Activity Assignment 2

Directions: Use the clues on the following pages to fill in the crossword puzzle with terms from this module’s readings. Each
item is worth 2 points for a total of 50 points possible.

2
3 4 1 5
6
7 9
10 8 11 12
14 15
13

17
19 16
18
20

21

22 23

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25
Across:

1. Tom says he hates cats but his mood actually improves when he’s around his sister’s cat. His ____ attitude towards cats is positive.

7. When Danny tantrums his mother gives him candy to quiet him. Danny’s tantrum behavior increases. This is an example of
________ conditioning.

8. For fear-arousing communication to be effective, the message must elicit _____ amounts of fear

13. Susie views her group leader as a knowledgeable expert and therefore conforms to his views. She has been swayed by ______
social influence.

16. Those who have private acceptance in a situation show both conformity and a legitimate _____ in what they are doing or saying.

18. After hearing a loud noise, the coworkers look to each other for interpretation. Soon the entire office is panicking. This is an
example of ______.

20. Nancy chooses who to vote for based on the politician’s charisma and attractiveness. Her decision is based on the ______ route to
persuasion.

21. When Christy sees a spider, she can instantly report her negative feelings about it. This demonstrates high attitude _______.

22. Sylvia wants to be ready if someone attacks her belief in creationism so she begins to read some opposing arguments. She is using
attitude _____.

23. Although only two of 12 jurors think the defendant is guilty, they are slowly swaying the majority to agree. They are exerting
_______ influence.

24. You must be careful to avoid the _____ effect when using conformity to influence those who already perform an undesirable
behavior at a below-average level.

25. Lily disagrees with her friends about what movie to see. She usually conforms to what they want, so she has built up some
_______ credits.
Down:

2. The more personally relevant the issue is, the more willing people are to take the ______ route to persuasion.

3. Mike curses around his friends because it’s “cool,” but doesn’t curse at church. He is being influenced by the social ______ of each
situation.

4. When people take the peripheral route to persuasion, they often use mental shortcuts or _____.

5. Christy’s attitude about spiders is based on her fear. This attitude is ______ based.

6. Cody’s parents are overly strict about television viewing. In response, Cody sneaks to his friend’s house to watch TV. His behavior
is explained by _____.

9. evaluations of people, objects, or ideas

10. Social _____ theory states that conformity depends on the group’s importance, immediacy, and number.

11. a change in behavior due to the influence of other people

12. Reese refuses to bully his fellow classmate because bullying is wrong. His behavior is being influenced by _____ norms.

14. Stanley ____ performed a famous experiment where participants “shocked” each other, showing the dangerous extent to which
people will conform to authority.

15. An auto dealership tries to increase sales by quickly flashing the word “buy” in their commercials. This is an example of a ____
message.

17. _______ social influence often leads to public compliance

19. People are most likely to conform because of informational social influence when the situation is ______.