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May/June-17 PG Examinations

(Autonomous Institution affiliated to VTU, Belagavi)
II Semester MCA
E-Commerce 18MCA22
Time: 03 Hours Maximum Marks: 100
Instructions to candidates:
1. Answer FIVE full questions selecting one from each unit.
2. Each unit consisting of two questions of 20 marks each.
Q.N UNIT-1 Mar
o ks
1 a What is E-commerce? Explain information asymmetry
b Analyze the business significance of the eight unique features of e-commerce technology
c Discuss the factors that can be applied to e-commerce which will help to define its future
2 a Explain the different types of E-Commerce with Example
b Analyze the components that are required for building an efficient business model
c Applying the business model Identify the five primary revenue models used by e-
commerce firms. 5
3 a Identify the issues involved in choosing the most appropriate hardware for an e-
commerce site. 5
b What is SWOT analysis? Apply SWOT analysis for the company Snapdeal, which was
found by Kunal Bahl and Rohit Bansal, it is an online shopping marketplace started in
February 2010 as a daily deals platform inspired by but expanded in
September 2011 to become an online marketplace. It started as a member only website
which gradually kept on growing to become the largest online marketplace in India
offering an assortment of 12 million+ products across diverse categories from over
150,000 sellers catering to a user base of 25 million members. Snapdeal is now the
second-largest e-tailing company after Flipkart in India. 10
c Recommend additional tools that can be used to improve Web site performance.
4 a Compare and contrast the various scaling methods. Explain why scalability is a key
business issue for Web sites.
b Define the systems development life cycle and investigate the various steps that should
be involved in creating an e-commerce site. 10
c Evaluate the importance of web server bandwidth in e-commerce sites
5 a Analyze the different types of advertising strategies for marketing in Digital commerce
b Discover the Customer Retention Strategies for maintaining a good relationship with the
customer. 10
6 a How Internet marketing is different from ordinary marketing .Apply the unique features
of e commerce with the internet marketing technology. 10
b Categorize the Key terms for evaluating online marketing communications with respect
to cost and benefit with help of a neat diagram. 10
7 a Identify the process of security threats in process of e-commerce transaction when an
customer uses a credit card for the payment system. L3 10
b Classify the steps involved in building an e-commerce security plan. L2
8 a Identify the steps a company can take to curtail cybercriminal activity from within a
Explain some of the modern-day flaws associated with encryption. Why is encryption not
as secure today as it was earlier in the century? 10
b Is a computer with anti-virus software protected from viruses? Why or why not?
Identify and discuss the five steps in developing an e-commerce security plan 10
9 a Identify the main ethical, social, and political issues raised by e-commerce
b Ethical, social, and political controversies usually present themselves as dilemmas.
Analyze these dilemmas by applying different process 7
c Define cybersquatting. How is it different from cyberpiracy? What type of intellectual
property violation does cybersquatting entail? 7
10 a Explain the basic concepts related to privacy and identify the practices of e-commerce
companies that threaten privacy 6
b By applying the different methods used to protect online privacy
c What is deep linking and why is it a trademark issue? Compare it to framing— how is it
similar and different? 7

NOTE: There can be maximum of four subdivisions in each full question.

May/June-17 PG Examinations
Course code: 18MCA22 Course Title: E-Commerce

Question No BT COs Question No BT COs

Levels addressed Levels addressed
a L1 1 a L1 1
1 b L4 3 2 b L4 3
c L2 2 c L2 2
a L1,L3 1,2 a L1,L3 1,2
3 b L1,L4 1,3 4 b L1,L4 1,3
c L5 4 L5 4
a L3 3 a L3 3
5 6
b L4 4 b L4 4
a L3 3 a L3 3
7 8
b L2 2 b L2 2
a L1 1 a L1 1
9 b L3 2 10 b L3 2
c L1,L3 1,3 c L1,L3 1,3

Signature of Scrutinizer: Signature of Chairman

Name: Name:

BT Marks % CO Marks %
L1-L2 32 32% 1 17 17%
L3-L4 63 63% 2 25 25%
L5-L6 5 5% 3 43 43%
4 15 15%