Smart Objectives

Objectives
A set of Short-Term goals that are characterized by being (SMARTER) Specific,
Measurable, Achievable, Relevant, Time-bound, Extendable and Recorder.
- Specific: Being specific holds you accountable to the objectives you are establishing.
Specific objectives include action that will be taken by you.
- Measurable: The measure may be quantitative or qualitative, but must be measured
against a standard of performance and a standard of expectation.
- Achievable / Challengeable: the importance of setting objectives that are challenging for
your team but nonetheless reachable against the existing constraints.
- Relevant: the importance of choosing objectives that matter.
- Time bound: A timeline or date should be part of your objective.
- Extendable: The objective should stretch your capabilities or make a significant
contribution to the goals
- Recorder / Replicable / Rewarding: The recording is necessary for the planning,
monitoring and reviewing of progress / The achievement of the objective should be
rewarding

Objectives should follow the following directions:

 Profitability: Producing net profit in the business =

 Market share: Gaining a specific market share =

 Human talent: Recruiting & maintaining a high quality workforce

 Financial health: acquiring financial capital & earning positive returns =

 Cost efficiency: using resources well to operate at low cost

 Product quality: Producing high quality goods or services

 Innovation: Developing new products or processes

 Social responsibility: making a positive contribution to society

This section presents one year objectives for Huawei to achieve its
goals based on the above recommended strategies with respect to
Huawei's Mission.
 Increase revenues to be $84 billion by end of 2017.
 Increase operating profit $15 billion by end of 2017.
 Increase global market share to be 11.9 % by end of 2017 (9.3 % at 2016, Trend
Force jan.2016).
 Increase domestic market share (china) to be 51 % by end of 2017 (42 % at 2015,
Huawei annual report 2015).
 To increase R&D expenditure to be $14.5 Billion by end of 2017 (9.2 billion at
2015,Huawei annual report 2015)
 To reach 20 R&D centers and 40 joint innovation centers worldwide by end of
2017.
 Conduct training to improve employees’ technical and analytical skills for 3
months starting at April 2017.
 Develop and use customer database (CRM) model to conduct surveys to
measure satisfaction levels by end of august 2017.
 Conducting workshops and training session for assigned employees about lean
management starting from March 2017, for 3 months.
 Starting using 6-sigma (phase I) as a tool to reduce errors by start of June 2017
and to be fully implemented in the entire organization by 2022.
 Acquisition of ‘’xiaomi Co, Ltd’’ for smartphones by end of 2017 to over control
the Chinese market.
 Establish a strategic alliance/partnership/collaboration with Etisalat ‘’telecom
carriers’’ to increase market share in the Middle East region especially Arabian
countries by the end of 2017.
 Opening 20000 new distribution stores/outlets by franchising in the uncovered
areas worldwide, within 6 months starting from May 2017(value chain control).
 Conducting internal surveys to measure internal customer satisfaction levels on
regular base, every 3 month starting from March 2017.
 Devotion of resources to accelerate the 5 G technology commercial use to be at
end of 2018 to sustain Huawei's competitive edge (innovation).
 To license 250 new patents at end of 2017.
 Increase LTE (4 G) market share to be 75 % by end of 2017 through using
Huawei's assets and relationships unmatched by major competitors, (LTE market
share is 62 % at 2016).