BUSINESS PROPOSAL

Prepared by: PT NAJMUN JAYA, located at Jln Asia Afrika no 22,Central

jakarta,Jakarta,Indonesia,10270
Prepared for: RATURIMA Company, located at Jln Cempaka no 62,Pasar
Kliwon,Surakarta,Central Java,Indonesia,57117
Description: PT NAJMUN JAYA is seeking funding from RATURIMA Company for a
pareo/beach sarong manufacture.The funding request,market analysis, and return of
investment analysis of the project are included in this Proposal.PT NAJMUN JAYA is
seeking the flexibilty,guidance, and funding from RATURIMA Company for growth of
business in order to benefith both the parties
Executive Summary
The purpose of this proposal is to forge a strategic relationship beetwen PT NAJMUN JAYA
and RATURIMA Company to leverage the customer base for PT NAJMUN JAYA’s newly
developed product.
The business has developed a new idea of pareo which is to combined indonesia culture of
batik with a graceful pareo motif that called ‘BAREO’
The business has an opportunity to introduce its products and gain a significant piece pf the
market share.The new product expected to hold 65% of market share and caters to a wide
range of customer both domesticlly and abroad.
Project Description
The project will have 4 phase,which is:
- Phase 1, Bareo design
- Phase 2, Give the sample design to some people to know what they think of the
product
- Phase 3, Production
- Phase 4, Distribution
Sales and Marketing Strategy
The main target market for the business include:
- Indonesia number 1 most sold shirt
- To be Fame abroad
It is estimated that there are 1500 potential customer within business’s defined trading area
that are estimated to spend Rp 500.000-750.000. To seek the most profitable market segments
in the target markets overall, the Business will focus on the following city:
1. Jakarta
2. Bandung
3. Surabaya
4. Surakarta
 5. Semarang
6. Malang
7. Tanggerang
8. Manado
9. Makassar

Financial Summary
The business is expected to generate Rp 350.000.000 in the first 8 month an gross profit is
expected to be Rp 115.000 on one product. Out of the gross profit 25% will be earmarked to
pay back RATURIMA Company loans. RATURIMA Company will get a share of profit
every year from this product.
Closing Section
Future growth prospect are extremly positive for the new business venture.The strategic
relationship beetwen PT NAJMUN JAYA and RATURIMA should ensure 39% of increase in
the total revenue from the new business.