The 26 Best Sales Training Programs For Every Budget and Team

4/28/2019 The 26 Best Sales Training Programs for Every Budget and Team
SALES | 11 MIN READ
The 26 Best Sales Training Programs for Every Budget and

Team
Written by Aja Frost

@ajavuu
https://blog.hubspot.com/sales/best-sales-training-programs 1/27
Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes.
The ultimate goal is improving bottom-line results.
According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher
win rates.
Free Download: Sales Training & Onboarding Template

For a 100-person sales team with $1 million individual quotas and a $50,000 average deal size, that translates to
a $20 million increase in revenue.
But with thousands of options, finding the best sales training program for your budget, team size, focus, and
your needs isn't always easy.
Here are the evaluation criteria to use when picking a sales training program:
1. Location: Is training delivered virtually, or will the trainer come to you?
2. Length: How will you fit training into your and/or your sales team's schedule?
3. Focus: Does the theme address a challenge you or your reps are facing?
4. Price: Can you anticipate the return of the training will be at least 5X its price?
5. Intended audience: Are you in the relevant industry, market, or role?
We've rounded up some of the most valuable training programs (in no particular order) at a variety of price
points, locations, themes, and delivery options.
Best Sales Training Programs
1. Hoffman Training
2. Selling With Stories
3. Driving to Close
4. Sales Presentation Training
5. Sandler Selling System
6. Richardson's Consultative Selling Skills
7. Strategic Social Selling
8. 21st Century Sales Training for Elite Performance
9. Inbound Sales
10. Sales Training and Strategy
11. Smart Calling College
12. The Art of Sales: Mastering the Selling Process Specialization
13. B2B Phone Skills Improvement Program
14. Sales Prospecting Advanced Techniques
15. Iannarino Sales Accelerator
16. Inside Sales Consulting
17. Bespoke Online Training
18. preHIRED's Science-Based Sales® System
19. Insight Selling
20. Account Based Selling
21. IMPACT Sales Team Training
22. Engage Selling
23. Sales Training for Managers
24. Accelerate Your Sales
25. BE BOLD Live Training Session
26. Sales Leaders Coaching Program
On-Site Sales Training Programs

1. Hoffman Training
Vendor: Jeff Hoffman
Location: Nationwide
Length: One day
Focus: Prospecting, discovery, negotiation, closing, and sales management
Intended audience: Sales reps and managers
Price: $595 per attendee for workshops, contact for corporate training

Hoffman workshops span the entire sales cycle, from getting your prospect's attention to successfully winning
their business. Their workshops and corporate training programs are packed with information which means
they're ideal for salespeople who are eager to improve their performance.
2. Selling With Stories

Vendor: Hoffeld Group
Location: Varies
Length: Two days
Focus: Sales messaging and communication
Intended audience: Salespeople, managers, trainers, and business leaders
Price: Contact Hoffeld Group
The right story, presented in the right way, can change the course of a sale. In this hands-on workshop, you'll
learn the science behind telling persuasive stories. The lessons include when to tell stories in the sales process
for maximal impact and the four parts of a compelling narrative. Attendees will also have the opportunity to
create their own stories -- so they'll be ready to inspire change in their prospects by the time they leave.
3. Driving to Close
Vendor: John Barrows
Location: On-site
Length: One day
Focus: Sales meetings, objection handling, and closing
Intended audience: B2B sales teams
Price: Contact John Barrows
In a single day, John Barrows will help you and your team members run effective meetings with potential
customers, boost your ability to analyze opportunities, address objections in a way that suits your personality
and selling style, and use different closing techniques depending on the situation. He'll also provide a
customized manual with sample emails, calls, and templates. This resource allows you to immediately adopt the
takeaways you've picked up.
4. Sales Presentation Training

Vendor: Sales Readiness Group
Location: Varies (can be delivered on-site or via your own facilitators)
Length: 1.5-2 days
Focus: Delivering a value presentation
Price: Varies, depending on team size
To convince prospects of their product's value, salespeople must be able to deliver interesting, well-paced,
relevant presentations. This training program supplies reps with the information and strategies they need to
present effectively. Because each organization is unique, Sales Readiness Group uses pre-training consultation
and customized case studies and exercises to ensure the content is as applicable to participants as possible.
Large or rapidly growing companies can also take advantage of SRG's licensing program. Buy the license for
the curriculum, then repurpose and reuse the program however and whenever you'd like.
5. Sandler Selling System

Vendor: Sandler
Location: Find a training center near you
Length: Ongoing
Focus: Sales process
Intended audience: B2B salespeople
Price: Varies
Sandler uses a methodical approach designed to make concepts stick -- so you don't invest in a costly sales
training program only to have your sales team forget most of it 90 days later.
The sessions cover the entire sales process, from building rapport and setting initial expectations to giving
demos and negotiating.
6. Richardson's Consultative Selling Skills

Vendor: Richardson
Location: On-site training paired with an online platform
Length: 1-2 days in-person training (ongoing learning using Richardson's Accelerate platform)
Focus: Relationships selling
Intended audience: Sales teams
Price: Varies
Richardson's Consultative Selling program focuses on leveraging technical excellence, identifying client needs,
and articulating value. After reps have taken the course, they'll know how to run engaging, productive sales
calls; provide insights; link their prospects' objectives and pain points to available solutions; resolve objections
and resistance, and more.
This training pairs instructor-led training sessions with an online program. Salespeople can access the content
on their phone, making it easy to learn on the go -- and refresh their memory after the course is over.
7. Strategic Social Selling

Vendor: Tony Hughes
Location: On-site
Length: Two days or four half-day sessions
Focus: Social selling
Intended audience: B2B salespeople (recommended 20 participants or less)
Price: $2,200 per day plus $395 per participant for course materials; any additional venue, AV equipment,
and travel costs
This course helps salespeople craft a strong personal brand, create a strategy for building their network, use
social platforms to research and engage with prospects, and use trigger events for timely outreach.
According to Hughes, "salespeople become 'micro-marketers' who personally own the process of creating
sales pipeline."
Online Sales Training Programs

8. 21st Century Sales Training for Elite Performance
Vendor: Brian Tracy
Location: Online
Length: 12 weeks
Focus: Sales skills
Intended audience: Salespeople
Price: $997
This three-month virtual course goes through seven key facets of sales: Prospecting, developing trust and
credibility, identifying the buyer's problems, overcoming resistance, selling value, closing, and getting referrals
and repeat business.
Along with 24 videos you can rewatch at any time, you'll also get workbooks, exercises, and bonus training
modules.
9. Inbound Sales
Vendor: HubSpot Academy
Location: Online
Length: Three hours
Focus: The inbound sales methodology
Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers
Price: Free
These days, you can't succeed if you're still using on sleazy, old-school tactics. Learn how to sell like a modern
salesperson with this free virtual course on the inbound sales methodology. It encompasses everything from
identifying potential buyers to developing personalized presentations.
Once you've finished the course and passed the exam, you'll get a badge to display on your LinkedIn profile,
email signature, and website.
10. Sales Training and Strategy

Vendor: Marc Wayshak
Location: Online
Length: Varies
Focus: Sales strategy and process; prospecting strategies
Intended audience: High-level salespeople and sales-focused entrepreneurs
Price: Contact Marc Wayshak

Sales leadership often struggles with the same challenges: They don't have enough superstar salespeople,
they're losing deals to a low-cost competitor, every rep is using a different playbook, results are inconsistent,
and/or their team is focusing on the wrong type of buyers. Wayshak delivers custom training to organizations of
all sizes to help them overcome these obstacles. His ultimate goal is helping clients 10X their investment.
11. Smart Calling College

Vendor: Art Sobczak
Location: Online
Length: Approximately two hours of self-paced video modules per week over four weeks
Focus: Sales calls
Intended audience: Inside or outside sales professionals
Price: $895 for the first attendee from a company; $795 for every additional attendee from a company
Reps who rely on the phone as their primary communication method will benefit from this comprehensive
training program. Over the course of one month, participants will learn how to engage buyers in the first few
seconds of a call, resolving objections, adding value at every touch, securing a follow-up call, and more. Along
with the videos, you'll get access to a workbook, live coaching sessions, and an online forum.
12. The Art of Sales: Mastering the Selling Process Specialization

Vendor: Sales Engine
Location: Online
Length: 5 weeks; 3-5 hours of work per week
Focus: Introduction to sales
Intended audience: New salespeople, entrepreneurs, and career changers
Price: Free ($95 for certificate)
This course will give rookie reps an introduction to selling fundamentals, including prospecting, qualifying,
asking questions, and developing proposals.
It's applicable to both B2B and B2C salespeople and includes lectures, reading, and real-world exercises.
13. B2B Phone Skills Improvement Program

Vendor: SalesBuzz
Location: Online
Length: Eight weeks
Focus: Sales skills and process
Intended audience: SDRs, BDRs, and Account Executives
Price: $2,500 for a group of up to five sales reps
In this training program, inside sales professionals will learn how to engage prospects, book appointments,
delve into their prospects' motivations, resolve their concerns, and close.
There's a graded exam after every training session, so reps can gauge their understanding and sales managers
can monitor progress.
14. Sales Prospecting Advanced Techniques

Vendor: SalesScripter
Location: Online
Length: 13 hours
Focus: Sales prospecting methodology
Intended audience: Inside salespeople, sales managers, sales trainers
Price: Free
In sales, your statements and questions can mean the difference between failure and success. But even though
a salesperson's words are their most valuable tool, many salespeople still improvise when they call, email, or
meet with prospects.
This program is designed to give you a strategy-backed process. It covers building a value proposition, asking
the right questions, closing more effectively, and more. Not only will you sell more, but selling will actually
become more fun.
15. Iannarino Sales Accelerator

Vendor: Anthony Iannarino
Location: Online
Length: Ongoing
Focus: Sales skills
Intended audience: Self-taught salespeople, entrepreneurs
Price: $997 per year, or lifetime membership for $2,997
This sales training and membership community are designed for continuous learning. Each month, participants
receive a new "How To" lesson on a core sales skill set. They also get to attend a live Q&A webinar with
Iannarino.
Membership also comes with access to a private forum, so members can answer each other's questions, share
strategies, and give feedback and support.
16. Inside Sales Consulting

Vendor: Sales Hacker
Location: Online
Length: Various
Focus: Full-funnel sales training and process development
Intended audience: B2B sales teams, SDRs, AEs, directors, and managers
Price: Varies; or contact Richard Harris at richard@saleshacker.com
Richard Harris, who leads Sales Hacker's consulting and training programs, has held almost every sales position
possible: SDR, inside sales rep, inside sales manager, Director of Sales, VP of Sales, and Director of Sales
Operations. As a result, he can provide both high-level guidance and nuts-and-bolts training.
Sales Hacker offers training on everything from crafting SLAs (Service Level Agreements) between Sales and
Marketing and designing your sales team's organization and compensation plan to implementing a sales tool
stack.
17. Bespoke Online Training

Vendor: MTD Sales Training
Location: Online
Length: Varies
Focus: Varies
Intended audience: Varies
Price: Varies
If you want to build an online sales training program that's optimized to your team's needs, learning
preferences, and more, this is a good option. You'll work with the MTD Sales Training team to design a program
involving video, animation, audio, role-playing, and/or quizzes. The format can range from 20 15-minute
sessions to 40 5-minute sessions, so you can fit it perfectly into your reps' schedules.
There's also flexibility around the medium. If your salespeople like to learn on the go, opt for a smartphone and
tablet-specific course. If they spend most of their time at their desks, a laptop-enabled course is probably
preferable.
18. preHIRED's Science-Based Sales® System

Vendor: preHIRED
Location: Online
Length: 40 hours, self-paced
Focus: Science-Based Sales℠ tools & apps, skills, workflows. Bonus: SaaS interview skills.
Intended audience: B2B SaaS reps
Price: $147 per month for 36 months
Looking to make $100,000+ in SaaS sales? This program trains you on the tools, skills, and workflows -- and how
to apply, interview, and negotiate new six-figure sales job offers.
It comes with 15-plus modules, more than 15 hours of video, and 30 scripts/templates.
No old-school, generic sales training here ... just Science-Based Sales℠.
Sales Training Programs Available in Multiple Formats

19. Insight Selling
Vendor: RAIN Group
Location: Your choice
Length: Two days
Focus: Insight selling
Price: Contact RAIN Group
According to RAIN Group's analysis of 731 purchases, the salespeople who close deals provide buyers with
fresh information and ideas three times more often than losing reps. If you're hoping to set yourself apart from
the pack, drive demand for your solution, and help your prospects think about their business in new ways, this
training session will be invaluable.
It's available in several different formats: Via email and mobile app, online curriculum, virtual instructor-led
training programs, and on-site training.
20. Account Based Selling

Vendor: Sales for Life
Location: On-site or online
Length: 14 hours
Focus: Account-based sales
Price: Contact Sales for Life
This course, which is broken into six modules, teaches salespeople how to target, land, and expand new
accounts. It includes techniques and examples from some of the most effective ABS practitioners out there --
including the Sales for Life sales team, which has won 300-plus accounts in just 36 months.
21. IMPACT Sales Team Training

Vendor: The Brooks Group
Location: On-site, online, or both
Length: Varies
Focus: Varies
Intended audience: Salespeople and managers
Price: Varies
According to The Brooks Group, "The most expensive training you'll ever do is training that soaks up your
resources without delivering its intended results." That's why every program is customized to the company's
structure, market, management process, KPIs, culture, business drivers, talent, and sales methodology.
How does The Brooks Group learn all that? Through ride-alongs and field observations; account reviews;
interviews with salespeople, managers, and executives; an audit of the sales org; personalized assessments,
customers interviews, and more.
If you're thinking that sounds time-intensive, you're right: It typically takes 3-12 weeks to develop the
customized training. However, The Brooks Group promises you'll see a permanent improvement -- not just a
temporary boost in sales.
22. Engage Selling

Vendor: Colleen Francis
Location: On-site or online
Length: Varies
Focus: Sales process and performance
Price: Varies
If you decide to partner with Engage Selling, Colleen Francis will perform an in-depth assessment of your sales
team before the training itself. This allows her to deliver highly customized training that addresses the areas
with the biggest opportunities for improvement.
23. Sales Training for Managers

Vendor: Anthony Cole Training Group
Location: On-site training paired with an online learning platform
Length: 1-3 days in-person training (ongoing learning using ACTG’s online platform)
Focus: Developing sales leaders
Intended audience: Sales managers, LOB leaders
Price: Varies
For over 25 years, Anthony Cole Training Group has helped companies close the sales opportunity gap. And
for over a decade, they've been perfecting their trademarked and leading-edge certification program: Sales
Managed Environment®.
This program helps sales leaders unlock their leadership potential with content designed to engage managers
and help them develop the essential skills for setting standards, coaching, motivating and recruiting. Anthony
Cole Training Group combines high-quality leadership content with an easy access, one-stop portal that puts
learning into action.
24. Accelerate Your Sales

Vendor: Jill Konrath
Location: Varies
Length: Conference break-out session, half-day, or full-day
Focus: Prospecting
Price: Contact Jill Konrath
Are you struggling to make inroads at your target accounts? This workshop might offer the strategies you need.
It covers the changing sales environment, the elements of a strong value proposition, how to use sales
intelligence and trigger events, effective calls and voicemails, and more. There are also several options for
reinforcing and extending the lessons covered in the workshop, such as virtual seminars, coaching, and video
lessons.
25. BE BOLD Live Training Session

Vendor: Jeff Shore
Location: On-site
Length: One day
Focus: Mental selling roadblocks
Intended audience: Salespeople
Price: Varies
Every salesperson dislikes or fears elements of selling, whether that's calling prospects, responding to
objections, negotiating price, or something else. Jeff Shore's one-day workshop teaches sales reps how to
identify what makes them uncomfortable and overcome it.
The training includes video case studies, a performance challenge, and group practice sessions. To reinforce
the curriculum, you can purchase eight skill development video lessons.
26. Sales Leaders Coaching Program

Vendor: Score More Sales
Location: Virtual or in-person
Length: Six 90-minute weekly or bi-weekly calls if virtual; 1-1/2 days in person
Focus: Implementing a sales coaching program with accountability and revenue benchmarks
Intended audience: Sales leaders in tech, SaaS, manufacturing, distribution, telecom, and utilities
Price: Contact Score More Sales
Are you a sales leader looking for predictable results? This program may be for you. Sales expert Lori
Richardson will help you identify and put in place the right sales process and methodology for your market,
product, and revenue goals.
Along with a written sales plan, Richardson will deliver sales coaching and/or training (depending on your
needs).
Great sales training programs will help you and your team members sell at your full potential. From higher
quota and revenue attainment and better win rates to lower sales force turnover, the return will definitely justify
the cost.
Looking for more sales training resources? Check out these tips to sell anything to anybody next.
Originally published Jan 25, 2019 7:30:00 AM, updated April 02 2019
Topics: Sales Training
Don't forget to share this post!
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4/28/2019 The 26 Best Sales Training Programs for Every Budget and Team

SALES | 11 MIN READ

The 26 Best Sales Training Programs for Every Budget and

Written by Aja Frost

Free Download: Sales Training & Onboarding Template

1. Location: Is training delivered virtually, or will the trainer come to you?

5. Intended audience: Are you in the relevant industry, market, or role?

Best Sales Training Programs

2. Selling With Stories

4. Sales Presentation Training

5. Sandler Selling System

6. Richardson's Consultative Selling Skills

7. Strategic Social Selling

8. 21st Century Sales Training for Elite Performance

10. Sales Training and Strategy

11. Smart Calling College

12. The Art of Sales: Mastering the Selling Process Specialization

13. B2B Phone Skills Improvement Program

14. Sales Prospecting Advanced Techniques

15. Iannarino Sales Accelerator

16. Inside Sales Consulting

17. Bespoke Online Training

18. preHIRED's Science-Based Sales® System

19. Insight Selling

20. Account Based Selling

21. IMPACT Sales Team Training

22. Engage Selling

23. Sales Training for Managers

24. Accelerate Your Sales

25. BE BOLD Live Training Session

26. Sales Leaders Coaching Program

On-Site Sales Training Programs

Focus: Prospecting, discovery, negotiation, closing, and sales management

Intended audience: Sales reps and managers

Price: $595 per attendee for workshops, contact for corporate training

2. Selling With Stories

Length: Two days

Focus: Sales messaging and communication

Intended audience: Salespeople, managers, trainers, and business leaders

Price: Contact Hoffeld Group

Length: One day

Focus: Sales meetings, objection handling, and closing

Intended audience: B2B sales teams

Price: Contact John Barrows

4. Sales Presentation Training

Location: Varies (can be delivered on-site or via your own facilitators)

Length: 1.5-2 days

Focus: Delivering a value presentation

Intended audience: B2B sales teams

Price: Varies, depending on team size

5. Sandler Selling System

Location: Find a training center near you

Focus: Sales process

Intended audience: B2B salespeople

6. Richardson's Consultative Selling Skills

Location: On-site training paired with an online platform

Focus: Relationships selling

Intended audience: Sales teams

7. Strategic Social Selling

Length: Two days or four half-day sessions

Focus: Social selling

Intended audience: B2B salespeople (recommended 20 participants or less)

Online Sales Training Programs