BABY FOOD IN INDIA - DATAGRAPHICS

Country Report | Sep 2018

Market Sizes

Sales of Baby Food Sales Performance of Baby Food

Retail Value RSP - INR million - Current - 2004-2023 % Y-O-Y Retail Value RSP Growth 2004-2023

53,230 Forecast
12.9% Forecast
100,000 25%

80,000 20%

60,000 15%

40,000 10%

20,000 5%

0 0%
2004 2018 2023 2004 2018 2023

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Sales of Baby Food by Category Sales of Dried Baby Food
Retail Value RSP - INR million - Current - 2018 Growth Performance Retail Value RSP - INR million - Current - 2004-2023
Click on a Category to update Sales Chart

Dried Baby Food Forecast

23,555.2 40,000 20%

Prepared Baby Food

-
Other Baby Food 30,000 15%
680.7

Y-O-Y Growth
Milk Formula
28,994.4
20,000 10%
0% 15% 25%

BABY FOOD 53,230.3 CURRENT % CAGR % CAGR

YEAR % 2013-2018 2018-2023
GROWTH 10,000 5%

0 0%
2004 2018 2023

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Distribution

Channel Distribution for Baby Food

Retail Value RSP 2018 and Percentage Point Growth - 2013-2018

0.9% Convenience Stores

10.3% Modern Grocery Retailers 2.6% Hypermarkets

6.8% Supermarkets
41.2% Grocery Retailers

30.9% Traditional Grocery Retailers 30.9% Independent Small Grocers

96.3% Store-Based Retailing

55.1% Non-Grocery Specialists 55.1% Health and Beauty Specialist

Retailers

3.7% Non-Store Retailing 3.7% Internet Retailing

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Baby Food Brand Shares of Baby Food

% Share (NBO) - Retail Value RSP - 2018 % Share (LBN) - Retail Value RSP - 2018

Nestlé India Ltd 59.5% Cerelac 27.8%

Nutricia International P... 11.5% Lactogen 14.9%

Raptakos Brett & Co Ltd 3.5% Nan 8.4%

Dexolac 6.8%
Abbott India Ltd 3.1%
Nestum 4.9%
Abbott Laboratories Inc 3.1%
Lactodex 3.4%
Mead Johnson Nutrition I... 1.5%
Nestogen 3.3%
Others 17.8%
PediaSure 3.1%
Similac 3.1%
Farex 2.7%
Nusobee 1.0%
Enfapro 0.8%
Enfamil 0.7%
Easum 0.6%
First Food 0.5%
Neslac 0.2%
Veelac 0.1%
Others 17.8%

Increasing share Decreasing share No change

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Company Share Performance in Baby Food
% Share (NBO) - Retail Value RSP - 2009-2018

International Pvt

Laboratories Inc
Abbott India Ltd
Nestlé India Ltd

Nutrition India
Raptakos Brett

Mead Johnson
& Co Ltd
Nutricia

Abbott

Others
Pvt Ltd
Ltd
80%

70%

60%

50%

40%

30%

20%

10%

0%

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Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - INR million 2018 - % CAGR 2013-2018 % Y-O-Y Growth (NBO) 2009-2018
Click on company to compare against market Nestlé India Ltd

35,000 25%

NESTLÉ INDIA LTD

30,000
20%
25,000

15%
20,000

15,000
10%

10,000 OTHERS
5%
NUTRICIA INTERNATIONAL PVT LTD
5,000

MEAD JOHNSON NUTRITION INDIA PVT LTD

0 0%
0% 10% 20% 30% 40% 50% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Baby Food Nestlé India Ltd

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Market Concentration of Baby Food by Company Private Label in Baby Food
% Share (NBO) - Retail Value RSP - 2009-2018 % Share (NBO) - Retail Value RSP - 2009-2018

100% 0.4%

0.35%
80%
0.3%

0.25%
60%

0.2%

40%
0.15%

0.1%
20%
0.05%

0% 0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Top 3 Companies Others Packaged Food Others

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