School Cagayan National High School – Senior High School Grade Level GRADE 11-12 (ABM)

Teacher BABYLYN T. IMPERIO Subject PRINCIPLES OF MARKETING

DAILY LESSON LOG Date NOVEMBER 26 -30, 2018 Quarter SECOND SEMESTER
WEEK 04 Day 1 Day 2 Day 3 Day 4
I. OBJECTIVES
A. Content Standard The learner demonstrates an The learner demonstrates an The learner demonstrates an The learner demonstrates an
understanding of the value of understanding of the value of understanding of the value of understanding of the value of customer
customer relations and customer customer relations and customer customer relations and customer relations and customer service
service service service

B. Performance Standard The learners shall be able to develop The learners shall be able to develop The learners shall be able to develop The learners shall be able to develop a
a program for customer service a program for customer service a program for customer service program for customer service

C. Learning The learners…. The learners…. The learners….Identify and describe The learners….
Competency/Objectives Define” relationship marketing” Define “customer value” ”relationship development strategies” Illustrate successful customer service
ABM_PMII-Ic-d-5 ABM_PMII-Ic-d-6 ABM_PMII-Ic-d-7 in th Philippine business enterprise
Write the LC code for each. ABM_PMII-Ic-d-8
The learners…

II. CONTENT Customer Relationship Customer Value Customer Relationship Development Successful Customer Service Strategy
Strategies in the Philippine Business Enterprise

Learning Resources
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages Principles of Marketing by:Angelita Principles of Marketing by: Angelita Principles of Marketing by:Angelita Principles of Marketing by:Angelita Ong
Ong Camillar-Serrano; Marketing by Ong Camillar-Serrano; Marketing by Ong Camillar-Serrano; Marketing by Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco
4. Additional Materials from
Learning Resource

B. Other Learning Resource www.youtube.com, www.youtube.com, , www.youtube.com, www.youtube.com, www.google.com

www.google.com www.google.com www.google.com
III. PROCEDURES
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/
instances of the new lesson
D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery (leads
to Formative Assessment 3)
G. Finding practical application
of concepts and skills in daily
living
H. Making generalizations and
abstractions about the lesson
I. Evaluating learning
The learners recall the previous
discussion)
INTELLECTUAL EXERCISES: Use
the strip of papers to write the initial
ideas about the word/s customer
relationship. Whoever will get the
highest points will be the winner.
EMPOWER YOURSELF. The
teacher will now calls the members of
the group to present their
output..they will answer the question
what is Customer relationship?
The teacher will process the answers
of the students and discuss additional
input on the concept.
Group Dynamics: Compare and
contrast the video shown:Analyze the
factors affecting the consumer
behaviour ,Present your output using
Venn Diagram
The students will now present their
Venn diagram…
BEYOND THE WALL: what is the
importance of being grateful towards
your customers:
The teacher will underscore the
connections of the concepts and end
it with “ Are customers always Right”
Paper and Pen (Just write TRUE or
FALSE
The learners recall the previous
discussion)
One Question and One Comment
(Think of service provider whom you
are most loyal and give the reason
why you are loyal to him/her
The learners give their own
constructed explanation.) The
teacher gives a clearer one
GUIDE QUESTION: How do we
explain the word that has attachment
to customer value?
The teacher will process the
answers and discuss additional input
on the different scope of marketing.
(Teacher facilitated the discussion on
Customer value)
The teacher will now close her MS
Power point presentation and asks
her students to explain terms in their
own words.
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer
The teacher emphasizes that there is
really needed for marketers or sales
persons to value their customers’ to
fulfil their goals in their business
Short video clip: The success story of
the business tycoon ”Lucio Tan” and
be able to answer the questions
One word Summary (customer
relationship and customer value)
One Question and One Comment
(Think of service provider whom you
are most loyal and give the reason
why you are loyal to him/her)
The learners give their own
constructed explanation.) The
teacher gives a clearer one
How do we explain the words that
has attachment to development
strategy?
The teacher will process the answers
and discuss additional input on the
customer relationship development
strategy (Teacher facilitated the
discussion)
The teacher will now close her MS
Power point presentation and asks
her students to explain terms in their
own words
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer
The teacher emphasizes that there
are essentials of Good Relationship
Marketing in the field of business.
Ask the students to read the case
analysis given to them and answer
the questions.
The learners recall the previous
discussion)
Setting the mood and presentation of
learning objectives
Presenting pictures of the
different business owners: after
viewing their pictures each of the class
will make a reflection about them
After 10 minutes leader in each group
will now present output. Teacher
facilitated discussion on the case study
The teacher will process the answers
and discuss additional input on the
lesson (Teacher facilitated the
discussion on the Case study given to
students)
LAF(List All Factors that will contribute
to the success of the business)
Open ended question: What are the
lessons learned in the success story of
the businesses in the Philippines
The teacher will underscore the
connections of the concepts to the
real world situations in marketing
Reality Talk: students will read the
story and answer the questions
 J. Additional activities for
application or remediation
IV. REMARKS
Case study Analysis .Read the article THINK LIKE A MARKETING Additional cases study to read and THINK LIKE A MARKETING
and answer the questions below it. CONSULTANT: Reading of an article answer the questions CONSULTANT: Reading of an article
or a case study and answer the or a case study and answer the
questions . questions .

V. REFLECTION
A.. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
No. of learners who have
caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?

G. What innovation or localized

materials did I use/discover
which I wish to share with other
teachers?
Prepared by: Checked by: Approved by:

BABYLYN T. IMPERIO RICHARD N. ROMERO , DME MARIA DIGNA A. TURINGAN

Subject Teacher Subject Coordinator SHS Assistant Principal II, Academics