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Being the head of the human resource development department of India for the
past years, I can¶t¶ completely disagree with ms.Sanchari because western
technologies have brought betterment in India. Information and money flow more
quickly than ever. Today better technologies are being used for education,
lifestyles and advanced networking. In the Indian context, westernization has
improved literacy rates, infant mortality rate education systems etc but on the other
hand,excess of the west has led to a dramatic decrease in Indian sales in the world.
In my opinion, western culture is establishing its strong base in India and
gradually wiping the Indian culture. It had already made its presence in Metro¶s &
is now slowly heading towards other parts of India. Westernization has greatly
affected our traditions, customs, our family and our respect for others. The concept
of joint families is fast, decreasing everyone wants to remain aloof from
others. This is not to discourage westernization, but to control its influence in
India. People are blindly following the western culture without knowing its
consequences. There¶s no harm in taking good things from western but this does
not mean that we should completely adopt it and misrepresent our identity. It is
understandable that India is growing in every field and there is necessity of
knowing all the cultures and their traditions. We have to preserve our identity,our
authenticity.We can¶t lose something that makes us stand out from the crowd. One
thing should be always kept in mind that western world is looking towards India
for its rich Cultural heritage.

The current state of India¶s artisans is a matter of grave concern. These proud and
skilled artisans were once the backbone of the Indian economy, providing much of
the goods and services that our people needed. Today, these very artisans have
been marginalised by the westernization of society. Though some have managed to
adapt to changing times, and a few have even thrived, most of them live in abject
poverty with no prospects for a better tomorrow. The powerful marketing
machinery that is a concomitant of such an order progressively expands markets
for "modern" goods and services at the cost of the µartisans¶ markets. The number
of persons in India engaged in traditional crafts was conservatively estimated at 9.5
million in 1961, reduced to 7.4 million in 1980 and might just be five million at the
turn of the century. The sales of the Indian weaving industry have gone down by
30% .People don¶t really know about what they are missing in their own culture,
they just want imported clothes because they are advertised well. School children
today are in only interested in listening to English songs. They are a strict NO to
classical music. The Sari industry is hit hard due to recession as well for other
reasons for some time now. The cheap Chinese imitations being one of them.
Indian women still love saris though wear it on some special occasions
only.Gowns and dresses are gaining popularity faster than the traditional six yards
which are often described in the west as µsix yards of shackles¶.Eastern Inida¶s
only surviving tribe-apaysi are on the verge of extinction because of
westernization.Only 25%of their original population is left which is an alarming
decrease.What I mean to say here is that there is No doubt that the western
culture is versatile .Westernization has surely benefitted us but we must also see to
it that our traditions and culture don¶t suffer because of it. We should feel proud
that we are Indian s and we have such a rich cultural heritage which is very rare
and should carry this forward with raised heads.

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