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Round 2 - to review

1 invest less in promo in High end for the next round. Just the needed to avoid loss awareness Agree. Calculate amount to avoid loss awareness

2 The one who ask for money decrease the ranking from B to CCC But at beginning maybe it is necessary to invest and get a position.
How this ranking affect us?
3 Too much inventoy remained (Highes one). Better stimation of the forecast Agree
4 Cash from operation
4.1 Increase the days of the acount payable to 45 days to have more capital and keep the acount We have to beware of supplier behavior, in order to avoid delivery
receivable in 30 days delays.
5 cash from investing
5.1 try to reduce the finantial payment reducing debt Long term debt is for 10 years
6 Net cash
6.1 we fihish the year with too much cash, we could use to pay some finatial obligation or some others Agree. We could invest it in upgrading products or creating new
products
7 Income
7.1 we have to increase our income by sells. Review the prices of the competition and set secind round our prices are lower that leader.
based on that
8 product CRM doestn't appear It is weird. I Noticed that
9 we ahev to look to increase the sell because we have idle capacity in most of the line except low end but also, production schedule and forecasting

10 High end we sell more units than the leader yes. I think we must potence this niche
11 we have good products and good promotion but we couldn't fill all the demand of the product. We Agree
have to increase the production schedule except for low end
12 Some other strategies round 2
12.1 traditional
Increase the promo budget at least to $1000. The others product had more promotion budget It is recommended not to spend more than $3000, for both, promo
and sales budget
Increase sale budget to at least $2000
12.2 Low end
Increase the age closer to 7. competitors are closer We have to consider the year in market
Customer awareness should increase. Competitors are having more budget
Accesibility should increase. Competitors are having more budget
Increase in this segment the investment on promo and acc
12.3 High end
we are the second best product and we have potential to grow more
we Ran out of inventory
It seem to be that promo and accesibility budget make a big difference in sales Agree
12.4 Performance
we Ran out of inventory
don’t understanda why Aft had bigger sales than us. Review with the team Size is better for Aft than us, price and age are not relevant. Revision
date is a week of difference between products
12.5 Size
Ran out of inventory
Customer awareness was the key difference relating top 1 Could be.

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