2020 ELECTIONS

SurveyMonkey Report

Katherine Pippin
Which demographics (i.e. race, age, gender etc)
show more engagenemt in the upcoming 2020
election?
PART 1: About the survey

1. The survey targets various amounts of random people with

a questionnaire, making it a cross-sectional survey as
well as using a simple-random sampling method. It was
used to identify the relationship between two variables:
people and their political views.
2. Simple random sampling was used for the collection of
data in targeting multiple different demographics (As
long as they were of legal voting age).
Sampling Frame

The study was fielded online and a link was shared with via
text, email, etc. There were 145 respondents to the
SurveyMonkey online survey.

The survey was shared and open for a total of 3-5 days.

There were 145 accounted respondents

Demographics African American: 7

East Asian: 2

Ages 18-25: 70 respondents Hispanic/Latinx: 30

Ages 26-35 18 respondents Middle Easter: 2

Ages 36-45: 14 respondents American Indian: 2

Ages 46-55: 24 Respondents Pacific Islander:2

Ages 56-65: 2 respondents South Asian: 1

Ages 66-75: 1 Respondent Southeast Asian: 4

TOTAL: 145 White: 84

Other: 1
Demographics Continued...
Majority that answered the
questions to the survey were
Females in between the ages of 18 -
25. Although, this gender was
represented more throughout the
The demographics for the survey
board than men in the survey.
consisted of 84 Female respondents
(72.41%) and 21 Male
This accounted for more than half
respondents.(26.72%)
of the survey respondents.
One person responded as ‘other’
The most respondents the were male
under the gender portion of the
were also in between the ages of
survey
18-25.
29 people skipped this question,
(Majority of the following graphs
116 answered.
will be separated into 3 genders -
females were most representative of
the data set)
How important is the
upcoming election to you?
(By Gender)
M/F: Male/Female Response (O: other)

VERY IMPORTANT: M17/F52/O1

IMPORTANT: M9/F18
NEUTRAL: M3/F6
SOMEWHAT IMPORTANT M3/F3
NOT IMPORTANT: 0

‘Other’ respondent only selected the “very

important” option
How Important is the
upcoming election to
you? (By race)

Majority that answered this

question were of white
ethnicity. The bar graph
will show a larger
representation of white
respondents. However, note
that more minority groups
answered that the election
was “very important” in the
representative population of
responses by race compared
to that of white race.
How Important is the
upcoming election to
you? (By age)

Majority of the respondents

were young people between
the ages of 18-25.
How satisfied are you with the current administration?
This bar chart is a
collection of data
with a total of
percentages ranging
across all
respondents.
The numbers on the
left side of the
chart represent the
percentage of
satisfaction. The
bars are
representative of the
number of people that
answered within that
percentage range.
What motivates you to vote in the upcoming election?
How do you feel about the pool of candidates so far in the
2020 election?
Of the candidates that have declared, who is the number
one candidate you would like to see in office?
Where do you get your information about the 2020
election?
What is your preferred media outlet?
What is the ideal time for the media to start covering the
2020 election?
Analysis
Are people engaged in the 2020 election? Why or why not?

According to the data set, it appears that a number of

people are interested in the upcoming election; however, the
time span for the amount of attention they give to the
election coverage is conditional in terms of how far out or
how close they are to the actual elections.

The first bar graph proves that the upcoming election is

very important to most of the respondents, however, many
have not chosen a candidate to support yet or have not
expressed an opinion.
What is motivating people to pay attention to the 2020
election?

In order of importance/received the most responses:

1. Health Care
2. Education
3. Immigration
4. Equal Rights
5. Gun Control

Etc.
Are people generally happy with the candidates
representative of their parties?

There is not enough data in the set to draw a definitive

answer for this question. Majority of the respondents have
not yet formed opinions on those that have declared their
run for presidential office. However those that said they
have been satisfied with the current administration remained
consistent in supporting that they could see President Trump
win a second term.
 2020 ELECTIONS
SurveyMonkey Report

Katherine Pippin
Which demographics (i.e. race, age, gender etc)
show more engagenemt in the upcoming 2020
election?
PART 1: About the survey

1. The survey targets various amounts of random people with

a questionnaire, making it a cross-sectional survey as
well as using a simple-random sampling method. It was
used to identify the relationship between two variables:
people and their political views.
2. Simple random sampling was used for the collection of
data in targeting multiple different demographics (As
long as they were of legal voting age).
Sampling Frame

The study was fielded online and a link was shared with via
text, email, etc. There were 145 respondents to the
SurveyMonkey online survey.

The survey was shared and open for a total of 3-5 days.

There were 145 accounted respondents

Demographics African American: 7

East Asian: 2

Ages 18-25: 70 respondents Hispanic/Latinx: 30

Ages 26-35 18 respondents Middle Easter: 2

Ages 36-45: 14 respondents American Indian: 2

Ages 46-55: 24 Respondents Pacific Islander:2

Ages 56-65: 2 respondents South Asian: 1

Ages 66-75: 1 Respondent Southeast Asian: 4

TOTAL: 145 White: 84

Other: 1
Demographics Continued...
Majority that answered the
questions to the survey were
Females in between the ages of 18 -
25. Although, this gender was
represented more throughout the
The demographics for the survey
board than men in the survey.
consisted of 84 Female respondents
(72.41%) and 21 Male
This accounted for more than half
respondents.(26.72%)
of the survey respondents.
One person responded as ‘other’
The most respondents the were male
under the gender portion of the
were also in between the ages of
survey
18-25.
29 people skipped this question,
(Majority of the following graphs
116 answered.
will be separated into 3 genders -
females were most representative of
the data set)
How important is the
upcoming election to you?
(By Gender)
M/F: Male/Female Response (O: other)

VERY IMPORTANT: M17/F52/O1

IMPORTANT: M9/F18
NEUTRAL: M3/F6
SOMEWHAT IMPORTANT M3/F3
NOT IMPORTANT: 0

‘Other’ respondent only selected the “very

important” option
How Important is the
upcoming election to
you? (By race)

Majority that answered this

question were of white
ethnicity. The bar graph
will show a larger
representation of white
respondents. However, note
that more minority groups
answered that the election
was “very important” in the
representative population of
responses by race compared
to that of white race.
How Important is the
upcoming election to
you? (By age)

Majority of the respondents

were young people between
the ages of 18-25.
How satisfied are you with the current administration?
This bar chart is a
collection of data
with a total of
percentages ranging
across all
respondents.
The numbers on the
left side of the
chart represent the
percentage of
satisfaction. The
bars are
representative of the
number of people that
answered within that
percentage range.
What motivates you to vote in the upcoming election?
How do you feel about the pool of candidates so far in the
2020 election?
Of the candidates that have declared, who is the number
one candidate you would like to see in office?
Where do you get your information about the 2020
election?
What is your preferred media outlet?
What is the ideal time for the media to start covering the
2020 election?
Analysis
Are people engaged in the 2020 election? Why or why not?

According to the data set, it appears that a number of

people are interested in the upcoming election; however, the
time span for the amount of attention they give to the
election coverage is conditional in terms of how far out or
how close they are to the actual elections.

The first bar graph proves that the upcoming election is

very important to most of the respondents, however, many
have not chosen a candidate to support yet or have not
expressed an opinion.
What is motivating people to pay attention to the 2020
election?

In order of importance/received the most responses:

1. Health Care
2. Education
3. Immigration
4. Equal Rights
5. Gun Control

Etc.
Are people generally happy with the candidates
representative of their parties?

There is not enough data in the set to draw a definitive

answer for this question. Majority of the respondents have
not yet formed opinions on those that have declared their
run for presidential office. However those that said they
have been satisfied with the current administration remained
consistent in supporting that they could see President Trump
win a second term.
What are the top ways people get the news about the
election?

According to the bar charts listed 5 slides back, majority

of the people that have answered (both male and female)
primarily use CNN as well as labeled ‘other’ news outlets
(not specified). It’s interesting to see that majority of
women watch ABC and NBC, yet men stick to networks like CNN
and Fox on a regular basis.
Are there differences by age, party or other demographic
factors that impact interest in the upcoming election?

If you review the beginning of the presentation under

“Demographics”, you’ll note that majority of the people that
answered the questionnaire were white, African American and
Hispanic/Latinx. In those that were noted, more responders
in minority groups perceived the upcoming election to be
“Very Important” and majority were female and between the
ages of 18-25. These same people also accounted for a large
sum of those that were “satisfied with the current ‘admin.’

This aligns with the current wave of involvement we’ve seen

with young adults in current elections.
Reflection
Were there any surprises in the data? How and why?
The data was only representative of a small amount of the
population and because a majority of the population that
answered was young, most of the data viewed will consist of
a younger viewer’s perception of the upcoming elections.

It’s interesting to see a large amount of young minority

women taking interest in the upcoming election, however,
they’ve not chosen a candidate to vote for. This is odd
considering there’s a large range of races on the board for
the presidency, and majority of the respondents wrote they
see Trump being re-elected. Minorities have typically voted
against Trump in past elections.
continued...

It’s also interesting to note that majority of the

respondents are satisfied with the current administration.
Typically in other research, younger people tend to steer
away from Pres. Trump and minorities typically do not favor
him. Yet, the responses prove that a large portion of the
minority groups would have to be satisfied or support Pres.
Trump in some form.
If you were advising a candidate, how would you suggest
they use this information in the survey to inform their
campaign and approach to voters?
I find that this small group that was surveyed could not be
enough to use on a presidential campaign, nor was it diverse
enough to use on a large scale. There needs to be a larger
number of respondents and those that are also of other
generations should be targeted. HOWEVER -- if the candidate
needed to see trends in young, white adults then this survey
would be great to show. Taking a second look at the issues
that matter most to them would be the best way to narrow an
outline of his/her speaking points at the next debate.
If you could get additional information from people in the
sample that would, what would you ask?
Knowing what party affiliations were answering the survey
would’ve been helpful in understanding the data because I
feel that the data was skewed more towards those that are
representative of the republican party. It would also
explain how bias or representative the survey actually was.
What do you think that candidates and/or parties can do to
better appeal to voters? Use data from the study to support
your answer.
It really just depends on what their opponents have done in
performance with debates and appealing to their voters -
either in past elections or future. It’s best to target
specific audiences with messages that are appropriate for
their generation while staying consistent with their party’s
values. For instance, majority of the people wrote that they
were either undecided or could see Trump in office again.
Using that data plus the data gathered from the most
important issues for their focus - the candidate could see
what he/she needs to focus on and how opposite/similar they
should be to the opposing party’s view.
Was this sample statistically significant? How would you
figure this out based on the sample?
As stated before, I genuinely think this was a very bias
sample and because it was so small, it would’ve been hard to
get an accurate sense of data and what needed to be
gathered. Great for a class project, but could never be used
for an actual candidate. It was a good number of
respondents, but was not representative of what we were
attempting to accomplish with the survey in that it was a
skewed make-up of people voting in the upcoming election.
The demographics should have been aimed to be a bit more
even. (I.e. too many female respondents and not enough older
respondents, not as much representation from minority
groups)
If you were going to share this study with a journalist to
“pitch” it to them, what would you say? How would you
convince them to cover this survey as a story?
Personally, I wouldn’t pitch this survey until I get a more
representative range of people in terms of demographics.
However, more women seem to be happier with the current
administration than I imagined.

Could also use the survey to point out that younger

generations are making the switch to social media for their
news and that they pay attention to election coverage a year
before the primaries (yet for some reason can’t decide on a
candidate to back). Pitching to publications in Arizona
would make sense for this sort of demographic as well.
Grading Matrix

The top grades will be awarded based on:

Written responses
● Clarity in answering the questions posed.
● Answering completely.
● Using the data to support your answers.
● Well-written responses that are also error free.
● Accuracy when referencing data (i.e. numbers are complete).
Grading Matrix Continued

Charts
● Accuracy in data represented.
● Clear alignment in the the type of data and the chart used to show the data.
● Accuracy and clarity in labelling.
● All data is labelled correctly.
Overall
● All information shared is formatted well.
What are the top ways people get the news about the
election?

According to the bar charts listed 5 slides back, majority

of the people that have answered (both male and female)
primarily use CNN as well as labeled ‘other’ news outlets
(not specified). It’s interesting to see that majority of
women watch ABC and NBC, yet men stick to networks like CNN
and Fox on a regular basis.
Are there differences by age, party or other demographic
factors that impact interest in the upcoming election?

If you review the beginning of the presentation under

“Demographics”, you’ll note that majority of the people that
answered the questionnaire were white, African American and
Hispanic/Latinx. In those that were noted, more responders
in minority groups perceived the upcoming election to be
“Very Important” and majority were female and between the
ages of 18-25. These same people also accounted for a large
sum of those that were “satisfied with the current ‘admin.’

This aligns with the current wave of involvement we’ve seen

with young adults in current elections.
Reflection
Were there any surprises in the data? How and why?
The data was only representative of a small amount of the
population and because a majority of the population that
answered was young, most of the data viewed will consist of
a younger viewer’s perception of the upcoming elections.

It’s interesting to see a large amount of young minority

women taking interest in the upcoming election, however,
they’ve not chosen a candidate to vote for. This is odd
considering there’s a large range of races on the board for
the presidency, and majority of the respondents wrote they
see Trump being re-elected. Minorities have typically voted
against Trump in past elections.
continued...

It’s also interesting to note that majority of the

respondents are satisfied with the current administration.
Typically in other research, younger people tend to steer
away from Pres. Trump and minorities typically do not favor
him. Yet, the responses prove that a large portion of the
minority groups would have to be satisfied or support Pres.
Trump in some form.
If you were advising a candidate, how would you suggest
they use this information in the survey to inform their
campaign and approach to voters?
I find that this small group that was surveyed could not be
enough to use on a presidential campaign, nor was it diverse
enough to use on a large scale. There needs to be a larger
number of respondents and those that are also of other
generations should be targeted. HOWEVER -- if the candidate
needed to see trends in young, white adults then this survey
would be great to show. Taking a second look at the issues
that matter most to them would be the best way to narrow an
outline of his/her speaking points at the next debate.
If you could get additional information from people in the
sample that would, what would you ask?
Knowing what party affiliations were answering the survey
would’ve been helpful in understanding the data because I
feel that the data was skewed more towards those that are
representative of the republican party. It would also
explain how bias or representative the survey actually was.
What do you think that candidates and/or parties can do to
better appeal to voters? Use data from the study to support
your answer.
It really just depends on what their opponents have done in
performance with debates and appealing to their voters -
either in past elections or future. It’s best to target
specific audiences with messages that are appropriate for
their generation while staying consistent with their party’s
values. For instance, majority of the people wrote that they
were either undecided or could see Trump in office again.
Using that data plus the data gathered from the most
important issues for their focus - the candidate could see
what he/she needs to focus on and how opposite/similar they
should be to the opposing party’s view.
Was this sample statistically significant? How would you
figure this out based on the sample?
As stated before, I genuinely think this was a very bias
sample and because it was so small, it would’ve been hard to
get an accurate sense of data and what needed to be
gathered. Great for a class project, but could never be used
for an actual candidate. It was a good number of
respondents, but was not representative of what we were
attempting to accomplish with the survey in that it was a
skewed make-up of people voting in the upcoming election.
The demographics should have been aimed to be a bit more
even. (I.e. too many female respondents and not enough older
respondents, not as much representation from minority
groups)
If you were going to share this study with a journalist to
“pitch” it to them, what would you say? How would you
convince them to cover this survey as a story?
Personally, I wouldn’t pitch this survey until I get a more
representative range of people in terms of demographics.
However, more women seem to be happier with the current
administration than I imagined.

Could also use the survey to point out that younger

generations are making the switch to social media for their
news and that they pay attention to election coverage a year
before the primaries (yet for some reason can’t decide on a
candidate to back). Pitching to publications in Arizona
would make sense for this sort of demographic as well.
Grading Matrix

The top grades will be awarded based on:

Written responses
● Clarity in answering the questions posed.
● Answering completely.
● Using the data to support your answers.
● Well-written responses that are also error free.
● Accuracy when referencing data (i.e. numbers are complete).
Grading Matrix Continued

Charts
● Accuracy in data represented.
● Clear alignment in the the type of data and the chart used to show the data.
● Accuracy and clarity in labelling.
● All data is labelled correctly.
Overall
● All information shared is formatted well.