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Method
A variety of fields have reported on the concept of knowledge and knowl-
edge sharing in organizations. The conceptual framework presented in this
article has drawn on literature from fields such as management theory, stra-
tegic management, information and decision sciences, organizational com-
munication, and organizational behavior. These fields of study were identi-
fied through a search of scholarly literature available primarily through
electronic databases. The initial review of literature began with an examina-
tion of publications that discussed the concept of knowledge and how this
knowledge existed within organizations. The review process was then nar-
rowed down to publications that referred specifically to the movement of
knowledge within organizations. Some of the key concepts considered dur-
ing the review included knowledge sharing, knowledge transfer, knowledge
creation, knowledge acquisition, individual and organizational learning,
and information distribution and dissemination.
The initial broad review of relevant literature was followed by the pro-
cess of analysis and synthesis. Analysis of literature began with identifying
publications that were relevant to this article, those that addressed issues
related to individual knowledge in organizations and how individuals
shared their knowledge with others within their work settings. Once rele-
vant publications were identified, the focus of the analysis shifted to iso-
lating those ideas that specifically related to knowledge sharing between
individuals. Specific attention was given to identifying common themes
among the various sources during this process.
The key factors related to knowledge sharing that emerged from the liter-
ature were then synthesized to form the conceptual framework presented in
this article. The process of synthesis focused on capturing the dominant
ideas related to knowledge sharing as it exists at this point in time. The
review of literature revealed important ideas generated by several fields of
study pertaining to knowledge and knowledge sharing in organizations. The
conceptual framework presented in this article is an attempt to bring
together all these ideas into one whole to provide a more comprehensive
approach to understanding the phenomenon of knowledge sharing within
organizations. The framework also proposes relationships between the dif-
ferent factors identified from the literature. Some of these relationships are
apparent in the literature, whereas others are being proposed in this article to
further explore the interaction between the primary factors that influence
knowledge sharing in organizational settings. These relationships are dis-
cussed in detail later in the article.
Knowledge in Organizations
Although there is much written about why managing knowledge is
important to organizations, there is considerably less on the how—the pro-
cesses that are used to identify, capture, share, and use knowledge within
organizations. Knowledge in organizational settings tends to be fuzzy in
nature and closely attached to the individuals who hold it (Davenport et al.,
1998), challenging efforts to define, measure, and manage it. Knowledge
can also be subject to multiple classifications and can have several mean-
ings. A comprehensive review of the various classifications of knowledge is
beyond the scope of this article. Some useful categorizations may be found
in Blackler (1995) and Venzin, von Krogh, and Roos (1998).
Nature of Knowledge
Knowledge by its very nature exists in both tacit and explicit forms. How-
ever, with the increasing recognition of the importance of knowledge in
organizations, different types of knowledge have also begun to be valued
differently within organizations. These two characteristics of the nature of
knowledge, tacitness and explicitness of knowledge, and the value attrib-
uted to knowledge have a significant influence on the way knowledge is
shared within organizations.
Motivation to Share
Knowledge is “intimately and inextricably bound with people’s egos and
occupations” and does not flow easily across the organization (Davenport
et al., 1998, p. 45). According to Stenmark (2001), people are not likely to
share knowledge without strong personal motivation. Motivational factors
that influence knowledge sharing between individuals can be divided into
internal and external factors. Internal factors include the perceived power
attached to the knowledge and the reciprocity that results from sharing.
External factors include relationship with the recipient and rewards for
sharing.
Knowledge as power. The increasing importance given to knowledge in
organizations, and the increasing value attributed to individuals who possess
the right kind of knowledge are conducive to creating the notion of power
around knowledge. If individuals perceive that power comes from the knowl-
edge they possess, it is likely to lead to knowledge hoarding instead of knowl-
edge sharing (Davenport, 1997; Gupta & Govindarajan, 2000). According to
Brown and Woodland (1999), individuals use knowledge for both control and
defense. In a competitive environment, withholding knowledge from those
considered competitors is often regarded as being useful to attaining one’s
goals (Pfeffer, 1980). Power politics is therefore an important aspect of knowl-
edge sharing in organizations (Weiss, 1999).
In a study of knowledge management initiatives in more than 25 compa-
nies over a period of 2 years, Davenport, Eccles, and Prusak (1992) found
that the primary reason these initiatives did not succeed was because these
organizations did not manage what the authors labeled “the politics of infor-
mation” (p. 53). Blackler, Crump, and McDonald (1998) concurred with the
notion that knowledge can be perceived as a source of power in organiza-
tions. They suggested that because knowledge is always situated within a
particular context, it is natural that culture and power dynamics within the
context affect the way knowledge is perceived and used.
Reciprocity. Reciprocity, or the mutual give-and-take of knowledge can
facilitate knowledge sharing if individuals see that the value-add to them
depends on the extent to which they share their own knowledge with others
(Hendriks, 1999; Weiss, 1999). Molm, Takahashi, and Peterson (2000) defined
reciprocal acts as those in which individuals help others and share information
“without negotiation of terms and without knowledge of whether or when the
other will reciprocate” (p. 1396). Reciprocity as a motivator of knowledge shar-
ing implies that individuals must be able to anticipate that sharing knowledge
will prove worthwhile (Schultz, 2001), even if they are uncertain about exactly
what the outcome will be (Nahapiet & Ghoshal, 1998). It is the expectation that
those involved in sharing knowledge will be able to acquire or benefit from
some of the value created by their involvement.
Empirical evidence for the relationship between reciprocity and knowl-
edge sharing indicates that receiving knowledge from others stimulates a
reciprocal flow of knowledge in the direction of the sender both horizontally
and vertically in organizations (Schulz, 2001). Support for the relationship
between reciprocity and knowledge sharing was also found by Hall (2001)
and Dyer and Nobeoka (2000). Reciprocity is also thought to be a motivator
of knowledge sharing in communities of practice where knowledge sharing
results in enhancing participants’ expertise and providing opportunities for
recognition (Bartol & Srivastava, 2002; Orr, 1990).
port in research done by Allen and Cohen (1969) and Barnlund and Harland
(1963). Empirical evidence also indicates that individuals tend to screen
information that is passed upward in organizations, withholding or refrain-
ing from sharing information that would be unfavorable to the communica-
tor (O’Reilly, 1978; Read, 1962) or that which would make them vulnerable
(Weiss, 1999). Other research that supports this notion includes the social-
psychological research on the suppression of bad news in communication
(Rosen & Tesser, 1970) and research dealing with the suppression of infor-
mation that reflects adversely on the units that possess the information
(Carter, 1972).
Rewards for sharing. Real and perceived rewards and penalties for individu-
als that come from sharing and not sharing knowledge also influence the
knowledge-sharing process. O’Reilly and Pondy (1980) indicated that the
probability that organizational members will route information to other mem-
bers is positively related to the rewards and negatively related to the penalties
that they expect to result from sharing. The relationship between knowledge
sharing and incentives was further supported by studies (e.g., Gupta &
Govindarajan, 2000; Quinn et al., 1996) finding that significant changes had to
be made in the incentive system to encourage individuals to share their knowl-
edge, particularly through technology-based networks in organizations.
Rewards have also been considered important to knowledge sharing within
intranets (Hall, 2001), in the creation and sustenance of knowledge-sharing
networks (Dyer & Nobeoka, 2000), and the success of knowledge-management
initiatives within organizations (Earl, 2001; Liebowitz, 1999).
Although there are those who perceive rewards and incentives to be indis-
pensable to knowledge sharing (e.g., Gupta & Govindarajan, 2000;
O’Reilly & Pondy, 1980; Quinn et al., 1996), others have argued that tangi-
ble rewards alone are not sufficient to motivate knowledge sharing among
individuals. Professionals participate in knowledge-sharing activities
because of the intrinsic reward that comes from the work itself (Tissen,
Andriessen, & Deprez, 1998), and in some cases, formal rewards may be
perceived as demeaning by professionals who are motivated by a sense of
involvement and contribution (McDermott & O’Dell, 2001). Yet others
argued against the use of incentives to share knowledge claiming that in the
long run, unless knowledge-sharing activities help employees meet their
own goals, tangible rewards alone will not help to sustain the system
(O’Dell & Grayson, 1998).
Bartol and Srivastava (2002) proposed a relationship between different
types of knowledge sharing and monetary reward systems. They identified
four mechanisms of knowledge sharing—individual contribution to data-
bases, formal interactions within and between teams, knowledge sharing
across work units, and knowledge sharing through informal interactions.
Bartol and Srivastava suggested that monetary rewards could be instituted
Opportunities to Share
vides a sense of purpose to the organization but also helps to create a system
of organizational values. Organizational values that influence knowledge
sharing include the creation of a sense of involvement and contribution
among employees (O’Dell & Grayson, 1998), the types of knowledge that
are valued (Leonard-Barton, 1995), and knowledge-related values such as
trust and openness (Eisenberg & Riley, 2001; von Krogh, 1998).
An organization’s culture also shapes the perceptions and behaviors of its
employees (De Long & Fahey, 2000), and one way it does this is by estab-
lishing the context for social interactions within the organization (Gold
et al., 2001; Trice & Beyer, 1993). According to De Long and Fahey (2000),
the impact of culture on the context for social interaction can be assessed
along three dimensions—vertical interactions (interactions with senior
management), horizontal interactions (interactions with individuals at the
same level in the organization), and special behaviors that promote knowl-
edge sharing and use (sharing, teaching, and dealing with mistakes).
Cultures are not homogenous across an organization (McDermott &
O’Dell, 2001). Within organizations, there are also subcultures that are
characterized by a distinct set of values, norms and practices, often resulting
in their members valuing knowledge differently from other groups within
the same organization (Pentland, 1995). Subcultures and their influence on
knowledge sharing add even more complexity to determining those prac-
tices and norms that create the right environment to facilitate the sharing of
knowledge.
Figure 1 represents the factors identified from the literature that influ-
ence the process of knowledge sharing between individuals in organiza-
tions.
Knowledge
Sharing
Motivation Opportunities
to Share to Share
Individual
Culture
Nature of
Knowledge
Knowledge
Sharing
Motivation
to Share Opportunities to
Share
Culture Culture
Individual Individual
large extent how and what knowledge is valued, what kinds of relationships
and rewards it encourages in relation to knowledge sharing, and the formal
and informal opportunities that individuals have to share knowledge.
The following is one illustration of the interdependence between the fac-
tors indicated in the model. Individuals may not be inclined to share knowl-
edge easily if the value attributed to such knowledge is very high. However,
if there are sufficient incentives (both internal and external), then individu-
als may be motivated to share that knowledge. On the other hand, if there is
motivation to share knowledge but the opportunities to share are insufficient
or if the culture of the organization attributes power to those who are per-
ceived to possess certain knowledge, then the motivation by itself may not
result in real knowledge sharing.
All the factors identified in this model do not exert the same amount of
influence on knowledge sharing in all organizational settings. The relative
importance of each of these factors is influenced by the business objectives
of the organization, its structure, business practices and policies, reward
systems, and culture. The absence of one or more of these factors in an orga-
nization does not preclude all knowledge sharing. A certain amount of
knowledge is shared between individuals all the time, under any circum-
stance in organizations. However, the model of knowledge sharing pre-
sented here proposes that the four factors are strongly interrelated with each
other and if each of these factors is favorable to knowledge sharing, together
they create the ideal environment for knowledge sharing between individu-
als within the organization.
Proposition 3: All four factors are interrelated and if each of them is favorable,
together they create an optimal environment for knowledge sharing within an
organization.
Future research could also contribute to clarifying what we know about each
of the factors that are identified in the model as influencing knowledge sharing.
Proposition 7: Culture of the work environment is the most critical factor that
influences knowledge sharing within organizations. The culture of the organiza-
tion and subcultures within the organization have a significant influence on the
other three factors.
With the rapid advances being made in the field of practice related to
knowledge management, there is a significant gap between research and prac-
tice in this area (Grover & Davenport, 2001). The increasing sophistication in
technology-based knowledge management systems call attention to one area
where more research is needed. Existing literature suggests that individuals are
more likely to share knowledge with others through informal interactions than
through the use of formal systems. Scholars with a human resource orienta-
tion need to partner with technologists to identify how formal and informal
knowledge-sharing processes may be combined to effectively facilitate knowl-
edge sharing in organizations. Research could also recommend how formal
means of knowledge sharing such as training programs can be redesigned to
both share knowledge effectively as well as help individuals develop “ways of
knowing that make use of knowledge in new, innovative, and more productive
ways” (Cook & Brown, 1999, p. 398).
In-depth investigative methods such as case studies and ethnographies
could be used to discover the nuances of the knowledge-sharing process
within specific organizational settings. Such studies would also be able to
identify factors that motivate and inhibit knowledge-sharing behavior
within the contexts chosen for the study. Subsequent research could then be
done to verify whether these factors apply across organizations, using meth-
ods that allow results to be generalized to larger populations. New research
in this area may also be able to identify emerging factors that influence the
knowledge-sharing process that have not been documented in the literature
thus far.
Conclusion
It is clear that knowledge sharing in organizations is a complex process
that is value laden and driven by power equations within the organization.
Knowledge in organizations is dynamic in nature and is dependent on social
relationships between individuals for its creation, sharing, and use. More
knowledge is shared informally than through formal channels, and much of
the process is dependent on the culture of the work environment. This article
has presented a model that describes knowledge sharing between individu-
als, identifying factors that have a significant influence on the knowledge-
sharing process and illustrating the relationship between these factors.
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