Group Age RUMAH MOBIL MOTOR Grand Total

12-15 0 1 20 21
16-19 0 16 177 193
20-24 2 1,654 13,778 15,434
25-29 30 7,337 26,218 33,585
30-34 63 15,041 31,629 46,733
35-39 99 19,811 32,001 51,911
40-44 103 19,592 29,691 49,386
45-49 57 17,325 25,337 42,719
50-54 51 12,340 17,432 29,823
55-59 29 7,783 10,129 17,941
60-65 6 4,686 5,167 9,859
Grand Total 440 105,586 191,579 297,605

Group Age RUMAH

12-15 0% RUMAH
16-19 0%
20-24 0% 60-65 1%
25-29 7% 55-59 7%
50-54 12%
30-34 14%
45-49 13%
35-39 23% 40-44 23%
40-44 23% 35-39 23%
45-49 13% 30-34 14%
50-54 12% 25-29 7%
55-59 7% 20-24 0%
60-65 1% 16-19
0%
Grand Total 440 12-15
0%
0% 5% 10% 15% 20% 25%

Group Age MOBIL

12-15 0% MOBIL
16-19 0%
20-24 2% 60-65 4%
55-59 7%
25-29 7%
50-54 12%
30-34 14%
45-49 16%
35-39 19% 40-44 19%
40-44 19% 35-39 19%
45-49 16% 30-34 14%
50-54 12% 25-29 7%
55-59 7% 20-24 2%
60-65 4% 16-19 0%
Grand Total 105,586 12-15 0%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Group Age MOTOR

MOTOR
60-65 3%
55-59 5%
50-54 9%
12-15 0% MOTOR
16-19 0%
20-24 7% 60-65 3%
55-59 5%
25-29 14%
50-54 9%
30-34 17%
45-49 13%
35-39 17% 40-44 15%
40-44 15% 35-39 17%
45-49 13% 30-34 17%
50-54 9% 25-29 14%
55-59 5% 20-24 7%
60-65 3% 16-19 0%
Grand Total 191,579 12-15 0%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
AH

%
13%
23%
23%
14%

15% 20% 25%

IL

12%
16%
19%
19%
14%

% 12% 14% 16% 18% 20%

OR

9%
OR

9%
13%
15%
17%
17%
14%

10% 12% 14% 16% 18%

 After Strategy
Group Age Rumah Mobil Motor Grand Total Total
20-24 4 11 92 107 8% 655 Cust
25-29 20 55 207 282 22% 648
30-34 34 62 170 266 20% 60-65 1%
35-39 37 75 111 223 17% 55-59 2%
40-44 38 71 84 193 15% 50-54 5%
45-49 37 38 54 129 10%
45-49
50-54 22 23 26 71 5%
55-59 8 9 4 21 2% 40-44
60-65 1 5 5 11 1% 35-39
Grand Total 201 349 753 1,303 100% 30-34
25-29
20-24 8

Rumah
Group Age Rumah
20-24 2% 60-65 0%
25-29 10% 55-59 4%
30-34 17% 50-54
35-39 18% 45-49
40-44 19% 40-44
45-49 18% 35-39
50-54 11%
30-34
55-59 4%
25-29 10%
60-65 0%
Grand Total 201 20-24 2%

0% 2% 4% 6% 8% 10%

Group Age Mobil

20-24 3% Mobil
25-29 16%
30-34 18% 60-65 1%
35-39 21% 55-59 3%
40-44 20% 50-54 7%
45-49 11% 45-49 11%
50-54 7% 40-44
35-39
30-34
25-29
 55-59 3%
50-54 7%
45-49 11%
40-44
55-59 3%
35-39
60-65 1%
30-34
Grand Total 349
25-29
20-24 3%
Group Age Motor 0% 5% 10%
20-24 12%
25-29 27%
30-34 23%
35-39 15% Motor
40-44 11%
45-49 7% 60-65 1%
50-54 3% 55-59 1%
55-59 1% 50-54 3%
60-65 1% 45-49 7%
Grand Total 753 40-44 11%
35-39 15%
30-34
25-29
20-24 12%

0% 5% 10% 15%
 Before Strategy

Customer by Age Customer By Age

1% 3.3%
2% 6.0%
5% 10.0%
10% 14.4%
15%
17%
20% 1
22% 11.3%
8% 5.2%

Rumah RUMAH
1%
4% 7%
12%
11%
13%
18%
19%
18% 14%
7%
17%
0%
10%
0%
0%
4% 6% 8% 10% 12% 14% 16% 18% 20% 0% 5% 10% 15% 20%

Mobil
MOBIL
7% 4%
7%
11%
12%
20%
21%
18%
14%
16%
7%
 7% 4%
7%
11%
12%
20%
21%
18%
14%
16%
7%
% 2%
5% 10% 15% 20% 25% 0%
0%
0% 2% 4% 6% 8% 10% 12% 14% 16%

Motor

MOTOR
3%
7%
5%
11% 9%
15% 13%
23%
27%
12%
14%
% 10% 15% 20% 25% 30% 7%
0%
0%
0% 2% 4% 6% 8% 10% 12% 14%
stomer By Age

10.0%
14.4% 32.18
16.6% 50
17.4% 17.82
15.7%
11.3%

RUMAH

12%
13%
23%
23%
14%

10% 15% 20% 25%

MOBIL
7%
12%
16%
19%
19%
14%
%
7%
12%
16%
19%
19%
14%
%

8% 10% 12% 14% 16% 18% 20%

MOTOR

9%
13%
15%
17%
17%
14%
7%

8% 10% 12% 14% 16% 18%

Group AgeRUMAH MOBIL MOTOR Grand TotaTotal Category Ctr %
12-15 0 1 20 21 0.0% Millenials 95,966 32%
16-19 0 16 177 193 0.1% Non Millenials 201,639 68%
20-24 2 1,654 13,778 15,434 5.2% Total 297,605 100%
25-29 30 7,337 26,218 33,585 11.3%
30-34 63 15,041 31,629 46,733 15.7%
35-39 99 19,811 32,001 51,911 17.4%
40-44 103 19,592 29,691 49,386 16.6%
45-49 57 17,325 25,337 42,719 14.4%
50-54 51 12,340 17,432 29,823 10.0%
55-59 29 7,783 10,129 17,941 6.0%
60-65
Grand Tota
6 4,686 5,167 9,859
440 105,586 191,579 297,605
3.3%
100%
Customer By A

Group AgeRumah Mobil Motor Grand TotaTotal

20-24 4 11 92 107 8% Non Millenials
25-29 20 55 207 282 22%
30-34 34 62 170 266 20%
35-39 37 75 111 223 17%
40-44 38 71 84 193 15%
45-49 37 38 54 129 10%
50-54 22 23 26 71 5% Millenials 32%
55-59 8 9 4 21 2%
60-65 1 5 5 11 1%
Grand Tota 201 349 753 1,303 100%

Category %
Millenials 83%
Non Millen 17%
Total 100%

Internet User by Age

Non Millenials 17%

Millenials 83%
Millenials 83%
 Category Ctr % %
Millenials 655 50% 32%
Non Millenials 648 50% 68%
Total 1,303 100% 100%

ustomer By Age Customer By Age

68%
68% Non Millenials
50%

32%
32% Millenials
50%
ge

68%

50%

50%
 After Strategy
Group Age Rumah Mobil Motor Grand Total Total
20-24 4 11 92 107 8% 655 Cust
25-29 20 55 207 282 22% 648
30-34 34 62 170 266 20% 60-65 1%
35-39 37 75 111 223 17% 55-59 2%
40-44 38 71 84 193 15% 50-54 5%
45-49 37 38 54 129 10%
45-49
50-54 22 23 26 71 5%
55-59 8 9 4 21 2% 40-44
60-65 1 5 5 11 1% 35-39
Grand Total 201 349 753 1,303 100% 30-34
25-29
20-24 8

Rumah
Group Age Rumah
20-24 2% 60-65 0%
25-29 10% 55-59 4%
30-34 17% 50-54
35-39 18% 45-49
40-44 19% 40-44
45-49 18% 35-39
50-54 11%
30-34
55-59 4%
25-29 10%
60-65 0%
Grand Total 201 20-24 2%

0% 2% 4% 6% 8% 10%

Group Age Mobil

20-24 3% Mobil
25-29 16%
30-34 18% 60-65 1%
35-39 21% 55-59 3%
40-44 20% 50-54 7%
45-49 11% 45-49 11%
50-54 7% 40-44
35-39
30-34
25-29
 55-59 3%
50-54 7%
45-49 11%
40-44
55-59 3%
35-39
60-65 1%
30-34
Grand Total 349
25-29
20-24 3%
Group Age Motor 0% 5% 10%
20-24 12%
25-29 27%
30-34 23%
35-39 15% Motor
40-44 11%
45-49 7% 60-65 1%
50-54 3% 55-59 1%
55-59 1% 50-54 3%
60-65 1% 45-49 7%
Grand Total 753 40-44 11%
35-39 15%
30-34
25-29
20-24 12%

0% 5% 10% 15%
 Before Strategy

Customer by Age Customer By Age

1% 3.3%
2% 6.0%
5% 10.0%
10% 14.4%
15%
17%
20% 1
22% 11.3%
8% 5.2%

Rumah RUMAH
1%
4% 7%
12%
11%
13%
18%
19%
18% 14%
7%
17%
0%
10%
0%
0%
4% 6% 8% 10% 12% 14% 16% 18% 20% 0% 5% 10% 15% 20%

Mobil
MOBIL
7% 4%
7%
11%
12%
20%
21%
18%
14%
16%
7%
 7% 4%
7%
11%
12%
20%
21%
18%
14%
16%
7%
% 2%
5% 10% 15% 20% 25% 0%
0%
0% 2% 4% 6% 8% 10% 12% 14% 16%

Motor

MOTOR
3%
7%
5%
11% 9%
15% 13%
23%
27%
12%
14%
% 10% 15% 20% 25% 30% 7%
0%
0%
0% 2% 4% 6% 8% 10% 12% 14%
stomer By Age

10.0%
14.4% 32.18
16.6% 50
17.4% 17.82
15.7%
11.3%

RUMAH

12%
13%
23%
23%
14%

10% 15% 20% 25%

MOBIL
7%
12%
16%
19%
19%
14%
%
7%
12%
16%
19%
19%
14%
%

8% 10% 12% 14% 16% 18% 20%

MOTOR

9%
13%
15%
17%
17%
14%
7%

8% 10% 12% 14% 16% 18%