Welcome to the book that will turn you into an influencer marketing expert.

About the author:

I began using influencer marketing at the same time I began drop shipping. I didn't know much

about so most of the information I've provided in this book was actually found through trial and

error. I created this book with the sole purpose of saving you money and preventing you from

getting scammed by shady influencers. If I had known this information when I started I would

probably have succeeded faster and I'd probably have a couple thousand more in the bank right

now. I've generated over $62,000 revenue in the past 3 months, a total of $36,000+ profit. The

book focuses solely on influencer marketing, as I do have a course with ALL the dropshipping

information step by step.

If this book can help you succeed faster, not overnight but faster, and it can also save you

money you would've lost, then I've accomplished my purpose.

For more updated continuous information keep following me on YouTube where I post daily

and follow the journey!

Much luck,

Sebas Bedoya
 INFLUENCER INTRO

WHATS AN INFLUENCER?

An influencer is any individual, brand or social media page with a passionate following on social

media. There's different type of influencers, such as personal brands, celebrities, meme pages,

etc...

WHATS INFLUENCER MARKETING?

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed

on influential people rather than the target market as a whole. It identifies the individuals that

have influence over potential buyers, and orients marketing activities around these influencers.

IS INFLUENCER MARKETING BENEFICIAL TO YOU?

Influencer marketing is something HUGE brands such as Adidas, Nike, Coca-Cola utilize on a daily

basis. Youtubers such as Logan Paul, make millions a year from influencer deals alone from

massive brands. FashionNova built their brand solely from Instagram model influencers. If these

huge brands capitalize from this form of marketing, why can't you as well?

Influencer marketing is by far cheaper and easier to use than other marketing platforms, available

for everyone (yes, even small sites that were built yesterday) and it’s a very good way to collect

data, see what products work and generate profits.

 WHERE TO FIND THEM?

As I said earlier, these influencers are on every social media platform. Personally I've worked with

influencers on Instagram and YouTube, but for purposes of this book we'll be focusing solely on

Instagram influencers.

Where are these influencers? Are they rare and hard to find? Chances are you follow a ton of

them and had no idea they could generate you an extra hundred a week.

HOW TO IDENTIFY AN INFLUENCER PAGE?

1. Over 10k likes on every picture they post.

2. They post daily.

3. Huge, out of the ordinary following (Preferably over 100k followers)

4. Their bio looks different than a regular persons bio, it may include an email, may describe

what their famous for, etc.

5. Over 200+ comments on every picture.

Once you know how to identify them, you can start looking for them.
HOW TO FIND THEM:

1. Login to the Instagram app

2. Go on the explore page (Search page)

3. Most accounts that show up there are influencer pages whose posts always go viral.

4. Start looking for the accounts that match the conditions I stated above.

WARNING: NOT ALL INFLUENCER PAGES ARE GOOD TO WORK WITH. YOU MUST FOLLOW THIS

CHECKLIST TO ENSURE THEY HAVE A GOOD CHANCE OF BEING PROFITABLE.

Yes, you may have found an influencer, but is this influencer qualified enough to make you sales?

Here are a few pointers I like to go by when finding an influencer to work with:

1. Go on socialblade.com and check that the influencer is consistently gaining at least 400+

followers on a daily basis, if they're losing followers that’s a really bad sign and you should

avoid them.

2. They get over 200+ comments per picture and when you check the comments the profiles

commenting look like regular people and not other influencer pages.

3. After you DM them asking for pricing, you ask to see how many views their story gets and

its over 10k and they provided that info smoothly without questioning.

So you identified an influencer, everything seems good, how do you work with them?
COMMUNICATING WITH INFLUENCERS:

STEP BY STEP:

1. FIND INFLUENCER ON INSTAGRAM

2. CHECK FOR EMAIL LINK IN THEIR BIO (IF THEY DO EMAIL THEM) :

SUBJECT LINE: PAID POST

BODY OF EMAIL: GOOD AFTERNOON, I WOULD LIKE TO KNOW HOW MUCH YOU CHARGE FOR A
SPONSORED POST (PRODUCT) ON YOUR INSTAGRAM (BOTH STORIES AND ACTUAL POST)

3. DM THEM : HOW MUCH FOR A PRODUCT POST.

4. ALWAYS EMAIL AND DM THEM. THE MORE WAYS TO REACH THEM THE MORE LIKELY THEY
REPLY.

3/10 INFLUENCERS WILL REPLY

HOW TO FOLLOW UP?

Ensure they get over 15k views in their story to work with them.

GREEN ==> Great

RED ==> Avoid

INFLUENCER SAYS THEY GET 40K VIEWS ON STORY AND WANTS TO CHARGE $70

YOU THEN SAY: CAN I SEE A SCREENSHOT OF HOW MANY VIEWS YOUR STORY GETS?

INFLUENCER EITHER SAYS :

YES AND SENDS SCREENSHOT

OR

NO, JUST TAKE MY WORD FOR IT==> I ALWAYS ASK FOR PROOF, WITHOUT THAT THERE'S NO DEAL.

SCREENSHOT IS A MUST.
INFLUENCER SENDS PROOF ==> 40K VIEWS ON STORY After 24 hours

10K VIEWS ON STORY After 24 hours

Now we discuss pricing

HOW MUCH SHOULD YOU PAY?

STORY POST:

$1 FOR EVERY 1K VIEWS ON STORY (May be $0.75 or $1.25 in some cases)

• Minimum 15k views ==>You pay $15-$20

• 50K Views ==> You pay $50-$60-$70

Always attempt to negotiate:

EXAMPLE:

INFLUENCER: SORRY ONLY $70

YOU: THIS IS A TEST TRIAL, I LOOK TO DO CONSISTENT WORK, IF IT GOES GOOD ID WORK WITH YOU 3-5
TIMES A WEEK. AT FULL PRICE.

At this point the influencer may either accept your offer, set a new slightly lower price or stick to their
original price. Its up to you and your budget to decide this.

So now you've agreed on a price, what are you going to post?

WHERE SHOULD YOU PAY?

ALWAYS, ALWAYS AND ALWAYS regarding of the influencer, you must pay through Paypal Goods and
Services and you must specify on the note what you are paying for!

Example:
At the end of the book I'll be attaching a couple influencers I worked with that provided good
results, that by no means signifies they're still good, influencer pages usually peak for about 2
months and then they get saturated. Refer to the influencers only as examples.

SETTING UP THE AD

AD SET UP:

STORY

• IMAGE SHOWS PRODUCT CLEARLY

• CRAZY OFFER EXAMPLE:

- (FREE + SHIPPING)

- ONLY $5 TODAY!

• PICTURE OF PRODUCT, BACKGROUND THAT MAKES PRODUCT STAND OUT, GOOD FONT ON
TEXT "ONLY $5 TODAY!?" MUST STAND OUT

ACTUAL POST:

• PICTURE OR VIDEO OF PRODUCT OR PRODUCT BEING USED

• VERY CLEAR AND MUST BE HD
• CAPTION: ONLY $5 NOW AT @STORE HURRY LIMITED QUANTITY LEFT !!
EXAMPLES OF GREAT STORY ADS FROM MY COURSE STUDENTS:
You now know how to find an influencer, how to agree on a price and how to set up a post but

do you know when to post? On the next page I'll show you the SAME schedule I used to

generate over $45k with influencers.

POSTING SCHEDULE

DAY | SUCCESS RATE | TIME (EST)

MONDAY B 8PM-9PM EASTERN TIME 8:30 PM EASTERN ==> 5:30 PM IN WEST

COAST

TUESDAY A+

WEDNESDAY B+

THURSDAY B+

FRIDAY D 4PM

SATURDAY D 1PM EST

SUNDAY A++ 1PM-2PM 1:30PM EASTERN ==> 10:30 AM IN LA

==> GREAT POSTING DAY

==> GOOD POSTING DAY

==> NOT OPTIMAL POSTING DAY

==> AVOID POSTING

 CHECKLIST

INFLUENCERS CHECKLIST MUST HAVE:

• AT LEAST 10K LIKES ON EVERY PICTURE

• ROUGHLY AVERAGE OF 300+ COMMENTS PER PICTURE (ACTUAL PEOPLE NOT ENGAGEMENT
GROUPS)
• CHECK SOCIALBLADE.COM TO SEE THAT THEYRE GAINING 600+ FOLLOWERS A DAY AND NOT
LOSING.
• MUST BE OPEN TO SHOW PROOF OF STORY POST VIEWS AND DEMOGRAPHICS.

WHEN DEALING WITH AN INFLUENCER:

• ASK FOR LOTS OF INFO

• PAY ONLY PAYPAL GOODS AND SERVICES AND ESPECIFY IN THE NOTE SECTION WHAT YOURE
PAYING FOR. EX: PAYING FOR 24HR STORY POST ON @JUSTINBIEBER 'S INSTAGRAM,
MARKETING FOR @ADIDAS

GOALS WITH INFLUENCER MARKETING:

• 200+ EMAILS THAT WAY YOU CAN CREATE A LLA (LOOKALIKE AUDIENCE)
• PROFIT
• MASTER INFLUENCER MARKETING
Here are some of MY conversations with influencers I used:

Once again, these pages may not have the same engagement they did when I used them and

should only be used as examples

What to do after mastering influencer marketing? Create a LookAlikeAudience on Facebook with

all the data collected and launch Facebook Ads.

My Dropshipping Mastery Course has more in depth, step by step information and can be

purchased here ==> https://dropship-elite.teachable.com/p/dropify-mastery-shopify-

dropshipping-course

Keep following me on YouTube daily and make sure to check out my instagram, @sebasbedoya.

Good luck on your entrepreneurial journey!