an estimated 7.4 per cent in the current fiscal
ending March 2019. The growth rate may come down to 7.4 per cent a year later.
In the case of China, the growth is estimated to decelerate to 6.3 per cent in 2019 from 6.6 per cent in
2018. It may further go down to 6.2 per cent in 2020.
The Foreign Direct Investment (FDI) has increased for many sectors including automobiles, construction
and computer software.
The employment opportunities in many sectors including IT and transport have increased.
The number of start ups in India is growing and thus creating more business and employment
opportunities.
The industrial sector of the country is prospering. The merchandise exports and imports of India are
growing at a good rate.
Conclusion.
We have a pool of talented and creative youths who are hard working and ambitious. Our government is
also taking initiatives to improve the economic condition of the country by bringing in new opportunities
for employment and business. No wonder, our economy is growing at a good pace.
PRECISE.
1. Summary 1
Trees are useful to human beings in three important ways: they provide wood and other products; they
give shade; and they help to prevent drought and floods.
Unfortunately in many parts of the world people do not realize that the last point is the most important.
In their eagerness to make quick profit from the trees, they cut down a large number of trees and do not
realize that they are losing their best friends.
Two thousand years ago a rich and powerful country cut down trees to build warships and hoped to gain
itself an empire.
It going the empire but without trees, the soil became hard and poor. When the empire fell into pieces,
the country found itself face with village and starvation. Even when the government understands the
importance of having a large number of trees, it is the difficult to persuade the villages to see this. They
want wood for cooking their food, they can earn money by selling the wood to towns people. They are
often to lazy or too careless to plant and take care of new trees. Unless the government has a good
system of control, or can educate the people, forest will gradually disappear.
This means that people have fewer trees; but more seriously, it means that there will be floods and the
soil will eventually turn into desert. Where there are trees,
Their roots break up the soil and allow the rain water to sink in and bind the soil thus preventing it from
being washed away easily. If there are no trees, the rain, falls on hard ground and flows away on the
surface, carrying away with it the rich top-soil in which the crops grow. When the topsoil is gone,
nothing remains but useless desert.
Answer:
Today the destruction of forests has increased along with population growth. People do not know that
the trees are our life-givers. From trees, we get the life-giving air (oxygen). With trees and forests, we
meet many of our needs. At the same time, forests cause rains. But due to population explosion,
humans are indiscriminately harvesting forests for their needs. That is why the existence of forests today
is in danger. Consequently, human life is also in danger. Soil erosion increases the soil flows, due to
which the specific cycle of flood and drought is started. It also leads to loss of soil fertility, air pollution,
extinction of species, global warming, damage to ozone layer and many other harmful effects.
2.Summary 2
To be a good teacher you need some of the skills of a good actor you must be able to hold the attention
and interest of your audience; you must be a clear speaker with strong pleasant voice which can control
well. You must be able to act what you are teaching in order to convey its full meaning.
Watch a good teacher and you will see that she does not set motionless before the class. She stands
most of the time, she walks about, she uses her arms, hands and fingers to help in explanations, and her
face to express feelings. Listen carefully, and you will hear that quality, the tone and the rhythm of the
voice changing according to what she is speaking about.
That teacher need has some of the gifts of a good actor that does not follow that the teacher can
necessarily perform well on stage. There are some of important differences between the teacher's work
and the actor's work. The actor has to speak words which he has learnt by heart, repeat exactly the
same words every time he plays that part. Even his movements and actions and expressions are fixed.
What he has to do is to make this previously learnt words and actions appear natural on the stage.
A good teacher works quiet differently. Her audience has to take an active part in the play; they ask and
answer questions; if they do not understand something they ask for explanation. so, the teacher has to
suit her act to the needs of the audience which is the class. She cannot learn her part by heart; she has
to invent as she goes along.
Many teachers who do I find job in the classroom cannot act on the stage because their brains refuse to
be limited to the words and the path written by someone else and learnt by heart.
Answer:
CURRICULUM VITAE:-
MANASA HEGDE
Address: Sirsi
Gadikai
Bhairumbe 5814012
Contact No: 8762988010
E-Mail: manasagadikai@gmail.com
Objective:
Academic Achievements
Computer Skills
Extra-Curricular Activities
vements
Participated in various Science Exhibitions
Significant Achievements
Participated in various Management Fests
Significant Achievements
Participated in National level Management Level Fest and secured Second Place in finance
Significant Achievements
Personal Information
Significant Achievements
Significant Achievements
Date of Birth : 22-11-1997
Significant Achievements
Languages Known : English, Hindi, Kannada,Telgu
Hobbies :Listening to music, Dance
Significant Achievements
ACKNOWLEDGEMENT
The report which is present here is not an outcome of individual labor there are plenty of hand
that have helped us in amalgamation of this report.
We express deep gratitude to our Prof. Kshemal Desai for giving us an opportunity to gain
knowledge in the subject of Corporate Communication-II.
There are many other people without whom the completion of the project would not have
been possible. Some have contributed towards this directly while other have provided
indirectly.
Source of Data:
TEXT BOOK
1. Business Communication
By Urmila Rai and S.M.Rai
9th Revisied Edition,
Himalaya Publication House (India)
2. BCOM
By Lehman/Dufrene/Sinha
4LTR press
Website:
www.goole.com
www.wikipedia.com