See if I've talked first [unintelligible 00:03:33] and this is where.

Um,
[unintelligible 00:03:33] on board you have things that take them their vision and
at CFO this is [inaudible 00:03:33] where may now stop working together really
effectively, Because you know [unintelligible 00:03:33] go to things and look we
need three million for something. Um, let say how much I wealth. If you shake it
like this I can't approved three million dollar I can't approved three million and
budget for three million three million dollars. But if you [unintelligible
00:03:33] to be shareholders but you have been asking [unintelligible 00:03:33]
much program what we talked about billions because shareholders by would just go,
"What are you doing?" [unintelligible 00:03:33] got the options to shareholders
face to face [unintelligible 00:03:33] and look if put it if you put program to me
in this way? I want signed it off. However if you sell it mean this way? I will, So
now we're working collaboratively together. Um, because [unintelligible 00:03:33]
investor hereby [inaudible 00:03:33] on mine I think, [unintelligible 00:03:33] you
just [unintelligible 00:03:33] billion dollars [inaudible 00:03:33] transmission
program once you've achieved [unintelligible 00:03:33] shared buy back or something
like that [inaudible 00:03:31]�CFO and CEO particularly of program nothing to go
into strategic comparative it's very important [unintelligible 00:03:33] lot of
respect [unintelligible 00:03:33] when it comes to facing on the front. the press,
analysts, investment nothing else. CEO and CFO have to owned it without
[unintelligible 00:03:33] if the shareholders, so if-if like get the shareholders
[inaudible 00:03:33] the shareholders don't buy in [unintelligible 00:03:33] you
may seen couple of example. Now, again. Uh, they. you know wouldn't [unintelligible
00:03:33] whether shareholder. said, look we don't want you spend billion dollars
right to this transformation program we want you to do thing like share buyback
specially whatever happens they where invested new build machine or by company. Um,
and they and they [unintelligible 00:03:33] families and say, "Okay we get that,
Okay Michael be on board", So we need to do this and we doing so the hopping number
of cases where CEO had to be very strong and that's another key key component by
this transformation because [unintelligible 00:00:00] yo-yo-yo [inaudible 00:00:00]
you doing little transformation. You spending money to save money? So there is that
traditional [unintelligible 00:00:00] You also spend money to improve the
productivity and operational capability of your business and analysts don't get
that. You know few [unintelligible 00:00:00] when spending a lot of money to
improve [unintelligible 00:00:00] productivity, So we can still more [inaudible
00:00:00] market whatever the [unintelligible 00:00:00] analysts do not get that
it's crazy you don't have look accommodations with CEOs. You just go, you know
[unintelligible 00:00:00] analysts don't care about our wrong term. they care about
how many units of something [inaudible 00:00:00]�strategic imperative. Why spending
a lot of billions of dollars [unintelligible 00:00:00]on digital stuff. They just
don't-do-don't care or don't get it. So there's also [unintelligible 00:00:00] that
press management [unintelligible 00:00:00] the handle as well partaking large
programs.