André Félix-

FedEx Radios Apropriation

The FedEx Radios in
question were created
by Tito Chamorro and
his creative team in
Bogota in 2015. They
were first presented as
drafts in the Y&R Latin
America meeting in
Chile in September
2015 and finalized in
October 2015.
The FedEx Radios in
question were created
by Tito Chamorro and
his creative team in
Bogota in 2015. They
were first presented as
drafts in the Y&R Latin SCRIPT
America meeting in
Chile in September
2015 and finalized in
October 2015.
In March 2016 Y&R Miami was asked to pitch the idea to its client,
FedEx Latam.

The request came from Martin Goldberg, Latam Regional Creative

Director and also Patricia Alonso from Y&R NY, the right-hand
person for Tony Granger, YR Global CCO at the time.
 André Felix was hired in May 2016 and became the
creative lead for the FedEx Latam and Dell Brazil
accounts.

As the lead of the Fedex Latam account he knew these

radios better than anyone.
He even showed a few creatives the FedEx radios in his
office, and commented how great they were.
Everyone in the creative department knew of the existence
of these exceptional FedEx radios.
They were presented to FedEx in 2016 but the client was not
interested in moving forward with them.
Felix, however,
showed interest
in the radios up until
March 2017.
His goal was to enter
them at the Cannes
Advertising Festival
in 2017.
But the client did not
approve.
He achieved this goal,
two years later,
with a different
agency, and without
giving credit to those
who created the
work.
He achieved this goal,
two years later,
with a different
agency, and without
giving credit to those
who created the
work.
He achieved this goal,
two years later,
with a different
agency, and without
giving credit to those
who created the
work.
For these FedEx radios not to be stolen from Y&R Bogota,
a series of incredible events would need to occur:
 Someone in an agency in Hungary
(who doesn’t have FedEx Latam as a
client) would have to come up with
an identical idea,
 while the freelance CD working
DIRECTLY with them (who was the
creative director of FedEx Latam only
months earlier and knew about these
radios) was deleting these radios from
his head,
 … and allowing them to be
ideated organically without
his influence.
Possible. But unlikely.
The likelier scenario is that he took the work and sold
it somewhere else as his, as he did in other occasions.
 He had a history of ethically dubious moves, extreme
exaggerations and taking credit for other people’s work on
social media.
When Y&R Miami launched
Mazda Hispanic work (which
he had no hand in) he wrote
publications and claimed the
work as his own.

http://www.clubedecriacao.com.br/ultimas/para-publico-
hispanico/. (current as of 6/13/18)
When Y&R launched Mazda
Hispanic work (which he had
no hand in) he wrote
publications and claimed
the work as his own.

*This post on Latinspots.com has since been

revised.
A similar thing happened
when a creative at YR
(Jorge B.) wrote, sang and
produced a parody of
“Despacito” for fun and to
share with colleagues.
He immediately wrote
publications to claim the
idea as his own.

http://adnews.com.br/publicidade/brasileiro-da-yr-
miami-cria-versao-publicitaria-de-despacito.html

(current as of 6/13/18)
 Translation

He had no hand in creating

this song.
 In March 2017 Mr. Felix encouraged the entire creative
department at the time to look back to Cannes Short Lists
from years back for ideas to “repurpose.”
He called it “the five-year rule.”
It was a stunning moment of candor.
 He was fired from Y&R Miami in September 2017.
Even then, he continued to make questionable moves.
He immediately entered a JC
Decaux idea that belonged
to Y&R Brazil into Lisbon
Awards on behalf of Y&R
Miami without either
agency’s knowledge or
permission. (He paid the
entry himself.)
Intelligently, he covered the
name of the entry in all his
social media posts.
But not well enough.
He repeatedly took credit
for this JCDecaux work,
which didn’t belong to him
OR to Y&R Miami.
When it actually won
in 2018, he was not
credited in any way.
He casually
promoted
himself into
boards that
don’t exist,
such as the WPP
Global Creative
board.
He continued to present the Fedex Idea as his
own and to enter it into festivals.
And to seek ideas from
others to make his own,
in order to promote
himself,
in order to promote
himself,
deceiving colleagues and
agencies about his
intentions
and the origins of the
work he offers.