Machine Learning & AI: How To Implement It & Drive Business Momentum

Machine Learning & AI
How to Implement It & Drive

Business Momentum
#STRATEGICMOMENTUM 2
The data science game has always been
the same: collect data, manipulate it,
and translate that into a metric or
model that will help businesses drive
impact. So why all the fuss about
machine learning and data science now?
3
Put simply: more power. A lot more
power.
4
Why Machine Learning Now
• Algorithms and statistical

processes being used today have
been around for decades. The
speed at which we can perform
those processes is increasing
dramatically.
• Algorithms can now be optimized

by running a million adaptive
statistical models until they
converge on a perfect equation.
June 2019 5
Machine Learning with Jason Hunter | Strategic Momentum Podcast | Flywheel Associates
Use Cases and Applications
Retail &
Manufacturing Travel & Media Healthcare
eCommerce
Identification Optimization of Real-time Identification of

and discovery of business advertising risk factors and
related customer workflows where they can physician fraud
instantaneously
interests to based on in healthcare
determine the ad
create employee and industry.
to show a
location-specific internal consumer.
offers. operations data.
June 2019 7
Myths and Misconceptions
• Hiring a statistician, academic or

data scientist won’t change or
solve your data problems.
Myths About • A data scientist may serve many

roles but they cannot turn a
Data non-data driven organization into
Scientists a data-driven one. A data scientist
is only effective when there is an
existing arsenal of data to work
with.
June 2019 8
Myths and Misconceptions
• A machine learning tool, without

good data, won’t do anything but
cost money.
Myths About • Businesses put too much

emphasis on the acquisition of
Data Tools machine learning technologies
and tools, and not enough focus
on the actual organization of
physical data.
June 2019 10
Implementation Challenges
Business Silos
• Many organizations (especially

governmental ones) put silos
around their data, which makes it
difficult to leverage the speed of
machine learning.
• Companies should work to

dismantle silos and foster
collaboration.
June 2019 11
Analysis Paralysis
• There are so many data sources

available for companies to
consider and so much complexity
behind data.
• Companies need to balance the

time thinking about the data and
strategizing around the algorithm
with the actual execution of it.
June 2019 Machine Learning with Jason Hunter | Strategic Momentum Podcast | Flywheel Associates 12
Code Duplication
• Companies will often have similar

data models driving analysis and
reporting across different functions,
ex. Finance & Marketing, without
teams knowing.
• Look for overlaps, prioritize efforts

and make informed decisions on
around these machine learning
concepts.
June 2019 14
How do you solve the implementation
challenges?
You need a good data strategy.
15
Building the Strategy - Where to Start
Identify all of the business functions that need machine

1 learning or data science.
Determine the high-level data needs of those business

2 functions themselves.
Link the need to metrics and look at the relationship

3 between all of those items – you'll immediately see where
areas of overlap exist in reporting and data needs.
June 2019 16
Building the Strategy - Where to Start
Connect the right data sources and relevant applications

once you document these relationships in a systematic and
4
networked fashion. (Bottom-up)
Plan which tools you need to enable machine learning.

5
Involve the C-Suite from the very beginning of the process.

6
June 2019 17
18
Keep in Mind
• Data is a corporate asset and as

such, you need to use data like
money.
• Learn to wield the value of your
data and do that as fast as
possible. With the movement
towards automation, the “Googles
of the world” who know how to
monetize their data will dominate.
June 2019 19
ABOUT JASON HUNTER
Jason Hunter is the Director of Advanced

Customer Analytics at Hilton and former Data
Science business lead for CapTech consulting.
For 15+ years, he has been using data to help
businesses drive impact. Now, with the advent of
machine learning, he sees the world of
businesses analysis changing forever as
organizations gain the ability to truly look at
their data.
Connect with Jason:

LinkedIn
Tune in to the STRATEGIC MOMENTUM PODCAST to hear from more guests like Jason!
FLYWHEELASSOCIATES.COM/PODCAST/13
THANK YOU
SUBSCRIBE ON SUBSCRIBE ON
APPLE PODCASTS STITCHER
SUBSCRIBE ON SUBSCRIBE ON
SPOTIFY GOOGLE PLAY

Machine Learning & AI: How To Implement It & Drive Business Momentum

Încărcat de

Informații document

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Machine Learning & AI: How To Implement It & Drive Business Momentum

Încărcat de

Drepturi de autor:

Formate disponibile

Machine Learning & AI

How to Implement It & Drive

• Algorithms and statistical

• Algorithms can now be optimized

Identification Optimization of Real-time Identification of

• Hiring a statistician, academic or

Myths About • A data scientist may serve many

• A machine learning tool, without

Myths About • Businesses put too much

• Many organizations (especially

• Companies should work to

• There are so many data sources

• Companies need to balance the

• Companies will often have similar

• Look for overlaps, prioritize efforts

You need a good data strategy.

Identify all of the business functions that need machine

Determine the high-level data needs of those business

Link the need to metrics and look at the relationship

Connect the right data sources and relevant applications

Plan which tools you need to enable machine learning.

Involve the C-Suite from the very beginning of the process.

• Data is a corporate asset and as

Jason Hunter is the Director of Advanced

Connect with Jason:

S-ar putea să vă placă și