WEBSITE DESIGN RUBRIC
Beginning 1 points Developing 2 points
Simplicity
In terms of Web design, simplicity
refers to an approach to express
something in a complete and
efficient way.
Consistency
The design must be consistent in the
whole website. Each page must be
predictable and look similar to each
of the other pages in colour, text
format, and/ or some familiar layout.
Colour Schemes
Colour scheme refers to a set of
colours you use on your Web
components including text,
background, link, visited link, active
link, border, and table.
Audience
The audience will influence every
aspect of your website's design.
Structure/ Navigation/Format
Good websites are well organized.
The content is presented in a clear
manner that is easy to follow. You
should ensure that the readers get
around your website with ease.
Blocks of text and images must be of
appropriate size.
Group Work
Meets Standard 3 points Above Standard 4 points
• Web page is too busy • Web page is somewhat
• People reading it cannot busy
find what they want • People reading it will have
quickly. excessive use of difficulty finding what they
graphic elements want quickly. excessive use
of graphic elements
• background, text format, • Background, text format,
and colour usage are and colour usage are
randomly chosen randomly chosen with few
• pages seem unrelated consistent elements
throughout
• Little thought went into • Little though went into the
the choice of colours. choice of colours.
• choice of colours and • colours do not match the
combinations are negative character of the site
• tone of language not • Audience is not defined or
appropriate poorly defined through
• use of graphics and/ or confusing use of tone and
colours is not appropriate language structure
for audience
• Content is confusing and • Content is somewhat
difficult to follow. confusing and difficult to
• Site is difficult to follow.
navigate. • Site is somewhat difficult to
• Not intuitive. navigate.
• Large images that takes • Too much textual
long to load. information.
• Partners argue or fight • Partners have trouble
much of the time and do solving disagreements;
not share one partner does most of
responsibilities. the work.
• Content is simple and to the
point.
• Appealing graphic elements
are included appropriately.
• Differences in type size
and/or colour are used well.
• Background, text format, and
colour usage are somewhat
consistent with little
inappropriate variation.
• Colour is used somewhat
appropriately to produce an
atmosphere that expresses the
character of the Web site.
• Tone of language is mostly
appropriate
• Use of graphics and colours
is mostly appropriate for
audience.
• Content is presented in a
clear manner that is easy to
follow
• Navigation is difficult
• Not intuitive.
• Partners get along well
and share equally in
responsibilities.
• Content is simple and to the
point.
• Design is easy to understand
in many ways
• Background, text format, and
colour usage are carefully
chosen to produce a consistent
screen layout for all your
pages.
• Colour is appropriately used
to produce an atmosphere that
expresses the character of the
Web site.
• Tone of language
appropriate for audience
• Use of graphics and colours
is appropriate for audience.
• Audience is well defined.
• Content is presented in a
clear manner that is easy to
follow.
• Readers can get around your
website with ease.
• There are no blind links.
• Partners show respect for
one another, get along
especially well and work
together on all aspects of
the project.
TOTAL /24