INDUSTRY IMMERSION PROJECT REPORT

TITAN WATCH CASE DIVISION

COIMBATORE
BY

GOWTHAM.A (18MBA176)

Under the guidance of

Dr. KIRUPA PRIYADARSHINI

Immersion Programme

Submitted

In the partial fulfilment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Kumaraguru College of Technology

(An autonomous institution affiliated to Anna University, Chennai)

Coimbatore-641049

December, 2018

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 ACKNOWLEDGEMENT

I thank the management of Titan watch case manufacturing unit Limited for giving
me the opportunity to do my internship Mr Vinothkumar -Hr of Titan Limited, for
his valuable guidance and motivation to complete the internship successfully

I express my thanks to Dr. V.R Nedunchezhian , HOD, KCTBS for implementing

this project and providing under the supervision in its execution. I am indebted to my
institution and my faculty members without whom this project would have been a
distant reality.

I also would like to give my sincere thanks to my project guide Dr. Kirupa priyadarshini
Associate Professor, KCTBS for giving support and guidance for this project from
inception to closure.

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 BONAFIDE CERTIFICATE

This to certify that this INTERNSHIP AT TITAN WATCH LIMITED is the bonafide

work of Mr A. GOWTHAM who carried out the project under my supervision. Certified

further, that to the best of my knowledge the work reported herein does not form part of
any other project report or dissertation on the basis of which a degree or award was
conferred on an earlier occasion on this or any other candidate.

Faculty guide HOD

Dr. KIRUPA PRIYADARSHINI Dr.V.R NEDUNCHEZIAN

Professor-KCTBS

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TABLE OF CONTENTS

SERIAL NO PARTICULARS PAGE NO

1 Introduction 05
2 Industry profile 06
3 Organisation chart 09
4 Finance 10
4.1 Financial highlights 12
5 Marketing 13
5.2 4P 14
5.3 SWOT Analysis 16
5.4 Targeting customers 17
6 HR 18
6.1 Recruitment 19
6.2 Selection 20
6.2.1Type of interview 20
6.3 Hr policy 22
6.3.1 Earned leave 22
6.3.2.Sick leave 22
6.3.3Maternity leave 23
6.3.5Educational policy 23
6.3.6Exit policy 24
6.4Performance management 24
7 Operations 25
7.1 Parts of watch 26
7.2 process flow 27
8 Conclusion 30

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1.INTRODUCTION

As a student of M.B.A., I underwent training at TITAN WATCH CASE

MANUFACTURING PLANT Coimbatore.

Titan is one of the leading watch manufacturer in India in that Titan watch case division
is located in Coimbatore is manufacturing outer case and back cover of a watch
throughout the training I dealt with various functional departments like Hr,
Marketing, Finance, Operations, of the company wherein each department
plays a vital role. Each department implements separate task but they are inter linked
with each other.

The industrial training was helpful in gaining many skills such as technical knowledge,
problem solving skills, people skills etc., and also gained industrial experience during
the period of training.

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2.INDUSTRY PROFILE
Titan Company Limited (before known as Titan Industries Limited) is an organization. It
is a joint endeavor between the Tata Group and the Tamil Nadu Industrial Development
Corporation (TIDCO).

It started tasks in 1984 under the name Titan Watches Limited. In 1994, Titan expanded
into adornments with Tanishq and therefore into eyewear with Titan Eyeplus. In 2013,
Titan entered the scents section with the brand Skinn and, soon thereafter, it wandered
into the caps class under its image Fastrack. Likewise, Titan reported as of late (amid the
last quarter of 2016) about propelling a progression of reasonable Smartwatches under its
brands like Sonata and Fastrack soon.

Today, Titan Company is Tata Group's biggest customer organization

HISTORY

1984-1990

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Titan Company Limited was introduced on 26th July, 1984 under the name Titan Watches
Limited in Chennai A plant was set up to make quartz simple electronic watches in the
State Industries Promotion Corporation of Tamil Nadu, Ltd. Modern region at Hosur. In
November 1986, Titan Company and Casio marked a MoU proposing to fabricate 2
million computerized and simple advanced watches. In 1989, a satellite case plant was set
up in Dehradun, Uttar Pradesh with an assembling limit of 500,000 watch cases every
year.

1991-2000
In September 1993, the organization changed its name to Titan Industries Ltd. as it
wandered into other scope of items other than watches

In 1994, Titan propelled its adornments image Tanishq.

In 1998, the organization propelled its watch and frill mark, Fastrack, directed at a more
youthful gathering of people in an offer to contend with Timex.

2000-2010
2001, Titan propelled children's watches image, Dash. The brand saw poor execution and
was stopped in 2003.In 2004, the organization went into a concurrence with Moet
Hennessy Louis Vuitton Group, to benefit the last's scope of watches in India through its
client care focuses In 2005, Fastrack was situated as an autonomous extra brand focusing
on the urban youth. With the goal to end up a mold mark, Fastrack propelled shades
around the same time and propelled packs, belts and wallets in 2009.

2011-Present
Titan obtained Swiss watch creator Favre-Leuba in 2011 to enter the European market. In
2013, Titan entered the scents fragment with the brand Skinn. Around the same time, it
changed its name to Titan Company Ltd ,In 2014 it went into a joint endeavor with
Montblanc to set up its retail locations in India .In 2016, Titan opened solution focal point
fabricating offices in Noida, Kolkata, and Mumbai to enhance its request handling time
.In 2018Titan blended its adornments image, Gold Plus focused at clients in South India
with Tanishq to build up the brand's essence in South.

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VISION
We create elevating experiences for the people we touch and significantly impact the
world we work in.

MISSION
We will do this through a pioneering spirit and a caring, value-driven culture that fosters
innovation, drives performance and ensures the highest global standards in everything we
do.

VALUES
Customer first: Customers are the priority over all else, always.

People make the brand: Titanians are at the heart of our success and that is why their
dreams and aspirations are at the forefront of our brand policy.

Culture and teamwork: High performance is a way of life.

Creativity and innovation: Driven by innovation and creativity, we focus on smarter

approaches and newer technologies.

Passion for excellence: In all our pursuits, we ceaselessly strive for excellence

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3.ORGANISATION CHART

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4.FINANCE
Finance may be defined as the art and science of managing money. The major
areas of finance are 1) financial services 2) managerial finance/corporate
finance/financial management. while financial services is concerned with the design
and delivery of advice and products to individual, businesses and government within the
areas of banking and related institutions, personal planning, investments and so on

Financial management is concerned with the duties of financial managers in the business
firm. Financial managers actively manage the financial affairs of any type of business,
namely, financial and non financial, private and public, large and small,profit seeking
and not for profit. They perform such varied tasks as budgeting, financial forecasting,
cash management, credit administration, investment analysis, funds management and so
on, In recent years the changing regulatotry and economic environments coupled with
the globalisation of business activity have increased the complexity as well as the
importance of the managers duties. As a result the finance has become more demanding
and complex

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BALANCE SHEET

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4.1 FINANCIAL HIGHLIGHTS

5.MARKETING

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 Titan holds a market share of 65% in wrist watch segment
COMPETITORS

1. TIMEX - 12%
2. CASIO -10%

Titan In 1988, Bhaskar Bhat, as a young sales manager in Titan Co Ltd, was part
of the team that opened the watch maker’s first store in Safina Plaza in Bangalore’s
shopping district. Today, as Managing Director, Bhat flagged off the company’s 1,000th
exclusive store in the Indira Nagar area of the city. Also they marketing products through
online websites amazon flipkart and so on.
35 million watches are sold in a year, where the domestic sales is 10 million
watches per annum. The rural segment is the various market in the present scenario. The
key success story of Titan is capturing the rural market on a large scale. The range costs
is between Rs. 700 to Rs. 1500. And the model is available exclusively in all showrooms
and is sold mainly in small-town in India.

The organization is confronting parcel of challenege from its rivals yet despite the
fact that they are the first in residential moving business sector of india
The association making a nice endeavor to change over its weakness into
characteristics and risks conditions by procure change the thing style, illustrate, features,
esteeming approach, thing quality, etc.

Associations certain exercises and approach, for instance, new forefront design,
guarantee, the creative work, wide vendor orchestrate, submitted advantage gathering,
markdown and offers make the association

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5.2 4P OF MARKETING
Product
Titan is a main watch and jewelery based items producer from India. Titan's
contributions run from watches to belts and wallets in its showcasing blend item system.
Inside watches there are sub brands like Titan Raga, Edge, HTSE, Octane. Titan has
room schedule-wise to time come up great accumulations of watches like the Raga
Aurora, Titan Retro, Titan workwear, Titan Edge and so on. Titan Bandhan was an
extraordinary gathering of watches made for couples as it arrived in a couple. Titan's
excellent accumulation of 18k gold watches, Nebula, reflects modernity and class. Titan
likewise offers lifetime guarantee with Nebula watches. The most recent Titan Juxt is an
accumulation of finely structured gathering of shrewd watches introducing new time of
innovation and network. Titan additionally present its contributions as far as the
distinctive capacities it executes accordingly Analog watches, Automatic watches,
Multifunction watches and brilliant watches. Titan likewise gives a wide assortment as
far as the Strap material utilized in the watches. It has cowhide, metal, tempered steel,
Bi metal, Polyurethane, Silicon, Rubber, tie, work and bangle ties.

Price
Titan watches have various value extend. Titan doesn't pursue only one valuing
procedure in its promoting blend. It has costs for masses which begin from Rs. 350 to
Rs.600. One ones which are extremely famous lie in the scope of Rs. 600 to Rs. 900.
Titan has a top notch, overly premium and a selective Connoisseur value portion. Every
one of their gathering is distinctively structured and evaluated. Titan Sonata is one of the
most noteworthy moving watches in India, regardless of its classy looks and astounding
highlights it is reasonable and offers durable incentive to the buyers. The range offers
reasonable costs from Rs.400 to Rs.3600. Indeed, even inside the gathering titan has
distinctive value portion. Titan Raga has watches beginning from Rs.2000 to 19,000.
The edge accumulation has a little more expensive rate extend from Rs. 9,000 to 24,000.
They likewise offer incredible and sensible costs in combine accumulation. Titan
additionally gives gift vouchers in the groups off Rs. 500, 1000, 2000 and 5000.

Place
Titan Company has assembling and get together offices in Tamil Nadu and Uttaranchal.
Titan conveys high caliber and worldwide standard items with the assistance of most
recent Swiss and Japanese innovations. They have top of the line hardware, for example,
Rapid Proto Typing machine, valuable stone arranging machine and shading
coordinating machines. A devoted innovation cell is behind the perfect works of art
created by titan. Titan effectively utilizes SAP to expand its operational productivity.

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Titan has a few approved outlets. It likewise grandstands its items through showrooms
are designated "universe of titan". It increases in 438 such showrooms crosswise over
120 urban communities. Not simply that, Titan is upheld by 740 after-deals benefit
focuses. Titan watches ae sold through promoting auxiliaries in London, Singapore and
Dubai. Titan has faith in giving a world class understanding to their clients with their
awesome stores. They give tweaked retail answers for their clients. One can shop
through their online stores too. They have confided in installment entryways which
guarantee security and wellbeing.

Promotion
Titan has effectively utilized promoting correspondence further bolstering its advantage
to reposition them at whatever point it was required. They have showcased themselves
through Print, TV and computerized media in their advertising blend advancement
technique. Titan has had a great deal of relationship with famous people, for example,
Aamir khan, Mahendra Singh Dhoni, Vir Das and Katrina Kaif. Throughout the years'
Titan has concocted great battles and ads. They have constantly kept the brand over the
superstars and planned their ads around a story and made wonderful messages.

Titan Raga's image ads have dependably demonstrated the picture of the advanced
dynamic Indian lady and her perspectives on work environment, parenthood, marriage
and so on. The notices are made by Ogilvy and Mather inventive office and they have
been a gigantic hit. To dispatch Titan Juxt, Titan picked Vir das as their image diplomat
to associate with the young which were the essential target fragment of the savvy. To
expand its image mindfulness and perceivability Titan has sufficient energy to time
supported occasions, tied up with FM radio to repeat its message and deals
advancement. Consequently, this condenses the Titan advertising blend

5.3 SWOT Analysis

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Strength
 The changed contributions to different fragments with an obvious situating.
 The nature of watches is noteworthy.
 Innovation is center to its methodology.
 Visual Merchandizing has been Titan's quality as far back as its beginning.
 Good retail organize by "Universe OF TITAN"
 Excellent client benefit.
 International tie-ups with Hugo Boss and Tommy Hilfiger.

Weakness
 Waterproof watches not a piece of its kitty.
 Rural India does not frame a considerable piece of client base.
 Kids are intrigued with cell phones instead of watches and by chance, they
demonstrate the time.

Opportunity
 Under-entered showcase for looks as just 35% (around) of Indian populace has
watches.
 Watches situated as a form wear instead of simply utility items.
 With a changing buyer mentality, individuals like to have various looks for
changed events and occasions.
 Huge market in the trade business.
 Introducing smart watches.
 Rural market might be tapped.

Threat
 Japanese-Citizen, Casio
 Swiss-Rolex, Omega, Rado, Tissot, Tag Heur, and so on.
 Chinese watches
 Unorganized part/Gray market.

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5.4 TARGETING CUSTOMERS
BRAND PURCHASINGPOWER CATEGORY
(PRICE) RS.

FAST TRACK 850-1,430 YOUTH

SONATA, 595-1,430 LOWER MIDDLE CLASS

TITAN

NEO 1550-2400 COMMON CLASS

ROYAL 960-3,830 UPPER- MIDDLE CLASS

RAGA 1800-4,000 UPPER CLASS

BANDHAN 1,675-12000 COUPLES

REGALIA 1,725-13000 UPPER MIDDLE CLASS-

UPPER CLASS

4,500-24000 BUSINESS CLASS

EDGE

The multi-brand watch stores of Titan sales through, it would add up to 13,000 outlets
across the country. And, in the past 25 years, the company has seen 140 million customers
drove through its stores.

6.HUMAN RESOURCE DEPARTMENT

The company has totally 290 employees
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 L LEVEL - 79
E LEVEL - 0
TISS - 88
NEEM - 58
APPRENTICE - 47
CONTRACT - 107

 ‘E’ Level: It constitutes the workmen at the factories.

 ‘L’ Level: It constitutes junior to middle management.
‘R’ are those employees who work in both watch and jewellery division. (Retail
outlets).

 Senior Management level.

6.1 RECRUITMENT

In case of recruitment for the vacancies agreed by the Management, the

recruitment will be done automatically excluding if the serrating section wants to
reschedule or advance it, in which case they have to send a separate note for it.

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 Recruitment

Internal External
sources sources

Internal Campus
mobility recriutment

Designers
E to L
vm/trainee

Transfers Supervisors

Group
GT
mobility

MT

6.1.1 EXTERNAL SOURCES

 Application data banks

 Accesing job portal databases
 Posting ads through jobsites
 Newspaper add
 Manpower consultancy

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6.2 SELECTION

SHORT LISTING

PRELIMINARY INTERVIEW

FINAL INTERVIEW

SELECTION

REFERENCE CHECK

FITMENT & SALARY DISCUSSION

ISSUE OF ACCEPTANCE LETTER

MEDICAL CHECK

JOINING & ISSUE APPOINTMENT LETTER

6.2.1 TYPE OF INTERVIEW

 Behavioral interview
 Situational interview
 Non Directive interview
 Stress interview
 Telephonic interview

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6.3 HR POLICY

6.3.1EARNED LEAVE

 Earned leave can be taken as 24 days 6 days every quarter (other than on Sundays
/ Weekly Offs / Declared Holidays.
 All employees will be entitled to 15 working days Earned leave with pay in a
calendar year from date of joining. Earned Leave can be availed for the minimum
period of 3 days.
 Earned Leave will not be allowed in excess of the current year's entitlement except
in exceptional circumstances with the approval of the Dept Head / HR Head.
 Any Public Holidays, Weekly offs, falling within a period of approved Earned
leave will be excluded from the calculation of leave availed.

Basic pay ÷ 26 × No. of days

6.3.2CASUAL LEAVE / SICK LEAVE

 All confirmed employees will be entitled to 12 working days as Medical / Casual

Leave out of which 6 working days may be availed of as casual leave and 6 as
medical leave.
 Medical Leave exceeding 3 days should be supported by medical certificate issued
by an recognized medical practitioner
 Encashment of medical leave / causal leave is not permitted.
 Casual leave cannot be accumulated and will lapse at the end of a calendar year
 Employees joining in the middle of the term will be credited proportionate Casual
Leave / Sick Leave

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6.3.3MATERNITY LEAVE

 Every female employee of the Organization shall be entitled to Maternity Leave

after completing a minimum working period of 96 days.
 Maternity Leave with full salary will be allowed up to a maximum of 12 weeks.
 To avail Maternity Leave the employee will apply at least eight weeks before the
expected date of delivery along with a certificate from the Registered
Gynaecologist + Obstetrician stating the expected date of delivery. The female
employee shall not take up any employment during the period of maternity leave.
 This benefit will not be applicable in case where provisions of ESI Act become
applicable to the Company. In such an event the benefit will be given as per the
provisions of ESI Act 1948.
 All other terms and conditions of this leave will be applicable as per the provisions
of the Maternity Benefit Act, 1961.
 Maternity Leave can be sanctioned only by the concerned Department Head in
consultation with HR Head.
 Maternity Leave can be claimed up to two confinements only.

Any Public Holidays, Weekly offs, Saturday offs (wherever applicable) falling within a
period of approved Maternity Leave will be included in the calculation of Maternity
Leave.

6.3.4 EDUCATIONAL POLICY

 The employees are selected as NEEM scheme trainee they are allowed to do
professional diploma course for the period of three years
 Full time regular employees may take college – level / professional courses for
position related and career – related purposes, including study for a
professional degree.
 For an employee to take advance of this privilege, his / her course of study
must be:
 Approved by a Department / Unit head and Human Resource Department

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  Related to the employee’s current position or part of an approved career related
program.

6.3.5 EXIT POLICY

 Resignation
 Notice period
 Authorized signatory to issue the relieving letter.
 Exit interview.

6.4 PERFORMANCE MANAGEMENT SYSTEM (PMS)

All L level employee are applicable for the online PMS

The functional competency is measured key results area (KRA)
Behavioural competencies are the critical success factors for L5 TO L9 (CSE)

L1 TO L4 L5 TO L9
75%-KRA 75%-KRA
25%-CSE 25%-CSE

RATINGS
A. EXCEEDED EXPECTATIONS
B. MET EXPECTATIONS
C. MET MOST EXPECTATIONS
D. DID NOT MET EXPECTATIONS

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7. OPERATIONS

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7.1 PARTS OF WATCH

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7.2 PROCESS SEQUENCE

CASE PRESS SHOP

It is the place from which the body of the case center is manufacturing from the
blank with appropriate dimensions by forming with the help of presses.

PRESS SHOP OPERATIONS

 Piercing

 Blanking

 Shaving

 Tumbling

 Forming

 Cleaning
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  Annealing

 Trimming

 Inspection

Piercing
 This is the operation of creating the pilot hole to guide the blanking tool.
 It is carried out in crank presses, because point load is sufficient
for this process.

Blanking

 It is an operation used to produce the blanks from the pierced strip.

 The clearance between punch and die is about 100microns.

Shaving
 It is an secondary cutting operation which is carried out to remove small amount
of material in the complicated places.
 To improve the Dimension accuracy of the cases.

Tumbling

 It is one type of surface finish operation.

 Marbles stones, oil, and water are used in this process.
 This is carried out in the vibratory drum.

Forming
 In general the 3 stages of forming is carried out as,

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 1) Rough forming,
2) Middle forming
3) Final forming.
 Number of forming are carried out, depending upon material(brass), complexity.

Annealing
 Annealing is an process used to relieve the hardness and internal
stresses to provide better flow ability.
 Ammonia gas is used in this process to maintain the
temperature.
 Annealing temp. for brass is 680 and steel 1080 degree Celsius.

Trimming
 Trimming is an operation used unwanted projections from the to remove the case
center.
 In between forming process, ROT and RIT are performed.
 FIT, FOT also performed to get the required shape and size.
 It is carried out in crank presses.

Cleaning
 It is performed in ultrasonic cleaning machine.
 Isopar solvent is used as cleaning media.
 This process is used to remove the oiliness from components.

Inspection & Despatch

 Dial opening height and other dimensions are inspected to check the profile
with drawing standard.
 After inspection, pressed blanks are despatched to machine shop
through ppc.

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