Advertising - Marketing aptitude questions

Q1. For making advertisement s more effective, the manufacturers improve _____________and launch new
products.

(1) Existing products (2) Advertisement style (3) Marketing channel

(4) Sponsors (5) None of these

ANSWER: (1) Existing products

Q2. It is advisable to use ____________________ as a source of advertising.

(1) Social media (2) Email (3)Radio (4)Television (5) Print

ANSWER: (4) Television

Q3. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements
are part of ………………………

(1) Media strategy (2)Media execution (3) Selecting media (4)Measuring communication

(5) None of these

ANSWER: (3) Selecting media

Q4. To introduce the new products to world of consumers is the main goal of……………………

(1) Entertainment (2)Advertising (3)Boost the sales (4)Online marketing

(5) None of these

ANSWER: (2) Advertising

Q5. Advertisement through radio was very popular till the middle of last century because of _______________.

(1) Its effectiveness (2)More popular than newspaper (3)Mass reach

(4) Cost of advertisement (5)None of these

ANSWER: (3) Mass reach

Q6. Advertising creates employment as it increases the volume of sales and _____________

(1)Production (2)Marketing (3) Promotion (4) Personal selling (5)New products

ANSWER: (1) Production

Q7. Lower costs, greater global advertising coordination consistent worldwide image are the
______________________ of international marketing decision.

(1) Standardization drawbacks (2) Advertisement regulations (3) Standardization benefits

(4) Typical responses (5) None of these

ANSWER: (3) Standardization benefits

Q8. The most popular form of advertising and it reaches to masses…………………….

(1) Social media (2)Email (3) Radio (4) Television (5)Print

(2) ANSWER: (5) Print

Q9. Advertising for __________________ is not allowed.

(1)Liquor (2) Washing powder (3) Cigarette (4) Cold cream (5) Both 1 and 3

ANSWER: (5) Both 1 and 3

Q10.The best advertisement is……………………..

(1) By emails (2)Print media (3)Television (4)A satisfied customer (5) Radio

ANSWER: (4) A satisfied customer

Q11. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the
marketing mix activity of ___________________.

(1)Manufacture (2) Production (3)Promotion (4)Development (5)None of these

ANSWER: (3) Promotion

Q12. Advertisement is a type of ________________________.

(1)Outdoor marketing (2)Indirect marketing (3) Share marketing (4)Transaction marketing

(5)Relationship marketing

ANSWER: (2) Indirect marketing

Q13.With the popularity of satellites, phones, iPod etc. usage of ________________________ becomes ineffective
but in remote areas it is considered as the fastest way to communicate with masses.

(1)Social media (2) Email (3)Radio (4)Television (5)Print

ANSWER: (3) Radio

Q14. Advertising is a non-personal process but must be written or printed in words

________________________advertise and helps in the sale of the product.

(1)Salesman (2) Sponsors (3)Marketer (4) Marketing manager (5)None of these

ANSWER: (2) Sponsors

15. The advertisement of newspaper has a very short life span of……………..

(1)One day (2) One week (3) One month (4) One year (5) None of these

ANSWER: (1) One day

Q16. Advertising is not flexible as the message is once fixed it can’t be altered again and again according to
the_____________.

(1)Advertiser (2)Sponsor (3)Customer (4)Marketer (5) None of these

ANSWER: (3) Customer

Q17. From the perspective of sales, advertisements are required for………………..

(1)Profit (2)Loss (3)Increasing sales (4) Decreasing sales (5) None of these

ANSWER: (3) Increasing sales

Q18. When a number of advertisements are published in the newspaper in series and in regular intervals are
called…………………

(1)Monopoly in market (2)Feedback mechanism (3)Boosting the sales (4)Teaser advertisements

(5) None of these

ANSWER: (4) Teaser advertisements

19. Advertising is generally criticized because the cost involved in making ads are generally__________________

(1)High (2)Low (3) Medium (4) Equal to the production (5)None of these

ANSWER: (1) High

Q20 ____________________ and loyalty programs are wonderful and cost effective way to stay in touch with
customers when customer database is used correctly.

(1)Social media (2)Email (3)Radio (4)Television (5) Print

ANSWER: (2) Email