Contents

Executive Summary:...................................................................................................................................... 2
PESTLE analysis: ............................................................................................................................................ 3
Opportunities and Threats: ........................................................................................................................... 4
Three modes of market entry: ...................................................................................................................... 5
Joint Venture ............................................................................................................................................ 5
Licensing Agreement ................................................................................................................................ 6
Exporting Directly ..................................................................................................................................... 6
Market segmentation and Target market: ................................................................................................... 6
Market Segmentation: .............................................................................................................................. 6
Bases for Segmentation: ........................................................................................................................... 7
Porter’s Generic strategy: ............................................................................................................................. 7
The Cost Leadership Strategy ............................................................................................................... 7
The Differentiation Strategy ................................................................................................................. 8
The Focus Strategy ................................................................................................................................ 8
Conclusion: .................................................................................................................................................... 9

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Executive Summary:
The project is based on dairy milk industry based in Pakistan. In the report below the main segments is
PEST analysis, which is on Pakistan. Then modes of entry in the market are discussed. After that the
market segmentations of Pakistan are shared. Finally Porter’s Generic strategy is discussed.
This is about the Milk Company. Includes all the advertising tools used by the company for marketing. In
this way we use trademarks and promotions for the sale of your company's milk, and build a strong look
of your company in the minds of consumers. Specific types of payment fees provide models to
consumers and traders for the effectiveness of our product production in the marketplace. The milk
supply name is pure milk, the indication of your milk products is 'pure milk from Pakistan.'
The main purpose of your company is to provide the best quality for our customers if we compare our
customers with a positive outlook on our customers' needs.
By providing a better deal with our customers, when your company is producing a product, our company
will grow to improve their productivity. In this we translate the four features of our company. What's
the price for our milk, What kind of promotion does your company use for the sale of our products? It's
a type of strategy your company uses to increase productivity from your milk products. At the end of the
budget, you will need to know what the company's expected income for your milk products

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PESTLE analysis:
The PESTLE collection is used as a strategic tool for managing the industry's energy through the capacity
of health, economic, social, technological, legal, environmental, and cultural changes. industry. It shows
below the PESTLE collection for the industry
Milk yogurt contains, and use these information to create information about the latest strategies
available to the industry.
The PESTLE process below shows the number of operators, which has the potential for industry
industries. These organizations, and most importantly the social groups, relate to differences in
consumer behavior. As a global company, milk dairy milk is in order to determine the level of
adaptation, due to the different markets that are managed by different cultures and customers' needs.

Political
1. Changing rules relating to food standards and
marketing.
2. Security of the Government in new areas -
problem is part of the global process
3. Changing the laws of the world - a standard
requirement but a response to world powers.
4. Currently PTI government is ruling in Pakistan,
due to fall in currency rates, PTI is focus to develop
the industry this is the best time for dairy milk
production business to take the lead and get the
benefit from this government steps. (Corporate
leaders, 2018)
Economic
1. Understanding and understanding of the rise
in growth, growth of industry growth, and levels
of income.
2. Changing the customer's savings, rising up to
the paid customer.
3. Increase the cost of the property's assets
related to the need to import from the server.
4. Economic condition of Pakistan is weaken
every single day. So being a cost leader while
start up the milk business in Pakistan is much
suitable approach. Further current government
is focus to collect the tax from every business
activity.

Social
1. Changing customer attitudes - more positive
results with government initiatives. support the diet
and nutrition of sugar.
2. Changing the habit of staying - for eating and
Technological
1. The society of social, sellers affiliated with
companies, and the ability to work in a variety of
contexts.
2. Renewal made by technology. (digital

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 promoting family life throughout the world. Marketing, 2018)
3. The need for adaptation to different cultural 3. Trade is the foundation for development.
environments is language, beliefs and family 4. food Panda and other application of home
settings. (CSRTIMES, 2018) delivery were now available in Pakistan and due
4. Understanding customer behavior is important in to 3G/4G it is now possible to enhance the
determining personal approach to trade. business through internet.
5. Investors look at the industry as a catalyst for
strength in the outdoor environment.
6. People in Pakistan is based on youngers so it’s a
good opportunity to form a business of dairy as of
demand.

Legal
1.Compare the rule of law.
2. Keep track of world events and changes throughout
world tracts
3. Legally business need to focus on quality as if the law
enforcement agency found any sort of low quality milk
it will change penalties and also make reputation risk
towards business.
Environmental
1. Greater focus on public responsibility
2. Environmental concern from sellers, including
problems for collection / recycling
3. due to make the environment clean in every
big city of Pakistan milk business is not allowed
to hold cows in city areas and need to relocate
the cows outside city. (Research Gateway, 2018)

Opportunities and Threats:

Threats

• The strength of the jump to local and local communities has deteriorated dramatically.

• Reducing milk for excess milk can be lost in basic indigenous species.

• The milk industry was administered only 15% of the milk produced. The use of effective technology,
technology, and the quality of quality management is not used in the non-management sector and
remains the key to achieving.

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• Employees know well about quality environments, including health and chemical equipment,
including living conditions.

• Middle is still active in the amount of milk sales. Discussions need to be resolved to cancel the
release line.

• Exporting quality foods, cakes, molasses and others, promotes home consumers to low-cost foods.

• The introduction of many companies can produce a lot of milk in order to transfer to the product,
even though it is a good idea for manufacturers, that can help water milk for the largest collection of
milk. local city.

• The unique economy is growing on infected milk, as well as breeding milk in some cases when it
requires flowering in the blossom.

Opportunities

• The expansion of the market recognizes the formation of great work and personal activity.

• Economic growth has grown by nearly 8% of the GDP. As a result, investments are still rising.

• The demand for milk products is the fastest rate. The growing population of the world will see
movements in food patterns to improve the accumulated products beyond the demand for milk.

• Improving the effective export of indigenous people including western dairy products.

• The launch of the world's market has been involved in using the milk industry products for the
promoted industry value for export transfers.

Three modes of market entry:

Joint Venture
One of the most important aspects of integration is the co-operation of the company, which includes
two businesses linking resources to purchase products or services. There are many health-care areas,
such as China, that require other companies to work with the local company to want to sell their
products to their customers. Although companies from different companies and other design partners in
the marketplace find it difficult to manage and want to divide the product. Small suppliers can be able to

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arrange a joint venture. Or it is also possible to become supplier of milk and had a joint venture with
outlet holders in city. (belbin, 2018)
Daily milk products need to have a joint venture with local service providers to hence the sale network
for outreach.
Licensing Agreement
In the licensing process, companies sign up with other businesses, which are called "licenses", which
allow external companies to legalize and purchase the company's assets. Companies of the country will
purchase the license, pay a regular payment fee, or pay the balance of their money at the appropriate
time. Most often used by industry firms, the company agrees to trade, free of charge, but has little
control over the sale and sale of the product. Pharmaceuticals and dairy products in Pakistan can be
divided into two systems, structures, and notifications, as licensed, or not. Customers who trade in
formal trade are subject to a license issued by Pakistan Dairy Products.
Exporting Directly

Instead of trying to cooperate with the issuing of licenses to external companies, some companies sell
their products to consumers outside and sell products to consumers. Exporting is a way that the
company can stop investing in business development in the marketplace, but the cost of paying and
paying fees will not be restricted to certain products. .but it need large setup and investment to make a
setup in Pakistan is holding the city of Brazil, which has been able to bring milk at a lower price than in
the world. Iran, China, Malaysia, The Philippines, Sri Lanka, Bangladesh, India, and India are returning
from the country's with a strong ability to promote them.

Milk produced in Pakistan is considered to be one of the best in the world. There are more than 6b of
milk and milk products around the world, up to 864m tonnes. Leaders saw the increase in 2016-2017,
joining the United States, China, Pakistan and Brazil.
(bizfluent, 2018)
Market segmentation and Target market:
Market Segmentation:
The marketing process requires that users know the needs of their customers and achieve their needs
and interests better than others. But there are many traders advisors, and it may not be easy to respond
to all customers by working with them. The trading sector is looking for a piece of market that does not

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look like the rest. The company's division provides the best solution to the needs of its major customers.
(tandfonline, 2018)
1. Use knowledge of the requirements and needs of the selected group of groups.
2. Make better use of this section.
3. Increasing decision making on traffic transfers and protocols.
Bases for Segmentation:
Users markets can be divided on the basis of these customer characteristics.
1. Geographic area
Geographical division is a time when business divides its marketplace in the environment. You
can customize any markets from regions, such as cities, regions, regions, countries, and regions
around the world. You can also break the market in cities, cities and cities. Like in Lahore,
Karachi and Rawalpindi. These are the big consumer areas of Pakistan for dairy products.
2. Demographic area
The division of the combination is the market, race, religion, gender, family size, people, income
and education. Multiple markets can be divided into multiple markets to help manage
management focus on consumers. Like young individual are 80% of the population in Pakistan.
3. Psychographic area
It is a method that is used to organize vendors, pastors or pastors with their own resources,
beliefs, values, attitudes, benefits, and customs and other things. These may be obvious or not.
4. Behavioral area
It is defined as the process of dividing the total market into smaller homogeneous groups based
on customer buying behavior. Behavioral segmentation is done by organizations on the basis of
buying patterns of customers like use frequency, brand loyalty, benefits required, during any
occasion etc.
(Marko Markovic, 2018)
Porter’s Generic strategy:
The Cost Leadership Strategy
Porter's strategies are a way of achieving competitive competition - in other words, developing a
"screen" that sells you and removes consumers. There are two main ways to achieve this in the Tax
Provider strategy:
• Increase productivity by reducing costs and paying the average-to-average operating costs.

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• Increasing stocks by paying a lower price, as they are effective in any trade because the costs are
lower. (Anon., 2017)
The Model Guide strategy is a bit like it - pursuing a subscriber for the cost of your industry or your
marketplace. With less costly service providers, you will be left off to help other low-cost buyers and you
will be able to compete with their costs as they try to increase their costs. in stocks.
And you, you need to know that you can achieve and maintain one year before choosing a Subscriber
Accounting method. Companies that are successful in achieving the following Deputies:
• Participating in the capital needed to invest in technology reduces costs.
• The best weather.
• A low cost (job, resource, integration), and a way to grow costs under other competitions.
Already, milk has increased in Karachi. During the second two years, milk prices increased from Rs 20 per
liter to Rs 25, indicating an increase of 25%. In addition, food prices have risen to 25 pounds over the
last six months.
During that time, the only way to manage the cost of developing the milk industry in environmental
markets was not providing food and milk in the quantity of goods to the sellers of the house. but you
can also export other components

The Differentiation Strategy

The difference is to make your products or services more attractive than those of your competitors. How
do you look in the shape of your industry with its products and services, but you will be involved in the
industry, work, patience, support, and art of your customers.
In order to succeed in the different strategy, the organizations must have the following:
• Good research, development and updating.
• The ability to carry out good products or services.
• Purchase and marketing, so that the marketplace knows the benefits provided by a variety of costs.
Businesses who are pursuing a different strategy must remain in their new development process.
Instead, they will encounter many of the competitors competing in different focus strategies in different
sectors. (Small Business, 2018)
The Focus Strategy
Companies that use focus strategies focus on trademarks, knowing the features of such markets and the
unique needs of customers in it, develop a very low cost and cost for our customers . Because they are

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working on tradesmen in their best education, they are able to strengthen their credentials between
their customers. This will not make the party more enjoyable in the competition.
As a comprehensive sponsorship strategy, it is important to determine whether you have a Merit Merit
or a difference when you choose a Focus Strategy as a key way for you:
However, if you are using Work Assignment, or Extreme Thinking, the key to the success of the Strategic
Personal Strategy is to ensure that you increase something else as a result of working solely in
marketing. It is not too easy to focus on a trademark because you do not have enough business to do a
lot better (if you say, you'll be harder to compete with companies in the larger trading companies).
The "say" you will donate to help lower the costs (perhaps through expert knowledge), to increase the
difference (although your deeper customer satisfaction needs ).
Pakistan is the country where due to inflation it is not easy to get necessities of life, for the purpose of
food mostly population used to get cheap items. So it is better for dairy industry to set the price
affordable to every Pakistani. Like every day and tarang milk products do. So cost leadership strategy is
best choice for geographic segments of Pakistan.
Conclusion:
From all the above information that dairy milk is eliminated is the most important thing to integrate our
product into marketing and obtain strong energy for our product. Dairy milk's features are also
advertisements, and marketing is a product of our company's ability to secure the minds of traders and
the dairy milk to help the company achieve their own. These are ways to achieve our goals and provide a
way to achieve our goals. By choosing different types of equipment we allow our customers to approve
and attract our customers to their products, and, because they produce a lot of milk products (yoget
lassi etc).
Pakistan is the fifth largest milk producer in the world. Milk products are 28 million tonnes from 125
million heads. Milks are used as drinks, tea, ghee, yogurt and butter.
Milk also is used to form Khoya with various types of letters. Milk processing companies utilize milk as a
raw material for producing various types of milk, fat milk, UHT milk, waste milk, milk milk, milk powder,
and the benefits of milk fruits of milk, sand, butter and cheese will result from dry milk.
The dairy milk in Lahore is 2 to 3 million liters, and the Karaka is 4 million. The process for processing
milk has increased its potential for potential buyers. Over the past two years, processing milk has
increased to 4 percent in Lahore's milk industry, up to 4.5 percent per year. Therefore, urban cities
benefit greatly from the sale of milk.

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Extra cost is available for 4 years; therefore the first construction fees were set out in section 4 of the
year.
The whole amount of the project, which is known as Smeda, is Rs 2.94 million, so the cost of the project
is 2.67 million. The cost of the construction of 13,000 acres is approximately Rs 842,388.
In addition to purchasing a seller for food production, there are only a few simple agricultural
equipment such as food buyer, water bottles, and milk sales. With green herbs, increasing animal
productivity, food addiction, including seeds of seed, seed seeds, corn seeds, molasses, and beans are
given. 1 kg of need to need 3 liters of milk.
Animal animals do not pay animals, but the law of infants states that animals are eaten daily by 9 to 10
percent of the weight of the body. According to the estimates, buffalo will consume 40-55 kg daily feed
and consume the cow at 30-40 kg. For the most productive animals feed on a large amount of oil.
For this milk industry, 7 people want to work differently with food, milk, and others, which costs Rs
240,000.

Animals are susceptible to certain types of disease all the time of their survival. Diseases such as foot
and mouth, cancer and tumor are highly disordered in animals, affecting the effects of LIVESTOCK.
Good treatment can help animals. The most important and important animals are crucial to the success
of agriculture.

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