Digital strategy for Shanay

Linkedin: ( find your target companies which you want to play for)
Create work music playlist (just background preferred) and link it to Youtube by running
Linkedin Ads against corporate clients. (500 rupees if you target specific employees of a group
of companies [highest reach and engagement right now]

Instagram: (swipe up ads of Expectation v/s Reality clip) 500 rupees

1) Create a campaign of your own-
Go to a café have a coffee, once you finish it, sing a song which comes to your mind, and post it
up on story and caption it as “Khana Khatam ab gaana hai” and form a hastag #KKAGH
Every time you go to a café do it at your table as a selfie video, you could review the coffee as
well(or the most fav food of the restaurant[culture hack], then sing), and Tag the café on every
story, post a picture on your profile tag the café handle, swipe right option for the song you
sang.
If you could do it for 15 cafes, atleast 1 we can ask 1 for a live and then take it up from there.

2) Singing covers of the songs you feel you could do better than the original music ( e.g. latest
Farhan’s song)

3) collaborating with artists:

-more followers than you [you attract their audience] (lisa mishra)
-artists who make other genre of music than yours [Culture hack] (DJ AJ)
-with lesser followers than you [you act as a platform]

4) Situational videos: [IG TV]: gets more views

-songs I sing to my girlfriend (e.g. when shes angry, irritated, sad, tired)
-full acoustic covers: (every Sunday morning song)

5) expectation vs reality series of Shanay as a Live Musician

6) Pick 2 brands and make original content for them as an AD not a product review

7) Leaving comments:
- cold comment: “Hey guys I hope I get seen. My name is Shanay and I am a live musician from
Mumbai/India. Just trying to spread my sound (or ask them to review it) if you all could like this
comment so more people could notice it would mean the world to me. Hope y’all have a great
day.”
[comment it on pages with Huge following on every post they post]

-leave a thoughtful comment: “The sound lacks clarity (why)] on talent pages and on other
artists pages
Youtube: (pre-roll ads by targeting google searches keywords)
Jamming with Shanay- where you can call in singers with equivalent followers as yours and jam
with them (can be of any genre)
Video series of the time when you were playing on the street and song you sang that day with
the incidents which happened (clip mins story to Instagram)

Full artistic covers with proper lighting and studio (production costs_

Run the a Youtube AD of “My Journey” (singing one song from a bathroom, to your parents,
friends, get together studio and then live)