INDIA'S 1st PRACTICAL DIGITAL MARKETING TRAINING INSTITUTE

IN PIMPRI CHINCHWAD

103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata, Erandwane, Near Dashabhuja Ganpati mandir, Opp SAP Training
Center Pune, Above Raj Restaurant, Kothrud, Pune, Maharashtra 411038
 WHAT IS DIGITAL MARKETING?

Digital marketing encompasses all marketing

efforts that use an electronic device or the
internet. Businesses leverage digital channels such
as search engines, social media, email, and other
websites to connect with current and prospective
customers.
 ABOUT - SIM

➢ School of internet marketing is one of the best Digital

Marketing institutes in Pimpri Chinchwad PCMC and Pune that
specialize in digital advertising.

➢ All our faculties are Google certified industry experts.

➢ We offer all our students interactive study material

Classroom training and to work on live projects.

➢ We provide 100% Job assistance.

 SIM - COURSE CONTENT
About Our Courses:

➢ Search Engine Optimization(SEO)

➢ Social Media Optimization(SMO)
➢ Search Engine Marketing(SEM)
➢ Web Analytics
➢ E-Mail Marketing
➢ Online Reputation Management(ORM)
➢ Affiliate Marketing & Adsense
➢ YouTube Marketing
 SEARCH ENGINE OPTIMIZATION

 SEO is “the process of affecting the visibility of a website or

a web page in a search engine’s unpaid results.”
 Alright, let’s translate that to English. Here’s my go at it:
Search engine optimization (SEO) is the process of optimizing
your online content so that a search engine likes to show it as a
top result for searches of a certain keyword.
 Let me break that down even further:
 When it comes to SEO, there’s you, the search engine, and the
searcher. If you have an article about how to make vegan
lasagne, you want the search engine (which, in 90% of all cases,
is Google) to show it as a top result to anyone who searches for
the phrase “vegan lasagne.”
 SEO is the magic you have to work on your article in order to
make Google very likely to include your post as one of the top
results whenever someone searches for that keyword.
 SOCIAL MEDIA OPTIMIZATION

• Social media optimization (SMO) is the process of increasing

the awareness of a product, brand or event by using a number of
social media outlets and communities to generate viral publicity.
• Social media optimization includes using RSS feeds, social news
and bookmarking sites, as well as social media sites and video
and blogging sites. SMO is similar to SEO (search engine
optimization) in that the goal is to drive traffic to your Web site.
 SEARCH ENGINE MARKETING

Search engine marketing, or SEM, is one of the most effective ways to

grow your business in an increasingly competitive marketplace.
With millions of businesses out there all vying for the same eyeballs, it’s
never been more important to advertise online, and search engine marketing is
the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid
advertisements that appear on search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as Google and Bing
might enter when looking for certain products or services, which gives the
advertiser the opportunity for their ads to appear alongside results for those
search queries.
 E-MAIL MARKETING

Email marketing is the act of sending a commercial message,

typically to a group of people, using email.
In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.
It usually involves using email to send advertisements, request
business, or solicit sales or donations, and is meant to build loyalty,
trust, or brand awareness.
Marketing emails can be sent to a purchased lead list or a
current customer database.
 ONLINE REPUTATION MANAGEMENT

What we need to learn in ORM-Online Reputation Management classes in PCMC

➢ Monitor the Brand Mentions on Web

➢ Customer Response and Feedback
➢ Protect from Fake Profiles
➢ Fake and Spam Blog Profiles
➢ Negative SEO Attack
➢ Negative Reviews

Online reputation management (ORM) means taking control of the online

conversation. Its techniques and strategies ensure that people find the right
materials when they look for you on the Internet.
 GRAPHICS DESIGN

Graphic Design does so much more than make your business look good.

It is a visual language that communicates your company's personality

to a world of potential clients before you've even meet them.

It evokes an emotion that makes you memorable in a sea of

competitors.

It inspires people to action with a phone call or a visit to your

website. Quality design gets results.
 Thank You
For more Information

Contact Us - +91 8087530193

+91 8308649555

E-Mail Id - info@schoolofinternetmarketing.co.in