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environment, the industry environment, and firm level resources. The end
creative and innovative strategies that are conducive to the demands of the
last term/semester.
Course Outline:
2.5. Strategic management and planning: its purpose; methods used; the effect of the external
2.7. Forecasting the future for nations, industries, organizations and the workforce for
changes, developments and opportunities
3.1. Identifying opportunities and threats from the external environment as they impact on
organization
3.1.1. The processes by which firms choose, maintain or redirect their strategic positions
3.1.2. Integrate business functions and identify the organization’s position in relation to
3.3. Competitive advantage; its meaning in different national and international markets and
industries;
.4. SWOT analysis: the process by which firms choose, maintain or redirect their strategic
4.3. Strategy evaluation: Boston Consulting Group’s Growth Share Matrix; planning grid;
6.1. Changes in technology and their implications for economic efficiency and growth
7.2. The different goals of these types of organizations in comparison with for-profit
organizations
2007.
th