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1.1 Need & Significance Of The Study
Organization is one of the inevitable part of business &
management. The study of the organizational structure, management
process, functions etc. are very significant as far as present day trend is
concerned tile industry and business is vast growing one. The study is very
important for knowing the following
1) To have an idea about the products
2) To have an idea about the organizational structure of the company
3) To have an idea about the departmental functions of the company
4) To have an idea about the financial position of the company
The organizational study was carried out at H&R Johnson (India) Ltd,
to achieve the following specific objectives; the main objective of this study
is to know the working of H&R Johnson (I) Ltd:-
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1.2.5 To have first hand information about the various policies and
programmes of the firm.
1.2.6 To make a SWOT analysis of the organization.
1.2.7 To study the interdependence of different departments.
1.2.8 To understand the difference between theoretical & practical
aspects of functioning organization.
1.2.9 To analyze real life problems and apply the concepts and theory
learnt in the class room.
1.3 Methodology
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Primary data for the study is collected through observation, personal
interview and discussion with managers, various department heads, officers
and employees of the organization.
Secondary data for the study was collected from both internal as well
as external sources. Internal sources of data includes company’s internal
records like annual reports, website, office records, management reports,
house magazines were used for collecting relevant information for this study.
And external sources, the data needed to prepare this project was obtained
from other published sources like internet, magazines, business dailies,
journals, business magazines etc.
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The study is being conducted for H&R Johnson (India) Ltd, it was
intended to give us an Industrial exposure and bridge the gap between theory
and practice. The study was covered by the few departments of H&R
Johnson (India) Ltd, namely personal & administration department, the
finance department, marketing department, production department, purchase
department, systems department, laboratory department& mechanical &
maintenance department etc, was intended only for a period of two months
from 1st June 2012 to 28th July 2012. The study was mainly conducted to
understand the functions, processes and procedures of different departments
of the company. This training report covers the details of the departments in
which the trainee could get access and interact with responsible executives.
This study was undertaken at H&R Johnson (India) Ltd and the
respondents were Managers, Department heads, officers and employees
from different departments like finance, maintenance, production, HR,
marketing systems, etc.
1.7 Database
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1.8.1 Time was a major limiting factor.
1.8.2 Secondary data available from company manuals were.
1.8.3 Lack of co-operation from certain departments due to their
workload.
1.8.4 The information provided by the company is assumed to be
authentic.
Chapter 1- Introduction
Introduces the study by highlighting the need for the study, the nature
of the study, the method of study, scope of study and its objectives,
limitations of study and scheme of reporting
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This chapter discusses about the history, growth, activities, joint
ventures, products, vision, mission, affiliations’, objectives and policies of
H&R Johnson (India) Ltd. This gives us a picture of H&R Johnson (India)
Ltd journey so far.
This chapter discuss about the various departments in the organization, its
functions and responsibilities and the functional interdependence of
departments.
This is the last chapter of this report and it discusses about the findings
of some major problems identified during the study and certain remedial
measures to be taken to overcome the identified problems and the
conclusion of this report.
2. INDUSTRY PROFILE
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2.1 History of Ceramic Tiles
It is believed that the first clay tiles were produced seven to eight
thousand years ago in the area now known as the Holy Land. Many sources
independently verify that the actual known history of Tiles (and the known
usage of wall and floor tile coverings) can be traced back as far as the fourth
millennium BC (4000 BC) to Egypt.
The usage and the art of making and decorating ceramic tiles had
spread and by 900 A.D., decorative tiles had become widely used in Persia,
Syria, and Turkey and across North Africa. As transport and communication
developed, tile usage and its penetration in other territories increased. Wars
and territory take-over’s caused this art to spread even faster.
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acquired the technology from Persia, while the Moors brought African tiles
with them when they invaded Iberia (Spain). It was aboard the ships of
Spanish conquistadors that decorative clay tiles found their way to the New
World, where they were used primarily to decorate the Churches of newly
built missions.
By the end of the 12th century, use and manufacture of Ceramic Tiles
had spread across Italy and Spain and into the rest of Europe. Till that time
they were mainly used to decorate the floors of Cathedrals and Churches.
The skill had eventually vanished from Europe in the 16th century following
the reformation. But the decorative wall tile art had survived in Turkey and
the Middle East and the Delft tiles art survived in Holland.
A form of tile making had also evolved among the natives of North
and South America at some point. The first decorative tiles to appear in
Colonial North America were imported from Northern Europe, mainly
England the Brits having hijacked the technology from the Dutch. The tiles
were too expensive for utilitarian purposes in the Colonies and were found
almost exclusively in the homes of the wealthy.
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Portugal, the floor tiles of Renaissance Italy, the faiences of Antwerp, the
development of tile iconography in the Netherlands, and the Ceramic tiles of
Germany are all prominent landmarks in the history of Ceramic tile.
In the early days, the tiles were hand-made, each tile was hand-formed
and hand-painted, and thus each was a work of art in its own right. Ceramic
tile was used almost everywhere on walls, floors, ceilings, fireplaces, in
murals, and as an exterior cladding on buildings.
In fact most modern houses throughout use Ceramic tiles for their
bathrooms and kitchens and in every vital area of the premise. Ceramic tiles
are also the choice of industry, where walls and floors must resist chemicals.
And the Space Shuttle never leaves Earth without its protective jacket of
high-tech, heat resistant tiles.
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2.2.1 Highlights
2.2.2 Background
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Apart from their decorative looks, Ceramic Tiles are primarily
hygiene products and that is how our broad spectrum of consumers views
the product. This is fairly evident from its varied usage from bathrooms and
kitchens in average Indian households to medical centers, labs, milk booths,
schools, public conveniences, shopping malls and numerous other centers;
which dot our day to day life. A ceramic tile is basically a "utility product"
and that remains our promotional slogan. Popular housing projects are
increasingly switching over to Ceramic Tiles moving away from the
traditional use mosaic and even granite or marble, owing to several factors
viz. ease in laying ability, versatility, low price and hygiene.
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Ceramic tiles as a product segment have grown to a sizeable chunk
today at approximately 680 Millions Square meters production per annum.
However, the potential seems to be great, particularly as the housing sector,
retail, IT & BPO sectors have been witnessing an unprecedented boom in
recent times.
The key drivers for the ceramic tiles in India are the boom in housing
sector coupled by government policies fuelling strong growth in housing
sector. The retail boom in the Indian economy has also influenced the
demand for higher end products. Overall the bullish growth estimates in the
Indian economy has significantly influenced the growth of the Indian
Ceramic tile industry.
The main product segments are the Wall tile, Floor tile, Vitrified tile
and Industrial tile segments. The market shares (in value terms) are 20%,
23% 50%, and 7% respectively for Wall, Floor, Vitrified, and Industrial tiles.
The tiles are available in a wide variety of designs, textures and surface
effects. They cater to tastes as varied from rustics to contemporary marble
designs in super glossy mirror finishes.
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infrastructural facilities despite being fairly capital intensive. A total of over
5, 50,000 people are employed in the sector. Out of this, 50,000 people are
directly employed and 5, 00,000 are indirectly associated. The potential is
huge considering the per capita consumption of ceramic tiles in India.
Currently it is at 0.50 square meters per person in comparison to over 2
square meters per person for like countries like China, Brazil and Malaysia
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The ceramic tiles industry in India has followed similar trends
internationally which have been characterized by excess capacities and
falling margins. Countries like Malaysia, Thailand, Indonesia, Sri Lanka and
Vietnam are setting up their own plants. China has emerged as a major
competitor. Producers from Spain and Italy have the advantage of lower
transportation costs while exporting to USA and Germany. In India, the per
capita consumption is as low as 0.50 square meters per person compared to
China (2.6 square meters per person), Europe (5 to 6 square meters per
person) or Brazil (3.4 square meters per person). Rising disposable incomes
of the growing middle class and 40 million units of housing shortage hold
out a great potential.
A major change that took over the ceramic tiles industry, was the
introduction of vitrified and porcelain tiles. These new entrant product types
are said to be the tiles of the future. Internationally these tiles are already the
major sellers. These categories of products account for almost 50% of total
tile sales by value in this industry.
These new products and the conventional wall & floor tiles have
together made the organized industry grow to a formidable Rs. 7,200 crores
industry. This coupled with a spate of expansions by many players make the
industry look very promising in the future.
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market. (Presently India does not figure in the list of major exporting
countries). But this reality could change as Indian exports are rising at an
accelerating growth annually. The top-end of the global export market is
presently dominated by China (36.8%) and Italy (15.1%).
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3. ABOUT PRISM CEMENT LTD
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of cement and clinker and is in the process of establishing another unit at the
same location with a proposed cement capacity of 3.6 MTPA by 2010-2011.
It is also in the process of setting up a 4.8 MTPA capacity cement plant in
Andhra Pradesh by 2013-2014. This will take its overall capacity above 11
MTPA.
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3.3 H&R JOHNSON (INDIA) LIMITED
Vision
Mission
Core Values
Slogan
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Not Just Tiles>>>Lifestyles
Networks
1. Pen in Maharashtra
2. Kunigal in Karnataka
3. Dewas in Madhya Pradesh
4. Karaikal in Pondicherry
5. Vijayawada in Andhra Pradesh(Joint Venture)
6. Rajkot in Gujarat(Joint Venture)
HRJ (India) has the largest distribution network in the industry, with
30 branch offices and 39 depots spread across India. The company’s trade
network comprises of over 1,300 dealers and 15,000 sub-dealers spread
across the length and breadth of India.
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H&R Johnson (India) Ltd is an India’s leading Tile Company was
established in the year of 1958. Was a division of Prism Cement Limited is
the undisputed market leader in the tile industries since last 53 years across
various product categories. As the seventh largest tile company in the world,
H&R Johnson today enjoys the reputation being the only company in India
to offer end-to-end home lifestyle solutions.
The company has chiselled a niche for itself in other allied business
categories including Wooden Laminates Flooring, Engineered Wooden
Flooring, Sanitary ware, Bathroom fittings, Modular Kitchens, Engineered
Marble & Quartz as well as tile adhesives & grouts business. The company
provides the most innovative products of international standards that are
coupled with the best of pre and after sales service. The total manpower
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Strength is around 1500. Plants capacity of H&R Johnson (I) Limited is
40,000 square meters per day.
The plants are ISO compliant with both 9001 as well as 14001
certifications. Besides this, units in Dewas, Kunigal and Karaikal are
OHSAS 18001 certified for excellence in safety standards. The total
manpower Strength is around 1500. Plants capacity of Johnson (I) Limited is
40,000 square meters per day.
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During the year-ending March 31, 2011 the company’s revenues
touched Rs. 1,472 crores. The company’s sales volume during the year also
crossed 43 million sq mt in tiles.
HRJ's sales volume for the year 2010-11 was 43 million m 2 of tiles
and plans to achieve 90 million m2 by 2014-15.
On 2nd march 2000, E.I.D Parry (I) Limited was acquired by H&R
Johnson (I) Limited Thennangudy, (Pondicherry)located 12 kms away from
Karaikal. The area of plant in Thennangudy, Karaikal is about 48 acres.
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automatic efficient loading and unloading with a minimal breakage the plant
uses a sophisticated tile loading / unloading machine called ‘TEKPILE’
Apart from the latest double firing technology Karaikal plant also has
a 90 meter glazing line to enable multiple printing and special effects.
Equipment’s from ‘Sacmi’ also includes state-of-the art roller kilns with
microprocessor controls a fully computerized quality control and selection
machines and a fully automated packing line.
H&R Johnson (I) Ltd, a division of Prism Cement Limited and the
world’s 7th largest tile company has entered into a joint venture with Small
Tiles Pvt. Ltd, Antique Granito & Specific Ceramics. With this venture,
H&R Johnson (India) has acquired a 50% stake in Small tiles Pvt. Ltd,
Antique Granito & Specific Ceramics.
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According to the joint venture, ‘Small Tiles Pvt. Ltd’ will
manufacture and supply ceramic glazed floor tiles to H&R Johnson (India)
Pvt. Ltd. The tiles would primarily be focused in the Northern, Central,
Eastern regions of India and the overseas market.
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According to the joint venture, “Specific Ceramics” a Gujarat-based
tile manufacturing company will manufacture and supply a wide range of
ceramic floor and wall tiles under the Johnson brand. Specific Ceramics is
an Ahmadabad-based company.
The deal with Specific Ceramics was penned by Vijay Aggarwal for
H&R Johnson (India) and Suresh Patel, managing director of Specific
Ceramics.
H&R Johnson is also supplying the plants with all the key raw
materials required in the manufacturer of international standard vitrified and
ceramic tiles.
Moreover, H&R Johnson (I) Ltd, is planning to train the plant staffs at
various Johnson Ceramics International facilities across the world to upgrade
their technical knowhow and bring in the international perceptive to their
working and these acquisitions will further consolidate H&R Johnson
production capacity and leadership in the Indian tile industry.
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3.3.3 OBJECTIVE AND TARGETS OF THE H&R JOHNSON (I) LTD
meter.
2. Ensure safe handling of all fuels and lubricant oils.
3. Reduce the number of accidents in the plant to zero.
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3.3.4 POLICIES OF THE H&R JOHNSON (I) LIMITED
1. By hazard control
2. By insisting and practicing safe work procedures to eliminate possible
incidents.
3. By conforming to all applicable legislations/regulations and other
requirements.
1. Continuous training
2. Commitment
3. Consultation and involvement of all persons working under the
control of organization by fixing objectives and targets.
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3.3.4.3 Environmental Policy
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President
(Operation & Finance)
ORGANISATION STRUCTURE
General Manager
(Operations)
Officer Assistant
(Maint) (Purchase)
Officer Trainees
(Press Maint) (Despatch)
Engineer 30
Trainee
4. INTRODUCTION
BASIS OF DEPARTMENTATION
4.1Finance Department
4.2Purchase Department
4.3Marketing Department
4.4Human resource Department
4.5Systems Department
4.6Production Department
4.7Laboratory Department
4.8Mechanical & Maintenance Department
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Accounts department is one the most important department of any
organization because finance is essential for any business activity and
actually it includes
1. Identification
2. Classification
3. Recording of transaction
Accounts Department looks after the fixed, Variable, and semi-
and selling expenses of the factory. Each plant has their own accounts
department which also looks after the MIS department. The Accounts
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4.1.1.3 Accounting of Materials
4.1.1.4 Banking
4.1.1.5 Managing of Financial Resources and Budget preparation
4.1.1.6 Cost accounting
4.1.1.7 Auditing
4.1.1.8 reparation of financial statements & Reports
4.1.1.9 Corporate Planning etc.
Status : Listed
Website : http://www.hrjindia.com
Industry : Manufacturing/Industrial
Investment : 50 crores
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Granito, Specific Ceramics etc,
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4. Office stationery and other items.
OBJECTIVES
MAIN FUNCTIONS
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5. Analyzing quotations and bids etc., and preparation of comparative
statement.
6. Negotiating contracts.
7. Checking legal conditions of contracts.
8. Issue of purchase orders
9. Verification and passing of supplier’s bills
10.Maintenance of purchase records
11.Maintenance of vendor performance records/data
12.Development of reliable and alternate sources of supply.
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Centralized Purchases
As every division has a Purchase Department, all purchases of stores
shall be centralized in the inter in the interest of economy, uniformity
and as a matter of policy since custodian and consumer should not be
the same. Accordingly the purchase of office stationery, forms, liveries,
furniture etc., shall be made by the Purchase Department and not by the
administration sections. Transfer/adjustment of staff shall be made where
necessary. Local / cash purchase of stores shall continue to be made in
exceptional cases by the Heads of Divisions/projects under their power but
as far as possible Purchase Officer should be associated even while making
such purchases.
4.3 MARKETING
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H & R Johnson ltd; is being the undisputed market leader in
Ceramic Tiles Industry by having 22% Market share in organized sector.
The marketing is based on both wall and floor tiles and special tiles for
industrial application which is also exported too.
The company does not carry out any direct marketing activity
but the marketing activity of the company is carried out through dealers
and sub- dealers who are spread across the length and breadth of India.
Performance Growth
H&R Johnson (I) Ltd has a unique growth profile; high brand pull and
proven track record are symbolic of their strong performance. They are on a
constant quest to make superior products through extensive research. The
result is evident in the annual revenue of Rs. 1,500 crores in 2010-11 and
sales volume during the year crossed 43 million square meters.
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The company key focus has been to make the products available to
any kind of demand generated in the market, right from few tiles to a million
sq. meters. This has been achieved by expanding the capacities of plants so
that supply does not fall short of customer demands and this has helped to
further consolidate the leadership position in the market.
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A Research & Development Centre located at Pen is approved by
Department of Scientific and Industrial Research, Government of India.
They successfully achieved backward integration by developing and
manufacturing of products such as soluble salts, stains and frits etc. which
are used in ceramic manufacturing.
Pricing
H&R Johnson (I) Ltd adopted the “Cost Plus Pricing Method”
production unit sends the actual cost of Production to the Corporate Office,
then PMG (Product Managers Group) decides the Price of the Product after
considering the Market Condition and cost of Production. The company has
adopted many Advertisement and Sales Promotion activity as main part
of its marketing Strategy.
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Innovation
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pavement tiles etc. These are sold under different brands. HRJ has recently
launched top-end, premium range of products under Johnson Ceramics
International brand. HRJ flagship brands are
Advertisement
Sales Promotion
H & R Johnson (India) has been the market leader in the field of
ceramic tiles in India where it has maintained its leadership position for over
five decades. The Company does its Sales Promotion through various ways
such as
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1. Creating Brand awareness
2. Organizing trade Fair
3. Attending Exhibition
4. Arranging distributors conferences
Distribution
Target
At present H&R Johnson (I) Ltd targeting 30% growth of this network
to the rural markets in India including Class B and C towns, the rural
operation is expected to contribute 25% of the total turnover.
Focus
Infrastructure – Presence
H&R Johnson (I) Ltd distribution network is the largest in the country
comprising of 1300 dealers and 15,000 sub-dealers spread across the length
and breadth of the country. In addition, we also have 30 branches offices and
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warehouses.
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Worldwide Presence
Career Policy
H & R Johnson (India) Ltd recognize that its people are the source of
its strength and competitiveness so they lay down a HR policy as their
Career policy.
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The company is committed to equal employment opportunities for
attracting the best available talent and cosmopolitan work force and resolves
to provide an environment free of any ethnic discrimination or sexual
harassment.
The company aims at its fairness and transparency in its dealings with
its employees to create an atmosphere of openness, mutual trust and
teamwork. The company is developing the potential of its employees
through training, provide opportunities to display their creative talent and
encourage them to maximize productivity.
Company Offers
1. Growth in Responsibilities
2. Cross-Functional Perspective
3. Stability of Job
4. Investment in Training and Opportunity to Learn
5. Professional Working Environment
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Company Expects
1. Customer First
2. Commitment to ROCE & FCF
3. Teamwork
4. Continuous Improvement
5. Innovation
H&R JOHNSON (I) Ltd has a good and strong organization structure.
They feel employees are the real asset of the company. This asset is
classified into management staffs, operators, companies apprentice, trainees,
Govt. apprentice & implant trainees.
Organizational head: 1
Systems (IT): 2
Laboratory (QC): 11
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Maintenance: 32
Production: 84
Other than the above strength there is 42 trainees are working under
temporary basis. Personal and administration department is under the control
of deputy manager. Human resource department is in developing stage
through the various training and provisions to employees.
The HR manager first identifies the various sources from which the
organization can get the required employees according to the requirements
of different departments, based on the requirements of Human Resource in
various Departments. The Recruitment Process in H & R Johnson (India)
Ltd is as follows
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2. Then the selected candidate will be interviewed by the Department
Heads
3. Then the final Interview will be carried by the General
Manager at corporate level or at plant level for those candidates
who get succeeded in second interview.
4. Training for selected candidates will be given, finally
induction for the candidates who completed
the training successfully
5. Requirements of job changes according to the job Profile
6. In H & R Johnson (India) Ltd junior level post will be filled
by the fresher’s and senior level posts by the experienced people.
Recruitment
Selection
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Interview
The interview process in H&R Johnson (I) Ltd includes ‘skill test’ for
the concerned job. The skill test is conducted via oral communication. The
efficiency, expertise & experience for the job will be predetermined and it’s
analyzed among the candidates who have been applied for the post by the
interview panel.
Final Interview
Medical Fitness
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Absorption of Trainees
1. Company trainees
2. Government apprentice
Company Trainees
Government Apprentice
For the operator post 13:1 ratio (13 operators 1 trainee) should be
maintained for all categories (electrical mechanics). As per government
provision, trainees are appointed through employment exchange (Karaikal
region). Training period for one year.
4.4.2TRAINING
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Training and development program for the management staffs were
conducted frequently, we can classify the training program as
Internal
External
In operators level the training program was conducted inside the plant
by supervisors or by co-operators.
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Training Programs
In H & R Johnson Karaikal plant they offer both on the job and off
the job training.
1. Skill Development
2. Personality development
3. Seminars
4. Lecturing
Steps taken by H & R Johnson (I) Ltd
The Various steps taken by H & R Johnson Ltd to enhance the skill of its
employees are as follows
1. Personality Development Programs
2. Counselling
3. Seminars
4. Inter departmental Transfers
5. Paper Presentation
6. Job Rotation
7. Communication Development Programs
8. Work Shops
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“Performance appraisal is the systematic, periodic and an impartial
rating of an employee’s excellence in matters pertaining to his present job
and his potential for a better job”
For employees they are conducting the appraisal program for their
positional development. In appraisal program timely work, attendance,
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absence, leave, LOP actual, absence work ability, lagging, rating all these
things are evaluated.
4.4.4 Motivation
Internal and external factors that stimulate desire and energy in people
to be continuously interested in and committed to a job, role, or subject, and
to exert persistent effort in attaining a goal.
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First aid box are filled with essential medical commodities and its
must for every concern. There are 3 first aid boxes altogether, one in security
office, second in the frit smelter and the third one in the tile plant.
1. Tincture
2. Dettol
3. Cotton
4. Bandage Cloth
5. Iodex
6. Plaster Roll
7. Amrithanjan
8. Eye and Ear Drop
9. Crocin
10.Disprin
11.Digene
12.Saridon
13.Paracetamal
14.Deep Heat (Pain Relief Spray)
Washing Facilities
Facilities for washing clothes are provided in the concern for both
male and female separately. Tap water and detergent are arranged in a proper
manner.
Almirahs are placed to store the uniform clothes of the workers and
it’s made available in every work place.
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Safety Officer
Canteen Facility
Rest Room
The rest room is provided with enough ventilation and spatial needs.
And it is opened for all the time for workers and employees. It’s cleaned
twice a day to prevent employees from disease.
Conveyance
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4.5 SYSTEM
IT initiative
H&R Johnson (I) Ltd; in order to make their processes effective it’s
benchmarked with the best. To further make them future ready they’ve
initiated a technological advancement program that has added speed and
streamlined their processes.
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SAP. SAP stands for System Application Protocol. And H&R Johnson (I)
Ltd; Karaikal plant is connected through intranet.
Uses of SAP
Demerits in SAP
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4.6 PRODUCTION
Production Department
1. Frit Smelter: This plant is useful for making tiles raw material.
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2. Tiles Plant: This plant is for making tile as a finished plant.
Frit smelter is the name of a plant, which is useful to convert the raw
material into a combination which is expected it’s a basic process of making
tiles. This processed raw material is located on the tiles afterwards.
1. Quartz
2. Barium carbonate
3. Boric acid potassium
4. Nitrate
5. Borax calcite
6. Alumina
7. Zinc oxide
8. China clay
9. Zinc flour
10.Soda ash
11.Calcite
12.Celestine
13.STPP (Sodium Tri Poly Phosphate)
Machine used
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This plant converts raw material into a finished product.
1. China clay
2. Ball clay
3. Feldspar
4. Suspending agents
Machine used
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Over All Tiles Plant Layout
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4.7 LABORATORY DEPARTMENT
1. In ball mill section, after grinding for 8 hours the quality is checked, if
it’s not up to the requirement means again the grinding process starts.
2. In spray drier section the moisturizer of the powder is checked.
3. In dipping line section, screen testing is conducted.
4. In sorting & packing section the tile quality is checked and its sorted
according to its quality.
1. Premium Tiles- Packed in blue colour box, it denotes that the
tiles are in premium quality.
2. Commercial Tiles - Packed in green colour box, it denotes that
the tile is for commercial use with some minor drawbacks.
3. Economic Tiles – This tile is also packed in green colour box,
but in wrapper it’s mentioned that it belongs to economic
quality.
4. Utility – Packed in brown colour box, it consists of some major
drawbacks.
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H & R Johnson Karaikal plant, have a separate department for mechanical and
maintenance and it’s head is Mr. Sribathi Babu this department is framed because the
whole process of making tiles is automated and the process can take place only if the
machineries are in perfect condition so this department is framed and its
responsibilities is to prevent break down and smooth running in lost
production.
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In case of any major problems, experts from Italy employees of sacmi
are invited to repair the machineries and all manufacturing machineries are
given full service.
For automatic efficient loading and unloading with a minimal
breakage the plant uses a sophisticated tile loading / unloading machine
called ‘TEKPILE’.
Automatic de-dusting systems ensure a dust-free environment; this de-
dusting is a special feature in pressing the dust particles is recycled.
The plant employs a natural gas for firing which is eco-friendly and
pollution-free it’s a new range of super glaze tiles at it’s acquired in high-
tech Karaikal plant.
5. SWOT ANALYSIS
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key issues. SWOT stands for strengths, weaknesses, opportunities, and
threats. Strengths and weaknesses are internal factors. Opportunities and
threats are external factors.
A. STRENGTHS
1. The plants of company have high quality Tiles
2. The Company enjoys high brand equity.
3. The Company is market leader in India by having 22% total Market
in Organized sector
4. The Company is continuously making profit
5. The Company has achieved many international award which increased
the good will of the company
6. High Production Capacity
B.WEAKNESS
1. Problematic Industrial Relations.
2. Lack of skilled worker s and professionals in the company
3. Underutilization of sources
4. Trade Union fear
5. Out-dated Machinery and equipment’s in the plant.
C. OPPORTUNITIES
1. Increase in export and sales because of overseas demand
2. Huge Rural Market
3. Benefits of Economies of Scale
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D.THREATS
1. Substitutes such as marbles and granites getting popularity
2. Increase in competition
3. Falling market share
4. Entrance of new foreign companies
5. Financial recession on world economy.
6. Other Organizations may attract employees and business away from
this industry.
6.1 FINDINGS
6.1.1 Being a large business unit, all the departments are well organized
and managed by different managers, and all the departments are
functioning very well and active.
6.1.2 The organization structure is divided in to several units like
Finance, Marketing, Operation & Quality, Human and Resources
etc… These all departments are headed by different head units but
at the same time they work for same objective with full co-
ordination which shows the unity level about the organization.
6.1.3 During the study, it was found that it is indeed a healthy
organization with a lot of well unique functions. This organization
basically being an engineering industry, it has a large investment
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and a large number of people working in it and there is a well
established organizational structure with the top level management,
the middle level management and the bottom level management.
6.1.4 Regular internal and external audits are conducted to check the
compliance and renewal of certificate. There is a full swing total
quality management system and it works efficiently and ensuring
the total quality of the organization and its product and services.
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play important role because each activity should be done at a right
time at right place.
6.2 SUGGESTIONS
6.2.1 One important suggestion is that more care and concern should be
given to the clients to retain the trust of existing valued customers.
6.2.4 The company should organize a get together every year so that
sub-dealer performances are reviewed. It would also help to sort
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out Grievances and would help to know how the product is moving
in the market.
6.3 CONCLUSION
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BIBLIOGRAPHY
Books
Websites
www.hrjohnsonindia.com
www.wikipedia.com
www.google.com
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ABBREVATIONS
GL - Glaze Line
SKU - Stock Keeping Unit
SAP - System Applications and Products
MIS - Management Information Report
PDO - Product Development Objective
ROCE - Return On Capital Employed
FCF - Free Cash Flow
QC - Quality Control
LOP - Lack Of Performance
ERP - Enterprise Resource Planning
CRM - Customer Relationship Management
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