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Trump, The First

Amendment, and
Media Law for Journalists
brought to you by a generous grant from
Copyright and
Digital Media

Jeffrey P. Hermes
Deputy Director, Media Law Resource Center
Disclaimer

• This slide deck does not constitute legal advice


on any specific question or create an attorney-
client relationship with the authors.

• If you have a question regarding copyright


issues with respect to your own activities, please
seek the advice of a copyright lawyer.
Copyright

• Plagiarism vs. Copyright Law

• One is a principle of ethical journalism

• The other is embodied in Title 17 of the United


States Code
Copyright

• Trademark vs. Copyright Law

• Trademark is about the source of goods and


services

• Logos, slogans, brand names

• Copyright is about protecting creative works


Copyright

• The Rights in “Copyright”

• Reproduction

• Derivative works

• Distribution of copies
Copyright
• The Rights in “Copyright”

• Public performance

• Literary, musical, dramatic, choreographic, pantomimes,


motion pictures, audiovisual works

• Public display

• Literary, musical, dramatic, choreographic, pantomimes,


pictorial, graphic, or sculptural works

• Performance by digital transmission

• Sound recordings
Copyrightability
• What is copyrightable?

• "An original work of authorship fixed in a


tangible medium of expression"

Ai Weiwei Frankie Fouganthin


CC BY-SA 4.0
Copyrightability
• The idea-fact/expression dichotomy

• Copyright is NOT about:

• Research and sweat of the brow

• Discovery of facts

• Unique interpretations or theories


Copyrightability
• The idea-fact/expression dichotomy

• Copyright IS about:

• Original selection, arrangement, and


presentation of uncopyrightable facts or
ideas
Copyrightability

• No protection for short phrases; e.g., headlines

• De minimis uses
Authorship
• Who is an
“author”?
• Single author
• “Work for hire”:
employees,
certain
commissioned
works by written
agreement
• Joint authorship
Authorship
Copyright Registration
• The relevance of registration

• Registration is not a condition of copyright


protection

• Attempt to register is necessary to sue for


infringement

• Copyright Office must issue a decision

• Registration is a prerequisite for certain remedies:


attorney’s fees and statutory damage awards
Copyright Registration
• How do you register?

• Online at https://copyright.gov/registration

• Fees

• Single work with single author ($35)

• Other single works ($55)

• Collected newspapers ($80)

• Collected photographs ($55)

• Collected contributions to periodicals ($85)


Copyright Registration
• Should I consider registering my work?

• Do you own it, or did you assign the copyright?

• More on that later

• Has infringement already occurred, or is it likely?

• Do you need statutory damages, or is an


injunction sufficient?
Infringement
• What constitutes infringement?

• Actual copying required – coincidental


creation is not prohibited

• Plaintiff must prove defendant had access to


the work allegedly copied

• Must copy expression, and not merely ideas


Infringement

• What constitutes infringement?

• Direct/literal similarity

• Substantial similarity of copyrightable


elements
Infringement
• Copyright infringement is a “strict liability” tort

• The plaintiff doesn’t need to prove that you


knew you were infringing

• Doesn’t matter for liability if you thought you


had proper permission (more on this later)

• Innocence might, in very limited circumstance,


cap damages
The Author’s Claim
• Author writes book with an unusual premise or viewpoint

• Author submits book to the publishing division of a major media


conglomerate, and is rejected

• Three years later, the studio division of the conglomerate releases a


film based on the same viewpoint/premise

• The film follows the general plot beats of the novel, with some very
similar scenes

• The film goes on to win multiple Academy Awards

• Does the author have an infringement claim vs. the studio?


Fair Use

• Complex, judge-made exception to copyright

• Intertwined with First Amendment issues

• Includes of copying “for purposes such as


criticism, comment, news reporting, teaching …,
scholarship, or research”
Fair Use
• Balancing test of four factors, none determinative:

1) the purpose and character of the use;

2) the nature of the copyrighted work;

3) the amount and substantiality of the portion used in


relation to the copyrighted work as a whole; and

4) the effect of the use upon the potential market for or


value of the copyrighted work.
Fair Use
• Factor One: Purpose and character of the use

• “Transformative” use

• “Communicates something new and different


from the original or expands its utility, thus
serving copyright's overall objective of
contributing to public knowledge."

• Commerical vs. non-commercial use


Fair Use
• Factor One: Purpose and character of the use

• Parody vs. satire

• “A secondary author is not necessarily at liberty


to make wholesale takings of the original author's
expression merely because of how well the
original author's expression would convey the
secondary author's different message.”
Fair Use

Campbell v. Acuff-Rose (U.S. 1994)


(for-profit parody)
Fair Use
Fair Use
Fair Use
• Brownmark Films, LLC v. Comedy Partners,
682 F.3d 687 (7th Cir. 2012)

• “When the two works in this case are viewed


side-by-side, the South Park episode is clearly a
parody of the original WWITB video, providing
commentary on the ridiculousness of the original
video and the viral nature of certain YouTube
videos.”
Fair Use
• Factor Two: Nature of the copyrighted work

• Minor factor

• Considered alongside Factor One in


determining whether use is transformative

• Factual works less protected, but no


preference based on quality
Fair Use

• Factor Three: Amount and substantiality of portion


used

• Raw percentage vs. importance of excerpt

• "The larger the amount, or the more important the


part, of the original that is copied, the greater the
likelihood that the secondary work might serve as an
effectively competing substitute for the original.”
Fair Use

• Factor Four: Effect on the market for the original

• Does the copy substitute for the original in the


marketplace, and to what extent?

• Considers not only the market for the original work


but also possible derivative works
Fair Use

Harper & Row v. Nation Enters. (U.S. 1985)


(heart of the work)
Fair Use
• Am I commenting on the original?

• Is the material I’m sharing the the basis of the


story?

• How much of the original do I actually need to


use?

• Is a license available to purchase?


Licenses & Assignments

• Licenses vs. assignments

• Exclusive vs. non-exclusive licenses

• Other limitations on licenses: time, format,


geographic location, etc.

• Is permission the simplest defense to an


infringement claim?
Licenses & Assignments
Licenses & Assignments
• Mere availability online is not permission

• What about website terms of service?

• Twitter: Agence France Presse v. Morel, 934 F.


Supp. 2d 547 (S.D.N.Y. 2013).
Licenses & Assignments

• Identifying the
rightsholder

• Image posted by Flickr


user Mark Anderson

• Purportedly offered for


public use under CC BY
2.0 license
Licenses & Assignments

• What if you want to


use this photo you
find online?

• Who might hold the


rights to this picture?
Links, Embeds & Frames
Links, Embeds & Frames
Goldman v. Breitbart News
Network, LLC (S.D.N.Y. Feb.
15, 2018)

• Photo posted to Snapchat

• Wound up on Twitter

• Tweets embedded by
Breitbart, Time, Vox, Boston
Globe, and more

• The “server test”?


Social Media
• Sharing your own content online

• Are you sharing a link or making a copy?

• Are you the copyright owner or just a licensee?

• If you hold a license, what does it say?


Social Media
• Sharing other people’s content on a platform

• Did you find the content on the platform, or are you


introducing it there?

• Did the copyright holder publish the content the


platform?

• Are you using a platform’s built-in functions


(retweeting, etc.)?

• Who is protected by the Terms of Use?


Social Media
• Taking material for use somewhere else

• Are you linking, embedding, or straight-up copying?

• Who is protected by the Terms of Use?

• Can you argue fair use?

• Do you know who holds the copyright in the content


you’re sharing?

• Can you get permission?


Thank You

Jeffrey Hermes
Deputy Director, Media Law Resource Center
jhermes@medialaw.org

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