S W I S S Q U A L I T Y E D U C AT I O N

MA in Leading
Innovation and Change
The Master’s degree for leading innovators
offered by York St John University delivered in
“innovation
distinguishes
between a leader
and a follower”

1
Steve Jobs,
partnership with Robert Kennedy College, Zürich Founder and CEO, Apple
 “If at first, the
idea is not absurd,
then there is no
hope for it”
Albert Einstein

2

A very warm welcome to York St John
Business School which we proudly
launched in May 2008 where we deliver
undergraduate programmes in Business
Management, Information Technology,
Tourism and English Language and Lin-
guistics. We also offer post graduate
degrees in Leadership and Manage-
ment, Leading Innovation and Change,
English Language and Linguistics and
Teaching English to Speakers of other
Languages (TESOL). We have suc-
cessfully launched in September 2010
an innovative suite of programmes in-
cluding Global Marketing, International
Welcome from the Dean
Business and the York St John MBA.
York St John Business School is working
closely with our partners in Zurich at
Robert Kennedy College in providing
an innovative and exciting programme
of delivery in the MA Leading Innova-
tion and Change. We enjoy successful
recruitment of a strong and diverse
international student group bringing a
rich cultural base to our programmes
of study. Support and expertise can be
found through York St John Interna-
tional, accredited by the British Coun-
cil ensuring quality in all aspects of
teaching, accommodation and welfare.
The Business School promotes a glo-
bal perspective across all subject ar-
eas through curriculum development,
staff and student mobility, assessment
and learning experiences. Currently we
benefit from hosting approximately 300
students from 28 different countries
in York. Many students are also study-
ing overseas for all or part of their
programme providing a diverse cultural
experience and promoting global citi-
zenship. E-Learning technologies have
been developed by staff to support
students through a range of diverse
learning opportunities worldwide.
Our academic staff possess a breadth
of skills, knowledge and experience
to support teaching activities. Varied
research interests of Staff underpin
teaching of the undergraduate and
postgraduate curriculum within all sub-
ject areas.
We are justly proud of our excellent
PhD students across all areas, our
achievement of 10 University Teach-
ing Fellows, a National Teaching Fellow,
countless books and journals and the
impressive number of research confer-
ence papers presented nationally and
internationally by staff, and students
with staff.
We encourage professional accredita-
tion across all areas and enhanced
qualifications through additional cer-
tification, improving employment op-
portunities. Our Business School pro-
grammes are validated to provide a
variety of entrance and progression
routes to enhance lifelong learning op-
portunities regionally, nationally and in-
ternationally.
We believe you will find our approach
very professional and we pride ourselves
on our warm and welcoming manner.
Jackie Mathers
3
 York St John University MA
in Leading Innovation and Change

“Innovation distinguishes between a leader and a follower.“

Steve Jobs, Founder and CEO, APPLE Inc.

“Innovation is the central issue in economic prosperity.”

Professor Michael Porter, Bishop William Lawrence University Professor,
Harvard Business School

In partnership with Robert Kennedy career and personal leadership

College in Switzerland, York St John
University is now offering one of
the most innovative postgraduate
programmes available – the MA in
Leading Innovation and Change – to
managers and leaders throughout the
world. The programme, which includes
a compulsory one-week residency in
Zürich, can be completed in 12 months.
Innovation and change are more than
just words; they are critical challenges
in today’s workplace. Leadership
of innovation and change can make
the difference between success and
failure. The MA in Leading Innovation
and Change (MALIC) programme
is designed to support experienced
managers for whom the opportunity
to network with other leaders will
contribute to widening and developing
qualities. It is intended for those who
already hold a position of influence in
managing innovation and change, or
those whose current role will include
leadership in the future.
Doing ‘the business’ is much more
challenging than talking about it,
which is why commentators note how
‘innovative and transforming’ is the
way things are done at York St John
University. The executive-style delivery
provides master classes from established
and knowledgeable academics, wisdom
from experienced change managers, and
lessons from innovators. You will also get
a chance to meet other leaders from
the public and private sectors who are
facing similar challenges, and to work
on facilitated real life / action-based
projects.

4
Duration:
Minimum 12 months, maximum 5 years

Delivery Method:
Mostly online via OnlineCampus (an
excellent interactive online learning en-
vironment) with intensive class discus-
sion and collaboration, plus a one-week
compulsory residency. The residency
is held at Robert Kennedy College in
Zürich and taught by York St John
University faculty.

Places:
Strictly limited to 50 per term.

Tuition Fees:
9,500 CHF (Swiss Francs). This includes
library access, OnlineCampus access,
graduation fees, and York St John ma-
triculation fees. Fees are payable in
instalments with no interest charged.
The fees are for the full programme
all modules and personal supervision of
the final dissertation
OR 1,300 CHF (Swiss Francs) for the
one module entry route.
Not included in these fees:
Residency costs such as airfare and ac-
commodation. Some textbooks are also
not included (approximate cost 450-
600 CHF).
Terms:
Four terms per year: Winter, Spring,
Summer (on campus Residency) and
Autumn.
Accreditation:
This programme is approved and vali-
dated by York St John University. After
successfully completing your studies at
Robert Kennedy College, you will receive
a degree from York St John University
which is duly accredited by the British
Government. York St John University
degrees are recognised worldwide.
The Residency
The MA in Leading Innovation and
Change provides you with the best of
both online and conventional studies.
For the majority of your studies you
enjoy the flexibility of online learning
at your own pace from anywhere in
the world through the Robert Kennedy
College OnlineCampus state-of-the-

5
art course delivery system. But you
also benefit from face-to-face lectures
during the compulsory residency week.
The residency, of 5 days in Zürich, is a
key part of the programme. Here, you
will work face to face with colleagues
from the programme. The residency
will cover aspects of research meth-
ods, leadership skills and team skills.
This is a crucial and very valuable ele-
ment of the programme, and all stu-
dents are required to attend and to
take part in the activities.
The residency gives you the opportu-
nity to complement your flexible online
learning programme with a learning
experience that will leave you with a
lifetime of memories. Zürich, the busi-
ness capital of Switzerland, has been
ranked for seven successive years as
the first city in the world in terms of
standard of living. The College cam-
pus, at just 10 minutes from the vi-
brant centre of Zürich, will give you
the opportunity to experience out-
standing lectures from York St John
University teaching staff in a unique
setting.
With students from every continent, it
will be a truly international experience
and an opportunity to network with
fellow leaders from all over the world.
6
About Robert Kennedy College
Robert Kennedy College was founded
in 1998 as a private educational in-
stitution. The College is owned and
operated by Robert Kennedy College
& Co.
Mission and quality
Our mission is to provide academic ex-
cellence in distance education for stu-
dents worldwide, through appropriate
application of leading edge technolo-
gies.
Under the supervision of a Board of
Governors, we offer rigorous but flex-
ible learning programmes, enhanced by
state-of-the-art online e-learning tech-
nology.
With instructors having graduated from
some of the best universities world-
wide, and students from 105 different
countries, we are a truly international
establishment, offering Swiss quality
education at distance, judiciously com-
bined with short residencies.
Ranking:
Robert Kennedy College (RKC) has
been consistently listed among the top
20 MBAs in the world in the Financial
Times 2007, 2008 and 2009 Distance
Learning Surveys.
Student-Centred Philosophy
For RKC you are not just a student
ID. You are part of our learning com-
munity – online.
Whatever you are called - Richard,
Douglas, Karin, Ahmed, Ajay or Fran-
cis – we’ll know you by your name. You
and all other students and teaching
staff are members of the RKC family
engaged in the adult learning process.
Together we are a team.
An overriding objective of this team is
to enable our College to consistently
improve the quality of education it of-
fers – your education.
Small and Big
All our students benefit from something
very important: our personal attention.
We are small enough to find the time
for our students. Always. And small
enough to improve and change the
content of our courses quickly, following
the latest education trends. Yet we are
big enough to offer you access to an
electronic library with over 1,500,000
current articles from the top 400 busi-
ness publications. With your laptop you
can access them from the comfort of
your home or while travelling. Wherever
you have a computer and Internet ac-
7
cess, the class is open for you.
State of the Art Technology
In pursuit of its commitment to provide
exemplary services to its students, Rob-
ert Kennedy College uses OnlineCam-
pus, a tailor-made software application
for online course delivery. It is an all-
encompassing, interactive and easy-to-
use application, which makes studying
online a truly enjoyable experience.
World Class Faculty
RKC employs highly qualified teaching
staff who have graduated from lead-
ing Universities like Harvard Business
8
School, Stanford University, Oxford
University, New York University, and
Wharton... to name just a few.
Degree Recognition
The MA in Leading Innovation and
Change at RKC is validated and
awarded by York St John University
and recognised worldwide.
Validation and Accreditation
After successfully completing your stud-
ies for an academic degree at Robert
Kennedy College, you will receive your
degree from York St John University,
which is an institution fully accredited
by the British Government. Your de-
gree will be recognised worldwide as
one of quality.
More information is available at the
RKC website:
www.college.ch
About York St John University
York St John is a prestigious civic uni-
versity with roots going back to the
1840’s. York Diocesan Training School,
for teacher education, opened in May
1841 with one pupil on the register,
16-year-old Edward Preston Cordukes.
(The current Students’ Union build-
ing is named in his honour). 1846 saw
the foundation of the Female Training
School which moved to Ripon in York-
shire in 1862. The college in York was
described as St John’s College from
the late 1890s.
By 1904 St John’s was the largest Di-
ocesan college in the country with 112
students (today it has almost 6,000
students).
After rapid development of its subject
base and student numbers both insti-
tutions merged in 1974 to become the
College of Ripon & York St John. The
University has also had a long and pro-
ductive relationship with the University
of Leeds dating back to 1920. In 1999
the College’s Board of Governors de-
cided to relocate all taught courses to
the York campus, and by the end of
2001 all students and staff had trans-
ferred across to York and a new name
was chosen: York St John.
In September 2005 York St John was
officially granted taught degree award-
ing powers. Following this, it received
approval from the Privy Council of the
United Kingdom to become a Univer-
sity and adopted the full title of York
St John University on the 1st October
2006. This was followed by the installa-
tion of its first Chancellor, Archbishop
Sentamu, in March 2007.
Today the University is based on an
award-winning campus in the centre of
the ancient city of York with its 6,000
students studying a very broad range
of subjects. It has a highly recognised
reputation for its teaching and learn-
ing, and a wide network of regional,
national and international partnerships
which now includes Robert Kennedy
College.
More information is available at the
York St John University website:
www.yorksj.ac.uk
Admission Requirements
All candidates entering this programme
MUST have significant work and ide-
ally management experience, and be in
a position to influence their organisa-
tions.
In addition, they will normally possess:
EITHER
  A Bachelor degree in any subject
from an approved University or Institu-
tion in accordance with the York St
John University requirements for MA
programmes (a first degree achieved
at class 2:2 or above);
OR
  An equivalent qualification accept-
able to the York St John University;
OR
  A professional qualification, or its
equivalent, which is considered to be
relevant and appropriate for advanced
study
OR
  Be able to show evidence of per-
sonal, team or organisational influence
or leadership.
Applicants will normally have appropri-
ate professional or academic qualifica-
tions in fields such as finance, account-
ancy, personnel or human resources
management, marketing, psychology, so-
ciology, medicine, business administra-
tion or law.
If an applicant’s first language is
not English, he/she must be able to
demonstrate oral and written fluency
in English. Working or studying in an
English-speaking environment will usually
be sufficient to demonstrate an accept-
able competence. Otherwise, a student
whose first language is not English will
be required to achieve IELTS 6 or above
with no less than Band 6 in writing, or
equivalents acceptable to the University
of York St John and Robert Kennedy
College..
Each qualified applicant will be inter-
viewed by the Dean of Robert Kennedy
College or his nominee in person or by
telephone. The main purpose of the in-
terview is to select motivated applicants
with the ability to benefit from a solid
commitment to the programme.
In its efforts to create and support
widening participation, York St John
University and Robert Kennedy College
actively encourage applications from all
ages, of any gender, ethnic and/or so-
cial background and from students with
disabilities.
Aim of the Programme
The programme aims to provide a wide-
ranging, informed and systematic ap-
proach to management and leadership
so that both organisational and indi-
vidual potential are enhanced. As a par-
ticipant, you will choose particular issues
9
 that you identify for resolution and
development in your own organisation.
The course will provide frameworks and
opportunities for supervised reflection,
skill development and networking. It will
also provide an opportunity for leaders
of innovation and change to work to-
gether on issues that will have signifi-
cant impact within their organisations.

Programme Outline
Innovation is built into the design of
this programme, which allows busy man-
agers to achieve a Master’s degree in
12 months.
The programme consists of the follow-
ing modules:
Introductory Module
(not-for-credit module)

Power Learning for Managers

Taught Modules
Leading Innovation & Change
(30 Credits)
Essence of Leadership (30 Credits)
Strategic Thinking and Strategic Lead-
ership (30 Credits)
Culture and Innovation in Organiza-
tions (30 Credits)
Residential week in Zürich, Switzerland
- Compulsory
Research Methods and Dissertation

10
(60 Credits) journey, this module provides you with module starts every month and lasts
Supervised dissertation work the essential skills for success in the four to six weeks.
MA with a wide array of power learn- Among the unique set of outcomes
ONLINE COURSES ing tools for today’s business manag- provided during this module we can
There are no average courses within ers. The course differs slightly from the count writing for business, managing
our MA programme. We aim to provide others within the programme in that in your time and career effectively, be-
an exceptional learning experience, preparation for the first credit-bear- coming a successful manager, solving
and there is no better way to achieve ing module, you have more flexibility business problems and achieving supe-
this aim than with outstanding courses. on your assignment and schedule. This rior performance in a virtual team.
They have been carefully crafted by ex-
perienced professors and are all meant
to make you a more successful and ef-
ficient manager.
Each module includes six video lectures
recorded by York St John University
members of faculty.
There are no old-fashioned exams. In-
stead you are given real-life case stud-
ies and essays which allow you to think
critically about your company and your
own career. All this might seem glossy
but there is one catch: we do not
accept average candidates. Only in-
dividuals as outstanding as our values
can find their way toward admission on
this programme.

Course Descriptions
  Power Learning For Managers PLM
(not-for-credit module)
The prelude to your MA programme is
our PLM module. As a roadmap to your

11
In addition to these managerial con-
cepts we will also gently introduce
you to the assessment system and the
case-study method. You will have access
to sample assignments with clear do’s
and don’ts to ensure your personal suc-
cess in the MA.
12
  Leading Innovation and Change
This module explores leadership theo-
ry and practice in relation to theo-
ries and processes of innovation and
change. It includes the opportunity to
explore leadership techniques relevant
to change management, entrepreneur-
ship and innovation. You will be en-
couraged to use your own experience
in leadership roles to inform discussion,
enquiry, critical thinking and reflection.
  Essence of Leadership
The aim of this module is critically to
appraise theories of personal and or-
ganisational leadership and models of
organisational behaviour, in order to
understand how to influence them as a
leader. The module includes the oppor-
tunity to use diagnostic processes for
assessing personal leadership abilities
and organisational effectiveness. In ad-
dition to sharing personal experiences,
you will evaluate the strategic behav-
iours of others.
Indicative content: perspectives of
leaders and leadership in organisations,
eg traits and styles; diagnosing and
leading organisational effectiveness;
theories of group and team behaviour
and team development; collaborative
working; participative and shared lead-
ership.
  Strategic Thinking and Strategic
Leadership
The aim of this module is to build
awareness and understanding of stra-
tegic thinking and strategic leadership
and its contribution to business per-
formance by reviewing relevant theo-
ries, models and concepts. You will de- a significant aspect of leading innova- search question, research this situation
velop an appreciation of the complexity tion and change within your organi- using appropriate tools, and produce
of relationships and tensions associat- sation. This independent research ex- conclusions and recommendations spe-
ed with designing and leading strategy. ercise will demonstrate your ability to cifically relevant to leading innovation
Indicative content: strategic thinking explore and examine a complex issue and change.
and strategic leadership: theory, proc- that is relevant to your organisation Indicative content: approaches to re-
ess and practice; skills of strategic (or one that you know), define a re- search and framing the research ques-
leadership; the role of the executive in
strategy formulation; forging links be-
tween leadership, strategy, change and
innovation; approaches to embedding
strategy within the organisation.
  Culture and Innovation in Organisa-
tions
This module reviews the cultural con-
text of organisations and its impact
on leadership. The politics of organisa-
tions and of people working within or-
ganisations are explored in relation to
beliefs, values and norms within groups,
social systems, personal preferences,
styles and behaviour. Why are some
teams more responsive and how do we
overcome resistance?
Indicative content: organisational cul-
ture: shared beliefs, values, norms be-
haviours, group processes, organisa-
tional politics, shadow side influences
in organisations, leadership.
  Dissertation
The dissertation provides you with an
opportunity to undertake research into

13
 tions, aims and objectives, ethical and
professional considerations, identifica-
tion of resources required for the re-
search, approaches to collection and
analysing qualitative and quantitative
data, writing a proposal (2,000 words)
and presenting research data  and
findings in the form of a 12,000 word
dissertation.

Assessments
All work is assessed through written
coursework. This may be presented as
an academic paper, project, presenta-
tion or a combination of such things,
equivalent to 6,000 words of text.

Overview of the Programme

This programme leads to a qualifica-
tion awarded by York St John Uni-
versity. It is provided by tutors from
both Robert Kennedy College of Zürich
and the University. The programme’s
aims and learning outcomes have been
developed by tutors at the University,
and all aspects of structure, progres-
sion, assessment and quality assurance
are governed by the University of York
St John regulations.
Tutors from the Robert Kennedy Col-
lege lead online tutorials and discussion
groups, facilitate learning, and provide

14
support for students, and mark assign-
ments. Some tutorials are provided di-
rectly by teaching staff from York St
John University during the residential
element of the programme.
Students on the programme have ac-
cess to all the online resources at the
University and at Rober Kennedy Col-
lege. Together, Robert Kennedy Col-
lege and York St John University have
a very substantial range of manage-
ment texts and access to electronic
journals, available remotely via the in-
ternet. An excellent range of student
support and welfare services are also
available.
 demonstrate leadership of innovation
and change as part of strategic devel-
opment in an organisation;
  identify and evaluate culture in an
organisation;
  evaluate leadership styles appropri-
ate to specific situations;
  reflect critically on ethical dilemmas
within the decision-making processes in
organisations;
  systematically reflect upon learning,
practice and experience.

Learning Outcomes
By the end of the programme you will
be able to:
  examine the contributions of vari-
ous theoretical models and approaches
to leadership, innovation and change
within organisations;
  explore the different facets of ef-
fective leadership;
  assess personal and professional
strengths and areas for development
as leaders;
  design and implement a research
project relating to leading innovation
and change within an organisation;

15
Jackie Mathers
MBA, ACIPD, CMI, FHEA
Dean, York St John Business School
Following 10 years in the commercial
financial sector and 10 years deliver-
ing business studies in a further and
higher education college Jackie joined
York St John University in 2001 as a
specialist in Strategy and Finance con-
tributing to all programmes within the
business management arena.
Jackie brings to the Business School
extensive experience within higher edu-
cation and management of a diverse
range of programmes and associated
staff combined with long term engage-
ment with industry. Emphasis on the
student experience to enhance the time
spent at University and increase em-
ployment opportunities following gradu-
16
ation has been an
important aspect
of her teaching
philosophy. Jackie
embraces the op-
portunity to bring
students from
overseas to York
to benefit from the rich educational
experience within York St John Busi-
ness School and to enjoy the beautiful
surroundings within the centre of York,
sharing experiences with both interna-
tional and UK students and profes-
sional partners.
As Dean, Jackie is responsible for stra-
tegic management of York St John
Business School working across all ar-
eas and building partnerships region-
ally, national and internationally. Jackie
influences both the direction of the
Business School and the University
through membership of a wide variety
of University and external committees.
Jackie is passionate about personal
and professional development whether
this be for herself, her staff or stu-
dents within the Business School and
this is demonstrated by her member-
ship of and engagement with the
Higher Education Academy and Char-
tered Management Institute, Associ-
ate Membership of the Chartered In-
stitute of Personnel and Development
and work undertaken with the Asso-
ciation of Business Schools along with
her directorship of York Professionals
to broaden staff, student and external
experiences.
Much of Jackie’s work is focused
around International Higher Educa-
tion and among other things she has
researched ways in which the under-
graduate student experience can be
enhanced through collaborative learn-
ing and development of emotional in-
telligence. Working closely with Inter-
national students both in the UK and
overseas Jackie has developed a di-
verse and valued community to share
and engage in multiple global agendas.
Jackie continues to work closely with
local and regional employers to develop
innovative curriculum which delivers em-
ployer objectives and yet is interesting
and enabling for participants. Work
continues with employers to establish
links to enhance student employability
on completion of the programme and
to bring relevance to skills and con-
cepts learned in University.
Core Course Team
Head of Programme
Dr Tina Harness
Tina Harness has 10 years’ postgraduate
and undergraduate university teach-
ing experience both in the UK and
overseas. Her specialist teaching areas
include HR Management, Organisation-
al Behaviour and Research Methods.
Her industrial experience was gained
in the energy industry and the NHS
working in HR management roles. Tina
has undertaken consultancy for the IT
industry to facilitate the development
of web-based HR management support
packages. Her PhD (Huddersfield Uni-
versity) explored the implementation of
strategic human resource management
in a cross section of UK businesses.
Currently her research interests com-
prise Strategic HR Management and
Relationship Marketing. She has pub- and Project Management. (Skema
lications in the Business School, France) David Costa
Service Industries is Dean of Faculty and one of the
Journal, Journal founders of Robert Kennedy College.
of Product and In his capacity as Dean, he oversees
Brand Manage- the faculty review process and several
ment, and the of the academic programmes of the
Journal of Finan- college.
cial Services Mar- He is a Fellow of the Wharton School,
keting. University of Pennsylvania, and is an
elected Fellow of the Royal Society of
Programme Tutors Arts and the Royal Society of Statis-
tics.
Professor David Costa, He read law at the School of Law of
Dean, Robert Kennedy College the University of Northumbria, New-
BA Business Studies (University of castle, and graduated with an LL.M
Derby), LL.M International Trade Law degree. He complemented his legal
(University of Northumbria at Newcas- studies with the Advanced Project Man-
tle), MBA eCommerce (Queen Marga- agement Program, Stanford University,
ret University), Ph.D Strategy, Program from which he graduated with the
17
 widely respected
title of Stanford
Certified Project
Manager. He
then expanded
his knowledge of
business through
the Entrepreneur-
ship Development
Programme of the
Sloan School of Management, Massa-
chusetts Institute of Technology. Dean
Costa also holds a BA in Business Stud-
ies from the University of Derby, an
MBA in eCommerce from the Queen
Margaret University in Edinburgh,
Scotland and a Ph.D. in Strategy, Pro-
gramme and Project Management from
the Skema Business School (ESC Lille)
with a thesis that dealt with index-
based commodity investments.
Prof. Costa lectures in the area of In-
vestment and Money Management and
is a frequent guest on several business
television channels such as CNBC Eu-
rope and Bloomberg Television.
His recent research on risk adjusted
portfolios with both stocks and commodi-
ties has been used for the creation of a
Swiss publicly traded investment certifi-
cate issued by the second largest Ger-
man Bank, Commerzbank AG.
18
Professor David Duffill, Deputy
Dean, Robert Kennedy College
MA Engineering Science (Pembro-
ke College, Oxford University), MBA
(Harvard Business
School), Member
of the British In-
stitute of Market-
ing
With his Oxford
MA and his Har-
vard MBA Prof.
David Duffill had
been a profes-
sional consultant for almost 20 years
when in 1997 the company in which he
was a partner was sold to Renaissance
Solutions of the USA. Two years later,
he and three colleagues left Renais-
sance to start TCI Consulting, a “vir-
tual” consultancy specializing in helping
clients by providing strategy inputs and
business intelligence for their strategic
planning process.
While Prof. Duffill’s main industrial re-
cent focus has been in the healthcare,
automotive and construction materi-
als markets, his experience covers a
broad range of industrial and service
organisations. A substantial part of his
current consulting activity is in com-
petitive intelligence, including helping
clients to benchmark their cost position
against key competitors.
Professor Roy G.C. Damary,
Head of Business Studies,
Robert Kennedy College
MA Engineering Science (Pembro-ke
College, Oxford University), MBA Baker
Scholar (Harvard Business School), Ph.D.
Business Management (University of
Lausanne)
Prof. Damary holds an M.A. in Engineer-
ing Science with First Class Honours
from Oxford University and MBA with
High Distinction from Harvard Business
School. While pursuing his full-time ca-
reer as a business
consultant (Tech-
nomic Consultants
SA, Geneva), he
achieved his Ph.D.
from Lausanne
University in 2000
(his thesis dealt
with the reforms in
Russia and the emergence of modern
business practice there).
Prof. Damary combines a long experience
in practical consultancy and running his
own business with academic management
and teaching experience in marketing,
accounting and finance, and entrepre-
neurship. This dual nature of his profes-
sional experience and his pluri-disciplinary
academic background, combined with his
personal experience of preparing a doc-
torate while working full time allows him
to marry the academic and pragmatic
aspects of business and research as they
apply to doctoral studies.
Over the period 1986 to 1994, Prof.
Damary was engaged in university teach-
ing and programme management at
Webster University, Geneva. He ran the
MBA and other business programmes,
and taught business, marketing, account-
ing and finance courses.
His business consultancy has been built
around industrial marketing consultancy,
with more recent responsibilities in fi-
nancial market analysis and the creation
of business enterprises. He is Economic
Adviser to Bridport Investor Services, a
Geneva-based, fixed-income broker and
consultancy.
Benedicta Lusk, Adjunct
Professor of Management
B.Sc. in Management and Organization-
al Behaviour (University of La Verne),
MBA (Peter F. Drucker and Masatoshi
Ito Graduate School, Claremont Gradu-
ate University)
Benedicta Lusk, founding member of Lusk,
Paul & Associates, L.L.C., is an entrepre-
neur, strategist and executive coach. She
is recognised for her exceptional facili-
tation and relationship-building skills at
all levels of organisations, especially the
executive branch. She brings over fifteen
years of executive experience champi-
oning real lasting business improvement
by changing how people view and run
their business. Her experience, interna-
tional and national, spans the defence,
industrial and commercial business sec-
tors with significant accomplishments in
organizational behaviour, programme
management, strategic planning, business
and marketing management, executive
coaching, and profitability turnaround.
She also has significant expertise in in-
formation technology both from a strate-
gic as well as an operational standpoint.
Ms. Lusk’s strategic partners include
economic development agencies, elected
officials, chambers of commerce and
federal departments and agencies. She
has received numerous awards for her
contribution to the success of economic
development agencies in creating and
retaining business in the Southern Cali-
fornia region. She serves on the Board
of Directors for the Inland Valley Eco-
nomic Development Agency.
As well as her executive MBA and her
BSc she has a teaching credential from
the Los Angeles County Office of Edu-
cation.
Emeritus Professor Gabriel Jacobs,
Member of the Board of Academic
Governors and Research
Coordinator, Robert Kennedy College
BA (University of London),
Ph.D. (University of Wales)
Before retiring from his Chair of Business
Information Tech-
nology at Swansea
University, Professor
Jacobs’s primary
teaching interests
were in multimedia
applications, busi-
ness telematics and
computer-assisted
learning. In 1993, he helped found the As-
sociation for Learning Technology and for
nine years was Editor then Executive Edi-
tor of its journal, ALT-J. Before that, he
was Joint Editor of the journal Interactive
Multimedia.
Professor Jacobs has directed several major
European-funded projects related to small
businesses, multimedia and e-learning. He has
researched and published very extensively in
the areas of IT and general business man-
agement.
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H e a d O f fi c e a n d Te c h n o p a r k ® C a m p u s
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Telephone 41 44 307 3636 Fax 41 44 307 3637

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