A

PROJECT REPORT

ON

“ DISCUSS MARKETING INITIATIVES AND STRATEGIES

IN ORDER TO BUILD AND PROMOTE BRAND AND
DEVELOP BUSINESS IN REAL ESTATE SECTOR FOR
MIDSHIPMITE RECRUITERS PVT LTD ”

A Summer Internship Project(SIP) done in

“MARKETING”

Submitted in partial fulfillment of the requirement for the award of degree of

Master of Management Studies (MMS) under the university of Mumbai

Submitted by

NAME OF THE CANDIDATE: ANURAG BANSAL

ROLL NO:2018MMS002
BATCH: 2018-2020

Under the guidance of

PROF. MANISHA WAGHMODE

Bharati Vidyapeeth’s
Institute of Management Studies& Research Navi Mumbai
1
 (i)
ACKNOWLEDGEMENT

Signature of the student

(ANURAG BANSAL)

2
 (ii)
PLEASE PASTE HERE THE CERTIFICATE FROM THE COMPANY

3
 (iii

CERTIFICATE
This is to certify that the Summer Internship Project (SIP) titled “
“ DISCUSS MARKETING INITIATIVES AND STRATEGIES IN ORDER TO BUILD AND
PROMOTE BRAND AND DEVELOP BUSINESS IN REAL ESTATE SECTOR FOR
MIDSHIPMITE RECRUITERS PVT LTD ”
” is successfully done byMr. Anurag Bansal, BATCH: 2018-2020, a student of
BharatiVidyapeeth’s Institute of Management Studies and Research, submitted in partial
fulfillment of Master of Management Studies under the University of Mumbaifrom1nd May
to30thJune 2019 at MIDSHIPMITE RECRUITERS PVT LTD

Date :___________

_____________________ _________________
Prof.Manisha Waghmode Dr. Anjali Kalse
Project Guide I /c Director
BVIMSR BVIMSR

4
 (iv)
EXECUTIVE SUMMARY

This Report focuses on the Sr real estate vertical concept which deals in the
empanelment of brokers into Sr real estate and various impact of CRM tool for Real
estate Brokers. The company mainly deals in Primary sales and is also the No1
Marketing channel Partner with all A brand builders..

The Sr real estate program is an important industry initiative of Property Sr real estate
to bring all retail and institutional brokers on a common platform with a 3-fold
objective:

● Provide tools & techniques (such as company specific websites, Customer

Relationship Management tools) to brokers that assist them to operate with a
significantly higher level of professionalism

● Enable better coordination amongst brokers for quick sales closure in the
secondary (rental & resale)market

● Push new launches of empanelled developers deeper into the markets via
brokers in the Sr real estate work

● A technology solution, based on the “Together-We-Grow” philosophy, custom

built to help the Real Estate Broker Community professionally run their
business with enhanced business opportunities & revenue streams.

(v)

5
 TABLE OF CONTENTS
PARTICULARS PAGE NO:
Acknowledgement (i)
Certificates (ii)
Executive Summary (iv)
Table of Contents (v)

6
 Chapter 1: Introduction of the Project
1.1: Concept & Significance & Need of the Study

7
1.2: Objective of the Study

8
1.3: Scope of the study

9
1.4 : Introduction to the topic

10
1.6: Literature Review

11
1.7: Regulatory or Legal aspects related to the topic

12
Chapter 2: Introduction to ____Industry

13
2.1: Overview of _______Industry

14
2.2: (Major players in the industry, Competitor Analysis, Market Share, Current
scenario)

15
2.3: (FutureTrends.. )

16
Chapter3: Introduction to the Company

17
18
19
20
21
22
3.2:(Description of the HR/Marketing /Finance /Operation
processes:Should include block diagrams, models for showing the processes,
major operations,compositions, process conditions & regulatory aspects
etc.Mention assumptions, if any & management technologies used for
regulation purpose.)

23
3.3: (Products,Plants,Capacity,Turnover,Market share etc,SWOT Analysis)

24
 Chapter 4: Research Methodology

Method:
• SURVEY METHOD.
• QUESTIONNAIRE.
DATA TYPE:
• PRIMARY RESEARCH.
• SECONDARY DATA.
SAMPLE SIZE:
• No of Samples=30
 The Greater Fool Theory:
 The Greater Fool Theory is an investment belief that says there will be an investor
always to buy an asset however overpriced it is.
 This leads to hike in prices.
 This cycle continues leading to inflationary prices.
 Rental Theory:
 The theory is based on gentrification.
 The leading actors are landlord and developers.
 They invest in degraded areas.
 Game Theory:
 Never play a dominated strategy.
 Put yourself in the shoes of your opponent.
 Never assume common knowledge.

25
3. Porters FiveForces

26
Chapter 5: Data Analysis and Interpretation
(Tables, graphs, statistical techniques etc.)

27
Chapter 6 : Conclusion &Suggestions

28
6.1: Findings

29
6.2 : Suggestions

30
6.3 : Limitations

31
6.4 : Conclusion

32
Chapter 7 : Learning Experience from the project

33
Annexure

34
BIBLIOGRAPHY

35
36