JULY 2009, CONFIDENTIAL AND PROPRIETARY.

UNAUTHORIZED DUPLICATION IS PROHIBITED

What is Flavorpill?

Flavorpill is a quickly growing, trusted online source of arts

and culture, publishing Flavorpill event guides in six cities
(NYC, LA, SF, Chicago, Miami and London), as well as the
Flavorwire blog and Daily Dose email, which focus on cultural
picks and news. Together, these sites and emails form a
dynamic, multi-channel arts and culture guide, which is both
local and national.

Flavorpill reaches a growing community over 1.5 million

cultural consumers, providing a platform to discover quality
arts, entertainment, and nightlife -- embracing the
underground, the mainstream, and everything in between.

Since our beginnings in New York City in 2000 around our

founders’ kitchen tables, Flavorpill’s mission has been to
promote and support quality culture –to find good things for
you to do with your valuable free time. Flavorpill is like your
most connected, trusted friend providing you with a short,
targeted list of the best music, art, books, film, events and
cultural news you need to know.
The Flavorpill Community

The more than 1.5M cultural consumers who

constitute the Flavorpill community are a socially
active, smart, influential audience, deeply
passionate about music, art, and culture.

97% tell their friends about cool things to check out

82% are between 21- 34 years old
84% are college grads or hold graduate degrees
64% have a $75,000+ HHI
60/40% female / male

Flavorpill subscribers go out an average of 3.3

times a week
The People

“Flavorpill is colorful, opinionated, smart, and trustworthy. The

listings have a real voice; they don’t just blindly say everything’s
cool, and when they say it’s cool, you believe them.”
-Toure
Author, CNN pop culture correspondent

“Flavorpill has long been synonymous with quality. It’s a must.”

-Sam Valeti
Founder, Ghostly International Music

“The wide range of events and information is always diverse and

cutting-edge. It has good information that you can trust.”
-Anna Heiss
Director, P.S.1
Flavorpill City Guide Emails

Delivered in your inbox every Tuesday, the

Flavorpill city guide emails spotlight hand-picked,
quality local events, including live music, club
nights, film, art, and performances in six cultural
epicenters.
¾ New York
¾ Los Angeles
¾ San Francisco
¾ Chicago
¾ Miami
¾ London

Benefits
• Reaches people in their inbox where they
are most engaged

• Sponsorship model that includes custom

editorial call-out

• Multiple ad unit sizes allow for

customization and provides high impact for
brand messaging

•100% SOV for advertising partners

Flavorpill.com
The always evolving Flavorpill.com is a go-to destination for
urban influencers. Updated daily, the site features a
dynamic event and easily searchable listings based on
genres, making it simple for our readers to find where their
favorite band is playing, who’s showing at the MoMA, or
which party to check out on Friday night.

“ Such is Flavorpill’s trend-setting street cred

that, in some quarters, it’s seal of approval is
considered the equivalent of a papal blessing. ”
- New York Times Magazine

Benefits
• Roadblock capabilities
• Rich media capabilities
• Custom editorial executions
Flavorpill Venue Partners
Flavorpill is partners with the most respected venues and
event producers in each of our cities, providing them each
with a custom profile page and the ability to publish events
directly to the Flavorpill site. With partners in every city,
Flavorpill.com is now social.
Flavorwire.com
Flavorwire.com is a daily source for smart, engaging
coverage of music, entertainment, and popular culture.
With 15-20 posts a day from the editors of Flavorpill,
Flavorwire.com is a the cultural enthusiast who wants to
stay in the know. Flavorwire has grown 300% in the last 6
months.

“ I started out as a fan for my own personal

consumption, but being in media, I realized that
Flavorpill is a great place to reach the alpha
consumer... ”

-Sasha Xavier
Media Supervisor, Avenue A/Razorfish

Benefits
• Roadblock Capabilities
• Custom editorial executions
• Rich media capabilities
• Engages readers in an interactive environment
Flavorpill Daily Dose
The Daily Dose gives readers a quick, interesting and easy-to-
digest cultural pick every weekday morning. Across the five
days, it gives its readers cultural recommendations in the areas
of music, art, web, film, and books.

Flavorpill Daily Dose offers a bit of social ammunition — just

what you need to navigate a cocktail party or impress your co-
workers — and is easy enough to read without leaving your
inbox.

“ This free email magazine is guaranteed to make

you an instant member of the cultural cognoscenti...
It's like an HTML happy meal for your inbox. ”
- Wired

Benefits
• Reaches people in their inbox where they are most engaged
• Custom editorial executions
The HookUp- Dedicated Email
Flavorpill’s dedicated email, The HookUp, is a
stand-alone email devoted exclusively to your
brand or product.

Written by our editors, The HookUp creates a

direct dialogue with a community of 225,000
Cultural Consumers, generating buzz and
excitement for our advertising partner.
As Flavorpill is known to its readers as a brand
which always “hooks people up”, we’ve taken
this idea to our dedicated email, offering readers
a compelling, custom contest or giveaway
promotion with each email. As such, they look
forward to opening them.

Benefits
• 100% SOV
• Encourages viral, send-to-a-friend functionality
• Written in the Flavorpill voice to which readers
respond
• Offering custom giveaway/promotion --far more
than just an ad
Publishers With a Purpose
A newly launched program by Flavorpill’s founders,
Publishers with a Purpose allows like minded publishers to
donate 5% of their advertising inventory to social causes
and non-profits. The goal of the program is to establish
the Public Service Announcement (PSA) model for the
web, enrolling hundreds of publishers and organizations to
work together.
Advertising Partners

Flavorpill has partnered with many of the most influential brands, providing a platform to introduce,
reposition and reinvigorate.
Custom Solutions: Harness the Flavorpill Creativity
Budweiser - Select Flavor
Anheuser Busch was launching Budweiser
Select, a premium product targeted at an
influential urban audience, and they needed a
partner to execute a multi-faceted program.

Flavorpill Solution
Flavorpill developed Select Flavor – a program
that featured the work of up-and-coming artists,
interpreting the Budweiser Select brand. In total,
12 emerging artists from the US, UK, Japan, and
Brazil were commissioned for the program, with
their artwork used as ads on Flavorpill (and other
like-minded media outlets) and featured in an
online art gallery. Budweiser also sponsored our
monthly events series at the Guggenheim
Museum (NYC) and the Flavorpill Anniversary
Series in five cities.

“Flavorpill has a deep understanding of our brand

positioning and have developed excellent creative
ways of delivering that message. We value the artists
who have created custom art reflecting our brand’s
attributes and feel it has been a relevant and effective
platform in reaching our core, influential consumers.”
Megan Beckemeir
Media Marketing Director – Anheuser Busch
Le Méridien – Explorers Program
The world-renowned Le Méridien hotels
wanted to engage the creative consumer with a
program that provoked this savvy audience to
participate and ultimately share their travel
experiences.

Flavorpill Solution
Flavorpill and Le Méridien launched the
“Explorers” program, which asks contestants to
submit travel photos and 100-word essays on
why they’d make the ideal cultural agent. From
thousand of entries, we’ve selected winners who
traveled to exotic destinations (Paris, Shanghai,
Vienna, Barcelona, and Monaco), blogging and
photographing their adventures to be edited by
Flavorpill and featured on the Le Méridien site.
Pimp Hung - HBO
HBO enlisted Flavorpill to help to promote the launch of it’s
newest show, Hung. HBO wanted to develop unique ways
to integrate their ad creative and contextualize the shows
premise via editorial content.

Flavorpill Solution
Hung is about a loser who is a failure at everything he does.
A friend helps him discover that he has a “hidden talent” and
uses it to earn money. Flavorpill created a custom execution
that used original content, a contest and email takeovers to
generate real engagement with the idea of discovering
“hidden talent,” the theme of the show.
The Flavorpill Daily Dose email kicked off the program with
well designed email takeover.
Flavorwire followed it up with an editorial series that revolved
around actors, musician and artists that have little known
“talents.” At the end of each post we asked our audience to
submit their hidden talents in the comments.
We heavily cross-promoted the program on relevant
Flavorpill.com listings, editorial features in the Flavorpill
email, several different sections of the Daily Dose, Twitter
and Facebook.
To conclude the program the 20 best submissions were
awarded with a HBO DVD box set of their choosing.
Flavorpill Events
Over the past 6 years Flavorpill has hosted some of the best
ongoing and stand-alone events, including critically acclaimed
monthly museum series as well as exclusive VIP and launch
parties

Flavorpill has hosted events at world-class venues including:

¾ Guggenheim Museum
¾ Getty Center
¾ American Museum of Natural History
¾ Standard Hotel
¾ Walt Disney Hall
¾ MoMA

Flavorpill has featured cutting-edge artists at our events including:

¾ Kanye West
¾ Diplo
¾ DJ Jazzy Jeff
¾ Simian Mobile Disco
¾ Brazilian Girls
¾ Spank Rock
¾ James Murphy- LCD Soundsystem
¾ Ratatat
¾ Talib Kweli
Yoga At The Great Lawn

On June 22nd 2010, Flavorpill made history and hosted the

world’s largest registered yoga event on the legendary
Great Lawn at Central Park in New York City.

Sponsors included JetBlue, Smartwater, and The Standard

Hotel

Success Metrics:

¾ 13,000 registrants
¾ 500 million+ press impressions
¾ 200+ press features
¾ 100+ partnerships with yoga studios and lifestyle brands
¾Over 5 million social media impressions

To view video of event: www.flavorpill.com/yoga

Flavorpill iPhone App

Flavorpill is now mobile. Our readers live to go out and

love technology that facilities this lifestyle. The current
version of our free app focuses on an “Events” engine
that closely mimics our site’s utility.

Features include:

• Event sort- by day, venue, proximity, and editorial picks

• Saved event list
• Giveaway section
• Flavorwire daily content
• Customized sponsor integration

Flavorpill will be re-launching our app in the fall to take

advantage of newly available hardware and software.

Features to come:

• “Social Interaction” via Foursquare’s API showing who

is out at local events and venues.
• Bars and Restaurants listings providing
recommendations geo-targeted to your location.
The Flavorpill Connection 5 Reasons to be on Flavorpill

1 4
We are a trusted brand with Innovative, first to market
world-class editorial content custom programs

2 5
Our loyal growing Our strong national-local and
community of engaged, mobile model allows us to
influential Cultural always be providing relevant,
Consumers targeted information to
Cultural Consumers

3
The "Inbox Love" effect - our
subscribers look forward to
our email updates