Visual Planimetry
merchandising
Visual marketing Research studies
have shown that buyers represent up
to 80% of the purchase decision right
in the store
Visual Merchandise is a tool to
achieve sales, objectives and
improve
Use season-based screens to
introduce new customers to
customers, which increases
conversions in a planned and
systematic way
Visual Merchandisers can help
economies by avoiding costly
mistakes, since an expert can guide
retailers and save time and money
Traffic floor
This factor refers to the distribution of
the customer in the store. Analyze if
you have provided comfort, security
and enough space to move
comfortably.
Planogram
Planogram is a tool used for planimetric
Instrument for measuring flat surfaces purposes. Planograms are diagrams of
used for planning physical areas because accessories and products that illustrate
3D spaces can be represented. where retail products should be displayed
The distribution of the products on
the shelves must be done in
accordance with the needs and
objectives of the stores. It means
that it changes permanently
It is important that the design and
overall look of the store work
together to attract customers and
motivate them to buy
Aspects for layout
stores
Product placement Floor space
This article should consider the
This variable refers to the commitment with
assignment The product in such a
the manufacturers, in terms of sales.
Figures by individual product, promotions way that creates harmony between
and seasonal considerations the shop of images and
merchandising purposes.
 Free flow design Circuit or track layout
Grid layout

This organization is common in The design of loops or race tracks is

supermarkets and pharmacists. Advantage useful for discount or departmental
disadvantages
Retailers consist of a linear shelving stores. They allow buyers to walk and
system where accessories can explore merchandise as they follow A
be arranged vertically or horizontally Generates sales and profits perimeter traffic corridor.
to create aisles through the store by impulse purchases

Motivate the buyers to

spend more time in the Advantage
disadvantages
Advantage disadvantages store and explore the
merchandise.
This design facilitates the This design is expensive to
The linear pattern is impulse buying The design, build and maintain
It is efficient, convenient repetitive and create a merchandise of fashion.
and strategic monotonous environment It is prominently displayed
in these main corridors.
The flow of traffic is not
smooth and customers'
Design and cost are
The primary corridors are buying patterns could be
efficient.
more advanced than the unpredictable
goods secondary ones.
It allows a better visibility
of goods The space store has an
inefficient use
The client's movements
can be track with
precision and traffic.

The control can be more

effective.