“HAUTE COUTURE”: QUESTIONNAIRE ON CLOTHING

General (This information will be kept confidential)

Name Age

Address Sex:

Note: Please put a tick on the most appropriate option.

1. Where do you usually get inspiration for new purchases?

(a) Friends (b) Family (c) Celebrities (d) Other

2. What is the most important criteria considered by you when purchasing clothing?

(a) Quality (b) Price (c) Style (d) Comfort

3. Are your purchases planned or spur of the moment?

(a) Planned (b) Spur of the moment (c) Depends (d) Never noticed

4. What’s the retention limit of your clothes?

(a) Until out of fashion (b) Until cloth is fine (c) Until it tears (d )Until a year

5. Will you stick to ‘Haute Couture’ if price of product increases?

(a) Yes(to a certain limit) (b) Yes(irrespective of increase in price) (c) Depends on

the product (d) No, I’ll go for a different brand

6. What types of garments do you purchase?

(a) that are in fashion (b) that is wore by my fashion icon (c) that suits me

(d) Nothing specific

7. What is your usual clothing choice?

(a) Tops (b) Bottoms (c) Dresses (d) Other

8. Do you think pricing of our clothes can be better?

(a) Agree (b) Disagree (c) Can be better (d) Both

9. What is the percentage of clothing that is purchased by you from ‘HAUTE COUTURE’?

(a)Less than 30% (b)40-60% (c)60-80% (d)More than 80%

10. Would you like us to incorporate more of celebrity fashion labels?

(a) Definitely yes (b) Yes (c) No (d) Not needed

11. How often do you purchase a new cloth or accessory?

(a) 1-5 times a year (b) 5-10 times per year (c) Once a month

(d) 2-3 times a month

12. How much would you spend per month on clothing?

(a) Less than ₹10,000 (b) ₹11,000-₹20,000 (c) ₹25,000-₹40,000 (d)More than ₹40,000

13. When shopping for clothes, do you:

(a) Always go to the same shop (b) Try new shops

(c) go to shops where there are special offers (d) Other

14. In which part of the year do you spend the most?

(a) Summer (b) Winter (c) Spring (d)Nothing as such

15. Do you buy online or from physical outlets of ‘HAUTE COUTURE’?

(a) Always online (b) Always from stores (c)Both (d) Depend on my mood

16. What colors do you prefer more?

(a) Soothing (b) Bold (c) Vibrant (d) I prefer patterns more

17. Do you think location of store in the proximity area affects your purchase behavior?

(a) Agree (b) Strongly agree (c) Disagree (d)Strongly disagree

18. What do you usually shop for?

(a) Work clothes (b) Casual day to day clothes (c) Party wear (d) Random basis

19. What attribute of clothing would you want us to improve?

(a) Looks (b)Style (c)Comfort (d)Price

20. How likely are you to recommend ‘HAUTE COUTURE’?

(a)0-3 (b)3-5 (c)5-8 (d) 8-10