INTERNATIONAL INSTITUTE

FOR SPECIAL EDUCATION

SWOT analysis of Reliance Jio

Submitted By: Submitted To:

Mr. Shekhar
Srivastava
Rohima Srivastava
ROLL NO: 1547

PGDM 5th Trimester

 ACKNOWLEDGEMENT

First of all I am thankful to our Mr. Shekhar

Srivastava whose guideline I am able to complete our
project. Throughout my project he gave through instruction
regarding the project and different sources.

I am wholeheartedly thankful to them for giving me their

valuable time & attention and for providing me a systematic way
for completing my project in time.

I must make special mention of Mr. Google, who gave me the

secondary data for my research and helped me a lot to complete the
project.
 DECLARATION
I, Rohima Srivastava, student of International Institute for
Special Education, hereby declare that this project entitled
“SWOT analysis of Reliance Jio” is written and submitted by
me is my original work.
The findings in this report are based on the data collected by me
during the course of the project. While preparing this project, I
have not copied from any other report.

Finally, I am very thankful to Mr. Shekhar

Srivastava for his valuable academic guidance in my
project work.
I understand that any coping is liable to be punished in a way that
the university authorities deem fit.
SWOT analysis of Reliance Jio
Reliance Jio Infocomm Limited or Jio as it is popularly known as a mobile network
service based on LTE technology owned by the Reliance Industries. The
company whose headquarters is in Navi Mumbai offers wireless 4 G network
services and has the credit of being the only VoLTE operator in India currently.

The network covers the whole of India and is the largest Internet Service
provider in the country. Reliance Jio launched its services for the first time in
2015 and became commercial in September 2016. The company currently
has a gross revenue of 108.9 million as of the year 2016-17.

Strengths in the SWOT Analysis of Reliance :

Strong market position in various categories: RIL is the first Indian private
sector company to feature into the Fortune Global 500. With leading market
position in many of its businesses, Reliance is a business giant in India with
strong positions in Textile, energy, Retail etc. Reliance has also entered
Telecom industry in India with Jio and is sweeping the market.

Brand Name and financial position allow RIL to expand: Reliance is a

strong brand name and capital position which allows it to expand its
businesses and also venture into newer businesses.

The operational advantage in refining: RIL has the world’s largest oil
refinery in Jamnagar and is one of the world’s largest private owned refining
companies. With the use of latest technology, Reliance’s refinery in Jamnagar
is operationally efficient which gives great benefits for Reliance as it gets
higher yields.

Expansion in the retail industry: Reliance Retail (RRL) is expanding

throughout the country with putting emphasis on backwards integration. With
great improvements in the value chain from procurement from farmers to
selling to customers, Reliance has increased its revenues substantially and
was the largest Indian retailer in FY 2015.

Reliance Jio: Reliance Jio has set the telecom industry by a storm. Reliance
has laid out a superlative infrastructure for 4G wireless services throughout
the nation which has provided it with the immense competitive advantage. Jio
has also helped Reliance enhance its brand image and become a mass
popular brand.
Weaknesses in the SWOT Analysis of Reliance :

Production declining in exploratory blocks: RIL’s gas production from two

of its major plants, KG-D6 project and Tapti Fields is decreasing due to
various natural and operational challenges. A decrease in production affects
supply and operational margins.

Recent divesting and relinquishing activities affects growth: RIL recently

divested in some of its production sharing contracts in Dubai, Yemen etc. This
affects global expansion plans for RIL.

Legal proceedings and litigations: RIL has been subjected to various legal
proceedings and litigations in the past. Recently, RIL has had to pay a hefty
penalty amount to the government. Such instances impact the reputation of
the company.

Opportunities in the SWOT Analysis of Reliance :

New Plants: RIL has commissioned a few new plants recently, for instance,
PET resin plant and Purified Terephthalic Acid (PTA) plant at Dahej, Gujarat.
Expanding its operations facilities will further increase production and
strengthen RIL’s position in the market.

Investing in attractive international oil and gas destinations: In 2015, RIL

won the bid for Myanmar Offshore block with 96% interest. RIL should
continue making such investments to expand its operations globally.

CBM as unconventional natural gas: CBM is a natural gas extracted from

coal beds. RIL has two CBM blocks under it and is set to utilise CBM as the
unconventional natural gas resource.

New offers in Reliance Jio: Mukesh Ambani’s pet project Reliance Jio has
already become one of the nation’s largest telecom networks. Reliance Jio
needs to bring out new offers and a retention policy to retain the customers
who might as well drop Jio for another offer from other telecom giants.
Threats in the SWOT Analysis of Reliance :

Intense competition in all sectors: RIL faces strong competition from

various state-owned companies in the Oil, Petroleum and Gas industries. IOC,
HPCL and BPC are state owned companies which are its biggest competitors.

In Retail, RIL faces stiff competition from the Future group, D-Mart etc. Such
competition limits market share.

In telecom, Jio is up against the giants of the industry like Vodafone, Airtel and
Idea. These companies are looking for a chance to regain customers lost to
Jio.

Reliance Jio free offers ending: Reliance Jio has provided the customers with
free data and calling offers in its introductory package and has extended the
offers a few times. Now, these offers are about to end very soon. This will test
the retaining capacity of Reliance Jio.
 DATA FINDING AND INTERPRETATION

Q. From how long are you in the business of selling mobile handsets, recharge top-
ups?

1. Less then 3
2. years 1-3 years
3. More then 3 years?

Interpretation:
• Dahisar and Borivali is an established market. Dahisar east carries out
most of the business in Mumbai in terms of sales of handsets.

• The Graph explains about the established market with 47% businesses are
in the category of above 3 years followed by 33% in between the range of 1 to 3
years.
Q. What does the customer look for while selecting a network?

1. Good Connectivity
2. Fast Speed internet
3. After sales
4. Service Prices

Interpretation:
• According to the retailers, about 50% of the customers prefer network with
better connectivity.

• Network is the essential part as through it internet speed is dependent.

• 27% of the retailers believe that the price affects the Consumers buying process.

• And the remaining 17% and 6% opted for fast speed internet and after
sales services respectively
Q. Do you sell Airtel 4G internet services/plans

 Yes
 No

Interpretation:
• As 4g has recently entered the market, the retailers are reluctant to purchase the
plans.

• And 4g enabled phones are on the higher cost range, consumers and
retailers prefer purchasing 3g plans.
• According to the graphs, Nearly 63% retailers don’t sell 4g plans and the remaining

37% prefer selling them

Q. Are you Aware about Reliance Jio's Jio chat app?

 Yes
 No

Interpretation:
• As the Jio app was recently launched, the retailer wasn’t aware about the app.

• 73% weren’t aware about the app where as the remaining 27% already knew
about the app.
Q. If Reliance Jio Launches 4g internet plans/ Services how likely are you
to consider it?

 Highly unlikely
 Unlikely
 Likely
 Highly likely
 Dont Know

Interpretation:
• As reliance and other companies are coming out with cheaper phones with
4g enabled, 57% retailers are likely of selling the 4g services to the customers.

• 27% highly accepted to sell the reliance 4g plans

Which network do you prefer?

Interpretation:

• Vodafone has a very strong customer base in the market

Q. WHAT DO YOU THINK SHOULD RELIANCE 4G OFFER TO

CUSTOMER WHICH OTHER SERVICE PROVIDERS ARE NOT

OFFERING?
Q. From how long are you in the business of selling mobile handsets, recharge top-
ups?

1. Less then 3
2. Years 1-3 years
3. More then 3 years?

Q. What does the customer look for while selecting a network?

1. Good connectivity
2. Fast speed internet
3. After sales
4. Service prices

Q. Do you sell airtel 4g internet services/plans

• yes

• no

Q. Are you aware about reliance jio's jio chat app?

 Yes
 No

Q. If reliance jio launches 4g internet plans/ services how likely are you to
consider it?

 Highly unlikely
 Unlikely
 Likely
 Highly likely

Q.Which network do you prefer?

Q. What do you think should reliance 4g offer to Customer which other service
providers are not Offering?