1.

This law as formulated by Thorndike states that When someone is ready to

performs some act, to do so is satisfying. When someone is ready to perform
some act, not to do so is annoying. When someone is not ready to perform some
act and is forced to do so, it is annoying.

A. Law of exercise
B. Law of readiness
C. Law of effect
D. Revised law of exercise

2.Process whereby an organism is made more responsive to certain aspects of its environment

 A. Habituation
 B. Sensitization

3. Law of similarity is the recall of things similar to the object b. Law of contrast is the recall of
opposite things c. Law of contiguity is the recall of things that were originally experienced along with
that object d. Law of frequency states that the more frequently two things are experienced together,
the more likely it will be that the experience or recall of one will stimulate the recall of the second

4.John Locke proposed that the infant’s mind at birth is a _________, a black tablet and experience
writes on it

5.This states that a learned response is most easily given in the direction in which it was
formed.

 A. Principle of refutability
 B. Principle of association
 C. Principle of parsimony
 D. Principle of polarity

6.______________ is synonymous to classical conditioning.

7. Skinner distinguished two kinds of behavior, the _____________ which is elicited by a

known stimulus and the ___________ which is not elicited by a known stimulus but simply
emitted by the organism.

 A. Respondent behavior; operant behavior

B. Operant behavior; respondent behavior

 C. Deprived behavior; radical behavior

1. Thorndike concluded that learning is__________ not insightful.

2. He believed that knowledge was inherited and was therefore a natural component of the
human mind.

3. This is an unlearned or innate response in reaction to a specific class of stimuli

 A. Species-specific behavior
 B. Instinct
 C. Reflex

6 According to Plato, all knowledge is reminiscence or recollection of the experience our

soul had in the

 A. "highest of the heavens"

 B. "heaven above all heavens"
 C. “heaven which is beyond the heavens”

4. This theory of learning is similar to Watson’s theory. Both theorists accepted the ancient
laws of contiguity and frequency.

 A. Guthrie
 B. Estes
 C. Tolman
 D. Pavlov

5. Principle of __________ is the contention that a task will always be done in a manner that
requires the least amount of effort or work.

7 The formation of an association between a certain drive state such as hunger and certain
drive stimuli such as the foods one has accustomed eating. When a drive occurs, one actively
seeks out the stimuli that have been associated with its satisfaction. It is one of Tolman's kind
of learning.

8. _________is the stage of intellectual development in which children can deal logically
with hypothetical events in addition to those events that they can experience directly.

9. _________________ is learning a skill under the condition in which practice trials are
separated by a only a very short interval of time.

 A. Distributed practice
 B. Massed practice

10 _____________is the gradual decreasing dependence on the physical environment and

the increased utilization of cognitive structures.

11. Locke’s philosophy, “there is nothing in the mind that is not first in the senses”
Who was classical conditioning developed by?

 A. Csikszentmihalyi
 B. Petty and Cacioppo
 C. Skinner
 D. Pavlov

12. Operant conditioning...

 A. Uses 'paired stimuli' to make products and/or services more desirable

 B. Uses positive and negative reinforcement to change attitudes and behaviour
 C. Measures attitudes towards a certain subject
 D. Changes beliefs

13. ______________Also known as ritualistic behavior In Pavlov's Dog's, which of these is

the conditioned stimuli?

 A. Bell
 B. Food

14.Businesses can use operant conditioning to continuously reward consumers for patronage
via:

 A. Reward cards
 B. Constant low prices
 C. Sales promotions
 D. Special competitions
 E. One off's

Operant conditioning: Drive, Cue, Response, ________

15.Operant conditioning forms an association between a behavior and a consequence. The

consequences are:

 A. Something Good can start or be presented; Something Good can end or be taken
away; Something Bad can start or be presented; Something Bad can end or be taken
away.
 B. Constant reinforcement