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MEETING
APRIL 2019
FIELD FORCE COMMITMENT
1. Memastikan Perfect Store (6Ps) di dalam setiap tokonya kompetitif dan menjadi yang
terdepan
2. Memastikan channel brief tereksekusi 100% di toko
3. Memastikan kesadaran konsumen mengenai produk-produk Unilever & innovasinya
yang selalu terdepan
4. Menjaga kerahasiaan strategi - strategi yang diberikan oleh Unilever untuk
memenangkan kompetisi di toko
5. Selalu bekerja sesuai dengan panduan SAFETY yang diberikan oleh Unilever,
dimanapun dan kapanpun
BASIC CALL PROCEDURE
FOR FIELD FORCE
USL Hyper & Supermarket
OBJECTIVE Competitiveness In Store by ensuring Sales Generation and Lead 6 P’s FULL
Implementation by SBA
OBJECTIVE Competitiveness and News Introduction to Shopper by Product Selling and 6P’S
implementation
1. Give and Negotiate additional order to products 1. Store Ensure update price changing and 1. Negotiate STRATEGIC SPACE for
issues (OOS). communicate to SBA to monitor. secondary display as per HO deal and
2. Negotiate add order secondary display. 2. Negotiate Price different and escalate to HO FREE display
3. Negotiate product shrinkage in store if not solve 2. Negotiate implementation Planogram
4. Negotiate for priority to unloading and add space at primary shelf
5. Negotiate selling out data so SBA knows the
target and remaining.
USL-NPD USL-CTA
USL-PROMO
1. Refilling and maintain availability COTC and NON COTC & 1. Check price card update and escalate to USL if there’s
Display product at the right place. any difference
2. Give suggestion order to USL based on products on-off, OOS & 2. Make sure all price tag are up-to-date & placed in the right 1. Maintain & Refilling primary & secondary
products shrinkage. product. display that already agreed.
2. Maximize space in store that available
with Unilever Product
1. Consumer Awarenes of product promo. 1. Selling product NPD 1. Guard the space by Propose to USL to
2. Put POS material for product2 promo. 2. Display product NPD in strategic place as agreed move competitor tools display
3. Price promo update in D-day 3. Info products that NA to USL that there issues data 2. Maintain CTA material at stores as
4. Display products promo at place agreed. transfer for NPD products-brand.
5. Capture any competitor activity in the store (price, promo, activity, 4. Share to social media to spread the news & make it
visibility, spg) & report to USL. hype.
USL Minimarket
1. Update price card and info Price 1. Negotiate strategic space for secondary
1. Suggest add order to OOS product.
different display agreed by HO and Negotiate
2. Suggest uplift min-max to get more products.
2. Propose additional price card at non for free display.
3. fixing product shrinkage
primary shelf 2. Maximize space in store if available
4. Ensure all product at the storage move to shelf
1. Suggest add order to products promo to Korwil 1. Propose to add order if allocation 1. Assurance proper installment product
2. Negotiate add space for product promo in sec below. CTA as per agreement and report if
display. 2. Negotiate to get POS new product- any damage
3. Price promo and POS update in D-day limited.
MUT GT & FG
• Maintain and fulfil MHS display base • Agent of information in • , Better navigation during • Install & replaced CTA base on
on planogram through suggestion market ; competitor POSM implementation than period
order and make it happen to order movement ( Promotion & competitor visibility to have
Launch Relaunch) one look merchandising
execution as brief from Head
Office
Variety of content for 1 NPD FOLLOW FEM SOCIAL MEDIA ACCOUNT TO HAVE UPDATED
INFORMATION
Opportunity to share the hype of NPD
product through all SBA
VISIBILITY
UPDATE
BP BOOKMONTH MEETING
8 MAY 2019
UPDATE PROGRESS VISIBILITY TAGGING
Store tagging: jumlah toko yang sudah masuk dalam data tagging tim visibility
ACTION POINT:
1. Cek apakah jumlah toko pada master data sudah sesuai
2. Pada daftar store tagging, ada kolom nama Field Force dan nama toko,
Cek apakah toko yang dimaksud sudah masuk?
TRADITIONAL TRADE
AREA THAT NEED MORE SUPPORT - MINIS
ACTION POINT:
1. Cek apakah jumlah toko pada master data sudah sesuai
2. Pada daftar store tagging, ada kolom nama Field Force dan nama toko,
Cek apakah toko yang dimaksud sudah masuk?
Key Highlight
ASM MAKASSAR UGON SUGANI 12 BMJ 0 0 0% 4 4 100%
ASM MALUKU PERKASA 5 BMJ 4 4 100% 3 3 100%
ASM MENADO MICHAEL 7 GLORIUS 2 2 100% WAITING PERMIT WAITING PERMIT 0%
ASM NUSA TENGGARA TIMUR ABDUL RAHMAN 11 AQHARI 9 9 100% 2 0 0%
ASM PALU UGON SUGANI 5 BMJ 2 2 100% DONE BATCH 1 DONE BATCH 1 0%
ASM PAPUA PERKASA 14 BMJ 2 2 100% 9 9 100%
ABDUL RAHMAN AQHARI 30 30 100% 33 28 85%
KAM BALI NUSRA PUMA
51% Progressing
ASM BALIKPAPAN CAHYA MEDINA 0 WINS 0 0 0% WAITING PERMIT WAITING PERMIT 0%
ASM SAMARINDA CAHYA MEDINA 20 WINS 0 0 0% WAITING PERMIT WAITING PERMIT 0%
ASM PALANGKARAYA AWANG 0 WINS 5 5 100% DONE BATCH 1 DONE BATCH 1 0%
ASM PONTIANAK
RSM WEST
ASM ATJEH
RIPSON 26
502
5
RADJAWALI 1
305
0
1
305
0
100%
100%
0%
3 3 100%
0%
0%
Implementation in Batch 2
ASM BENGKULU BAYU MEGANTARA 0 GONDARI 0 0 0% 0%
ASM JAMBI BAYU MEGANTARA 4 GONDARI 4 4 100% DONE BATCH 1 DONE BATCH 1 0%
BP Bookmonth Meeting
UPDATE PENGISIAN POSM TRACKING
per 7 Mei 2019
• Qty Diterima : WAJIB DIISI, untuk mengecek apakah sesuai dengan alokasi. Satuan pcs harus diisi, untuk koli yang diisi
adalah jumlah besaran karung/paket yg diterima
• Tanggal diterima : WAJIB DIISI, untuk mengecek kesesuaian penerimaan barang dan pengiriman oleh transporter
• Diterima MUT : WAJIB DIISI. Diisi berdasarkan week pengambilan barang oleh MUT
• Implementasi : WAJIB DIISI. Diisi berdasarkan pemasangan per week oleh MUT
Total achievement untuk Report Implementation PH Lifebuoy Matcha adalah 78%
99%
BP USL UFC SBA SS MUT MUTL
( AQH ) AQHARI 97% 100% 99% 100% 100% 100%
( BMJ ) BINTANG MANDIRI JAYA 100% 100% 99% 100% 100% 100%
( CTD ) CONNECTED 100% 100% 100% 100% 100% 100%
( DML ) DUA MITRA LANGGENG 99% 100% 99% 100% 100% 100%
( GLO ) GLORIUS 100% 99% 100% 100% 100%
( GON ) GONDARI 94% 100% 100% 100% 100% 100%
( KPL ) KURNIA PERKASA 104% 100% 98% 100% 100% 100%
( MAS ) MITRA ANDAL SEJATI 94% 100% 100% 100% 100% 100%
( RMP ) RAJAWALI MADJU 100% 100% 100% 100% 100%
( STL ) SANJAYA TAMA LESTARI 97% 98% 99% 100% 99.7% 100%
( WIN ) WAHANA INTI SEJATI 100% 100% 100% 100% 100%
Grand Total 98% 98% 99.5% 100% 99.9% 100%
96%
BP USL UFC SBA SS MUT MUTL
( AQH ) AQHARI 97% 100% 94% 100% 99% 100%
( BMJ ) BINTANG MANDIRI JAYA 100% 100% 96% 100% 98% 100%
( CTD ) CONNECTED 100% 100% 96% 75% 100% 100%
( DML ) DUA MITRA LANGGENG 99% 100% 95% 100% 92% 100%
( GLO ) GLORIUS 83% 97% 40% 95% 100%
( GON ) GONDARI 100% 100% 95% 100% 98% 93%
( KPL ) KURNIA PERKASA 100% 100% 98% 100% 100% 100%
( MAS ) MITRA ANDAL SEJATI 100% 100% 100% 81% 100% 100%
( RMP ) RAJAWALI MADJU 100% 98% 100% 100% 67%
( STL ) SANJAYA TAMA LESTARI 98% 100% 98% 88% 99% 100%
( WIN ) WAHANA INTI SEJATI 95% 77% 67% 100% 92%
Grand Total 98% 100% 97% 87% 98% 98%
72%
BP USL UFC SBA SS MUT MUTL
( AQH ) AQHARI 44% 0% 79% 88% 93% 100%
( BMJ ) BINTANG MANDIRI JAYA 63% 100% 78% 69% 79% 15%
( CTD ) CONNECTED 96% 50% 87% 63% 100% 75%
( DML ) DUA MITRA LANGGENG 78% 50% 81% 83% 78% 77%
( GLO ) GLORIUS 56% 83% 0% 73% 33%
( GON ) GONDARI 53% 100% 75% 67% 83% 57%
( KPL ) KURNIA PERKASA 85% 50% 60% 0% 89% 67%
( MAS ) MITRA ANDAL SEJATI 47% 50% 93% 63% 94% 97%
( RMP ) RAJAWALI MADJU 100% 71% 100% 94% 0%
( STL ) SANJAYA TAMA LESTARI 61% 55% 93% 82% 84% 82%
( WIN ) WAHANA INTI SEJATI 64% 58% 42% 90% 69%
Grand Total 64% 54% 86% 70% 86% 75%
1. Isi kolom berwarna kuning di sheet masing-masing tipe field force disertai alasan
2. Apabila ada user yang belum ada di list, tambahkan di baris berwarna biru paling bawah
3. Isi sheet “Summary” by BP by Area (harus lengkap dulu semua tipe field force [SBA,SS,MUT,MUTL,USL,UFC] yang
ingin diadjust, baru dimintakan approvalnya biar tidak bolak-balik)
5. Kirim data yang sudah di approve ke tim DCC, cc Mba Sri & Mba Uut
FF Incentive Achievement
Reporting