Focal Point

Enterprises
 08
DECEMBER

ADVERTISING PUBLIC RELATIONS MEDIA / VIDEO SOCIAL MEDIA EVENTS SEMINARS DINNER / AWARDS MERCHANDISING

DESIGNING PRINTING BROCHURE CONTENT WRITING

ISO CONSULTANCY CASH / TAX AID WEB DEVELPOMENT EXECUTIVE TRAVEL
 “
Focal Point Enterprises was established in 2011 with initial investment in publication
business under the Attentive Solutions portfolio. After publication of two monthly
magazines: Focal Point and Neutral, and a book, Zuban-e-Khalq, the enterprise extended
We love to design. Whether its on
its portfolio to include Creative and Resourcive Solutions.
paper or designing your strategy. We
Focal Point’s Attentive Solution embraces services of media management, video
production, advertising, campaigns, digital, and mobile marketing with committment to love it even more when various media
promoting your brand through different channels, yet integrated. Attentive solutions can
help your company achieve the attention it desires in the direction it prefers.

Creative Solutions is a consultancy portfolio within the enterprise and has been providing
“
come to a focal point of effective and
solutions in various marketing domains. Most clients opt for end-to-end integrated targeted communication
campaign executions and some only require an amalgam of a few promotional features.
Creative Solutions advocate and guide strategy development, implementation approach,
relationship management, and evaluation practices before, during, and/or after each
project.

Resourcive Solutions is a recent addition and undertakes operative facilitation by

synchronizing with the administrative workforce. This portfolio was primarily introduced
to cater requirements for project management assignments but later extended to daily
operations. Resourcive Solutions shall be your ‘One Stop Shop’ for all your routine
expenditures which may include utility bills, petty cash requirements, corporate transport,
office supplies, catering orders, etc.
 PUBLIC RELATIONS

Web Development - We draft the formats, collaborate programming languages,

ATTENTIVE incorporate your brand identity to all your web pages to display uniformity of your
product, your vision and mission, your values, and moreover, your brand
WEB DEVELOPMENT
NEWSLETTER

Newsletters - We design newsletters online and/or on paper in HTML, Outlook or

CorelDraw respectively. We have broadcasting agencies for bulk mail blasts with opens
and click monitoring

Supplements - We develop and design special and occasional newspaper supplements MEDIA
to mark anniversaries, independence days, performance recognitions, and or industrial
project highlights and completions

Advertising - We create ideas and themes for advertising your service/product for TVC,
radio, newspaper and magazines, as well as online banners and Google Ads
ADVERTISING
Content Development - We produce objective and/or subjective content for any
product or service with enforced insertion and inclusion of pre-specified keywords for a
specific target audience to make an persuasive impact

Documentaries - We shoot clips, interviews, and vocals to visually document aspect of

your realities for the purpose of highlighting an event, maintaining a record, or
promoting a fact DOCUMENTARIES
SUPPLEMENTS
/ MEDIA KITS
Media Kits - We integrate communication by packaging online or hard copy material
for press and journalists with messaging, key takeaways, FAQs, and corporate souvenirs CONTENT DEVELOPMENT
 IMAGING / BRANDING
Image & Branding - We create, develop, design, and brand an idea and give it an
identity or we can strengthen a developed brand with logo re-designing, tag-lining,

CREATIVE campaign messaging, with a thematic yet corporate approach SMS MARKETING
LO DESIGNING

Collateral - We craft literature in the form of brochures, catalogs, booklets, folders, etc.
We design cards, banners, backdrops, CDs, covers, and various packaging materials.
GO
Events & Seminars - We plan, budget, execute and monitor all events starting from
venue selection, invitation and follow-up, catering, collateral and giveaway
distribution, photography, MC hosting, to post event analysis and reporting PRINTING EVENTS

Social Media - We extend the communication to social channels like facebook,

youtube, google plus, twitter to stimulate a perception, establish an opinion, nurture a 08
development, and promote to all in the 6th degree DECEMBER

Merchandising - We distribute, design, and print corporate giveaway gifts of

customizable materials including wood, leather, and fabric as well as ready-made
gadgetry and stationery items to support your sales or exhibition needs

Training Workshops - We arrange workshops to formulate research strategies,

verbalize opinions, implementation schemes, monitoring techniques with targeted
Subject Matter Experts at preset locations and dates
TRAINING WORKSHOPS
SMS Marketing - We update and announce via BSMS account. This service is very SOCIAL MEDIA
helpful with promotional offers, invitations, RSVP follow up, and reminders, as well as
one-liner questions for survey purposes. MERCHANDISING
RESOURCIVE
ISO certification - We survey organizations and conduct assessment reports and
proposal drafting to help achieve the desired certification: ISO 9001, 14001, 14644,
151289, 15378, 17025, 22000, 27001, OHSAS 18001, AS 8000, AS 9100

Reports & Analytics - We present assessments and conclusions in a format readable

and presentable, with subject matter experts and citations for cross-referencing with
graphs and charts for swift analytical identification

Payroll - We onboard your adhoc staff or your local contractual employees via our
payroll including health and life insurance and allowances and expense claims at a fixed TAX CONSULTANCY
value or a mutually agreed percentage

Cash Management - We disburse your expense payments with principal plus surcharge %
since your expenditure payments may not arrive in time to meet utility bill deadlines or
may surpass your routine petty cash flow

Taxation Consultancy - We guide you in registering with tax and legal authorities for ISO CONSULTANCY
licensing and certifications. We assist in filing your taxes including online submissions
and calculated waivers

General Office Supplies - We supply monthly or weekly based routine kitchen

consumables, office stationery and equipment, and toiletries.
CASH MANAGEMENT
Corporate Transport - We provide monthly/daily based car rental for staff and guest CORPORATE
transportation to all major cities with all locations in-between or simply airport TRANSPORT
pick-and-drop GENERAL OFFICE SUPPLIES
 IN FOCUS

CORVIT

CENTAURUS
The

Row 1 (from left): Interactive Group - Coca Cola - Islamic Releif (NGO) - Embassy of Saudia Arabia Row 1 (from left): Cisco Systems - Software Export Board - United Nations - NADRA - Embassy of China
Row 2 (from left): Punjab 57th Regiment (ARMY) - Grant Thornton - Ministry of IT - Apollo Telecom - Emabassy of Iran Row 2 (from left): KPK Government - SAARC - Corvit Networks - Tuwairqi Steel Mills Limited
Row 3 (from left): Iqra University - Lions Rotary Club - NDMA - Murre Brewery Row 3 (from left): Centaurus Mall - NCHD - OxFam (NGO) - Hashoo Group - Embassy of UAE
Extended client listing and testimonials available on the website Row 4 (from left): Preston Univeristy - Warid - Ministry of Climate Change - Gun & Country Club
 FocalPoint is a well-coordinated and cheerful company having efficient, dedicated,

IN WORDS
diligent, trustworthy and hardworking workforce able to complete milestones within the
stipulated period.
Mohammad Aslam
Admin Manager
Cisco Systems Pakistan

Focal Point has always exceeded our expectations in terms of service and exceptional Focal Point has been a tremendous contributor to the success of our final selection of
quality with great understanding for each of our different audiences resourcefully and souvenirs . They always work with the highest level of honesty and integrity and the
effectively. quality of their work consistently exceeds our expectations.
Shehryah A. Khan Ali Farooq
Communication Officer Marketing Manager
UN One JPE IQRA University

Focal Point is very good at aligning and adjusting their creativity, planning, and execution Focal Point has provided us with highly professional services of printing and giveaway
practices as per our direction and objectivities. They encourage innovation by customizing collateral, following the timelines and personally monitoring the quality. Best of all, they
solutions instead of routine business. understand our business needs and work out a cost effective yet a qualitative
Dr. Aamir Matin solution. Usman Javed Sattar
Chief Executive Creative Director
Grant Thornton Technologies Interactive Group / Eikon 7

Focal Point always manages to fulfill their committments even in the shortest of time and
within any budgetary or operational limitation because they take full ownership from
brainstorming session to the delivery of the service or product.
Jahanzeb Shafi
Director Marketing
Pakistan Software Export Board
 Focal Point Enterprises
Office #3, Naseem Plaza, Abu Hurera Market
Street 32, I-8/2, Islamabad, Pakistan
T / F: +92 51 443 6044
0321-5824-894 / 0300-5252-285 / 0300-5000-230
info@enterfocalpoint.com