RAM

UPADHYAY
Email: ram.upadhyay55@gmail.com
Ph: (M) +91 882-851-6942


Young, energetic and result oriented professional from with 10 years of experience with diverse roles in Digital Marketing &
Communications Strategy arena; Persuasive communicator with exceptional relationship management skills with the ability to
relate to people at any level of business and management; highly ethical, trustworthy and discreet;

❖ Proven capability in tackling the issues of Search Marketing (SEO & SEM), Performance Marketing, Web & Social
Media Analytics, Social Media Strategy, Marketing Communication & Programmatic Advertising etc
❖ Capable in learning new technologies; Ability to work both in independent and collaborative environment.
❖ Skilled team player with proven ability to lead and motivate teams to maximize productivity
❖ Sound communication skills through patient and persistent dialogue; Disciplined, versatile and big picture thinker;

CORE COMPETENCIES

❖ Digital Media ❖ Media Buying
❖ Social Media Marketing ❖ Web & Social Media Analytics
❖ User Engagement ❖ Online Reputation Management
❖ Performance Marketing ❖ Content Strategy
❖ Search Engine Optimization ❖ Communications Strategy
❖ Search Engine Marketing ❖ Ecommerce Marketing
❖ Search, Display & Video



PROFESSIONAL EXPERIENCE

Thought Blurb, Mumbai
(Aug’ 18 – till date)
Brand Solution Director

Key Deliverables:
❖ Manage and handle the social media team
❖ Review & decoded client briefs from existing clients every quarter and of new clients as they come in
❖ Ensure overall campaign and account planning for clients in terms of ideation, communication planning, media
planning and creative
❖ Maintain monthly client P&Ls
❖ Ensure achievement of billing targets by the team
❖ Monthly communication with clients to provide updates and collect feedback



Law & Kenneth Saatchi & Saatchi, Mumbai
(Sept’17 – July’18)
Brand Services Director

Key Deliverables:
❖ Successfully determined long term strategic objectives of the organization in conjunction with Business heads for
Digital Marketing
❖ Spearheading SEM, Social Media, SEO and Brand Strategy
❖ Directing overall client business growth leading to higher ROI
❖ Conducted planning for key accounts with assistant managers and executives at operational and execution levels
❖ Managed and reviewed reports, revenue projections and brand KPI’s at appropriate intervals
❖ Successful in addressing the client escalations at all levels
 ❖ Holds the merit of ensuring positive revenue streams as per targets laid by business heads through campaign
suggestions and identification of opportunities within client’s business environment
❖ Showcased excellence in coordinating closely between creative, tech and project delivery teams to meet project
deadlines
❖ Demonstrated excellence by increasing the services offering of the agency to clients through excellent relationship
management and visible brand business growth

❖ Key Clients Managed - Renault India, Emirates Airways & Varroc Lighting Solutions



Paradigm Plus Marketing Communication Pvt. Ltd
(Oct’15 – Aug’17)
Group Account Manager - Digital

Key Deliverables:
❖ Heading the Digital Marketing Client Servicing Team of the Agency
❖ Leading the Search Marketing (SEO, SEM) & Social Team and directing them to design strategies for various
campaigns
❖ Building a strategic road map of functional enhancements and new technologies across digital platforms to deliver the
planned proposition.
❖ Possess knowledge of branding through executing communication material of TVC’s, Radio spots, Print and BTL
marketing
❖ Showcased excellence in coordinating with Creative/Art directors, strong understanding of writing briefs and
providing direction to copy professionals
❖ Demonstrated excellent relationship with external delivery vendors and ensured profitability to agency
❖ Played a vital role in identifying opportunities with existing clients & new clients, designing strategies and making
pitch presentations, revenue generation, achieving the set targets
❖ Holds the merit of creating and sustaining a dynamic environment that fosters development and motivates high
performance amongst team members

❖ Key Clients Managed - Suhana Masale, RIO Fusion Drink, Govind Milk, Gera Developments, Reliance Footprint
(Pitch), Scania Automobiles (Pitch), Livguard (Pitch)


PREVIOUS ORGANISATIONS AND CLIENT

❖ Sr. Account Manager - Ideate Labs, Mumbai - (Aug’13 – Sep’15)
Key Clients Managed: Yes Bank, Viacom18, IDBI Federal, Just Buy Live, Brand Capital, Brand Factory,
Elica India, iBhakti, Religare Invesco, Richfeel

❖ Sr. Manager - Sales & Marketing – eBrandz Solutions Pvt. Ltd, Mumbai - (Aug’08 – Sep’13)


ACADEMIC CREDENTIALS

❖ 2010: B.Com. from Delhi University

❖ 2007: HSC from Abhinav Degree College, Maharashtra Board

❖ 2005: SSC from Adarsh Vidya Niketan, Maharashtra Board

PERSONAL DETAILS

Date of Birth: 28th December, 1988
Languages Known: English, Hindi and Marathi
Mailing Address: C-314/Mahavir Ashish Bldg. Nr. Dutta Temple, Uttan Road, Bhayander (West)
Mumbai - 401101