Email Marketing

Priya Agarwal
KID: 8882201

 Transactional Emails
o Order confirmation
o Support tickets (feedback)
 Relational
o Survey/Review
o Social Updates
 Promotional
o Offer Announcement
o New Product Releases
o Trial Offer email

1. Order confirmation:
Subject: Order Confirmation – Congratulations! Your Order with Taco Bell [xxxx]
has been successfully placed!
This email tells the consumer that his/her order is placed successfully. It contains the
order details (order number, delivery address, product ordered etc.)

2. Support Tickets:
Subject: Thanks for ordering from Taco Bell!
This is a feedback email that focuses on taking consumers feedback on the last order.

3. Survey/Review:
Subject: From one foodie to another, let’s talk it out 😋
This email asks the consumers to fill a quick survey regarding Taco Bell, their likes,
dislikes and what they expect/want from Taco Bell.

4. Social Updates:
Subject: Hungry?? Order from Taco Bell
This is a general email to remind the consumers about Taco Bell. This email talks
about features of Taco Bell like fast delivery, tasty food, variety etc.

5. Offer Announcement:
Subject: Wednesday Special Treats- BOGO!
This email tells about special offers and limited period discounts available for
consumers.

6. New Product Releases:

Subject: Have you tried our Special Taco yet? If not, grab now!
 This email informs and keeps the consumer updated about new product launches and
also contains details about the product.

7. Trial Offer Email:

Subject: Try our new maharaja Taco and get 50% off on your next purchase with
Taco Bell! Hurry, offer limited!
This email basically tries to push the consumers to try out their new product. This in
turn gives attractive rewards to consumers.

Taco Bell can create its Promotional email list by:

o Those people who order food online through Taco Bell website as well as
various apps like Zomato etc.
o People who go to eat at Taco Bell outlet through customer feedback by giving
them additional incentive.
o By marking presence in various promotional events and food fests.
o Likes and updates on social media platform.

1. Support Ticket:
 Subject: Thanks for ordering from Taco Bell!
 Format: HTML
 Other product features that can be pushed:
o We can ask them to rate the restaurant/outlet as well
o We can ask customer how likely are they will recommend Taco Bell
to a friend or colleague.
 The format of the mail can be as follows:

Thanks for ordering dinner online with Taco Bell

We hope you enjoyed your meal. You can write a review by clicking here

If you have any specific feedback for us or about your ordering experience,
we’d love to hear from you – simply reply to this email and we’ll be in touch.

ORDER SUMMARY
Date: 29 May, 2019
Order ID: xxxxxxx
Address:

xxxxxx ₹155

xxxxxxxxxxxxx ₹189

xxxxxxxxxxxxxxx ₹122

Delivery Charge ₹10

 Taxes ₹23.30

₹499.30

How likely are you to recommend Taco Bell to a friend or colleague for online ordering?

Very Unlikely Very Likely

0 1 2 3 4 5 6 7 8 9 10

Registered Office : xxxxx

2. Survey/Review
 Subject: From one foodie to another, let’s talk it out 😋
 Format: HTML
 Other product features that can be pushed:
o We can ask them to ty out some new offers on their website
o Referrals
o Sharing on social media about user experience
 The format of the mail can be as follows:

Hey Xxxx,

Whether it’s what you love about Tacos or how much you love cheese in
your burger, we want to know what’s cooking in your mind.

Fill this quick survey and let’s talk, foodie to foodie.

Let’s start

For the love of food,

Team Taco Bell

You can also try out new offers by visiting our website by clicking here

Earn ₹100 as Taco Credits every time you invite a friend to try Taco bell,
and they use your referral code to order online for ₹99 or more.

Invite a Friend

Share you experience on face book using #TacoBell and become our lucky
winner and win Taco credits
3. Offer Announcement
 Subject: Tuesday Special Treats- Up to 60% off!
 Format: HTML, GIF, Video
 Other product features that can be pushed:
o New Product Releases
o Trial Offer email
 The format of the mail can be as follows:

Buy our Special Taco meal combo and get 60% off on your purchase with HDFC
Bank credit card

Also beat the heat this summer by trying out our new lemonade crushers. Get 20%
off on your first purchase