CANTIDAD PRODUCTO 1 14,000 14,000 14,000

CANTIDAD PRODUCTO 2 76,800 76,800 76,800

Ingresos Enero Febrero Marzo
Producto 1
Ingresos Operativos S/. 378,840 S/. 378,840 S/. 378,840
Producto 2
Ingresos Operativos S/. 1,259,520 S/. 1,259,520 S/. 1,259,520
Ingreso Promedio S/. 819,180 S/. 819,180 S/. 819,180

Costos de Marketing
Producto
Máquina 1 (S/.25,000)
Máquina 2 (S/.50,000) en 10 años S/. 417 S/. 417 S/. 417
Muebles S/. 15,000
MOD S/. 30,000 S/. 30,000 S/. 30,000
Precio
Descuento Producto 1 (Canal X) (2%) S/. 16,383.60 S/. 16,383.60 S/. 16,383.60
Descuento Producto 2 (Canal Y) (1.5%) S/. 12,287.70 S/. 12,287.70 S/. 12,287.70
Plaza
Investigación de mercado S/. 12,000.00
Cartera de Clientes S/. 2,700.00
Promoción y Distribución
Descuento a Clientes
Publicidad y Comunicación S/. 150,000.00 S/. 150,000.00 S/. 150,000.00
Camión para Distribución (30,000 en 5 años)
TOTAL S/. 238,788 S/. 209,088 S/. 209,088

GASTOS
Gastos de Personal
Ventas (Remuneración Fija + Variable)
Jefe de ventas (1) S/. 4,000.00 S/. 4,000.00 S/. 4,000.00
Supervisores de campo (1) S/. 2,500.00 S/. 2,500.00 S/. 2,500.00
Vendedores (4) S/. 6,800.00 S/. 6,800.00 S/. 6,800.00
Movilidad (S/.300) S/. 1,800.00 S/. 1,800.00 S/. 1,800.00
Administración
Gerente general S/. 10,000.00 S/. 10,000.00 S/. 10,000.00
Gerente Comercial S/. 6,500.00 S/. 6,500.00 S/. 6,500.00
Asistente Administrativo S/. 2,500.00 S/. 2,500.00 S/. 2,500.00
Sistemas S/. 2,000.00
Auxiliar contable S/. 1,500.00
Facturador y almacenero S/. 2,000.00 S/. 2,000.00 S/. 2,000.00
Limpieza S/. 1,000.00 S/. 1,000.00 S/. 1,000.00
Gastos Administrativos
Telefonía Móvil (S/.150 por 11 equipos) S/. 1,650.00 S/. 1,650.00 S/. 1,650.00
Agua S/. 200.00 S/. 200.00 S/. 200.00
Luz S/. 850.00 S/. 850.00 S/. 850.00
Telefonía fija S/. 380.00 S/. 380.00 S/. 380.00
Envío de merc (S/.250 , 2 veces por semana) S/. 4,000.00 S/. 4,000.00 S/. 4,000.00
Utilies de Oficina S/. 300.00 S/. 300.00 S/. 300.00
Asesoria Legal S/. 1,000.00
Seguros S/. 1,500.00 S/. 1,500.00 S/. 1,500.00
Alquiler de Local S/. 3,000.00 S/. 3,000.00 S/. 3,000.00
Arbitrios / autovaluo S/. 1,000.00 S/. 1,000.00 S/. 1,000.00
Material de Limpieza S/. 150.00 S/. 150.00 S/. 150.00
Imprenta / contometros S/. 350.00 S/. 350.00 S/. 350.00
Logística S/. 8,000.00 S/. 8,000.00 S/. 8,000.00
Avisos para buscar personal S/. 100.00 S/. 100.00 S/. 100.00
Legalizaciones S/. 500.00 S/. 500.00 S/. 500.00
Gastos Representación / Imprevistos S/. 10,000.00 S/. 10,000.00 S/. 10,000.00
Gastos Financieros
Portes / Comisiones S/. 1,000.00 S/. 1,000.00 S/. 1,000.00
TOTAL GASTOS S/. 72,080 S/. 70,080 S/. 72,580

Utilidad Antes de Impuestos S/. 508,312 S/. 540,012 S/. 537,512

Impuesto a la Renta (27%) S/. 137,244 S/. 145,803 S/. 145,128

Utilidad neta S/. 371,068 S/. 394,209 S/. 392,384

 17,500 35,000 56,000 56,000 56,000 35,000 24,500
33,600 24,000 4,800 4,800 4,800 9,600 14,400
Abril Mayo Junio Julio Agosto Septiembre Octubre

S/. 473,550 S/. 1,894,200 S/. 3,030,720 S/. 3,030,720 S/. 3,030,720 S/. 1,894,200 S/. 964,320

S/. 551,040 S/. 393,600 S/. 78,720 S/. 78,720 S/. 78,720 S/. 157,440 S/. 236,160
S/. 512,295 S/. 1,143,900 S/. 1,554,720 S/. 1,554,720 S/. 1,554,720 S/. 1,025,820 S/. 600,240

S/. 25,000
S/. 417 S/. 417 S/. 417 S/. 417 S/. 417 S/. 417 S/. 417
S/. 3,000 S/. 5,000
S/. 30,000 S/. 30,000 S/. 30,000 S/. 30,000 S/. 30,000 S/. 30,000 S/. 30,000

S/. 10,245.90 S/. 22,878.00 S/. 31,094.40 S/. 31,094.40 S/. 31,094.40 S/. 20,516.40 S/. 12,004.80
S/. 7,684.43 S/. 17,158.50 S/. 23,320.80 S/. 23,320.80 S/. 23,320.80 S/. 15,387.30 S/. 9,003.60

S/. 12,000.00 S/. 12,000.00

S/. 200,000.00 S/. 200,000.00 S/. 200,000.00

S/. 5,000.00 S/. 5,000.00 S/. 5,000.00 S/. 5,000.00 S/. 5,000.00
S/. 51,347 S/. 82,453 S/. 114,832 S/. 289,832 S/. 289,832 S/. 276,320 S/. 68,425

S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00
S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00
S/. 6,800.00 S/. 6,800.00 S/. 6,800.00 S/. 6,800.00 S/. 6,800.00 S/. 6,800.00 S/. 6,800.00
S/. 1,800.00 S/. 1,800.00 S/. 1,800.00 S/. 1,800.00 S/. 1,800.00 S/. 1,800.00 S/. 1,800.00

S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00
S/. 6,500.00 S/. 6,500.00 S/. 6,500.00 S/. 6,500.00 S/. 6,500.00 S/. 6,500.00 S/. 6,500.00
S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00 S/. 2,500.00
S/. 3,000.00 S/. 3,000.00
S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00
S/. 2,000.00 S/. 2,000.00 S/. 2,000.00 S/. 2,000.00 S/. 2,000.00 S/. 2,000.00 S/. 2,000.00
S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00

S/. 1,650.00 S/. 1,650.00 S/. 1,650.00 S/. 1,650.00 S/. 1,650.00 S/. 1,650.00 S/. 1,650.00
S/. 200.00 S/. 200.00 S/. 200.00 S/. 200.00 S/. 200.00 S/. 200.00 S/. 200.00
S/. 850.00 S/. 850.00 S/. 850.00 S/. 850.00 S/. 850.00 S/. 850.00 S/. 850.00
S/. 380.00 S/. 380.00 S/. 380.00 S/. 380.00 S/. 380.00 S/. 380.00 S/. 380.00
S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00 S/. 4,000.00
 S/. 300.00 S/. 300.00 S/. 300.00 S/. 300.00 S/. 300.00 S/. 300.00 S/. 300.00
S/. 1,000.00
S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00 S/. 1,500.00
S/. 3,000.00 S/. 3,000.00 S/. 3,000.00 S/. 3,000.00 S/. 3,000.00 S/. 3,000.00 S/. 3,000.00
S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00
S/. 150.00 S/. 150.00 S/. 150.00 S/. 150.00 S/. 150.00 S/. 150.00 S/. 150.00
S/. 350.00 S/. 350.00 S/. 350.00 S/. 350.00 S/. 350.00 S/. 350.00 S/. 350.00
S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00
S/. 100.00 S/. 100.00 S/. 100.00 S/. 100.00 S/. 100.00 S/. 100.00 S/. 100.00
S/. 500.00 S/. 500.00 S/. 500.00 S/. 500.00 S/. 500.00 S/. 500.00 S/. 500.00
S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00 S/. 10,000.00

S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00 S/. 1,000.00
S/. 74,580 S/. 71,580 S/. 71,580 S/. 72,580 S/. 71,580 S/. 74,580 S/. 71,580

S/. 386,368 S/. 989,867 S/. 1,368,308 S/. 1,192,308 S/. 1,193,308 S/. 674,920 S/. 460,235

S/. 104,319 S/. 267,264 S/. 369,443 S/. 321,923 S/. 322,193 S/. 182,228 S/. 124,263

S/. 282,049 S/. 722,603 S/. 998,865 S/. 870,385 S/. 871,115 S/. 492,691 S/. 335,972
 17,500 10,500
72,000 81,600
Noviembre Diciembre Total

S/. 688,800 S/. 284,130 S/. 16,427,880

S/. 1,180,800 S/. 1,338,240 S/. 7,872,000

S/. 934,800 S/. 811,185 S/. 12,149,940

S/. 417 S/. 417

S/. 30,000 S/. 30,000

S/. 18,696.00 S/. 16,223.70

S/. 14,022.00 S/. 12,167.78

S/. 5,000.00 S/. 5,000.00

S/. 68,135 S/. 63,808

S/. 4,000.00 S/. 4,000.00

S/. 2,500.00 S/. 2,500.00
S/. 6,800.00 S/. 6,800.00
S/. 1,800.00 S/. 1,800.00

S/. 10,000.00 S/. 10,000.00

S/. 6,500.00 S/. 6,500.00
S/. 2,500.00 S/. 2,500.00

S/. 1,500.00 S/. 1,500.00

S/. 2,000.00 S/. 2,000.00
S/. 1,000.00 S/. 1,000.00

S/. 1,650.00 S/. 1,650.00

S/. 200.00 S/. 200.00
S/. 850.00 S/. 850.00
S/. 380.00 S/. 380.00
S/. 4,000.00 S/. 4,000.00
 S/. 300.00 S/. 300.00
S/. 1,000.00
S/. 1,500.00 S/. 1,500.00
S/. 3,000.00 S/. 3,000.00
S/. 1,000.00 S/. 1,000.00
S/. 150.00 S/. 150.00
S/. 350.00 S/. 350.00
S/. 8,000.00 S/. 8,000.00
S/. 100.00 S/. 100.00
S/. 500.00 S/. 500.00
S/. 10,000.00 S/. 10,000.00

S/. 1,000.00 S/. 1,000.00

S/. 72,580 S/. 71,580

S/. 794,085 S/. 675,797

S/. 214,403 S/. 182,465

S/. 579,682 S/. 493,332