MARKETING PROPOSAL

CREATED FOR EXCLUSIVE USE BY

Robert Estrada - Print Papa

EXPO EMA I L
R EAC H M O R E EX H I BI T O R S , M AKE M O R E S AL ES .
 Print Papa
EXPO EMA I L
REACH MORE EXHI BI TORS, MAKE MORE SALES.

Dear Robert,

Whether you are looking to promote an existing product or service, maintain your presence in the
trade show industry or simply begin using email marketing to generate more sales, Expo Email is the
optimum investment for you. We specialize in business-to-business email marketing to exhibitors of
trade shows and conventions of all types and sizes.

Over the last decade, our company has developed highly effective and profitable email
marketing campaigns within this one of a kind niche market. Currently our database consists of 150
trade shows and conventions, containing over 1 million email addresses of exhibitors in the United
States. We can successfully introduce your product or service to new clients quickly and affordably.

Expo Email has developed a comprehensive and easy to use email marketing system that will have
you ready to market in only a few steps. First, you will choose your preferred monthly volume and
email frequency. Next, you will work one-on-one with our art director, free of charge, to create a
stimulating design and effective layout for your introductory email campaign. Lastly, you will team up
with a trade show marketing expert to select exhibitors for your email campaigns.

Our customizations will allow your business to maximize investment returns by specifically reaching
your niche audience. Expo Email targets your demographics and we provide you with the technol-ogy
and know-how to choose specific shows by industry, total number of exhibitors, next location or next
show date. This will allow you to get immediate results by marketing to shows that are quickly
approaching, or if you are a company who offers products or services with a longer turnaround time,
you can market to shows that are at a later date.

Our professional design team and experts work closely with you every step of the way to develop
stimulating and effective email campaigns that will generate new business. Our philosophy is simple.
Reach more exhibitors, make more sales

Thank you,

Blake Bridge
Chief Executive Officer
Expo Email, Inc.

blake@expo-email .c om 843-637-8565 EXPO-EMAIL.COM

 Print Papa

EMAIL MARKETI NG PLANS

WE WILL GIVE YOU ACCESS TO OVER A MILLION POTENTIAL CUSTOMERS

Email marketing is an extremely effective way to reach out to new customers and increase sales.
Expo Email offers several ways to take advantage of this simple and cost-effective method of mar-
keting. We will give you access to over a million potential new customers and our team of marketing
experts will design your first email campaign at no additional cost. Your new campaign can be
deployed to hundreds of thousands of exhibitors in just a matter of days. We offer marketing plans
that will accommodate any size budget with no long term contract.

CHOOSE A PLAN THAT IS RIGHT FOR YOUR BUSI NESS

30 50 70
BASIC 30 PREMIUM 50 ELITE 70
180,000 recipients 300,000 recipients 420,000 recipients
UP TO 30 BROADCASTS UP TO 50 BROADCASTS UP TO 70 BROADCASTS

With this plan, Expo-Email will
deploy 30 email broadcasts on
your behalf to the qualified and
validated email addresses in our
database. You may choose any
number of show lists in our
database and you may also
pick the date and time in which
you wish to have your email
deployed.
With this plan, Expo-Email will
deploy 50 email broadcasts on
your behalf to the qualified
and validated email addresses
in our database. You may
choose any number of show
lists in our database and you
may also pick the date and
time in which you wish to have
your email deployed.
With this plan, Expo-Email will
deploy 70 email broadcasts on
your behalf to the qualified and
validated email addresses in
our database. You may choose
any number of show lists in our
database and you may also
pick the date and time in
which you wish to have your
email deployed.

$1250/Monthly $1750/Monthly $2,000/Monthly

blake@expo-email .c om 843-637-8565 EXPO-EMAIL.COM

 Print Papa
OUR EXHI BI TOR LISTS

OUR LISTS ARE CURRENT, ACCURATE, DELIVERABLE & INCREDIBLY EFFECTIVE

We obtain exhibitor information on over 150 trade shows and conventions each year, focusing on
the larger shows in major cities across the United States. Each show list contains companies who
exhibited or displayed at the year’s prior show, and whose headquarters are located in the United
States or Canada. The Expo Email database records are unique to our company and include
business email addresses such as sales, accounting, info etc. More importantly, we have mid-level
employee and executive email addresses of recipients who are the decision makers regarding the
purchase of trade show products and services.

Our email addresses are processed to verify deliverability and checked for legitimacy each week.
We have high delivery rates because we remove invalid email addresses and only send your
campaign to verified email addresses. This method guarantees better delivery rates and in most
cases, higher than average open rates.

Our email addresses are gathered from a variety of sources. We verify the information in our
database by making tens of thousands of contacts each year, ensuring that our data is current,
accurate and deliverable and we only send to recipients that allow third party acquisition emails.
We remove all recipients that have asked to opt out from receiving your company’s messages
within 10 days as required by the CAN-SPAM law. Those recipients will not receive another message
from us on your behalf, and we also remove them from all of our lists.

TECHNI CA L DETAILS OF YOUR EMAIL CAMPAIGN

HOW WE SEND YOUR EMAIL

We deploy your email campaign from our IP addresses and hosted domains. This will protect your
corporate email domains, IPs, and servers from anti-spam appliances and internet service providers
(ISPs) so that your company’s sending reputation is never at jeopardy and you will never be banned
or blocked.

ORIGINATE FROM EMAIL ADDRESS

The “sender” of your email campaign will be your company name. If the recipient double-clicks to
view the “sender’s” email address, it will say, for example, yourcompany@exhibitor-direct.com

REPLY TO EMAIL ADDRESS

We will ask you to provide a pre-existing email address on your company’s domain. This address will
be used to deliver all of the replies that your campaign generates. These replies will include cam-
paign recipient leads, out-out-office replies, and undeliverable messages. It is your responsibility to
filter through the replies to determine which ones should be kept and which ones should be deleted.

blake@expo-email .c om 843-637-8565 EXPO-EMAIL.COM

 Print Papa
CAMPAIGN DESIGN

OUR DESIGN TEAM WILL WORK WITH YOU TO DEVELOP STIMULATING

& EFFECTIVE EMAIL CAMPAIGNS

With years of both marketing and design experience, our art director will work with you
one-on-one to create your first email campaign and unlike other companies in our industry, we
do not charge a fee.

You have the flexibility to contribute as much or as little to the design process as you would like.
You can provide your own content, assist with copywriting and provide images or simply upload your
logo and leave the rest up to us.

Complete all of the steps below and our design team will contact you to review the design
questionnaire and get a clear understanding of your vision and marketing goals.

Once the team has created your first email campaign, it will be sent to you for your feedback
and approval.

PLEASE NOTE: In order to avoid scheduling conflicts, each template is allowed two rounds of revisions. If you decide
more revisions are necessary, your campaign deployment could be delayed and additionall charges may apply.

THE DESI GN PROCESS WI LL CHOOSE FROM FI VE

CONSI ST OF FI VE STEPS CAMPAIGN DI RECTI ONS

1 Complete a one-page questionnaire I ntroduce you to a new market

2 Choose a starting point from our design library Promote existing products and services
3 Upload your files to our Dropbox link Maintain a presence in the industry
4 Announce new products and services
Our design team creates your layout
5 Create stimulating adverti sements
You approve the design and email is deployed

If, in the future, you would like our team to create additional layouts or revise your first
email campaign, we will charge a reasonable fee of $100.00 per hour. Campaign designs
are typically completed within tow t hours.

TO VIEW SAMPLES OF OUR WORK, VISIT OUR DESIGN LIBRARY

blake@expo-email .c om 843-637-8565 EXPO-EMAIL.COM

 Print Papa
CAMPAIGN RESULTS

YOUR REPORTS WILL FOLLOW AN EMAIL FROM THE MOMENT IT IS SENT TO

RECIPIENT. THEY INCLUDE PARTICIPATION VIA CLICK-THROUGH RATES

CLICK-
DELIVERED THROUGH
RATES

OPENED
SENT

WHAT TO EXPECT FROM YOUR EMAIL CAMPAIGN

As you would expect, acquisition email open and click-through rates are on average, lower than
retention rates because there is not an established relationship with the recipient. However, with the
right audience and the right message, the results that can be achieved with an acquisition email
campaign are substantial and shouldn’t be ignored.

We have found that when you send your email to the right audience, one that is likely to have
interest in your product or service, you are more likely to achieve a higher investment return.

Although we cannot guarantee specific results, such as the number of recipients that will open
your email, the statistics below reflect on average, our customers’ most recent acquisition email
campaign results.

BUSINESS TO BUSINESS EMAIL MA RKETI NG

HI - LOW RANGES AVERAGE
OPENS 4% - 20% 5% - 14%

CLICK-THROUGHS 1% - 5% .25% - 3%

blake@expo-email .c om 843-637-8565 EXPO-EMAIL.COM