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billone@auburn.edu http://auburn.edu/∼billone/
Course Description:
Massive collections of data are created by businesses, governments, and
individuals as a by-product of their activity. Therefore, decision-makers and
systems depend on intelligent technology to analyze data systematically to
improve decision-making. Business Analytics, or more generically, analytics,
include a range of data analysis methods. The next level of business analytics,
now termed Business Intelligence (BI), refers to data visualization and reporting
for understanding “what happened and what is happening.” This is done by use
of charts, tables, and dashboards to display, examine, and explore data. BI,
which earlier consisted mainly of generating static reports, has evolved into
more user-friendly and effective tools and practices, such as creating interactive
dashboards that allow the user not only to access real-time data, but also to
directly interact with it. Business Analytics now typically includes BI as well as
sophisticated data analysis methods, such as statistical models and data mining
algorithms used for exploring data, quantifying and explaining relationships
between measurements, and predicting new records. Therefore, it is vital to
train individuals with these skills who will take leading roles in business and
industry.
Universidad de los Andes | Vigilada Mineducación. Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964. Reconocimiento
personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
develop data-analytic thinking, and to illustrate that proper application is as
much an art as it is a science. The course uses lectures and computer lab
study based on case studies. Computer Lab (1 hour) requires in-lab(class)
active participation from students, is essential to understand the relevance of
the concepts of the statistical methods discussed in class.
Content :
Universidad de los Andes | Vigilada Mineducación. Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964. Reconocimiento
personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
– Topic 2.2: k-Nearest Neighbors
– Topic 2.3: Classification and Regression Trees
– Topic 2.4: Logistic Regression
– Topic 2.5: Discriminant Analysis
• Topic 3: Cluster Analysis.
• Topic 4: Forecasting Time Series
• Topic 5: Text Mining
Schedule:
Universidad de los Andes | Vigilada Mineducación. Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964. Reconocimiento
personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Evaluation Method
References:
• Textbook (REQUIRED): G. Shmueli, P. C. Bruce, I. Yahav, N.R. Patel,
K.C. Lichtendahl Jr. (2018), Data Mining for Business Analytics:
Concepts, Techniques and Applications in R, Wiley.
Additional References:
• Zuur, A.F., Ieno, E. N., Meesters, E. H.W.G. (2009) A Beginner’s Guide to R.
Springer.
Course Policies:
Universidad de los Andes | Vigilada Mineducación. Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964. Reconocimiento
personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.
Contribution to group assignments: In the last day of class, you will
complete a peer-evaluation of the contribution from each member of
your group (including yourself) to the four group assignments. This
evaluation will be taken into account in the evaluation for the two group
assignments.
Quizzes: There are tentatively 3 quizzes. The content of the quizzes will
be based on the topic that will be covered either in the current lecture or
previous lecture.
Reading Ahead: I expect you all to read the material ahead of time, before
class when assigned. This will help you to follow lectures, ask questions
and do well in quizzes.
Zero Tolerance of Cheating and Plagiarism: Plagiarism means using
words, ideas, or arguments from another person or source without citation.
Cite all sources consulted to any extent (including material from the
internet), whether or not assigned and whether or not quoted directly. Any
form of cheating will immediately earn you a failing grade for the entire
course.
Universidad de los Andes | Vigilada Mineducación. Reconocimiento como Universidad: Decreto 1297 del 30 de mayo de 1964. Reconocimiento
personería jurídica: Resolución 28 del 23 de febrero de 1949 Minjusticia.