How to create an impact full on sustainanble business

Thursday, 21st of June 2018

Context and Definitions

Social Entrepreneurship

Context :

Withdrawal of States in solving social issues, short-falls of CSR,

persistence of wicked problems (poverty, unemployment, climate change, etc.),
and mounting discontent about current capitalism. Thus, social entrepreneurship
is presented. It’s mission to spread social entrepreneurship theory and practice to
change the face of capitalism (agency). Capitalism only provide to rich person,
there’s no way to help the poor one. NGO is not the answer to help the poor.
However, Goverment does. Goverment can help the poor by giving the poor such
as a medical, education and etc facility.

Wicked problem or circular problem : continuous problem. In example :

the poor doesn’t have any money, so then they can’t get any education and
health facility when they’re sick. Because of that condition, the poor can’t get to
work or in other hand, they can’t get a job regarding their weakness. And we
know that’s because of the person is poor.

During the economic crisis that happening around the world these day.
Making a new idea of having a social entreprerise. A social entreprise is talking
about business, management, and also the environment. Regarding this situation,
social entreprise is the answer to reduce the economic crisis and the poor.

Being an entrepreneur means that you’re a risk taker but being an

employe means that you’re a risk cover. By being an entrepreneur means that
you know you risk everything you have (money, time, connection, and etc).
However, you also see an opportunity to make something. In other hand, as an
entrepreneur it means that you don’t need money. Entrepreneur is talking about
being an innovator new product or marketing process. In social entreprise you
would be a manager and the owner of you business.

Social entrepreneur is a group of individuals with innovative solutions to

perceived social needs. It’s different from CSR (Corporate Social Responsibility),
NGOs, and mainstream entrepreneurship. Social entrepreneurship it combines
passion of social with an image of business-like discipline, innovation, and
determination commonly associated with, for instance, the high-tech pioneers of
Silicon Valley. The time is certainly ripe for entrepreneurial approaches to social
problems. Many governmental and philanthropic efforts have fallen far short of
our expectations. There’s a mission on social entrepreneurship, not just talking
about the benefit we will get as a entrepreneur.

Social entrepreneurship is a capitalist-democratic response to capitalism-

democracy induced problems for example, Disengagement from the State, Social
Issues, Environmental Issues. Note: “Democracy and capitalism are similar in
ideally giving people whatever they want, whether in the way of goverance or of
other goods.” (Scitovsky, in The Joyless Economy, 1976).

What’s the difference between social organization and social

entrepreneurship?

(Social entrepreneurship is a program to make an equality for the poor and the
rich. Can we say that it look like a cross subsidies?)

How social entrepreneurship can help?

Where mass-markets and democracy served the majorities, Social

Entrepreneurship could :

1. Serve better the needs of minorities

2. Preserve and enhance diversity

How?

1. Through a long tail strategy

2. Through mission-driven versus profit driven management.

 Innovation in social entrepreneurship

Not much about massive R&D spending for breakthrough technological

innovation. Innovation: bringing an invention to the market. Bringing an existing
product/service to an untapped market. Bringing an existing product/service to a
market in an innovative way. Bringing it into the world wide so a lot of people
would know the existing product/service that we concretrate about.

Key takeaway terms

1. Human needs.

2. Innovation

3. Mission driven

4. Reinvestment of profits.

Friday, 22nd of June, 2018

What are antecedents?

There are 5 elements that effect human thinking in social entreprise. Social
entreprise can be described by these elements.

1. Context

An event that happened in our daily life. Divided into major points, there
are stable features and element change. For stable features there are two minor,
they are enhancing and restrictive. And for elements of change, detenoration of
context, dramatic event, departure from discriminating local norm or routine, and
institutional change.

Stable features are the condition where the event that affected the person
is stagnan or we can say that it doesn’t change.

2. Background

3. Social network
4. Affect

5. Cognitive process

BUSINESS MODEL

Business model template in one template you can picture your arrangement
business where it makes easier for you to arrange. A business models describes
the value an organization offers to various customers and portrays the
capabilities and partners required for creating, marketing, and delivering, this
value and relationship capital with the goal of generating proftable and
sustainable revenue streams .

Value propositions : it’s what you can do for the product or the service.Explain the
product/service to the stakeholders or beneficiers. For example :

1. Chair : a place where human can sit.

2. Car : transporting from A toB. Be able to bring your stuff.

3. Ferrari : transporting from A to B. Pretise. Move along the road with faster
velocity than the city car.

Key partners :

For example :

1. The subcontracters.

2. Employee

Key activities :

For example :

1. Design and search what kind of product that we need.

2. Buying subcontrats with other

 3. Assembly the sparepart.

Key resources : What kind of resources you need to produce the product or
service in business.

For example : manpower, machine, technology, labour, metal

Customers segmets : Describing what kind customer you need for your product.
By categorizing them in sex, age, area, number of time they buy the product, etc.

Channels : Describing how the customer can buy you product or service that you
offer. For example : brosur, online, showroom.

Customers relationship : Describing the relationship between the product and

service offer with the condition of person. Regarding on how many times

1. Value propositions :

1. They’re serving food with fast timing.

2. Same product quality, globally.

3. Making new variety for customer.

2. Key partners :

1. License’s company

2. Franchise.

3. Fund section, bank

3. Key activities :

1. Planning the product.

2. Buying ingredients.

2. Producting the product.

3. Marketing to the customer about the menu.

 4. Distributing / delivering service.

4. Key resources :

1. Manpower.

2. Machinery (stove, frier, refrigerator, ice cream machine etc)

3. Technology (microphone, cashier, computer, display, CCTV)

4. Building / Location

5. Customer segmets :

1. Kids and teenagers.

2. Working age people.

3. College students.

4. Budgeted customers.

6. Channels :

1. Store

2. Delivery service

3. Promotion by Billboard, Catalog, Calendar, Adverstiment.

7. Customer relationships :

1. Good service. (Personal Assistance)

2. Delivery service.

3. Saving customer service.

4. A lot of newsletter to the customer.

5. Drive-thru (automated services)

8. Cost Structure :

1. Capital cost

2. Labor cost

3. Employee wages

4. Advertisment’s payment

9. Revenue Streams :

1. Restaurants

2. Franchising fee.

3. Royalties

Slide :

1. Definition of the Business Model

2. Zarah Bhurn’s case

3. Specificities of tbe sustainable business model connects to the case.

4. Social Bee’s mission statement.

5. Business modal canvas for Social Bee.

6. Key Innovation

7. Key Advantages.

8. Drawbacks / Pitfalls / Limitation

9. Solutions

Notes : Business model canvas link to the mission statement.

SOCIAL RETURN ON INVESTMENT

Accountability

Means being accountable; being responsible and having to prevent accounts in

relation with this responsibility.

Being accountable is the state of having to publicize accounts regarding the

resources, activities, and output of an organizzation involved in society.

Accountability towards all the <<owner>> of the organization

Accountability and Finance, mostly related to finance.

In the case of SE, output is also accountable. Output likes pollute and waste that
don’t have value in ME, not in SE.

War is a good way to kick economy growth wealth.

SE should give a pict of what kind value and benefits to the citizen regarding SE
isn’t a profit-driven. Social accounting mostly for internal management purposes
(Humar Resource). Ad hoc definition and construction of indicators. Only comes
second in order of importance after financial accounts.