Course Title: Business Policy and Strategy (Sec-B)

Name of Industry: Textile Industry

Company Name: Nishat Mills Limited
Group Member: Sohail Sultan L1F18MBAM0099
Shoaib Ali L1S19MBAM

Name of the instructor: Sir Amjad Hussain

Date and Time of Submission: 24th June 24, 2019 1:00 PM
Contents
COMPANY OVERVIEW ............................................................................................................................ 2
VISION STATEMENT ................................................................................................................................ 2
MISSION STATEMENT ............................................................................................................................. 2
STRENGHTS, WEAKNESS, OPPORTUNITY AND THREATS (SWOT) ANALYSIS .......................... 3
STRENGHT:............................................................................................................................................. 3
WEAKNESSES: ....................................................................................................................................... 4
OPPORTUNITY: ...................................................................................................................................... 5
THREATS: ............................................................................................................................................... 6
THE STRATEGY FORMULATION ANALYTICAL PROCESS .............................................................. 7
STAGE: 1st INPUT STAGE ......................................................................................................................... 7
INTERNAL FACTOR EVALUTION (IFE) MATRIX ............................................................................... 8
COMPETITIVE PROFILE MATRIX (CPM) .............................................................................................. 9
EXTERNAL FACTOR EVALUATION (EFE) MATRIX ........................................................................ 10
STAGE: 2nd MATCHING STAGE............................................................................................................. 11
THE BOSTON CONSULTING GROUP (BCG) MATRIX ...................................................................... 12
SWOT MATRIX ........................................................................................................................................ 15
SPACE MATRIX ....................................................................................................................................... 17
STAGE: 3rd DECISION STAGE ................................................................................................................ 20
QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) ........................................................... 21
REFERENCES ........................................................................................................................................... 23

1
COMPANY OVERVIEW
Nishat Mills Limited is a well-known and reputable name in the textile domain particular in yarn
manufacturing. Making strides in our core business of textile, we have ventured into other diverse
business areas including Foods and Energy.

VISION STATEMENT
Original Vision Statement

To provide quality products to customers and explore new markets to promote/expand sales of the
Company through good governance and foster a sound and dynamic team, so as to achieve
optimum prices of products of the Company for sustainable and equitable growth and prosperity
of the Company.

Purposed Vision Statement

To deliver value add services by fulfilling basic needs of customer through innovation.

MISSION STATEMENT
Original Mission Statement

To transform the Company into a modern and dynamic yarn, cloth and processed cloth and finished
product manufacturing Company that is fully equipped to play a meaningful role on sustainable
basis in the economy of Pakistan. To transform the Company into a modern and dynamic power
generating Company that is fully equipped to play a meaningful role on sustainable basis in the
economy of Pakistan.

Purposed Mission Statement

Our mission is to achieve Pakistan eco-efficient textile & apparel industry with Customers
Satisfaction utilizing Quality and Value, machinery, infrastructure, standardized systems,
production processes through innovative technology, teamwork and explore new markets to
promote sustainable and equitable growth by delivering what we have promised and committed.

2
STRENGHTS, WEAKNESS, OPPORTUNITY AND THREATS
(SWOT) ANALYSIS

STRENGHT:

1. Location: The major strength of Nishat is its location. The plant is situated in Faisalabad
which is renowned in the world for textile production.

2. Advanced and Technological Equipment: Nishat is using the best machinery available
in the market in its all the department, which helps Nishat to produce the world class products to
meet the needs of the customers.

3. Raw Material: As Nishat is a part of large industrial group, so it has no need to search out
the raw materials from the market even during the peak season. For example, they can produce
high quality yarn.

4. Access to high quality cotton: Nishat Textiles produces yarn for its fabrics, as it has a
merged spinning unit, for its medium-end products it uses the short staple cotton. Staple cotton for
a short-term period is a category of cotton which is readily available in Pakistan and which is of a
very high quality.

5. Own Power Generation Plant: Nishat Mills Limited have their own power generation
plant.

6. Strong Financial Position: Nishat Mills Limited have strong background and has
strong financial position which attract investor and lander.
7. Diversified Products: Nishat Textile has built a reputation for manufacturing high quality
and diverse products and this is displayed in their product line. They have high-end products with
great quality like sheets, cases for pillow, cloth, curtains, and worn in fashion which are exported.

8. High Quality Standards: Nishat is an ISO certified company, which produce a sense of
satisfaction to its customers. Nishat also follow the ISO Standards.

9. Strong Security System: Nishat textile limited has a greater security system. There are
different hidden security cameras which capture the all moments.

10.Tremendous market positioning: Nishat textile is one of the pioneer textiles in the
Pakistan so it got the position in the mind of its customer. And being an old textile company people
are loyal with it. Nishat has a better position in the mind of its customers.

3
WEAKNESSES:

1. High cost of production: The production cost is high because of not properly utilization
of its resources.

2. Centralized decision making: The decisions are made by the upper management which
is weakness of the Nishat because they have no proper idea about the situation and their decision
can be not fruitful for the company.

3. Small international market share: Although Nishat has very strong in the national wide
but it has small market share in the global textile industry due to the sound competitors like china,
and Bangladesh etc.

4. Less promotional activities: The advertising and promotional cost of the Nishat textile is
very low it can take advantage for more turnouts.

5. Lack of benefits and rewards for the employees: Some facilities are provided to
their employees like Transport and medical fee etc. Nishat is not providing sufficient facilities to
their employees because of which the productivity of the employees decreases.
6.Wastage is High: NML in production process there is a lot of wastage which is high in cost
which company bears and they don’t have any use of it so they destroy their wastage in their own.

7. Scarce Resource Availability: Because of the other textile specialized countries like
China, Bangladesh etc. the international image in the textile sector is very weak. Those countries
providing cheap product to the market than Pakistan textile industries because of the resource
availability and cheap raw materials.

8. No proper criteria for performance appraisal: NML have not proper appraisal
performance criteria like to provide adequate feedback of individual performance of company
employee, the annual performance appraisal is best option here to rate that employee who meet
over expectation.

9.No Job Security for Employee: On the basis of former Employee (Export Marketing
Merchandiser) no benefits and incentives were given to employees a lot of politics involve in hiring
based so no job security for employee and hire on the base of favoritism.

10.High employee’s turnover: Trend has been seen workforce data to leave the NML on
permanent basis, this is especially true for lower level staff.

4
OPPORTUNITY:

1.Organization Can expand product lines: Currently the Nishat not dealing in knitwear
they can expand their product line by producing knitwear. They have plants and the extra cost for
the production will be low for Nishat. And they also have better market repute.

2.Organization Can reduce the cost by proper utilization of resources: If the cost
of different matters which is not utilizing properly is controlled by the Nishat management they
can produce more in a few costs. It has to develop a further systematic process for controlling and
managing resources.

3.Organization Can hire more well-educated and experienced person: They can
take advantages by hiring more skilled people and they should hire young, fresh and energetic staff
for their betterment.

4.Emerging mall Culture and retail expansion: Now market have shifted toward Malls
Culture and retail expansion and there is more demand of retail store now a day.

5.New Market Segments: Nishat can enter in new market segments easily due to its high
standards and reputation,

6.Lifestyle attitudes: Lifestyle attitudes are a major opportunity in this style-oriented world.
7.Population growth rate: Increasing population is always handy as it increases the demand
as well as the sales of the company.

8.Improve brand image in International Market: By implementing ISO standard NML

can achieve customer satisfaction and improve their brand image in International Market.

9. New Hiring: They can take advantages by hiring more skilled people and they should hire
young, fresh and energetic staff for their betterment.

10.Researh & Development and Global Competition: Because of the research and
development the design and the product of Nishat is just satisfactory as compare to competitors
globally and they are not fulfilling the demand of customer.

5
THREATS:

1.Buyer needs demands changes: Because of the research and development, the design and
the product of Nishat is just satisfactory as compare to competitors in the globally and they are not
fulfilling the demand of customer.

2.Political instability: Political instability effects the Nishat because of the quota system the
company can be restrict by the government to export.

3.Globally Economic instability: Because of the economic instability the Nishat affected a
lot. Dumping system which is rising on daily basis in the world can create many problems for the
company and any uncertainty in the world like 9/11may affect also the overall export.

4.Increased Taxes: Increasing taxes is major threat to the organization rising on daily basis in
the world can create many problems for the company and any firm.

5.Emerging competition: Emerging competition and increasing level of competitors is a

significant threat to the organization

6.Energy Crisis: Energy crisis prevailing in the last five years is also creating a pathetic
situation even for the big giant like Nishat to survive.

7. Unpredictable Government Policies: Government policies are changing day to day so

it is a threat for the Nishat to survive in such a changeable situation.

8. Currency fluctuation and exchange rates can create problems: NML most of the
sales are comprising exports, it is foreign currency especially American dollars ultimately these
sales proceeds are to be converted to Pakistani Rupee and exchange rate fluctuation can change a
profitable deal into a bad loss.

9.Pricing Pressure: Pricing pressure in sense of threat in malls and retail shop other company
low their product price so NML have to lower the price to meet the customer perception and also
competition in the market.

10.Increase rate of electricity: Rates of electricity in previous years price is goes high and
continues increase the rate of electricity which cost to company in means of production the rate of
product goes high vise versa.

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THE STRATEGY FORMULATION
ANALYTICAL PROCESS

STAGE: 1st INPUT STAGE

7
INTERNAL FACTOR EVALUTION (IFE) MATRIX

KEY INTERNAL Weight Rating Weighted Score

FACTORS
Strengths
Technological 0.12 4 0.48
Equipment
Access to high quality 0.11 4 0.44
cotton
Strong Security 0.10 3 0.30
System
Diversified Products 0.11 4 0.44
Tremendous market 0.12 4 0.48
positioning
Weakness
High cost of 0.10 2 0.20
production
Centralized decision 0.07 2 0.14
making
Less promotional 0.08 1 0.08
activities
Lack of benefits and 0.10 2 0.20
rewards for the
employees
Small International 0.09 2 0.18
Market Share:
Total 1.00 2.94

INTERPRETATIONS:
Nishat Mills Limited Company get Internal Factor Evolution score 2.94 (Weighted Score) which
is indicating that the firm is above average in its overall internal strength and internally strong
organization. It shows that they have excellent in its overall internal strategies when it come to
explore strengths and weakness. In IFE matrix we have Technology Equipment and their
tremendous market positioning weight by 0.12 and also rating by 4 whose weighted score in good
then others in Strength point of view. On other hand if we see that High cost of production and
lack of benefits and reward for employees got high weight 0.10 and rate by 2 which is not good
for company and they should concentrate on their weakness.

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COMPETITIVE PROFILE MATRIX (CPM)

CRITICAL Nishat Mills Limited Gul Ahmed CRESCENT

SUCCESS TEXTILE MILLS
FACTORS Weight Rating Weighted Rating Weighted Rating Weighted
Score Score Score
Product 0.10 4 0.40 3 0.30 2 0.20
Design
Technology 0.12 3 0.36 4 0.48 2 0.24
R&D 0.11 4 0.44 2 0.22 3 0.33
Market 0.10 2 0.20 3 0.30 4 0.40
Segmentation
Distribution 0.11 3 0.33 4 0.44 2 0.22
Promotion
Capacity 0.09 2 0.18 3 0.27 2 0.18
utilization
Persistence 0.10 4 0.40 3 0.30 2 0.20
in product
quality
Efficient 0.07 3 0.21 2 0.14 4 0.28
procurement
of raw
material
Effective 0.10 3 0.30 4 0.40 2 0.20
management
Trained 0.10 4 0.40 2 0.20 3 0.30
manpower
Total 1.00 3.22 3.05 2.55

INTERPRETATIONS:
Nishat Mills Limited Company is one the leading company as compare to the Gul Ahmed and
Crescent Textile Mills. In this Competitive Profile Matrix (CPM) shows that Nishat Mills Limited
is aggressive as compared to Gul Ahmed and Crescent Textile Mills.Nishat Mills Limited is
leading in textile sector in Product design, Research development, Persistence in product quality
and last Trained manpower. More over Gul Ahmed performing better in some factor which are
like Technology, Distribution promotion and Effective management. Last company which we take
as competitor Crescent Textile Mills also leading in two such factor like Marketing Segmentation
and Efficient procurement of raw material. The point is where Nishat Mills Limited need to
improve like Market segmentation and Capacity Utilization that reason we give 2 point so that
they improve in these parts and get better performance.

9
EXTERNAL FACTOR EVALUATION (EFE) MATRIX

KEY EXTERNAL Weight Rating Weighted Score

FACTORS
OPPORTUNITY
Organization Can 0.10 4 0.40
expand product lines
Proper Utilization 0.11 3 0.33
of Resources
Emerging mall 0.09 4 0.36
Culture and retail
expansion
New Market Segments 0.11 3 0.33
Population growth rate 0.09 3 0.27

THREATS
Buyer needs demands 0.11 3 0.33
changes
Political instability 0.10 3 0.30
Globally Economic 0.09 2 0.18
instability
Increased Taxes 0.11 4 0.44
Emerging competition 0.09 3 0.27
Total 1.00 3.21

INTERPRETATIONS:
Nishat Mills Limited Company get External Factor Evaluation score 3.21 (Weighted Score) which
is indicating that company utilizing opportunity in good way and also paying attention toward
threats.
3.21 (Weighted Score) is above the average which means company is going well and also
aggressive position which should show little moderate. Company need to go for penetration rather
than diversification also need to achieve new market in local also foreign market.

10
STAGE: 2nd MATCHING STAGE

11
THE BOSTON CONSULTING GROUP (BCG) MATRIX

Spinning
Company Name 2019 (March) '000 2018 (March) '000
Nishat Mills 7249069 5011285
Gul Ahmed 7420559 5617969
ANL Nine 1908119 1365585
Kohinoor Mills 5555309 5191931
Crescent textile 5242872 4607849
Total 27375928 21794619

RMS = 7249069/7420559
Own Share/Marker Leader Share 0.97

IGR = 27375928-21794619/21794619*100
Current Year Sale-Previous Year Sale / 5,581,309/21794619
Previous Year Sale *100 0.25608*100
25.6

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 Weaving
Company Name 2019 (March) '000 2018 (March) '000
Nishat Mills 10821553 9822803
Gul Ahmed 1216841 1332613
ANL Nine 6808831 6129016
Kohinoor Mills 4867229 4006494
Crescent textile 5091233 3350031
Total 28805687 24640957

RMS = 10821553/10821553
Own Share/Marker Leader Share 1

IGR = 28805687-24640957/24640957*100
Current Year Sale-Previous Year Sale / 4,164,730/24640957*100
Previous Year Sale *100 0.169016*100
16.9

Home Textile
Company Name 2019 (March) '000 2018 (March) '000
Nishat Mills 7415411 5968861
Gul Ahmed 2761769 2381104
ANL Nine 4327854 4018761
Kohinoor Mills 7841961 6315423
Crescent textile 6374773 4086959
Total 28721768 22771108

RMS = 7415411/7841961
Own Share/Marker Leader Share 0.94

IGR = 28721768-22771108/22771108*100
Current Year Sale-Previous Year Sale / 5,950,660/22771108*100
Previous Year Sale *100 0.261325*100
26.13

13
 Division Sales Profit Profit%
Spinning 7249069 14 0.28
Weaving 10821553 21 0.42
Home Textile 7415411 15 0.30
Total 25486033 50 100%

INTERPRETATIONS:
Nishat Textiles is a composite textile unit of Nishat Group. Total number of players in the industry
is 60. The industrial growth is high and Nishat Textiles has high market growth as well. So, it lies
in the first quadrant (Stars) of the BCG matrix. It implies that, company has the opportunity to go
for Market penetration to capture more share in the existing market by using new technology, and
increasing promotional activities. It also has a tremendous option of local market development.
Here we take Spinning, Weaving and Home Textile and also some high-performance company
and some low performance from Pakistan Stock Exchange listed and all data sales is taken from
their Annual Report of Company. In BCG (Boston Consulting Group) to evaluate position of the
business brand portfolio and it potential. BCG categories into 4 quadrants based on industry
attractiveness (growth rate of that industry) and competitive position (relative market share).
In Spinning calculation on the base of Industry growth rate we have 25.6 and spinning relative
market share is about 0.97. Waving calculation on the base of Industry growth rate we have 16.9
and weaving relative market share is about 1 and last Home Textile calculation on the base of
Industry growth rate we have 26.13 and Home Textile relative market share is about 0.94.
At last if we see in division vise Spinning, Weaving and Home Textile of Nishat Textile Mills by
sales, profit and profit percentage so we got first Weaving sales is 10821553(‘000) and profit is 21
out of 50 and last 0.42% out of 100%. Second Home Textile sales is 7415411(‘000) and profit is
15 out of 50 and last 0.30% out of 100%. Third is Spinning sales is 7249069(‘000) and profit is 14
out of 50 and last 0.28% out of 100%.

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SWOT MATRIX
INTERNAL FACTOR STRENGTHS – S
Adequate financial resources
(S1)
Competitive advantage (S2)
EXTERNAL FACTOR
OPPORTUNITIES – O S-O STRATEGIES
New market segmentation Nishat Mills Limited can pick
(O1) up a focused edge through
Cost reduction (O2) cost-cutting or cost reducing
by the best possible usage of
financial related resources.
(S1, O2)
Utilizing the organization’s
competitive advantage over
different firms Nishat can
concentrate on local advertise
improvement just as capture
new market segmentation.
(S2, O1)
THREATS – T S-T STRATEGIES
Entry of new competitors (T1) NML can do aggressive
Marketing Techniques
Buyers need change (T2) (S2, T1)
Nishat Mills Limited is a
groundbreaker with
satisfactory financial
resources which encourages it
to present procedures that can
fulfill the changing needs of
the customer (S1, T2)
WEAKNESS – W
Week image in International
Market (W1)
Lack of benefits and rewards
for the employees (W2)
W-O STRATEGIES
Aggressively capturing new
market segmentation will be
strong in market for brand
image internationally. (W1,
O1)
Nishat Mills Limited can
reduce cost by facilities their
employees like Transport and
medical fee benefits which
increase employee motivation
or Introduce reward system
which increase employee
Performance also reduce cost
(W2, O2)
W-T STRATEGIES
Create barrier for new
competitor by improving
image of company
internationally and develop
Market through opening new
outlets in different countries.
(W1, T1)
During employee training
create activity of reward
system for creating or
introducing new innovative
strategies which tackles the
demand of buyers.
(W2, T2)
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INTERPRETATIONS:
In the SWOT matrix weakness and threat are always confused or mixed. Weakness is internal
factor that negatively affects on its ability to achieve business objectives. Threats is external factor
that also negatively impede a company ability to achieve goals going forward.
So the critical region is WO and WT.
First WO from Weakness side: Week image in International Market and Lack of benefits and
rewards for the employees. On Opportunity side we have New Market segmentation and Cost
reduction. We have to aggressively capturing new market and open new outlet also we have to
reduce the cost of production and give benefits in term monetary or other benefits like reward
system. Some catchy strategies to improve employees like individualize every approach, act on a
lack of improvement and last set clear goals for employee.
Second WT from Weakness: Week image in International Market and Lack of benefits and rewards
for the employees. On Threat side we have Entry of new competitors and Buyers need change.
There is a lot of strategy for Entry of new competitors like Limit Pricing Tactics means ( when a
firm sets price low enough to discourage new entrants into the market) Predatory Pricing Tactics
means ( Setting an artificially low price for a product in order to drive out competitors and last
Bran proliferation means ( Saturating the market with a huge range of similar products.

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SPACE MATRIX

Financial Position Rating Economic Position Rating

Leverage 4 Rate of inflation -3

Net Income 6 Technological Upgrade -3
Earnings Per Share 5 Competitive Pressure -3
Return on Investment 5 Risk Involve in -2
Business
Stock Efficiency 4 Government Polices -3
Total 24 Total -14
Average 4.8 Average -2.8
Y-Axis 4.8 - 2.8 = 2

Competitive Position Rating Industrial Position Rating

Market Share -1 Growth Potential 5
Product Quality -2 Financial Stability 3
Customer Loyalty -3 Resource Utilization 3
Technological -3 Profit Potential 2
knowledge
Brand Image -2 Taxation 3
Total -11 Total 16
Average -2.2 Average 3.2
X-Axis -2.2 – 3.2 = 1
Directional vector point is :( 2, 1)
INTERPRETATIONS:
If we have to know about Financial, Economic, Competitive and Industrial Position or evaluating
purpose then we have to compare our company with industry average and that why we have to
build a Space Matrix.
 Leverage (Debt to equity ratio and Debt to total asset ratio) use by NML (Nishat Mills
Limited) is particularly Average to other comparable Industry average so that’s reason we
rank at 4 point.
 Net Income of NML (Nishat Mills Limited) comparable to other textile industry NML is
leading now a days so its income also high at point so we give it point 6.

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  Earnings Per Share and Return on Investment EPS is at 11.77 (31 March 2019) and return
on investment is at 7.31% which is good and also compared with other so that’s reason we
give 5 at ranked
 Product quality and customer loyalty in all industry customer can’t be loyal to any
particular brand its taste and perception about brand can be change so we give them -2 and
-3 which average and strong.
 NML have new and advance technology with latest machinery so its position in rank should
be -2.
 Industry is less financial stable as well as most of the companies are producing very
below then their capacity that’s why they are ranked at 3.

INTERPRETATIONS:
Calculation that we have now the score of our company is about +2 at Y-axis and +1 on X-axis.
Vector Mark shows that we should go for Aggressive Strategy and financial position is dominating
factor and half of it represent industry position.

18
NML (Nishat Mills Limited) should capture new market by opening new outlets and give better
service to its local customer. NML (Nishat Mills Limited) can focus on this type of strategy like
Backward, forward, horizontal Integrations, Market penetration, Market development, Product
development, Diversification (related or unrelated).

19
STAGE: 3rd DECISION STAGE

20
QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
Strategy 1 Strategy 2
PENETRATING IN LOCAL FOREIGN MARKET
MARKET DEVELOPMENT
KEY FACTOR Weight AS TAS AS TAS
STRENGTHS
Technological Equipment 0.10 1 0.10 3 0.30
Access to high quality 0.11 4 0.44 2 0.22
cotton
Strong Security System 0.13 - - - -
Diversified Products 0.07 2 0.14 3 0.21
Tremendous market 0.12 2 0.24 1 0.12
positioning
WEAKNESSES
High cost of production 0.10 3 0.40 2 0.20
Centralized decision 0.12 - - - -
making
Less promotional activities 0.07 3 0.21 1 0.07
Lack of benefits and 0.11 2 0.22 1 0.11
rewards for the employees
Small International Market 0.07 3 0.21 2 0.14
Share
SUBTOTAL 1 1.96 1.37
Strategy 1 Strategy 2
PENETRATING IN LOCAL FOREIGN MARKET
MARKET DEVELOPMENT
KEY FACTOR Weight AS TAS AS TAS
OPPORTUNITY
Organization Can 0.10 1 0.10 4 0.40
expand product lines
Proper Utilization 0.11 2 0.22 1 0.11
of Resources
Emerging mall Culture 0.09 3 0.27 2 0.18
and retail expansion
New Market Segments 0.10 2 0.20 3 0.30
Population growth rate 0.08 - - - -
THREATS
Buyer needs demands 0.11 3 0.33 2 0.22
changes
Political instability 0.1 1 0.1 3 0.3
Globally Economic 0.09 2 0.18 1 0.09
instability
Increased Taxes 0.10 - - - -
Emerging competition 0.12 2 0.24 3 0.36
SUBTOTAL 1 1.64 1.96
TOTAL 1 3.6 > 3.33

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INTERPRETATIONS:
QSPM is high level strategic management approach for evaluating possible strategies and provide
feasible alternative action. So here we have to strategy like first strategy is about Penetrating in
local market and second strategy is about Foreign Market Development. We have to choose one
alternative strategies for that we have to apply QSPM approach.
By subtotal of Strength and Weakness we got Total Attractiveness Scores for Penetrating in Local
Market is 1.96 and Total Attractiveness Scores for Foreign Market Development is about 1.37
which is less then Penetrating in Local Market
On other hand subtotal of Opportunity and Threats we got Total Attractiveness Scores for
Penetrating in Local Market is 1.64 and Total Attractiveness Scores for Foreign Market
Development is about 1.96 which is more then Penetrating in Local Market.
So total of QSPM for Nishat Textile Mills Total Attractiveness Scores for Penetrating in Local
Market is 3.6 and Total Attractiveness Scores for Foreign Market Development is 3.33. It reveals
that Penetrating in Local Market is more attractive strategy, considered all the relevant external
and internal critical factory that could affect the strategic decision.

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REFERENCES
http://nishatmillsltd.com/wp/index.php/about-2-2/
http://nishatmillsltd.com
https://en.wikipedia.org/wiki/Nishat_Group

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