Table of Contents

Key success factors of retail stores in Faisalabad ........................................................................... 2

Khaadi ......................................................................................................................................... 2

Gul Ahmad .................................................................................................................................. 4

SAPPHIRE .................................................................................................................................. 6

ZARA .......................................................................................................................................... 7
 Key success factors of retail stores in Faisalabad

Khaadi is a leading Pakistani fashion and lifestyle brand founded in December 1998. In the short
time since its inception, Khaadi has quickly transformed into a brand with international presence
and is now Pakistan’s most iconic fast fashion retail force. It offers a wide range of products from
apparel for women, men and kids to home-textiles, in both printed and hand-woven fabrics.

 Variety of products

Khaadi provides variety of products to its customers under one roof. Products include eastern and
western clothes, accessories, bed linen, cushion covers, Kids collection, scarfs and stoles, footwear
and many others. Because of variety of product with the fine quality it becomes successful day by
day.

 Competitive advantage

Khaadi is deeply committed at providing high quality products by using hand woven fabrics, each
completed with absolute finesse, and aims to pass the craftsmanship abilities of today’s weavers
to their later generations, which ultimately helps to get completive edge.

 Interior design

One of the most distinctive innovations of Khaadi is their interior design for retail stores. Even
without a logo, one could instantly recognize the store based on its interior and layout. Khaadi has
a very spacious floor plan, with all its designs spread out making browsing easy and fun. Khaadi
has captures the importance of architectural aesthetics to create a feel of high quality and comfort.
No doubt, this has gone miles in promoting the brand’s image.
  Breaking the global market

Khaadi have built more than 40 stores in Pakistan as well as UAE, Canada, Mexico, America,
Australia, Malaysia and United Kingdom. Khaadi did not just introduce its existing ethnic line
abroad, aiming at Pakistani and Indian consumers located there rather it evolved its line to have
much wider reach.

 Branded Products

Khaadi manufactures and exports high-quality products to leading international players. Branded
Products prides itself on sourcing and creating trend setting products.

 Technology

Advancement in technology became one of the major contributing factors in expansion and success
of Khaadi. With extensive market research, Khaadi has been able to pinpoint current trends that
could help in developing that kind of technology for both businesses and consumers.

 Online store

Khaadi facilitate its customers through providing online shopping store. Khaadi online store has
made it possible for customers around the world to order Khaadi products with the click of a button.

 Labor Force

Khaadi has a versatile labor force that can easily adapt to new manufacturing techniques. Most of
the employees have over 15 years of experience in the industry.

 Fast responsiveness to market changes

Fast responsiveness to market changes, flexibility, collaborative supply chain networks, shortening
lead times, speed-to-the market deliveries, information logistics also make Khaadi a well-known
brand. It is one of the reasons for Khaadi success.
Gul Ahmad is a Pakistani company that includes Gul Ahmed Textile Mills. a chain of retail
outlets has been operating under the name "Ideas by Gul Ahmed". Ideas by Gul Ahmed are
the retail venture of Gul Ahmed Textile Mills Limited. Considering the growing trend towards the
retail industry in Pakistan, as well as the increase in cotton prices and the need to focus more
on value-added products, the company decided to diversify into the country's retail sector in 2003.
Ideas offer a range of home textiles and furnishings bedroom, kitchen and bathroom, as well as
men's and women's apparel. It also provides in house monogramming, embroidery and tailor made
services.

 Quality Control

Gul Ahmed has one of the best textile laboratories equipped with state-of-the-art technology and
staffed with highly qualified personnel. It has the capability to cover a wide range of operations
from the testing of raw materials to the evaluation of finished products, according to customer
specifications. As a part of quality control for online checking, the processing laboratory is well
prepared to control and support the processing unit at every stage of production. For continuous
improvement in the quality of the end product, research and development is also carried out in the
laboratory.

 Both east and west culture

Gul Ahmed’s textile products represents a unique fusion of century old tradition of the east and
the latest textile technology of west, the purest of cotton fibers are spun, woven & processed into
the finest quality cotton & blended products, through a combination of cutting edge technology &
highly skilled craftsmanship.
 Variety of products
Gulahmad provide variety of products to its customers under one roof. Products include eastern
and western cloths. Shoe, scarfs, bed linen, curtains, fabric and yarn. The company’s spinning line
specializes in medium to fine count cotton yarns & is also capable of producing wide variety
of synthetic fibers. Because of variety of product with the fine quality it becomes successful day
by day. On the retail front, Ideas by Gul Ahmed offers fabrics and made-ups, ranging from home
accessories to clothing. It not only provides fashion at great value, but also caters to various
customer needs by offering a diverse product mix. This leads to a complete and enjoyable retail
experience.
 Introducing new fashion trends
Gul Ahmed has introduced new fashion trends and dictated the style of the day with its classic yet
contemporary designs. In house designers are constantly striving to keep up with the latest fashions
and come-up with innovative designs that became fashion statements of the day.
 Online store

Gulahmad facilitate its customers through providing online shopping store. Its online store fully
managed by its employees which help customers in various ways. All the products are categories
which help customer to find according to their need. This act build positive image in the mind of
customers.

 Solid Inventory Control

Even if you're not slimming down from a big box, you may be able to improve your inventory
management. Gulahmad have been able to drop several thousand of their less popular offerings,
concentrating on more successful products, without disappointing customers. It's also important to
track and manage inventory so that you know when it's time to reorder popular products. Their
solid inventory control systems help it grow every day.

 Awareness programs

Gul Ahmed has a firm commitment towards making its workers’ lives better at the workplace and
outside it. In line with this, it strictly adheres to the Safety, Health & Environment guidelines as
stipulated by the International Finance Corporation to ensure the well-being of its employees. To
achieve these objectives, Gul Ahmed is involved in various awareness programs and training drills
including health awareness programs, awareness sessions on HIV/AIDS; employee vaccinations
against Hepatitis B.

SAPPHIRE is a Pakistani clothing brand which sells ready-to-wear, unstitched and haute
couture. It is based in Lahore, Pakistan. Sapphire Group is a Pakistani industrial conglomerate
largely focused on the textile industry. Based in Lahore, it is a vertically integrated textile group,
manufacturing cotton yarn, fabric, and finished garments. A high-street brand introduced by one of
the largest names in the textile industry, Sapphire is celebrated for combining 100% pure fabric with
unprecedented design aesthetic to create designer wear at an affordable price.Their range of clothing has
something for everyone: Daily wear, party wear, formal wear, silk tunics, scarves and unstitched
fabric. The overarching theme of the collections is providing affordable designer clothes to the
masses.

 Efficient HR department

Human capital development remains a top priority of Sapphires’ commitment to attract, nurture
and retain talents to sustain the Group’s success.

 Business integration
Strengthening business integration has enabled Sapphire to sustain growth in the face of increasing
global challenges.

 Value addition

Sapphire remains focused on value-adding activities to optimize its resources.

 Improved technology

Sapphire continues to harness technology and develop capabilities to deliver superior performing
products and create competitive advantage for the Group. Improved plant integration and
efficiency have translated into better performance of our Business.

 Efficient work processes

Capacity building, leadership development and the right mindset has transformed the Group into
a high-performing organization known for its resilience & distinctiveness.

ZARA is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo The fashion
group also owns brands such as Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Zara
Home, and Uterqüe. Zara as of 2017 manages up to 20 clothing collections a year.

 Shorter lead times (and more fashionable clothes)

Shorter lead times allow Zara to ensure that its stores stock clothes that customers want at that
time (e.g. specific spring/ summer or autumn/ winter collections, recent trend that is catching up,
sudden popularity of an item worn by a celebrity/ socialite/ actor/ actress, latest collection of a
top designer etc.). While many retailers try to forecast what customers might buy months in the
future, Zara moves in step with its customers and offers them what they want to buy at a given
point in time.

 Lower quantities (through scarce supply)

By reducing the quantity manufactured for a particular style, Zara not only reduces its exposure
to any single product but also creates artificial scarcity. Similar to the principle that applies to all
fashion items (and more specifically luxury), the lesser the availability, the more desirable an
object becomes. Another benefit of producing lower quantities is that if a style does not generate
traction and suffers from poor sales, there is not a high volume to be disposed of. Zara only has
two time bound sales a year rather than constant markdowns, and it discounts a very small
proportion of its products, approximately half compared to its competitors, which is a very
impressive feat.

 More styles

Rather than producing more quantities per style, Zara produces more styles, roughly 12,000 a
year. Even if a style sells out very quickly, there are new styles waiting to take up the space. This
means more choices and higher chance of getting it right with the consumer.

 Adopting new trends

Zara only allows its designs to remain on the shop floor for three to four weeks. This practice
pushes consumers to keep visiting the brand’s stores because if they were just a week late, all the
clothes of a particular style or trend would be gone and replaced with a new trend. At the same
time, this constant refreshing of the lines and styles carried by its stores also entices customers to
visit its shops more frequently.